Beyond the hype, how industries are deploying AI at the heart of their operations

Beyond the hype, how industries are deploying AI at the heart of their operations

Released Thursday, 3rd April 2025
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Beyond the hype, how industries are deploying AI at the heart of their operations

Beyond the hype, how industries are deploying AI at the heart of their operations

Beyond the hype, how industries are deploying AI at the heart of their operations

Beyond the hype, how industries are deploying AI at the heart of their operations

Thursday, 3rd April 2025
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0:00

For most businesses looking to

0:02

create value, I would say look through

0:04

the applications and whether the unique things

0:06

you can build with AI that were

0:09

not possible just one or two years

0:11

ago. Welcome to Radio Davos, the podcast

0:13

from the World Economic Forum that looks

0:16

at the biggest challenges and how we

0:18

might solve them. This week, we're looking

0:20

at how businesses are deploying artificial intelligence.

0:23

We're seeing a real shift from

0:25

companies experimenting with AI in small

0:27

pilots to actually scaling it across

0:30

their businesses. The World Economic Forum

0:32

has looked at how AI is

0:34

being used across a wide range

0:36

of sectors and has published the

0:38

findings to help companies deploy the

0:40

technology safely, responsibly and profitably. If

0:42

you walk in a factory that's

0:44

truly advanced today, you'll have autonomously

0:46

guided vehicles everywhere, delivering different pieces

0:48

just in time for when that

0:50

specific part is needed, those are

0:52

all great examples of how they're

0:54

using machine learning AI and AI

0:56

agents on the factory floor. We hear

0:59

from one of the world's most influential

1:01

AI researchers, and from Siemens, a company

1:03

that makes the brains for other manufacturers

1:05

to use AI in their factories. The

1:07

advantage you have on going digital and

1:09

AI is that you can... Learn from

1:11

your mistakes way faster. You run scenarios.

1:13

Not one or ten or hundred times,

1:15

but thousands or millions of times. I'm

1:17

Robin Pomerote, the World Economic Forum. And

1:19

with this look at how AI is

1:21

changing industry and everyone in it. AI

1:23

was the domain of the nerds in

1:25

the basements, which would come up and

1:27

look at a problem and go back and

1:29

calculate it. Now everybody can. That makes a

1:32

huge difference if you put it in the

1:34

hand of everybody. This is Radio Davos. Welcome

1:37

to Radio Davos where we are once

1:39

again talking about artificial intelligence and I'm

1:42

joined at the start of this episode

1:44

by Kathy Lee. Kathy, how are you?

1:46

I'm good, how are you Robin? Very well, thank

1:48

you. Remind us, Kathy, what your

1:50

important job is at the World Economic

1:52

Forum. I had the AI Data and

1:55

Metiverse work at the World Economic Forum.

1:57

We're going to be talking about these

1:59

white papers. published, most of them

2:01

were published in Davos I think

2:03

in the annual meeting, this series

2:05

is called AI in action beyond

2:07

experimentation to transform industry. Tell us

2:10

what, you know, in a nutshell

2:12

what these papers set out to

2:15

do. In January, we launched this

2:17

whole series, as you just mentioned,

2:19

which takes a deep dive into

2:22

how AI is transforming different industries.

2:24

AI is evolving at an incredible

2:26

pace and with so much changing.

2:29

We wanted to capture where things

2:31

stand today while also keeping an

2:34

eye on what's next. This is

2:36

a 10 paper series developed

2:38

with Accenture, BCG, McKinsey and

2:40

the University of Oxford, covering

2:42

a mix of broad industry

2:44

trends and more focused deep

2:47

dives into specific sectors and

2:49

regions. Right, so there are other

2:51

papers in this series covering, could you

2:53

give us an idea of what they

2:56

cover? Healthcare, financial services, media,

2:58

transport, advanced manufacturing. and

3:01

critical topics such as

3:03

energy, cyber security, and

3:05

AI's industry development in

3:07

China. Industries have been using

3:10

artificial intelligence for many, many years.

3:12

It's not as if it's this

3:14

brand new technology, but for most

3:16

of us, kind of civilians, it

3:18

was the launch of ChatGBT at

3:20

the end of 2022 that really

3:23

brought it to our attention, this

3:25

amazing thing. And there was maybe

3:27

a hype bubble for... you know, the

3:29

rest of that year, 2023. And

3:31

now I think everyone, industries and

3:33

just normal people who have access

3:35

to anything like CHATGBT or any

3:37

of those other things, many of

3:39

which are free, what to actually

3:41

do with this? So you've got

3:44

big, big companies who maybe have

3:46

been using it before, and these

3:48

papers, I suppose, are designed to

3:50

help them get an idea of

3:52

what other people are doing with

3:54

this. evolving technology. You're absolutely right.

