If you haven’t heard part 1 yet, I recommend that you start there as Jonathan gives a great introduction to value based pricing and why he realised that hourly billing was crazy.

(Click here for part 1)
In part 2 we discuss:

• What happens if a client has self-prescribed and diagnosed?
• What happens when a client just needs a pair of hands?
• Working on higher value, upstream tasks.
• How do you get to a price once you know the value?
• Common objections and obstacles to value based pricing
• The ‘stench of desperation’
• What to do if you find a major shortcut during a project?
• Can you value-price maintenance work?
• And much more

Links:

• Jonathan's daily newsletter (it's great!) - https://jonathanstark.com/daily
• Jonathan's Value Pricing Bootcamp - valuepricingbootcamp.com

People to follow:

• Alan Weiss
• Blair Enns
• Chris Do
• David C Baker
• David Fields