0:00

Welcome to Practical Rebels

0:02

. How are we doing over here ? V ?

0:04

I'm good . I'm very confused about how you're

0:06

sitting right now .

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It's comfortable .

0:09

Ramsey is leaning back in his chair . The

0:11

mic is resting on

0:14

his body . Yes , it is

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.

0:17

You should try it . And

0:19

our friend of the show , logan yeah

0:21

, it's nice , right , it's a nice

0:23

feel it is nice .

0:25

I'm trying it for the first time . I used to just let the

0:27

microphone sit on the table , but I realized

0:29

that was stupid , so now I'm

0:32

resting it on my body , you know I was watching

0:34

.

0:34

I was watching a lot of tiktoks and I was like man

0:36

, look at him holding that microphone . That looks comfortable

0:38

. Yeah , let me try that . And so we did , and

0:40

I'm locked in like I'd

0:43

like to get everybody like

0:45

this .

0:45

All right , well , we'll work on that , but first

0:48

first friend

0:50

, friend of the show .

0:52

What are we talking about today ?

0:54

We're talking about zero click marketing , and

0:57

if you don't know what that is , we'll talk about it soon .

1:01

So I'm really excited to learn about this because

1:03

it's you know , as we

1:05

are constantly working

1:07

in the world of search , things are constantly

1:09

changing , and this

1:11

is something that started to pop up last year

1:13

when we started to see the AI

1:16

overviews being implemented within Google

1:18

, and I think we're starting to see the impact

1:20

of that rolling out , and Logan's

1:22

been doing a little bit of research lately , digging

1:24

into what this means for

1:27

the way that search has been approached up

1:29

to this point . So

1:33

we're going to dig in a little bit and learn more about this from Logan and how we can use

1:35

this to better up our search game

1:37

.

1:38

Yeah , and we're all going to learn together , because a lot

1:40

of times this stuff comes out and then

1:42

two or three months later it changes . So

1:44

you can't ever . You

1:46

can be an expert at it , but you also

1:49

have to be studious and willing

1:51

to always be not wrong

1:53

, but like just be willing to be

1:55

like hey , stuff changed , we got to

1:57

do something different now . So , and that's what

1:59

this is all about .

2:01

All right , so go ahead , get in it . What

2:04

is zero click ?

2:06

well , just in general , it

2:08

is almost exactly what it sounds like

2:10

. So , with content marketing

2:13

specifically , think about

2:15

google search , blogging and things like that

2:17

. Whenever you type a search query into google

2:19

, it used to be about getting the

2:21

click , and that's why so many people were

2:23

doing blogs , and blogging

2:25

in general is because it was a great way to get click-through

2:28

rate onto your website . But

2:30

now and I'm not telling anyone

2:32

anything new here , because you've all seen it since

2:34

last year the AI overview in Google

2:36

that makes it

2:39

so that so many people are getting the answers

2:41

to their questions without clicking on anything

2:43

. People are getting the answers to their questions

2:46

without clicking on anything . So

2:54

zero-click marketing is an approach where you're structuring your content and

2:56

your strategy specifically to rank in the AI overview

2:58

so that you can get as much

3:00

of your content in front of people without

3:03

them having to click on it , and it is

3:05

different . It's a different approach because

3:08

you're , like I said , you're structuring your content

3:10

specifically to get into that

3:12

little window at the top , and

3:19

that doesn't necessarily mean that you're going to get a click . It just means that you're

3:21

going to get in that window , and I will talk a little bit more about

3:23

like what exactly that means , because I know

3:25

a lot of people they're thinking , okay

3:27

, well , great , how does that help me ?

3:29

you know what I mean .

3:30

So yeah , but that's really the . That's

3:33

the watered down version of zero click and

3:35

but it's . It's ubiquitous all over marketing

3:37

, it's in social media , it's all this stuff . So just

3:40

people are clicking less right

3:42

in general .

3:43

Right , yeah , they're clicking less and social as well

3:45

yeah , not getting as much

3:47

um , but you know the ai

3:49

. So basically what you're saying is how

3:51

to market to a

3:54

strategy to the ai .

3:55

Yeah , so you get pop up

3:58

in front of the

4:00

the actual links below

4:02

yeah , absolutely , because

4:05

you have to scroll down quite a bit now past

4:08

paid , paid search and

4:11

ai overview . I

4:13

forgot what the number is . I don't know if top my head it's

4:15

an average of 980 pixels

4:17

between search and ai overviews

4:19

before you even get to the number

4:22

one organic search rank . So

4:24

that's significant .