3:56

We understand we know that we're

3:58

still in the middle. this AI

4:00

hype cycle, but what's really

4:02

exciting is that we're seeing

4:04

a real shift from companies

4:07

experimenting with AI in small

4:09

pilots to actually scaling it

4:11

across their businesses. The report

4:13

highlights how AI is no

4:15

longer just about efficiency. It's

4:17

becoming a core driver for

4:19

growth and transformation. And some

4:21

of the numbers really stand

4:23

out. Companies that lead in

4:25

AI adoption are the outperforming

4:27

their peers by 15% in

4:29

revenue generation is a figure

4:31

that's projected to more than

4:33

double by 2026. And this

4:35

expected revenue growth could contribute

4:38

some figure between 7.6 to

4:40

17.9 trillion dollars. to the

4:42

global economy by 2030 with

4:44

the upper end of the

4:46

range achieved through people-centric solutions.

4:48

Tell us about this first

4:50

paper then of these 10.

4:52

It's already out there. People

4:54

can get it on our

4:56

website. It's the cross-industry one

4:58

kind of summarising everything. Tell

5:00

us some of the highlights

5:02

from that. The paper was

5:04

developed with Accenture. It takes

5:07

a closer look at how

5:09

AI is moving beyond the

5:11

testing phase and into real-world

5:13

impact across industries. So some

5:15

of the figures, as I

5:17

just called earlier, really demonstrate

5:19

that transformative impact of AI.

5:21

It also dives into what

5:23

it takes to make AI

5:25

transformation work. Things like having

5:27

the right digital infrastructure, strong

5:29

cyber security. and the workforce

5:31

that's ready to work with

5:33

AI. These are the errors

5:35

that will determine which companies

5:38

really get ahead. So it's

5:40

beyond hype and it's getting

5:42

beyond experimentation. Companies are really

5:44

implementing this. Later in the

5:46

program I'll be talking with

5:48

our colleague Kiva All Good

5:50

You Heads, the Advanced Manufacturing

5:52

Center at the World Economic

5:54

Forum, and we'll be hearing

5:56

from some... from the engineering

5:58

company Siemens about how that

6:00

huge company is using. He'll

6:02

be giving us examples of

6:04

what they're doing on the

6:06

ground with artificial intelligence. But

6:09

before that we have another

6:11

interview a colleague of mine

6:13

spoke to Andrew Un. Could

6:15

you tell us something about

6:17

him? He's someone, he's been

6:19

on Radio Davos before, remind

6:21

us who Andrew Un is

6:23

and what he's going to

6:25

talk about? Andrew, we work

6:27

with him very closely. He's

6:29

a legendary AI researcher and

6:31

he runs AI fund now.

6:33

He also was part of

6:35

numerous AI startups, including Caserab,

6:37

which is a household name.

6:40

Andrew Un goes into how

6:42

AI is evolving, not just

6:44

in terms of technical advancements,

6:46

but in how businesses are

6:48

shifting are shifting from us.

6:50

theoretical discussions to real practical

6:52

applications. He highlights how AI

6:54

has been using industries beyond

6:56

tech, from optimizing pricing strategies

6:58

to streamlining legal document processing

7:00

and even facilitating cross-border trade.

7:02

He also talks about a

7:04

key shift happening right now,

7:06

moving beyond the AI hype

7:09

and focusing on tangible business

7:11

value. One of his most

7:13

interesting points is that AI's

7:15

biggest impact isn't just in

7:17

the foundation models we hear

7:19

so much about, but in

7:21

the applications built on top

7:23

of them. Another important takeaway

7:25

is the growing need for

7:27

AI literacy across all professions.

7:29

Andrew makes a strong case

7:31

for why simply being an

7:33

AI user isn't enough anymore.

7:35

He believes that the professionals

7:37

who develop a deeper technical

7:40

understanding will be the one

7:42

who truly maximize AI's potential

7:44

in their views. It's a

7:46

really insightful discussion and I'm

7:48

super excited for listeners to

7:50

dive into it. This is Andrewung

7:52

talking to my colleague Anna Bruce Lockhart

7:54

in Davos in January. Andrewung, managing general

7:57

partner of AI. Here at Davos you

7:59

recently spoke about artificial general intelligence. How

8:01

do you see AI evolving to better

8:04

understand and emulate human reasoning? There's a

8:06

lot of excitement about AI and as

8:08

AI improve this reasoning, the set of

8:11

tasks that AI is able to do

8:13

is expanding. And the reason this is

8:15

exciting is because this also expands the

8:18

set of applications that are now possible

8:20

by building on top of AI. I

8:22

think intelligence and isolation is not that.

