Preethi Rajaguru: Becoming a Content Creator Rather Than Following Traditional Expectations

Preethi Rajaguru: Becoming a Content Creator Rather Than Following Traditional Expectations

Released Wednesday, 15th January 2025
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Preethi Rajaguru: Becoming a Content Creator Rather Than Following Traditional Expectations

Preethi Rajaguru: Becoming a Content Creator Rather Than Following Traditional Expectations

Preethi Rajaguru: Becoming a Content Creator Rather Than Following Traditional Expectations

Preethi Rajaguru: Becoming a Content Creator Rather Than Following Traditional Expectations

Wednesday, 15th January 2025
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0:03

Prethee.

0:04

Welcome to Post Run High.

0:06

Hello, thank you happy

0:08

to be here.

0:08

I'm so happy to have you.

0:09

For everybody listening, Prithy and I just

0:11

came from treadmill show. We

0:14

ran a little under three miles. We're

0:16

feeling good and doorphins are flowing.

0:19

How are you feeling post I run?

0:20

Actually feeling really good. That woke me

0:22

up. I feel like that's what I needed.

0:24

For a context for everybody listening.

0:26

Prethy is a content creator

0:28

runner, lives in New York, has

0:30

been here for ten years, similar to me.

0:32

We both went to college here.

0:34

And Prethie and I met through

0:36

the content world of running.

0:37

We're both runners.

0:38

We love documenting our running journeys online.

0:41

How else would you introduce yourself?

0:43

Yeah, that's not it. Lived in New York for

0:45

a while, have a fun community of friends

0:47

and life and sport

0:50

and fitness. Yeah

0:52

that's pretty good summary.

0:53

Honestly, let's

1:01

use this podcast to kind of unpack

1:03

everything about you.

1:05

Take us back, where'd you grow up? So?

1:07

I grew up in Maryland outside of DC,

1:10

so also kind of city,

1:13

like close enough to a big city that I got

1:15

to experience what a metropolitan lifestyle

1:17

kind of feels. Like, but

1:20

when I graduated from college, I

1:22

just really wanted to get out of Maryland. I was like,

1:24

I love my family, I

1:26

love it here, and I'm so thankful for the community,

1:29

but at the same time, like wanted

1:32

like I had always been someone who

1:34

wanted to travel and see the world, and like even

1:36

my parents were like, you like always

1:39

wanted to go and be independent, Like that's how

1:41

my family has always seen me. And

1:44

when I started applying to colleges, I honestly

1:47

just applied to like every school

1:49

that I knew, which was like randomly

1:52

a bunch of IVY leagues, which my GPA was

1:54

never like high enough NYU, and

1:56

then a handful of liberal arts colleges,

1:58

and I like wanted to pursue

2:01

international law, which was very random,

2:03

but at the time it was

2:05

like a path that I felt was

2:08

a way of like giving back to the community and

2:10

like doing something bigger than myself,

2:12

which I think is ultimately what I was looking for

2:14

in my life. So I applied to a bunch of liberal arts

2:16

colleges n YU, and then all the

2:18

IVY leagues didn't get into any of the IVY leagues

2:22

got into like almost all the liberal arts colleges

2:24

that I applied to and then also

2:26

randomly got into NYU and that, which

2:29

is a great school. It's an amazing school.

2:31

When I got in, my parents were like, oh my

2:33

god. Like my brother's

2:37

friends sat me down

2:39

and were like, we don't

2:41

know how you got in, but you have

2:43

to go.

2:46

But I love this because you were out here shotgunning

2:48

the ivys, you know.

2:50

So I'm like, Noyu is a great place to land.

2:52

Yeah, what made you want to just apply to the Ivy

2:55

League schools where you like, well, let's see what happens.

2:57

I think it was just like the like pressure

2:59

of that's what was kind of expected

3:02

of me growing up, and

3:04

I was but I was like, honestly.

3:05

Wait, let's unpack that. Because

3:08

so for context, both my brothers went to Yale.

3:11

I was the complete opposite.

3:12

I was like the artsy kid in the

3:14

family.

3:15

That was literally the age.

3:16

Okay, so ye, let's unpack this.

3:17

So talk to me because I feel like we have

3:20

a lot in common here a way, but I feel

3:22

like your family might have pushed academics even more.

3:24

Yeah, so let's talk about this.

3:27

And I'm saying that based on what we talked about on the Treadmill

3:29

show.

3:29

Yeah, okay, my parents definitely

3:32

were very much focused on studies,

3:34

I think, especially in the immigrant

3:36

Brown community. Like my

3:39

parents came to this country and wanted

3:41

to afford me and my brother a better life

3:43

than they could ever have imagined for themselves.

3:45

And your parents moved here from India.

3:47

Yeah, my dad moved here in the eighties.

3:49

It's actually a crazy story. He was a marine

3:52

biologist and he

3:54

wrote a dissertation on a dolphin and

3:56

it went viral for like

3:59

the PhD wait, I love any

4:01

time?

4:01

Does it all have a name?

4:03

No?

4:03

Or I don't know.

4:04

I don't know why I asked that,

4:06

because I'm like, what if there is a chance that has a name?

4:08

And because shout out so crazy, Oh,

4:10

okay, continue, But that dissertation

4:13

kind of like went viral for that time period, and

4:15

he got traveled around the world to present

4:17

about it, like in Europe, in

4:20

the US.

4:20

And when he was in the US, he became friends

4:22

with the marine biologist. Her name was doctor

4:25

Eugenie Clark, and she was the first female

4:27

marine biologist to swim with whale

4:29

sharks, and she was

4:31

like a really big deal at the time because that

4:34

was like a big achievement, and she had

4:36

connections with the Smithsonian Museum.

4:39

So she got my dad a job at the Smithsonian

4:41

in DC, and that's how he moved to America.

4:44

Wait, that's so cool.

4:45

Yeah.

4:45

And just to ask kind of a question off

4:47

of the marine biology thing, was

4:50

he like a scuba diver as well?