4:26

And I have a question because it's

4:28

not always . You always

4:31

don't get the AI overview

4:33

. Is it only when people are searching

4:35

for a specific thing ?

4:38

I'm pretty sure it's whenever Google has determined

4:40

that it has enough

4:43

search to crawl to spit

4:46

out an ai overview yeah because sometimes

4:48

you put in a search query and there's just the search

4:50

volume is too low and there's or maybe no

4:52

one's answered that specific question yet

4:55

. But usually for these high volume searches

4:58

you're going to get an ai

5:00

overview because it's high volume and google

5:02

has decided that it needs an

5:04

ai overview and that's what they and Google has decided that it needs an AI overview , and that's

5:07

what they want anyways . They want people on Google

5:10

. They want people to stay on Google . They don't necessarily

5:12

always want you to click away

5:14

and go off their search engine

5:16

. They want you just to be using their search engine all day

5:18

.

5:20

And one of the things that I'm noticing you found in

5:22

the research you've been done , 58.5%

5:25

of all US-based searches in Google

5:27

are zero-click searches . So

5:29

people are searching for it , but does

5:31

that mean they're not actually clicking through to a website

5:33

at all ? They found the information there .

5:35

Yeah , and we got that from NP

5:38

Digital . It's

5:40

a really great one to sign up for , if y'all don't know , for

5:42

newsletter stuff . But yeah , that's

5:45

exactly it . Over half of all

5:47

US-based searches people aren't

5:49

clicking at all . They get their answer and

5:51

they're off to do whatever it is

5:53

they were doing before that .

5:55

So that's , crazy .

5:57

One search , no clicks .

5:59

So that's a really good case for diversifying

6:01

your marketing content strategy .

6:04

Yeah , absolutely for diversifying your marketing

6:07

content strategy . Yeah , absolutely , because

6:09

the way people are structuring their content now whenever they're

6:11

blogging is totally different , and we can

6:13

talk about this now . I don't know if we'll talk about it later , but

6:16

a lot of bullets . You know

6:18

that it used to be . They wanted the long

6:20

form essay style content because

6:23

that's what ranked well . Now

6:25

, whenever you're thinking of writing an article

6:27

, it looks much more like

6:29

a lot of bullets , faqs

6:32

, um , you know , and stuff

6:34

like that . You have to think of something that

6:36

summarizes nicely

6:38

in that little ai window

6:40

and whenever you're looking at your content

6:43

, if you can't imagine it fitting in that

6:45

window , it's probably not going to get in there . So

6:48

, um , that's why a lot of people are , you

6:50

know , like I said , using faq

6:53

style stuff really short structured

6:55

, a lot of h2s and h3s

6:58

, headings and

7:00

bulleted lists . Google

7:02

ai loves a bulleted list

7:04

. So anytime you can summarize your

7:07

key takeaways in

7:09

an article in something that's very

7:11

easy to digest in that little

7:13

window , it gives you a better chance .

7:16

I think the great thing about that , too , though , is

7:18

I think that's the natural progression of all

7:20

types of content . Like when you think

7:23

about whenever we're developing social content

7:25

especially like we work very heavily with one client

7:27

to do all of their LinkedIn strategy and their content

7:29

and it's can be

7:31

heavily kind of dense informational

7:34

stuff , um , but

7:36

you're able to take that and break that down into

7:39

several smaller , digestible posts

7:41

as opposed to , like some really long

7:43

form piece that , honestly

7:45

, a fraction of the people are actually going to

7:48

scroll through and read the whole

7:50

thing .