8:25

useful is when we find an application

8:27

such as can we use this to

8:29

screw out cross-border trade by improving compliance

8:32

or can we use this to drive

8:34

pricing analytics or can we use this

8:36

to help process legal documents is those

8:38

applications where the value is and so

8:41

as AI becomes more intelligent and more

8:43

able to generate sensible responses the effectiveness

8:45

which we should have built these applications

8:48

also gross. So which industries you believe

8:50

are underutilizing AI? AI is a general

8:52

purpose technology, meaning it's useful not just

8:55

for one or two things, but for

8:57

many different things. And I think adoption

8:59

of AI has been progressing across all

9:02

industries, but the industry is there are

9:04

more digital, are probably ahead. So tech

9:06

is clearly very digital, embracing AI. I

9:09

think finance, financial services, maybe healthcare, these

9:11

are industries, a little bit more digital.

9:13

In contrast, industries such as natural resource

9:16

extraction. It turns out that in the

9:18

last decade, that become quite digital as

9:20

well, but then maybe the IT staffing

9:23

and the DNA and the skill set

9:25

isn't as advanced as financial services, but

9:27

I think compared to 10 years ago,

9:29

all industries are much more digital than

9:32

they have been. So I feel like

9:34

there is adoption of AI free from

9:36

having across all sectors. How can businesses

9:39

use AI to innovate? Where are the

9:41

biggest opportunities? This is what I think

9:43

of as the AI stack. At the

9:46

lowest level is the semiconductors and then

9:48

the cloud companies and then the the

9:50

large AI model trainers or the foundation

9:53

model companies. And it turns out there's

9:55

a lot of excitement in buzz about

9:57

these technology companies, and that's fine, nothing

10:00

wrong with that. It is exciting. Almost

10:02

by definition, though, there's another layer of

10:04

the AI stack that's gonna be even

10:07

more valuable, which is the applications we

10:09

built on top. because frankly we need

10:11

the applications to generate even more revenue

10:14

so they can afford to pay these

10:16

technology providers that the media writes about

10:18

so much. So for most businesses, looking

10:21

to create value, I would say look

10:23

to the applications and whether the unique

10:25

things you can build with AI that

10:27

were not possible just one or two

10:30

years ago. The conversations at web this

10:32

year were very encouraging. Last year there's

10:34

a lot of hype and unnecessary fears

10:37

about what AI calls on? The answer

10:39

is no, by the answer is no,

10:41

by the way. I think this year

10:44

the hype is still a little bit

10:46

there but it's died down substantially but

10:48

I find myself seeing a lot more

10:51

business implementation conversations where businesses will be

10:53

excited about you know AGI and intelligence

10:55

and all of these things but then

10:58

they'll sit down and say okay great

11:00

now let's figure out concretely what work

11:02

needs to be done in order to

11:05

drive a valuable business use case. This

11:07

year's we've had so many businesses looking

11:09

concretely into what to do, that I

11:12

have a prediction for next year's work,

11:14

which is that we'll be back and

11:16

we'll hear a lot more success stories

11:18

from many businesses. And so that feels

11:21

really good to me. Because A. has

11:23

a general purpose technology. is applicable to

11:25

so many different things. So I'm seeing

11:28

it being used, for example, to process

11:30

tricky legal documents and get to conclusions

11:32

faster or to file paperwork to smooth

11:35

out cross-border trade or when the teams

11:37

I'm working with uses it for pricing

11:39

analytics. And it turns out that when

11:42

you get a pricing right, you can

11:44

improve profitability by 20-30% very rapidly. So

11:46

I'm seeing more stories of concrete use

11:49

cases with. business ROI and this is

11:51

encouraging because this is a very welcome

11:53

shift. from some of the hype that

11:56

had been around AI for the past

11:58

couple years. So how can smaller businesses

12:00

leverage AI to become more competitive? Some

12:03

of the hype around AI has been

12:05

on how expensive AI is, and it

12:07

turns out that if you want to

12:10

build a cutting-edge large AI model, that

12:12

is expensive. Plan to spend, you know,

12:14

budget a billion dollars for that or

12:16

something. But it turns out that for

12:19

a lot of applications, because someone else

12:21

has spent billions of dollars training these

12:23

AI models, that you can now access

12:26

for dollars or cents is now actually

12:28

very capital efficient to innovate and try

12:30

new ideas and build these new things.