4:51

Yeah, that is so cool. Yeah, I have

4:53

pictures I can send them to you after him

4:56

like in the scuba equipment. Actually

4:59

this is a total side note, but when he

5:01

did the scuba diving, he was a vegetarian

5:03

for most of his life and then started eating meat because

5:05

he started to feel like super weak and lightheaded

5:08

because of the like physical

5:10

strain. And for me, after

5:12

my first marathon, I had been vegetarian

5:14

for like twelve years, and I started eating meat because

5:17

the physical strain on my body. And I was

5:19

like a lot of my followers on

5:21

TikTok are like, you don't need to eat meat

5:23

to like run, and I'm like, yeah, you don't, but like,

5:26

pretty sure I have a genetic predisposition

5:28

from like my dad having that experience

5:31

and then me going through something similar, like he

5:33

even is like yeah, you're my child.

5:36

Yeah, blame it. Blame it on him. You

5:38

know, but I get that because it's so true.

5:40

It's like, when you are going

5:42

through something that's so rigorous on your body, it is important

5:44

to figure out like what is what is going to make

5:46

me feel my best? Like how am I going to get my

5:49

protein intake?

5:50

Yeah? And fuel and

5:52

fuel yeah, I mean yeah.

5:54

You can't be a long distance runner and not

5:56

fuel your body, pat really, So it's all about figuring

5:58

out things that work for you. Yeah, while being vetch Harryan

6:00

might work for other people for long distance runts.

6:02

And I know there's a lot of professional athletes

6:04

that are yea and vegetarians.

6:06

So and it works really well for them. Yeah,

6:08

depends on the person exactly.

6:11

Sorry, I completely I

6:13

love it. Okay. So he was a marine

6:15

biologist and he ends up moving to the US. Yeah,

6:18

what about your mom? So then my dad

6:21

became a part of this like Indian church community

6:23

in the DC, Maryland, Virginia area,

6:26

and they're like

6:28

that community is basically like my family,

6:30

Like the aunties and uncles there are

6:33

they raised me and my brother.

6:34

I love that so much.

6:35

Whenever we come home, it's like they

6:38

like for Thanksgiving, They're the families that I'm going

6:40

to be hanging.

6:40

Out with, you know, and in your

6:42

family, is it just you and your twin? Yeah, Okay,

6:45

that's so cute. Frithie and I are both twins. Yeah,

6:47

both fraternal boy twins.

6:49

Yeah, such a small world. Also,

6:51

that's so crazy.

6:52

Yeah, and we have the same heart rate throughout our entire tidble

6:54

workout. So I don't know if that's a long distance under thing

6:56

or a twin thing, but.

6:57

It was weird. We're basically the same. Yeah, so

7:00

you different fonts?

7:01

Yeah, yes.

7:03

So my mom, her

7:05

best friend, was cousins with one of the

7:07

aunties in that church and

7:10

within the Indian community, like back in

7:13

the nineties, there was a lot of like arranged

7:16

marriages within the community.

7:18

So those

7:21

two aunties started talking. My mom was

7:23

working in Saudi or Abia as a nurse. There's

7:26

like a big immigrant community that goes

7:28

out from South India to the

7:30

Middle East to like make money and then send it

7:32

back to their families, and that's like basically

7:35

what my mom was doing. And

7:37

then she gets a call from her best friend being like, Hey,

7:39

there's this guy who I think you would

7:42

get along with, and they

7:44

connected them and they started to like do phone

7:46

calls. My mom like complains that

7:48

my dad was like and he

7:50

was like two or three hours late to the first phone

7:53

call. But then they ended up talking

7:55

for so long and my dad was using like coins

7:57

to pay for the call because it was like the whole phones

8:00

and he used all his coins to just talk

8:03

to her the whole evening.

8:05

Wait. I love that. So they just had a connection right

8:07

off the bat.

8:08

Yeah. Wait, that's kind of nice because

8:10

that's like it's it's nice to

8:12

connect with somebody within your community

8:15

but in your own way, exactly right,

8:17

and like really feel that genuine Yeah.

8:19

So then they went to India, got married, came back.

8:22

Oh my god, I love Indian weddings.

8:24

Yeah.

8:25

The first time they met was like when they

8:27

were in India for their wedding.

8:29

What. Yeah, that's long distance

8:31

to an extreme.

8:32

Yeah. And then they came

8:34

back. So like my mom came here and she was

8:36

like, this is a whole new world.

8:38

All she knew was like India and Saudi Arabia,

8:41

and then she came here. She

8:43

didn't know anybody except for my dad,

8:45

and then was like thrown into this hole.

8:48

Wait, that's so wild.

8:50

I'm curious to hear about just we're side questing

8:52

for here, but goes

8:54

to India to get married to your dad after

8:57

really starting their relationship through phone calls

9:00

having met in person. Has she talked

9:02

to you about what that experience was like for her as

9:04

such a young girl. You know, I know what you said

9:06

later later within the community,

9:09

but I've twenty seven, you know, Like I think about that.

9:11

I can't even imagine like going to

9:13

India and getting married having never met

9:15

the person face to face. Yeah.

9:17

My parents actually, surprisingly

9:19

enough, don't put any pressure on

9:21

me when it comes to relationships, like they

9:25

within our community normally because

9:27

I'm twenty nine and that's older

9:29

for women within our community. But they like

9:31

really don't put pressure on me. And

9:34

I think a lot of that is because

9:36

when my mom came here, she like was

9:38

so excited, but she didn't fully realize

9:41

how much she was going to have to sacrifice

9:44

for this new life that she was going to build.

9:47

And I think asking that if anybody is like

9:49

a lot. Yeah, But

9:52

I think she also was so excited about

9:54

the opportunity that she had in front

9:56

of her.

9:57

And like to get married and.

9:58

To get married and to move to the U, like

10:00

that's all she had ever dreamed up?

10:01

Did she say when she met your dad in India for the first

10:04

time? Was it love at first sight? Was she like, oh my god, I

10:06

can't wait to build a real like family with Yeah.