7:51

Yeah , and people , and if , if anyone

7:53

uses WordPress or anything like that and

7:55

they use EOS , you'll see that there's like a

7:57

readability score in the backend

7:59

and usually what that means is

8:01

that if your readability score

8:03

is really high , that means that your content

8:05

is easy to read , and I think that

8:08

this is something that's not new . This is something

8:10

that's been going on for a while . But

8:12

really you want everything that

8:14

you're writing , whether that's social media

8:17

, whether that's on your website

8:19

, whatever you want everything to be just

8:22

so easy to read at a glance

8:24

, because you have people's

8:27

attention spans are shrinking

8:30

, so you have less of a window

8:32

of opportunity to catch their attention and to

8:34

give them the information they need . There

8:37

are some , you know . Linkedin , I

8:39

would say , is probably where people like

8:41

to go a little bit long winded

8:43

, a little bit more , and people do appreciate that

8:46

style . Um , but even LinkedIn

8:48

, you know , you're seeing people do more of the bulleted

8:50

list style stuff and just

8:53

kind of those quick takeaways , because people want

8:55

those little bite size like Ooh , that was really

8:57

really cool , like that , I just learned something

8:59

really neat , but now I'm going to move on with the rest of

9:01

my day because I can't sit here , and

9:03

you know , read a two

9:06

, three thousand word article that

9:08

feels like a book , so yeah

9:10

, and I think that's , even

9:13

if you are like that's a good approach to take to

9:15

anything , because there is still the

9:17

place for longer form blog content . We do

9:19

it . It's organic search over time . But

9:21

the more you can take your content and break it down into

9:24

smaller pieces , the more likely people

9:26

are to actually read the whole thing , and

9:28

I mean the new hotel stuff that you're referencing is

9:30

a great example of that . That's exactly how he formats

9:32

all of this content yeah , and

9:34

it's um .

9:35

It's not only that it's formatted that way , but it's

9:37

diverse . Um , I

9:40

mean , there's just so many different ways to

9:42

digest the same content

9:44

within the same article . Like

9:47

I said earlier , with FAQs you can put

9:49

like a little chart in there and , you

9:52

know , you can reiterate what you've already said . But

9:54

visually , one

9:57

thing I know we've been we

9:59

talked about with the article that we did

10:01

that we turned into a podcast about

10:06

. With the article that we did that we turned into a

10:08

podcast , you could even link a link to a podcast episode about if you know , if you have your

10:10

own podcast and you're using um , you're doing

10:12

blog content on top of that link

10:15

to a podcast episode on there so

10:17

that people can click on it and listen to the podcast

10:19

. Um , there's just so many different

10:21

ways that you can get people

10:23

to consume your content on one page

10:26

and I think that the more

10:28

diversity of content you can add

10:30

, the easier it's going to be , because you

10:32

kind of give people options . You know , and

10:34

say , like you know , I don't really know if I want

10:36

to sit here and read this whole article , but I will

10:39

read this , the key takeaways

10:41

at the top , and that's another thing people

10:43

are doing . They're saying basically

10:45

giving you an outcome before you even

10:47

get into the article at the top

10:49

is like key takeaways and there's

10:51

maybe five bullet points . In that

10:53

way it's like if you don't have time to read this whole

10:55

article and you just need to move on

10:57

to the next thing , here are the five big

10:59

themes and if you

11:01

just want to read those and turn the page , that's cool

11:04

yeah , yeah , that makes a lot of

11:06

sense .

11:06

And then you know , I think that's also

11:08

giving the kind of content junkies an opportunity

11:10

to really dig deeper if they want

11:13

to . But you're kind of killing two birds with one

11:15

stone with that approach .

11:15

It sounds like yeah , absolutely , and I think

11:18

it's just the um giving people

11:20

the choice , yeah

11:36

, and I think that through that , it shows that you're a little bit more

11:38

in tune with like what ? Yeah , the best ones , because

11:41

I know it's going to be good every time I click on

11:43

it . And if I get some junk email

11:45

where I'm just like this newsletter is no good or

11:48

this article is probably going to be no good , you know

11:50

you don't get that that return reader

11:52

readership every single time

11:54

, like some of these other blogs do , yeah , um , what has been like ? So this is all

11:57

obviously generative

11:59

AI .

11:59

What has been like ? So this

12:01

is all obviously generative AI . Who

12:08

is to say that ? What's ?

12:09

getting pulled is necessarily accurate . Well , that's a I mean , that's a huge

12:11

problem too . So a lot

12:13

of you know it used

12:15

to be whenever blogging in general

12:17

was mostly people who

12:20

knew how to write . Yeah

12:22

, so with , but with chat

12:24

, gpt , you know , whenever

12:26

, I guess a lot of people said you

12:28

know , I don't , I don't necessarily need

12:30

a copywriter to help me with blogging anymore

12:32

, I could just throw , you

12:35

know , chat , gpt or whatever AI

12:38

flavor you like and just

12:40

throw articles up that way . So that's

12:43

kind of been . Another issue is

12:45

that , even though there's I don't

12:47

know what the number is off the top of my head , but there's

12:49

more people making content online

12:51

than ever before , so

12:54

and that's a lot of it's because of AI

12:56

.