12:33

My team at AI Fund budgets is

12:35

55,000 US dollars to get a working

12:37

prototype to test out if an idea

12:40

is something we should double down on.

12:42

And so for small businesses and large

12:44

businesses, I think figuring out the right

12:47

corporate innovation process to build productizing experiment

12:49

and go for the upside will be

12:51

important for this next period. You've long

12:54

been an advocate for democratizing AI. What

12:56

are the biggest barriers to achieving this

12:58

and how can they be overcome? One

13:01

of the most important skills for anyone

13:03

in the future is the ability to

13:05

get a computer. to do exactly what

13:07

you wanted to do, because computers become

13:10

more powerful, and not just software engineers,

13:12

but really all knowledge workers, maybe even

13:14

non-knowledge workers, will be much more powerful

13:17

if you can bend computers to our

13:19

will. But it turns out that to

13:21

get that deeper understanding, to have the

13:24

language or the ways to manage your

13:26

computers, takes new training. So Kossera, Deep

13:28

Ground. AI, other organizations are working hard

13:31

to provide this type of upskilling. Anyone

13:33

with kids, I'm often asked, should I

13:35

still get my kids to learn to

13:38

go? My answer is yes, get them

13:40

to learn to go, because I think

13:42

that deeper understanding of how computers work

13:45

will be an important foundation for not

13:47

just the software engineers, but really all

13:49

job roles in the future. Today, I

13:52

can't imagine hiring a marketer, a recruiter,

13:54

a finance person. that doesn't know how

13:56

to search the web. Because this is

13:59

a new capability that came up, makes

14:01

everyone more productive. I think we are

14:03

soon approaching the point. I think we're

14:05

actually already at the point. I can't

14:08

imagine today hiring a market that doesn't

14:10

know how to use AI deeply. And

14:12

I think in the future, I won't

14:15

hire any markets that doesn't know at

14:17

a deeper level almost how to code

14:19

level, how they make use of AI.

14:22

One thing I've been curious about. in

14:24

tech with this concept of the 10x

14:26

programmer, where some programmers are maybe 10

14:29

times better at getting computers to do

14:31

things than other programmers. As more job

14:33

functions become more technical through the use

14:36

of AI, I actually wonder if AI

14:38

creates more opportunities for there to be

14:40

a lot more 10x marketers and 10

14:43

as recruiters and 10x finance people because

14:45

there will be people that will master

14:47

AI and be able to use it

14:50

the way that now software engineers do

14:52

and just get a lot more done

14:54

than others in the same job function

14:56

that don't know how to leverage and

14:59

manage and manage this amazing tool. So

15:01

where is the line then just between

15:03

because obviously most people are even people

15:06

who are interested in training up in

15:08

AI. They tend to just use it

15:10

as a kind of user so they're

15:13

using the large language models or that

15:15

somebody else is built. So is built.

15:17

So is that enough. in this day

15:20

and age just to sort of know

15:22

how to use all the available apps,

15:24

be clever about that, or do you

15:27

have to go deeper and really know

15:29

how to construct them? It is a

15:31

great first step to learn to be

15:34

a user of AI, to know how

15:36

to prompt AI models on the internet

15:38

well. But what I'm seeing is for

15:41

the most sophisticated tasks, people that have

15:43

a deeper understanding of computers would really

15:45

go much further. And at this moment

15:48

in time, learning just a little bit

15:50

about how to code. gives you that

15:52

deeper knowledge to be much more effective.

15:54

It turns out that with AI-assisted coding,

15:57

a little bit of learning goes a

15:59

long way. And I know that some

16:01

people that are saying, yeah, we'll do

16:04

all the coding, you don't need to

16:06

code anymore, I think that's wrong. I

16:08

think the point is not coding, it's

16:11

learning that deeper understanding. how to get

16:13

a computer to do what you want.