10:08

It's funny because she always jokes

10:11

that when she got off the plane, she should have pretended

10:13

she had a limb, see

10:15

like how he would have reacted. So

10:18

funny, that's so crazy.

10:20

Has she described her first interaction to you, like what

10:22

does she say?

10:23

She like was like, yeah, you know, I

10:26

just like was shy. I didn't

10:28

know what to say. I guess like she like

10:30

walked up with her older

10:32

sister and her husband, so

10:34

it was my Pediopa

10:37

and Petiama that's how we say it entumble, And

10:41

I guess she wouldn't talk to my dad

10:43

at all, so like my Partiopa had to talk

10:45

to my dad the whole time, and like was like basically

10:50

yeah. They have their wedding video

10:52

too, which like we watch every year for their wedding

10:54

anniversary. And it's so funny,

10:57

like the expressions that both of them are making,

10:59

Like my mom is so like nervous,

11:02

you can tell, but then like my dad

11:04

is so excited and like so in love with

11:06

her, and like it's just like the funniest the

11:09

reactions. You're like you can tell

11:11

they're like or just getting to know each other. I'm

11:14

also like so excited about the

11:16

fact that they're getting married, so right,

11:18

Yeah, would you ever be down

11:21

for an arranged marriage if it was somebody

11:23

within your community that you had a close

11:25

friend being like, I really think you would have a connection with

11:27

this person. That's a good question. I

11:31

don't know, because like, I

11:34

also feel like my life is just so

11:36

different now. It's also like

11:39

hard to date in general in New York

11:41

as a content creator, like.

11:43

And just in general in general, it's

11:46

tough out here.

11:47

It's tough out here, but I feel like being a content

11:49

creator has made it even tougher because I'm just like,

11:53

I don't know how much of this person actually

11:55

knows about me without me knowing

11:58

before I go on a date with them. I've had people

12:00

on Hinge and stuff matched with me and like be

12:03

like, oh, like I watch your tiktoks

12:05

and then I'm immediately like no, like

12:08

I don't want you to actually follow

12:10

me or think that you or have

12:12

a preconceived notion of who I am based

12:15

on my social media right.

12:17

Yeah, But at the same time, it's like

12:20

you whoever you end up with is

12:22

going to have to like accept that this is your job,

12:25

and like you share certain parts of

12:27

yourself online. So it's kind

12:29

of like a double edged sword because it's like you don't

12:31

want them to come in with a preconceived

12:34

impression of you, absolutely, but at the same

12:36

time, you want the person that you're with to be able to look

12:38

at your social media and be like, it's so cool

12:40

that like Crithie's expressing herself in this way.

12:42

And be proud of me and excited about it too,

12:45

and like, yeah, I know, maybe

12:47

I'll have an Instagram boyfriend one day.

12:49

Yeah, you know, there is something about I

12:51

always feel like certain relationships it is

12:53

a nice balance when one person is

12:55

online the other person is like totally not online.

12:58

Yeah.

12:58

Yeah. Honestly, my best dating experiences

13:01

most recently have been in

13:03

that vein.

13:04

Yeah, of like I feel like I see you dating

13:06

somebody with like a very traditional job, yeah,

13:09

because it's like you're so creative, so it's cool.

13:11

I always think, like I had somebody say

13:13

to me once like finance bro and artistic girl

13:15

is like and it really is, yeah,

13:17

because it's like one even's the other out,

13:19

yeah, or opposite finance girl artistic

13:22

guy like either or.

13:24

That's kind of like my brother

13:26

tends to be kind of more type A and his girlfriend

13:29

is like very chill, like laid back

13:31

in every way shape and form, And

13:33

I think they eaten each other out in a lot of ways

13:35

because of that. Like whenever he becomes

13:38

too like high strung about

13:40

something, she will like instantly

13:42

calm him down with like one statement, and

13:44

it's like, oh, this is what he

13:46

needed.

13:54

So you went from you know, academics,

13:58

being pushed in your family, You wanted to go to college

14:00

for law. You end up getting into n

14:02

YU, going to NYU, and

14:05

post college you started going into

14:07

social media marketing, right, So I'm curious,

14:10

like, at what point within your college

14:12

experience were you interested

14:15

in social media and making the pivot

14:17

from law.

14:18

So, like I said, like,

14:20

my parents really like because

14:23

they came to this country because

14:25

of their education, right, Like my dad came

14:28

because he did his PhD in like

14:30

that one viral. So they like always

14:33

had this very like prioritization

14:37

of education because they believed it would bring

14:39

me and my brought their way bigger opportunities in

14:41

life, and.

14:42

That's such a good mentality to have and I respect

14:44

that so much from you there. I feel like

14:46

so many like immigrant families

14:49

like have that sort of work

14:51

ethic when they come to the US. And it's amazing because

14:53

it's so true. You are putting yourself in a different

14:55

bracket when you get a college education,

14:58

push yourself back downly, like try

15:00

new things. Yeah, the number of doors that have

15:02

opened up for me literally because I went to n YU

15:05

like and so like.

15:07

I went to NYU, and I

15:10

immediately within the first year, I was

15:12

like.

15:13

Yeah, I don't know if law is really for me.

15:16

I remember just like doing all the like

15:19

course work, like the intro course work,

15:21

and just feeling disconnected

15:24

from what I was learning. And I

15:27

decided why not like

15:29

try pursuing just like on the side

15:33

a couple art classes and seeing what happened

15:36

there was like a j term because NYU

15:38

has January terms, right, and

15:40

I was like, let me try doing like a

15:43

graphic design class and seeing if I liked

15:45

it. I knew my parents

15:47

would not be on board for me to switch

15:50

whatever I was in, so I was like,

15:52

let me like just try something and see how

15:54

it goes. And I

15:57

absolutely fell in love with the class. The teacher

15:59

like loved my work and

16:01

was like, you have a talent for this, especially

16:04

the branding side. There was like a whole project

16:06

where we had to do a branding for a

16:09

bookstore in the Lower East Side, and

16:11

we like create, we created like proposals

16:14

for that branding assignment,

16:16

and mine was the one that was picked because

16:19

the teacher thought it was really thoughtful,

16:22

like all the little elements that I included.