12:57

So it's a good thing and a bad thing .

12:59

It's a good thing and a bad thing . One thing it does

13:01

is it removes that barrier to entry thing

13:05

. What one thing it does is it removes that barrier to entry . Right now , people who didn't

13:07

have the time maybe , or maybe not even the skill , can now get into

13:09

the game . But you've

13:12

got a lot of I . I read this reddit post

13:14

and it was just like every time I put in a google search

13:16

it's nothing but ai slop . And

13:18

it's kind of true in a sense , because

13:21

you can read some of these articles that

13:23

are written . It's just like , man , this is terrible , um

13:26

, but yeah , so there there is a

13:28

uh , I guess it's

13:30

. It's more on the reader now than ever before

13:33

to kind of vet the information

13:35

and to do their own fact checking , I guess

13:38

, or to make

13:40

it so that whenever you do read

13:42

something , maybe read another article

13:45

and maybe read one more after

13:47

that and start to kind of compare notes , because

13:49

you'll you'll quickly see how

13:51

different you

13:54

know people's takes are on the same exact

13:56

topic and you can start

13:58

to identify like , ooh , man , this is like definitely

14:00

some some chat GPT going on

14:02

. Or if you're

14:04

like , oh , no , this is , I can tell this person really

14:06

knows what they're talking about , and that

14:09

all comes back to that that authoritativeness

14:11

, the , the credibility where you start to

14:13

position yourself as a

14:15

source of , like , real knowledge and

14:18

expertise . So , yeah , like

14:20

I said , a lot of people out there doing really

14:22

bad content , but it's

14:24

it's now more than ever for the people

14:26

who are really good at it . You have a chance

14:29

to stand out and you have a chance to shine

14:31

and be rewarded for

14:33

that .

14:34

Yeah , and I think that's

14:36

also the case because there are people out

14:38

there listening that are like , well , I

14:41

built my base of my content and then put

14:43

it in chat , pgpt and then edit

14:45

it from there . Like don't , if

14:48

you're going to be doing that , don't take that

14:50

as like the truth

14:53

. Everything that you get spat back out , like

14:55

you still , you have to do your research , you have to

14:57

, you know , adjust it to oh , it's

14:59

coming from a human , so it's true to

15:01

what you're trying to develop , as opposed to just like

15:03

it

15:12

reminds me of the days that , like at the beginning of seo , when people were stuffing

15:14

keywords into blog articles like this is the new version of that and that died out

15:16

, and this will too , you know , except for people that

15:17

are using it wisely yeah

15:20

, I always like to say that if you couldn't

15:22

, if you couldn't

15:24

do it without it , don't do it .

15:26

Yeah .

15:26

You know what I mean and it's like I use

15:29

it and I know that , but I

15:31

know whenever I'm using it , I'm using

15:33

it to make what

15:35

I'm doing better and easier , but

15:38

you can never use it to replace

15:40

like what would otherwise just be like

15:42

the skillset that you need yeah

15:44

you know , it's like you know a pilot might

15:47

use autopilot , but if the autopilot

15:49

fails , he or she still knows how to land

15:51

the plane . Like that's kind of the

15:53

same thing where it's like cruise control

15:55

yeah , it's like if you're using ai , you

15:58

need to be able . If I came up behind you

16:00

and like closed out that window and I said , all

16:02

right now , finish it without it , you should

16:04

still be able to do it without

16:06

it . And if you can't say that definitively

16:09

, then you know , like just

16:11

I'm not saying don't use it , but I'm saying

16:13

like you're probably not going

16:15

to rank as high as the next person who's

16:17

just , who just knows this

16:19

stuff back back in front because

16:22

their content's going to be better , because

16:24

they can go through and they can vet the , the areas

16:27

where I either

16:29

failed or was confusing

16:31

or whatever like that .

16:32

So yeah , yeah , um

16:34

, one of the things that you've noted

16:36

here . It calls back to just what you said

16:39

, like I know that

16:41

historically it's always been . You know , a minimum

16:43

of a thousand words , all this sort of stuff when

16:45

it comes to blog content . But

16:48

what this is ? Suggesting that

16:50

shorter form content may be just

16:52

as effective if it's set up properly

16:54

.

