In the wake of American Airlines' tragic incident near Reagan National, their swift, transparent, and empathetic response became a textbook example of effective crisis management.

In this brief episode, Alex breaks down what they got right—and what every organization can learn from their approach.

Learn more about how leading with empathy and speed can shape the narrative in times of crisis.

CONNECT:

• ⁠⁠Alex on Substack⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Alex on Medium⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Alex on LinkedIn⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Alex's Author Website⁠⁠⁠⁠⁠⁠⁠

Join the Conversation: We want to hear your thoughts! ⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠ to share your experiences with crisis communications and the strategies that have worked for you.

Get more great content on the website at ⁠⁠⁠⁠⁠⁠⁠PRAfterHours.com⁠⁠⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Alex's book, THE PODCAST OPTION-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!

Pitch yourself or client as a guest ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission. 

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