16:24

Yeah, and I

16:26

walked away from that class just being like wow, Like

16:29

of everything that I've done through

16:31

my college career, being picked

16:34

for that branding assignment was probably the most

16:36

gratifying moment, and

16:38

I was like, I wonder if there's a way

16:40

that I could make this my full time career and

16:43

ended up getting an internship

16:45

as a like digital marketing

16:47

assistant. And then that was also when

16:50

like graphic design, social media, all of

16:52

that stuff was under one bucket and

16:55

I really loved it. Ended

16:57

up my senior year

17:00

coming back and showing

17:02

my resume to my advisor,

17:05

and at that point I had done like four or

17:07

five like graphic design and social media

17:09

related internships back to back to back. Because

17:12

I was like I need to prove to my parents that

17:14

this is going to be something sustainable and then I can

17:16

actually make money off of it. So, like,

17:19

I think ninety percent of those internships were actually

17:21

paid, and I was like basically paying

17:23

for my summer like stay

17:26

in the city and then doing all of these internships.

17:29

I came back and I was like, Hey,

17:32

can I switch my concentration?

17:35

This was my senior year, so you were still

17:37

in a law concentration by senior year. Yeah,

17:39

wow, And like senior year is when you're

17:41

supposed to start your thesis in my

17:44

degree, And my

17:47

advisor was just like you realize,

17:50

like you're not

17:52

supposed like nobody gets to switch

17:55

at this point. And I was like, okay, well here's

17:57

my resume and she was like, okay, well none of

17:59

this is related to law.

18:00

So right right.

18:02

I mean, I'm also so impressed just because

18:04

I mean, I feel like, stereotypically

18:07

when we talk about law, these classes are hard.

18:09

Yeah, you know, so I'm so impressed that you were

18:11

able to manage a law degree

18:13

course load all while having these internships

18:16

and not just one internships. It sounds like you had

18:18

a couple at the same time, right, which I actually did.

18:20

The same thing when I was in college, So that's kind of

18:22

wild and it's it's not as common as you'd think,

18:25

but it was a grind and I was in like

18:27

a marketing major, so it was so but

18:29

mine wasn't Like that all made sense

18:31

for the advertsides, but I would imagine, like, what

18:33

was it like balancing your law course load

18:36

with these internships also different

18:38

sides of the brain.

18:39

Yeah, I wasn't doing so

18:41

great outside.

18:44

Yeah, I like tried, but honestly,

18:47

I was getting a lot of bees, Like it

18:50

just wasn't really my thing, and I think it showed.

18:53

And yeah, and she let you switch and they

18:55

were like.

18:55

Okay, like your whole resume is

18:57

literally just like create like

19:00

digital marketing, so we'll just switch you over.

19:02

So then I ended up doing my thesis

19:04

actually as like a

19:07

short documentary series, and

19:10

that also ended up giving me experience

19:12

in video content creation because

19:14

I ended up taking classes with TISH for documentary

19:17

filmmaking and that's how I learned how to like edit

19:20

and shoot and like tell a story

19:22

through your videos and content.

19:25

And for anybody listening that doesn't know what TISH is,

19:27

it's basically the art school within

19:29

n YU yeah.

19:30

Like the film and arts school. A lot of like

19:32

big film producers start

19:35

at Tish.

19:36

And musical artists too, write is that

19:38

the same school technically or.

19:40

No, Steinhardt Steinhart is

19:42

Yeah, I'm thinking like Maggie Rodgers, yes

19:45

that's Steinhart, Okay, Stineheart Yeah,

19:47

yes, but yeah, it was all

19:50

those little steps.

19:52

I don't know if I would have necessarily taken

19:54

them in that order if I wasn't

19:56

trying to fight for something

20:00

different than what I had always expected

20:03

out of my life. Like there

20:06

and a lot of like young

20:09

brown people will comment on my tiktoks

20:12

like how did you even like end

20:14

up where you are today?

20:15

And I'm like, you're like, listen,

20:18

it's a long story.

20:19

So it's a long story, but I

20:22

feel like at the end of it, it's just fighting

20:24

for yourself and if you're truly passionate

20:27

and truly care about something, fight

20:29

for those opportunities because at

20:32

the end of the day, you might

20:34

be better at that thing than you think you are.

20:36

Yeah.

20:37

One, And I think also, and

20:40

I'm probably in a butcher. The quote or it's

20:42

not even really a quote, just like the ethos of it,

20:44

it's it's if

20:46

something you do gives you

20:48

energy and gives you purpose. Then

20:51

you have to fuel that fire, you

20:53

know. And it's like, I'm a big believer in like giving

20:56

energy to something that gives you energy

20:58

and return, you know. And it's cool knowing

21:00

that when you started out in that class

21:02

that was a creative class during your day term, and

21:04

you were like, Wow, I love this. This is like filling

21:06

my cup in a way that my cup hasn't been filled

21:08

before. And then you lean in, you

21:11

know, because like the universe has a weird way of showing you

21:13

what you should be doing.

21:14

And when you.

21:14

Actually work towards those things and

21:16

keep fueling that fire that feels

21:19

good for you, it's amazing, like the change

21:21

that can happen.

21:21

I remember when I started college, one of my friends

21:24

was like, I was like, yeah, I'm going to be a lawyer. I'm

21:26

going into human rights. And my friend was

21:28

just like are you sure? And

21:30

I was like, because everybody

21:33

around me who knew me well, like saw

21:35

how much the creative work.

21:38

Like I one

21:41

of my friends got initiated

21:43

into a frat and he wanted to paint his

21:45

paddle like with the Versace print.

21:48

Yeah, so he like paid me to do that.

21:50

For him my freshman year,

21:52

and like I had so much

21:54

more fun doing that than like any course

21:56

that I did that right, you.

21:57

Know, So like did you know growing up you

22:00

were good at art?

22:01

Like that's something.

22:02

So you did know that, Yeah, okay, but it just wasn't

22:04

what you were giving like all of your time.