16:55

Yeah , and I think that what you're probably going to start

16:58

seeing is shorter articles

17:00

but with

17:02

a very , a

17:04

very hardline structure to them and

17:07

, like I said , that all goes back to the bullets , the FAQs

17:10

and stuff like that . I think , as

17:12

long as you're answering the questions

17:14

that people are asking and you're doing the keyword

17:16

research and you can finish an article

17:19

and you don't necessarily

17:21

need to hit like a giant word count . Yeah

17:23

, and I think what the takeaway there

17:26

is that , like , I think it's more about

17:28

the structure and less about the

17:30

word count , but

17:32

I really do think that you could get

17:34

, you could achieve your goals

17:37

with less words now

17:39

because of AI overview . Ai

17:47

overview and if your goal is that , you know and maybe it's not your goal , but I guess it should

17:49

be at this point is structuring your content for zero click . And I think

17:51

being in that AI overview window

17:53

is going to be more

17:55

and more valuable to

17:57

marketers and business owners down the road

17:59

. And yeah

18:02

, and it's just because the clicks just aren't

18:04

happening . So at this point you

18:06

kind of have to .

18:08

You either have to adjust or get kind of left

18:10

behind yeah , I

18:12

think it's , and I think this is one of the things

18:14

that we see in social to ramsey is like

18:17

instagram meta

18:19

will intentionally put out a product

18:22

update and like

18:25

favor , reward people that are actually using

18:27

it . So it's the same sort of thing

18:29

that's happening with google like they want you

18:31

to use this and people that are leaning into

18:34

it are the ones that are going to

18:36

capture like that .

18:38

Top tier rank yeah , it's kind of like . I

18:40

mean , they updated the Instagram algorithm

18:42

and they did it because they want

18:45

to get more views

18:47

to people who aren't as good

18:49

as creating content , which

18:51

has brought down views for people who do

18:53

create good content . And it's a

18:55

double edged sword , because I agree with it . I want people

18:57

creating content but don't

18:59

hurt the people who are doing

19:02

great content . But it's the same thing .

19:04

You just got gotta adjust and adapt yeah

19:06

, yeah , and I think that the more people

19:08

, the lower the barrier

19:10

to entry gets . I guess , like

19:12

the overall quality is obviously

19:15

going to go down because you're going to

19:17

get less qualified people doing the thing

19:19

that it used to take a very qualified

19:22

person to do , which people

19:25

might argue that's a good thing . You know what I mean

19:27

, because now everyone gets a seat at the table

19:29

, and I think there is some truth to

19:31

that , but I do think I stand

19:33

by the the

19:35

fact that I think that this is a time where

19:38

people who are really cued

19:40

in and really really strong at what they're

19:43

doing , they have an opportunity

19:45

to stand out more than ever .

19:48

Yeah , so um , I

20:07

just want to go back real quick .

20:09

We were talking about the

20:12

blog . Just real quick for people

20:14

out there listening . I know V said the minimum of

20:16

a thousand words , with the new structure

20:18

and the keyword , to the best of

20:20

your ability and you feel like you

20:22

gave enough expertise and

20:25

insight

20:27

into the question and you've structured

20:29

it the way we've talked about , with bullets

20:31

, faqs , maybe some visual

20:34

aids and stuff like that . I don't think

20:36

you need to live and die by the word count . I

20:38

think you need to think of it as you know

20:40

, maybe use a little bit of common sense , like if I

20:42

was a reader , what I what , I've gotten

20:45

everything I needed out of this and

20:47

if you feel like you're going to add 300

20:49

words of crap just to hit

20:51

a word count , I would suggest not doing

20:53

that .

20:54

10 for um , 10 for quality . So

20:57

quality over quantity when it comes to blog

20:59

.

20:59

To get into the , to help you get into

21:01

the ai overview yeah , yeah , it's

21:03

like quality and clarity , that

21:05

combination of those two things , because if

21:07

you are breaking down your content

21:10

in a way that's easy to understand it

21:12

is , then , you know , easy for google to pick

21:14

up and say okay , ok , this goes here , this is

21:16

authoritative in here , and

21:18

we're going to then utilize this within what we're developing

21:21

with our algorithms .

