On this episode of Producing with Purpose, I chat with Robbie Lockie, co-founder and co-director of Plant Based News. Robbie grew up in Zimbabwe and moved to the U.K. when they were around 18, where they amassed significant experience in the design industry. They have since gone on to build a mammoth empire in the form of Plant Based News, so I was so seriously excited to talk to them.

Robbie and I talk in detail about the current state of social media from a marketing and reach perspective, the evolution of the algorithms and the value of IG Reels, Tik Tok and Instagram Lives. 

This is one you won't want to miss if you're looking to grow your social media presence!

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