22:06

Enother two because like my

22:08

parents weren't. They didn't

22:10

see art as a career path. My dad

22:13

is actually a really good artist. He drew

22:16

all the figures for his marine biology

22:18

courses. So like we have these really

22:20

gorgeous detailed pictures like drawings

22:23

of fish at home that he like

22:25

made. I want to get one tattoo.

22:27

On me at some point, But like how many tattoos you

22:29

have? That's a good question, like

22:31

a lot? Yeah, when did you get your first tattoo?

22:33

You've seen it the whole like sleeve?

22:35

No I haven't.

22:37

I feel like at like the retreat, did.

22:39

I tell you about it?

22:41

No?

22:41

I don't think I've seen it. You have a sleeve, I have, like

22:43

a whole sleeve. I didn't know that. What

22:47

you know, I swear to God, like somebody will

22:49

have tattoos all over their hands and all over their

22:51

arms and then They'll say to me, like thinking about

22:53

getting this new tattoo, and I'm like, wait, you've

22:56

tattoos And they're like heath, They're literally all over my

22:58

fingers, and I'm like, I don't know how, but I just

23:00

don't notice it, yeah, or like I notice

23:02

it and I don't at the same time, I don't know what it is.

23:04

Sometimes I just feel like I'm not a very observant person.

23:06

No, I get that. I'm like, I think

23:08

a lot of people don't expect it, so they don't like

23:11

register. But yeah, there's like

23:13

a whole sleeve under here.

23:15

Are you the type of person that gets a tattoo and there has to be

23:17

like something meaningful to it?

23:18

Or will you just like a cool design and get it on

23:20

your arm?

23:21

Kind of a mix, Like there are definitely some

23:23

that are just like there's

23:26

no meaning, but there's like most

23:28

of them have meaning the bigger pieces. I

23:31

try to make sure the bigger ones are like

23:34

meaningful, and then everything else is just kind of like

23:36

filler.

23:36

Okay, we talked about how you have a conservative

23:39

family. Yeah, how did they feel about you getting

23:41

tattoos?

23:42

I have to ask so my

23:45

parents know they exist. I

23:48

don't know if my dad fully know as they exist.

23:50

I've never had this conversation with him, so

23:52

I and why

23:56

poke the beast, you know, like there's no reason to

23:58

like bring it up. My mom

24:00

has brought it up, like she knows, and

24:03

I just like have come to a place with her where I'm like,

24:06

yeah, you can know. You don't ever

24:08

have to see them. Yeah, they're going to upset

24:10

you. You don't ever have to see them, right,

24:12

So that's kind of like our middle round.

24:21

Post college, you ended

24:24

up working in social media marketing,

24:26

and you go from working in social media

24:28

marketing for brands with businesses

24:30

to then building your own personal

24:33

brand. Talk to us about that transition

24:35

and what made you finally make the jump and say

24:38

like fuck it, I'm going full time and doing this myself.

24:40

Whenever I was in my internship era, I

24:43

also was doing photography

24:46

in the city, so I did

24:48

like basically, I

24:50

just picked up a camera and started taking

24:52

pictures of my friends and that

24:55

started to do well on Instagram, and I

24:57

started to DM influencers. At the time,

24:59

they weren't even called influencers yet, they were

25:01

called like Instagram bloggers.

25:04

And I started

25:06

building connections with some girls. One

25:09

of them worked for Pop

25:11

Sugar at the time. I don't even think

25:13

Pop Sugar exists anymore.

25:15

Yeah, I don't know, but I know exactly what you're talking

25:17

about. It was like one of.

25:18

Those online magazine. Yeah, And I

25:20

used to do shoots with her pretty consistently, and she

25:22

invited me to like New York Fashion Week

25:24

and like a bunch of brand events, and I

25:26

met a few other girls through that and

25:30

basically built a whole network of influencers

25:32

who I was doing photo shoots for through

25:34

the city and I was

25:36

making like side money from it. And I

25:38

remember just like being so enamored

25:42

by the influencer culture at the time

25:44

and being like, Wow, this is so cool and

25:46

like fashion Week and seeing everybody walk

25:49

and like just the way they were treated

25:51

and like everything. I was like, whoa, this is like such a

25:53

cool world. And I was like,

25:55

Okay, I definitely want to do social media marketing

25:57

because I want to stay close to this space. So

26:01

when I graduated, I ended up applying

26:03

to like a bunch of social media marketing agencies.

26:05

And it's funny, like when you were

26:07

saying, n Yu's a good school, Like one

26:09

of the agencies I went into for an interview.

26:11

The CEO didn't

26:13

even like look at my qualifications.

26:15

He saw and YU on my resume and was like, okay,

26:18

yeah, let's let's give you a test run.

26:20

I mean, it's so fair and YU is such a good school.

26:23

Yeah, it's a very hard school to get into, you

26:25

know, so it's impressive in its own right just to

26:27

get into NYU, you know, and that obviously have

26:29

all the internships and really make the most out of your

26:31

time.

26:31

There is the other really impressive part about think

26:34

what you did.

26:35

But okay, I think it's like one of those things you don't

26:37

realize at the time, especially at a young age,

26:39

like how much college

26:41

really like impacts that first job and

26:43

how much that first job can really

26:46

shape the rest of your career. Because that's what really happened

26:48

for me is being at that social media

26:50

agency and being exposed to so many different

26:52

brands across different verticals

26:55

from like hospitality to food

26:57

and beverage. It like really taught

26:59

me about how brands use

27:01

social media to communicate to their customers

27:04

across different target

27:06

audiences and all of the spaces.

27:09

What do you think about having been in

27:11

the world of social media for so long

27:13

and really seeing because I feel like over

27:15

the past even like five years, it's amazing

27:17

how much social media has changed and

27:19

evolved and gotten even bigger.

27:22

So I'm curious, like having been

27:24

working in it for a good chunk of time

27:26

now, like what are your thoughts on how it's evolved

27:28

and what do you think is come to come with social

27:30

media?