21:22

Yeah , absolutely , and , like I said , I really

21:25

always go back to . If I was someone who was

21:27

searching for this and I landed on this , would I

21:29

be what I've gotten , what I wanted

21:31

or what I've clicked away ? And

21:35

if it doesn't pass the smell test , you know who who really cares

21:37

whether you've hit a word count or not , it's

21:39

just right . You haven't done what you've

21:41

set out to do and I think sometimes people lose

21:44

sight of that and trying to like , oh , I

21:46

need to rank for all these keywords . It's

21:48

like , is this even a useful article that

21:50

anyone really wants ? Right , and

21:53

I think we're

21:55

going to go to . I think

21:57

things are just getting like is this useful

21:59

, yes or no ? Right , and

22:02

was the answer

22:04

for the question you know meaningful

22:06

? And if not , then I guess you haven't

22:08

done what you set out to do .

22:09

Yeah , people have less time and they

22:11

don't have time to be meandering on Google , so Google is trying to come

22:14

up . But has come ? People have less time and they don't have time to be meandering on Google , so Google

22:16

is trying to come up with a solution to hit you straight in the face with it and if you have

22:18

the right stuff on your website , they'll hit you

22:20

straight in the face with that . Yeah , now

22:22

I want to circle back again . Oh

22:30

, please don't circle back . Another

22:34

reason you know you were talking about the 980 pixels like it pushing , pushing

22:36

down also to underneath the overview . I've been seeing social

22:39

media before they even get to the

22:42

um websites or the clicks

22:44

yeah , well

22:46

, I mean , it's a google's pulling in youtube

22:48

, um , instagram

22:50

, tick tock , um .

22:52

So and I think we've talked about

22:54

this before on this podcast specifically

22:56

but whenever you're talking about

22:58

just SEO in general and

23:00

optimizing for search , you

23:03

can't just do it on your website anymore

23:05

. You kind of have to do it everywhere . So

23:07

you know , you have to be thinking

23:10

about that like structuring your

23:12

, your social media and your Instagram and your Facebook

23:14

and your YouTube for search , because that's all structuring your , your social media and your Instagram and your Facebook and your YouTube for

23:16

search , because that's all part of it . You know

23:18

, and you know we've we've talked

23:21

a lot about blogging specifically , just

23:23

because it's it's the , it's the low hanging

23:25

fruit . Whenever you're talking about zero click

23:27

marketing , but the truth is that

23:29

that permeates everything in marketing now

23:31

. So , um , yeah

23:34

, you should absolutely be optimizing for search

23:36

on in your social media strategy

23:38

.

23:39

Because if you don't check this out

23:41

, people that AI

23:43

overview is now pushed you down . Social

23:45

media has pushed you down , so if you were in the middle

23:48

of the page , you're now on the second

23:50

page .

23:50

Yeah , and it's , it's harder and harder to rank

23:52

. I mean , and it's and that's another

23:55

thing we haven't talked about yet is that you

23:57

know , just because you're in the AI overview

24:00

today doesn't mean

24:02

you're going to be there a month or two from now

24:04

, because it's just with all the people

24:06

doing content now , rank

24:08

has become super volatile

24:10

, right like . I think that the average

24:12

I read was the two to three month period

24:14

that an ai overview

24:16

is what it is , and

24:18

then it changes . So

24:20

if you think about that , that window

24:23

of opportunity to get into that spot

24:25

if you do get into that spot , you

24:27

might I mean , if you're lucky , you have three

24:29

months there , unless your article

24:31

is really freaking good and it stays

24:34

there for some reason . But you

24:36

have to . You have to imagine a scenario all

24:38

the time when the the next person is

24:41

kind of on your coattails trying to knock

24:43

you down from that spot . So that's

24:46

another thing , too , where it's like you have to always

24:48

be producing new content and

24:50

optimizing as well

24:52

, going back to old pieces , because

24:56

, like we said in the beginning of this , it changes all

24:58

the time . So I can guarantee you and

25:00

this is true for us , this is true

25:02

for everyone you know , your

25:04

blog content from two

25:06

years ago that's sitting on your website is

25:09

probably not optimized

25:12

for today's algorithm

25:14

and that's

25:16

, you know that's . And I know it seems

25:18

like a big ask to constantly

25:20

be going back and changing things and the

25:22

reality is , you know , there's probably not enough hours

25:24

in the day for everyone to do that all the time . But

25:26

it's something that you probably should be focusing

25:29

on is saying like

25:31

we probably , you know , instead of just like constantly

25:33

putting out new stuff , you know

25:35

, have you repurposed that old one that you did

25:37

. That wasn't that good , you know . You

25:45

just put it out and it was like it was fine at the time . But really go back and look at stuff

25:47

and say like , is this my best work as of today ? And I guarantee you the stuff

25:49

from two years ago ? It's ? The answer to that's

25:51

probably no .

