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Top Transformational Programmatic Trends 2021

Top Transformational Programmatic Trends 2021

Released Monday, 2nd November 2020
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Top Transformational Programmatic Trends 2021

Top Transformational Programmatic Trends 2021

Top Transformational Programmatic Trends 2021

Top Transformational Programmatic Trends 2021

Monday, 2nd November 2020
Good episode? Give it some love!
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Joining me today is Emily Palmer, industry veteran- now leading her own consulting business. As the new year comes with new adtech trends and predictions, today we’re discussing how publishers can gear up for transformational trends and new capabilities in 2021.

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Programm Addix

A podcast about Ad Ops and programmatic advertising. Each week, we dig into the magic and mysteries of the ad ops industry. As publishers are attempting to grow their piece of the digital advertising pie and make their ad dollars go further, they’re challenged with changing markets, technology, and user demands. With header bidding becoming a go-to ad selling tactic, shifts in media buying have brought ad quality, brand safety, and ad security issues to the forefront.

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