27:31

It's a great question. I think

27:35

there's a bunch of ways that's evolved, right, Like we see

27:37

like the evolution from Facebook to Instagram

27:39

to TikTok. My career

27:41

has kind of been through that evolution and

27:44

watching these new platforms come onto the scene

27:46

and understanding how brands can use them for

27:49

communicating their messages on a to

27:51

their target audience and really making them work for

27:53

them. But I think also on

27:55

a cultural and social level, there's like a whole

27:57

other layer that I

27:59

see personally from seeing the influencer

28:02

industry from like early on in twenty

28:05

sixteen to now. Like

28:08

back then when I was doing those photo shoots, I'd

28:10

never imagine myself being

28:13

one of the people invited to one of those events

28:16

and to actually like say

28:18

I was an influencer, I like couldn't

28:21

see myself in those spaces because

28:23

I never really saw people who

28:25

did the things that I did or who looked like me

28:27

in those spaces. It was like always

28:29

a very specific kind of

28:32

like influencer who was invited to those.

28:34

And it was so different at that time too, like if I could

28:36

remember, like content creators back then, it was

28:38

like the perfect photos, yeah, the perfect

28:41

filter on the photos, the perfect esthetic

28:43

outfit wise, and I feel the same as

28:45

you, or it was like the professional athletes, right.

28:47

Like I remember taking like a

28:49

PR class and the teacher of the class

28:51

was this guy that worked at Ketchum, which is a big PR agency,

28:55

and he would bring in like people

28:57

to speak at the class for basically every class.

28:59

I was like, this is a nice job, you just bring someone into do it. But

29:02

anyways, but anyways, he

29:04

brought.

29:04

This one woman in that worked in influencer marketing

29:06

at Ketchum, and I remember it just being all

29:09

like the lifestyle creators are just described

29:11

and then also like the professional chefs

29:13

and blah blah blah, and I felt the same

29:15

way. I'm like, this is a hard this is an amazing industry.

29:17

It's so cool, but such a challenge to get into

29:19

it.

29:20

And I think with like the genesis

29:22

of a platform like TikTok that really

29:24

like allowed and like celebrated

29:27

authenticity and people

29:31

all being different and having different walks

29:33

of life and doing different things, but

29:35

all those things being interesting. Like, I

29:37

feel like fitness creators now have

29:40

such a big platform and such a big voice

29:42

compared to back then, because people are

29:44

interested not only in like what

29:47

you're wearing, but who you are and

29:49

what you're doing.

29:50

I also feel like TikTok and tell me if you feel this

29:52

too, has allowed and I feel like

29:54

you and I are similar in like the running content

29:56

that we create in the sense that like we just want to show

29:58

that running and fitness doesn't have

30:00

to be so intense. It can be fun. It

30:02

can be an adventure. When you're in New York City running

30:04

around, like it's always an adventure. You can run

30:07

the Tompkins Square Park and get the Chief Pree babe.

30:10

But I feel like TikTok has

30:12

kind of opened the door for that type of fitness

30:14

content because I remember, like back in the day on Instagram

30:17

it was like, remember, like Kayla, it's science, Who's amazing.

30:20

I loved her workouts, but that was a very intense

30:22

kind of yeah, you have to work

30:25

out a certain way, and you have to look a certain

30:27

way, and it's all about getting your body

30:29

to look x whatever. I just feel like TikTok

30:31

has really opened, exactly we said, the door within

30:34

the fitness community too, to being more authentic

30:36

and showing that, like, you don't have to be so intense

30:38

to be somebody that like talks about fitness

30:40

and works out.

30:41

And you know what I mean. Yeah, Like

30:44

my running videos aren't about like being

30:46

the fastest or the best at running. It's

30:48

just about that is my run

30:50

and this is how it felt and it was really fun.

30:53

Yeah, and I'd like to share it with you guys.

30:55

At what point did you then make the switch

30:57

from working on social media to personal brand.

31:00

Is also around the same time TikTok came onto

31:02

the scene, there was a

31:04

brand that I was working for and they really wanted

31:06

to make TikTok work for them. And actually

31:10

the first time that I downloaded and created

31:12

my own TikTok was because I was working for

31:15

a brand that I was not the

31:17

target demographic for at all. They

31:21

were a men's hair loss startup. Okay,

31:25

well, I was like, I know, I can't be the

31:27

face of this brand, like, there's absolutely

31:30

no way I don't want to be the face of this

31:32

brand, Okay, But

31:35

I knew we had to figure out how to make TikTok

31:37

work for us to stay culturally relevant. So I

31:39

was like, Okay, let

31:42

me create my own account and just start

31:44

doing the things that other people seemed to be doing.

31:46

And at the time, it happened to be like

31:48

a lot of like dance trends or like little

31:50

things like that. But

31:53

I was like, oh, this is interesting, and that kind

31:55

of made me start using the tools in the platform

31:57

a little bit. And then after

31:59

that role, I moved on to like a food

32:01

and beverage industry client, and

32:04

they were a startup and the

32:06

CEO gave me budget to hire two interns,

32:09

and those interns

32:11

I learned so much from and they

32:14

really showed me kind

32:16

of what video production in terms of like

32:18

TikTok as gen Z looks

32:20

like. I think I always thought

32:23

I had a grasp of it, but like the

32:25

younger generation really knows

32:28

a lot more about technology.

32:30

With every millennial cusper, there's a gen Z count

32:32

part like I need.

32:34

Gen Z jen alfha, Like they're amazing. I

32:37

know, I want to make friends with someone in gen Alfha.

32:39

Now I'm like, I need a Genalfha.

32:41

I'm like, where are they go to the Lower East

32:43

Side.

