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Do you need to be advertising on social media? 🤔

The answer is “yes.” But we know it’s not that simple for every business. You need to know how much you should expect to spend, what content needs to be created, and how to know whether or not it’s working. 

For better or worse, social media platforms like Meta have switched their business model to encourage content creators to pay for their service. The good news is that you won’t have to spend nearly as much as you may think. However, the days of crossing your fingers and hoping for the best through a purely organic strategy might be slowly but surely coming to an end. 

In this latest episode of the Practical Rebels podcast, Veronique and Ramsey dive into the world of social media advertising. They discuss how much you should spend, which content is performing the best, and how to optimize your marketing strategy to reach beyond social media.