25:52

So , so so if , if you

25:54

go back and you restructure your old blog

25:56

and then maybe structure

26:00

your social content like that too

26:02

, right , yeah , so

26:04

you want to go through . Like you know , you want to have

26:06

a profound statement , go through a couple

26:08

bullet points and

26:10

that match up with your blog , or

26:13

something like that , to help the

26:15

AI crawl for you and maybe put you in the overview

26:17

, either in that part or

26:19

in the social media section .

26:21

Yeah , I think it's never too late to start

26:24

. I mean , if you're looking at

26:27

a piece right now , you

26:29

know , think about ways you can improve it . If you've

26:31

listened to this , you know , can I add an effort

26:33

? That's the easy part , right ? You know ? It's

26:35

like if I just add , if I go back

26:37

into all my articles and just add a key

26:39

takeaway section to all of them right there

26:41

, you've already given yourself a better chance . Boom

26:44

that's right you know

26:46

, or if you just say like I'm gonna go

26:48

back onto all my articles on my website

26:50

and I'm gonna add an faq section . You

26:53

know , that way it's like that's more manageable one

26:55

, because that'd be a beast to go

26:58

back and rewrite however many

27:00

articles you have on your website . But if

27:02

there's low hanging fruit there , um

27:04

, optimizing for today's

27:07

algorithm the easiest way

27:09

you can , um , I think that's effort

27:11

worth worth spending on

27:13

and if that's , if that's something that you're

27:15

that you have the time and resources to do

27:17

, I would suggest doing that .

27:20

Yeah , and that's easy to

27:22

do . Like you said , that's not something that requires an

27:24

entire figuring out what you're going

27:26

to be talking about from scratch . Just make it better .

27:28

Yeah , and that is one of those things . Honestly

27:30

, I would say , let AI help you out

27:32

with that , because that's already content

27:34

you've written . Hopefully , um

27:37

, maybe run it , run that article

27:39

through and say , like can you make an FAQ

27:41

section for this ? And then , like it will give you some

27:43

ideas because it's just going to take what you

27:45

wrote and give you an S so , like

27:47

you know , there's an idea . I mean , I , I don't

27:50

, I wouldn't say like rely on it , but

27:52

it will at least get you started in thinking

27:54

in that direction so that you can say

27:56

, all right , yeah , I can knock . If I knock

27:58

one of these out a week , it's more

28:00

than I'm doing right now , which is just

28:02

kind of letting it sit there .

28:03

Yeah , can I ? Um , is

28:07

there anything else big to touch on ? Because I think , in

28:09

the spirit of what you're talking about

28:11

short and sweet high level bullets you've kind of covered

28:13

it . Yeah

28:18

, let's make this episode short and take some of our own advice . No , but I think what

28:20

you've said is great and these are some really fantastic

28:23

takeaways for people to take and run with . And

28:26

this is a great place to start

28:28

, and this stuff is constantly evolving .

28:31

We're definitely going to be getting getting into this more

28:33

.

28:34

Yeah .

28:35

For us , for our clients . We

28:37

have to , they have to . It's just like . It's

28:40

almost like social media just popped

28:42

up and people are like , oh , my goodness , what is this ? So

28:46

I think we're done . By the way , this

28:48

whole podcast was done in AI . Bye

28:51

, bye . Yeah , this

28:53

wasn't even us .

28:59

We talked a lot of trash

29:01

about ai , but oh my god , this entire podcast was

29:04

fake .

29:04

Yes , it was all right , once we do that , one day we will . That would actually

29:06

be funny . We should do that . That would be funny . We have to

29:08

make our little avatars all right , ladies

29:10

and gentlemen , if you're out there , you're listening

29:12

to this and this has done some good for you . Please

29:14

make sure you share it , smash a like so

29:17

it can pop up and maybe even get into the AI

29:19

overview section . Hey , that'd

29:21

be something , wouldn't it ? Bada bing , bada

29:24

boom . All

29:26

right , ladies and gentlemen , we're going to be out of here

29:29

. Friend of the show . Thank you for coming back

29:31

.

29:31

Thank you so much , Logan .

29:32

Yeah , thank you for having , for having me these good to have

29:34

you back in your spot appearances these

29:36

days and

29:39

with that , ladies and gentlemen , practical rebels

29:41

.