32:46

But I learned kind of a

32:48

little bit about what's trending, how to

32:50

film properly, and started

32:52

applying that to my own content still, because

32:54

as much as I was creating content for this brand,

32:57

I still enjoyed doing

32:59

my own thing and like keeping up my

33:01

own channels and testing things out there

33:03

before I posted it on the brand account. And

33:06

actually, funny enough, one

33:08

of the videos I made for the brand was

33:10

an early version of my vlogs

33:13

and it totally bombed, like it did not perform

33:15

well for the brand at all. But

33:18

then when I started doing my own thing, I was just kind

33:20

of like, I feel like I can do that concept but

33:22

better, and I just doubled down

33:24

on this like idea of this like vlog

33:27

with the transitions that makes it feel

33:29

My inspo behind it was do

33:31

you remember Birdman? Everybody

33:34

was like raving about it because it was like a one shot film.

33:36

Okay, oh, that was kind of the

33:38

inspo behind the like flip vlogs

33:40

was to make it feel like a music video that was

33:42

like taken in one shot because the transitions

33:45

make it so seamless.

33:46

So and for anybody listening, you need to go right

33:48

now and pull out your phone and

33:51

go to TikTok and just look at prethe's

33:53

videos because then you'll really understand what she's

33:55

talking about. Like, your transition style is so sick.

33:58

Thank you. I appreciate that a lot. It took

34:00

true a long time to get to like where

34:03

I am today, and sometimes

34:05

it's still that perfect.

34:06

It like throws me sometimes the transitions.

34:08

I'm like, whoa, yeah, that feels

34:10

good. I'm like, okay, cool, I'm doing it right and

34:13

it's fun. Then I made my style and it

34:15

went viral, and I applied

34:17

it to running too, and then that

34:19

went even more viral, and I

34:23

actually, twenty twenty three, I

34:25

applied to get into the New York City Marathon through

34:27

the lottery and I didn't get in and I was

34:30

super bommed. And then after my first running

34:32

video went viral, New Balance reached out

34:34

to me and invited me to run with them.

34:36

Oh that's so cool.

34:37

And that was my first ever marathon, which I

34:39

bombed.

34:40

The first time I read the New York City Marathon, I hit the wall

34:42

at mile eighteen. So hard, and

34:44

it was like raining this year when I ran it, I

34:46

was in college. I was like training for the whole thing on treadmills,

34:48

which was like just silly. Because I lived right next to Central Park,

34:50

it was like.

34:51

What are you doing? You know? Yeah,

34:53

And oh my god, I remember it being so tough.

34:55

I feel like you don't realize how tough it is because

34:58

you're like, oh, twenty six miles, but then you realize, twenty

35:01

six miles, all uphill, across

35:03

bridges.

35:04

Brutal, so brutal,

35:06

so brutal.

35:07

I've heard New York apparently is one of the like

35:09

it's like the second toughest, if not the

35:11

toughest, of all the world majors.

35:13

It's definitely not a qualifying race. Yeah.

35:16

I remember being so mad at myself the last time I ran

35:18

it. I ran it for the last time in twenty twenty one,

35:20

and I was in such good shape, like

35:22

I felt like I could have done it faster than

35:25

I did it in and I had so many

35:27

people say to me. They were like, you should have just ran like a qualifying

35:29

race, like a couple of weeks before doing the New York City

35:31

Marathon, you know, And now I

35:33

like go back, and I'm like maybe next time.

35:35

Yeah.

35:35

New York City Marathon is just so fun. I'm

35:37

like not one of those people that can do multiple marathons

35:39

in a row. I feel like that's just a lot on the knees. Did

35:42

you do Chicago right before in New York?

35:44

No, but I applied for both Chicago

35:46

and Berlin lotteries. Yeah,

35:50

yeah, that's for twenty twenty five.

35:52

But yeah,

36:01

okay, let's talk about your running career because

36:04

I think it's so cool that you got into

36:06

You were into running during college, you had a go

36:08

to route that you loved doing. You graduated,

36:11

you got into kickboxing, and then you started

36:13

running.

36:13

Right.

36:14

Yeah, I graduated college, I stopped taking

36:16

care of myself, picked up kickboxing,

36:19

and it was really therapeutic.

36:22

But also like I think I

36:25

grew up like not really

36:28

thinking of myself as powerful, like

36:31

always like I my parents

36:34

always joke I was the princess of the household.

36:36

My dad and my mom and my brother

36:38

were like really take care of me and look

36:40

after me, and I like,

36:42

my brother is the sweetest person and like

36:45

opens the doors when me and my mom are like

36:47

going into the car, and like things like

36:49

that. So like I've I have been

36:51

treated like a princess my like most

36:53

of my life, and I'm so thankful for that. But

36:57

because of that, like I just never really thought of myself

36:59

as like fear or like strong,

37:02

and I think kickboxing really showed

37:04

me, like you can be strong.

37:06

It's something you build. It's not something that

37:08

you're born with. Like I mean for some people, yes

37:11

they're naturally athletic, they're naturally strong,

37:13

but like.

37:14

Even if you're naturally athletic, like

37:16

that's a whole new thing.

37:18

Yeah, you can really learn the skills

37:20

and the moves and yeah, how to make it all

37:22

work and have the right form. Yeah,

37:25

And once you start learning those things and you feel

37:27

it click, it's just so empowering.

37:30

Like I started to feel

37:32

my body feel stronger too, and I was like,

37:34

wow, this feels so good, Like I don't want

37:36

to stop. And like once the pandemic

37:39

hit, my gym at the time shut

37:41

down and a lot of gyms in the city did,

37:43

so there wasn't really access to places

37:46

to continue the Muay Thai training,

37:48

and I was like.

37:49

I love that.

37:51

Yeah, it was like, oh, let me try

37:53

running again, because I remember when I

37:55

was running feeling a similar kind of high

37:57

of like yeah,

38:01

like just like accomplishing

38:03

something, you know. Yeah, So

38:05

I started running. I remember the first

38:07

time that I started running, when I picked it back up.

38:09

I ran from my apartment in Bushwick

38:12

to the Williamsburg Waterfront

38:14

and it was the toughest run

38:16

ever. I was like dying. It was

38:18

like two point five miles and I took

38:21

a picture of the bridge when I got there because

38:23

I was like, I felt so accomplished in myself

38:26

for doing that. Yeah, And it's

38:29

funny to think about that now because my favorite

38:31

place to run in the entirety of New

38:33

York City is Williamsburg Bridge. And

38:35

then my brother saw my Strava encouraged

38:38

me to do with the Philly Half, and I was hooked

38:41

after my first race.

38:42

So your running journey really picked up post college

38:44

right as an adult, which I think is amazing and

38:47

I think for everybody listening, running is

38:49

something that you can get into at any stage

38:51

in life. And I feel I see so many amazing

38:53

runners, Like one of the best runners that I've ever ran

38:55

with, shout out Back Scenttry.

38:56

She's a peloton instructor. She got into running

38:58

at twenty seven.

38:59

Wow, and like that is so impressive to

39:01

me, and it just shows and she's like a sub three

39:03

marathon or she's amazing, you know. And you don't

39:05

have to become be a sub three marathon to be marathon

39:08

or to be a runner. But I'm curious for everybody

39:10

listening, what are your tips for getting into

39:12

running and sticking with it.

39:14

For me, what's really helped is having

39:18

a fire playlist, Like every

39:20

song that you absolutely love, just

39:22

put it all in one playlist. It doesn't even have

39:25

to matter if they match, if they're the same vibe.

39:27

You can go from Gracie Abrams to Tyler

39:29

the Creator. No one's going to judge you

39:31

because it's just for you. Whatever gets

39:33

you hype in the morning, put that on

39:36

and it Like, for me personally, that's really

39:38

what motivates me to get out there.

39:40

I feel like you need to have more music partnerships.

39:43

Right, you're creative, you love social

39:45

media, marketing, et cetera.

39:47

Art, but you also love music.

39:49

Yeah.

39:49

I actually grew up playing,

39:52

Like I think there was a point in my

39:54

life where I was playing like six instruments.

39:56

Oh my god, Like what instruments?

39:57

Piano, violin, view, guitar,

40:02

ukulele.

40:03

That is so impressive.

40:04

I played flute for a hot second.

40:06

Oh my god, you have

40:08

a big musical background. That's insane.

40:11

I have a violin in my apartment and when my

40:13

friends get me drunk enough and we go home.

40:16

Only wait,

40:18

so you complete the violence, like one of the hardest instruments

40:20

to play.

40:20

I'm literally so shook right now. Violence

40:23

my favorite. I need you fucking jamming on the violin

40:25

right now. Why did I know this? This is so cool.

40:27

My mom really loves music and it was something that

40:29

she wished she could have learned growing

40:31

up. So as soon like literally like I think we

40:33

were like four when we started learning the piano, and

40:37

yeah, like my mom was just like

40:39

drilled it into us. Which like when I was like a

40:42

child, I hated learning instruments.

40:44

But then like by middle school, high school, I became

40:46

like an orchestra do orc It

40:49

took over my whole personality and I was

40:51

like, oh, so that's why I was like way more

40:53

artsy in high school than an

40:56

athlete.

40:56

So it's so interesting that you went to school and you were like,

40:58

I'm gonna be a lawyer.

41:00

You have this like really artistic side of you. Yeah,

41:02

it all makes sense.

41:03

All right, I'm curious, like, right now, what are the songs

41:05

on your hype playlist?

41:07

But it's the genre?

41:08

Are we rap really just Highler?

41:10

The creators?

41:11

Oh?

41:11

I like, honestly, I do this thing

41:14

where every single month I make a new playlist

41:16

and it's like just songs that I'm listening to

41:18

on repeat.

41:19

That's what I do. I listen on repeat. It's like sickening.

41:21

Yeah. Yeah, it was like look like him,

41:24

like it's from Tyler's new album.

41:26

But then I was like going through the playlist and I was like,

41:28

oh, this is literally just his whole album in

41:30

one playlist.

41:31

Do you ever do silent runs? No?

41:34

They spare me. What about podcast runs?

41:37

I haven't done a podcast run either.

41:39

I love podcast runs.

41:40

Even like when we got on the treadmills, I almost

41:42

asked you if I could play music in one year because

41:44

I was like, I know, like it would help me a

41:46

little bit with Like.

41:48

That was one of the questions I was going to ask you in the Pop Question

41:50

round is do you listen?

41:51

Do you wish you were listening to music right now?

41:53

Because I was.

41:53

Wondering that because so I'm like che

41:56

like, I sometimes will go for a silent run.

41:58

It just depends.

41:59

But because sometimes I'm like, if I've been

42:01

overstimulated, I need to just like sit with my

42:03

thoughts. Yeah, and sometimes if I'm listening to music,

42:06

it'll like crowd my head's face, which is like so crazy

42:08

because like I feel like I used to only be

42:10

able to listen to music, and then I think

42:12

once I started listening to podcasts when I was running,

42:14

I was able to then go from like music to

42:16

podcasts while running to then no music.

42:19

Okay, but it just depends on the day.

42:21

Maybe I need to listen to your podcast, while.

42:23

You should listen to this episode. While this is

42:25

a good episode.

42:27

Okay, as we start wrapping up, you just

42:29

around the New York City Marathon, you're making amazing

42:31

content. You're popping off. What

42:34

is next for prefee? What can we be excited

42:36

about? Tell me Tokyo

42:38

twenty twenty five.

42:39

Let's get dart Oh my god, so

42:42

soon?

42:42

Yeah, That's why I think

42:44

I'm going to go to LA in January, because

42:47

I am not trying to do my twenty eighteen

42:49

mile runs in New York during that

42:51

winter.

42:52

Now do them by the beato, I'll

42:55

do a lot. I'm going to be in LA for the month of January.

42:57

Also, so we should do a long run together. Yeah,

42:59

so you guys can look out for PRETHEE

43:01

and Kate two point zero. And if

43:03

you're listening to this podcast and you haven't yet seen

43:06

The Treadmill Show, go watch our Treadmill Show episode.

43:08

Make sure you're following prethe and I across

43:11

socials. Thank you so much to everybody

43:13

listening. We love you so freaking much.

43:15

You're the only reason why this podcast is possible.

43:18

And yeah, stay tuned for our

43:20

next episode.

43:21

Love you, guys.

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