16:15

Three years ago there's an eye-opening moment

16:18

for me when I was working on

16:20

a collaborator on using AI to generate

16:22

pictures for background images for a course

16:25

I was teaching and I was writing

16:27

problems and I got pictures that looked

16:29

so-so but one of my collaborators had

16:32

studied art history. She had the right

16:34

language to tell a computer what images

16:36

he wanted to generate and we ended

16:39

up using all of his images in

16:41

none of mine. I think that in

16:43

getting computers to do our business tasks

16:45

as well and different job functions, I'm

16:48

seeing the same thing where people that

16:50

deeper understanding with the right language and

16:52

the right mindset are much better able

16:55

to direct computers to help us with

16:57

various functions, various knowledge word functions. So

16:59

I think this is a good time

17:02

to learn to code. If you could

17:04

change one misconception the public has about

17:06

AI, what would it be? Over the

17:09

last couple years, there's been a lot

17:11

of hype about some parts of AI

17:13

that... Frankly, we're driven, I think, by

17:16

the PR goals of, you know, sometimes

17:18

specific AI companies, trying to make a

17:20

big deal or something, or fundraise or

17:23

whatever. And this has been remarkably effective

17:25

at steering society's attention. But I think

17:27

it is exciting, AI technology, and AI

17:30

companies, but where I think we pay

17:32

not enough attention is at the application

17:34

layer, because the real value of AI,

17:37

mostly value, isn't the technology, is what

17:39

applications we can build on top of

17:41

that. So to most people and businesses,

17:43

I would say, you know, pay attention

17:46

to the hyphes entertaining. This is great.

17:48

This is exciting. But focus also on

17:50

thinking through what the applications you can

17:53

build. And for most businesses is not

17:55

as simple as dumping everything into a

17:57

large language model on the internet. You

18:00

have to identify the unique use case

18:02

and then think through the workflow. Sometimes

18:04

we call these agentic workflows needed to

18:07

realize the specific valuable business application. That

18:09

was Andrew Un talking to us in

18:11

Davos in January still got Kathy Lee

18:14

with us Kathy. I wanted to also

18:16

add that the forum now is seeking

18:18

the most groundbreaking AI enabled business transformation.

18:21

case studies and solutions across industries and

18:23

functions. We just opened up the Minds

18:25

program last week. Minds stands for meaningful,

18:28

intelligent, novel, deployable AI solutions. So please

18:30

do apply and be part of the

18:32

next generation AI transformation business cases. So

18:34

what's that? So if I'm a company

18:37

and I'm doing something really interesting AI.

18:39

I can get involved in this. Absolutely.

18:41

You please, you know, be involved and

18:44

you might get recognized and most importantly,

18:46

there will be a lot you can

18:48

learn from your peers. That's the first

18:51

half of this. In the second half

18:53

of this episode, we'll be talking about

18:55

advanced manufacturing, high-tech factories. But for now,

18:58

Kathy Lee, thanks very much for joining

19:00

us on radio doubles. Thank you, Robin.

19:02

To continue our exploration of how artificial

19:05

intelligence is being adopted. applied in industry.

19:07

I'm joined by my colleague Kiva Orgood.

19:09

Hi Kiva, how are you? Hi, Roman,

19:12

I'm doing well today. Remind us, what

19:14

is it you do at the World

19:16

Economic Forum? Yes, I lead the Center

19:19

for Advanced Manufacturing and we are entirely

19:21

focused on really unifying the global manufacturing

19:23

and supply chain leaders across all industries.

19:25

So we've got 22 different industries that

19:28

we work with to really share best

19:30

practices, spark innovation and scale impact. So

19:32

it's advanced manufacturing and we're looking at

19:35

ways. companies are making stuff, factories of

19:37

the future, this kind of thing. So

19:39

AI must be an important thing for

19:42

them right now. Oh, it is. I

19:44

mean, I'd say, you know, we partner

19:46

with anybody who makes or moves things.

19:49

So the laptop or that you're working

19:51

on, the speakers we're speaking into, these

19:53

are all manufacturers and they have a

19:56

full supply chain and value chain. They

19:58

have been learning and leveraging AI for

20:00

decades. in different forms. So if you

20:03

think about machine learning, the beginning parts

20:05

of using technology to create automation, manufacturers

20:07

are really at the forefront of that,

20:10

and AI is no different. And

20:12

you created this report, one of

20:14

this series of reports that we're

20:16

looking at in this podcast, frontier

20:19

technologies in industrial operations. Maybe

20:21

you can you pick out some

20:23

highlights, maybe that people... might be

20:25

interested in how AI is being

20:27

applied now and in the near

20:29

term. You bet. I mean, part

20:31

of my role, we also run

20:33

a program called the Global Lighthouse

20:35

Network, which is a peer-based awards

20:38

program. Think of it like a

20:40

Michelin Star. We, you know, cite

20:42

supply and they have to supply

20:44

at least 18 months' worth of

20:46

performance improvement data across five different

20:48

dimensions. And really, it's the best

20:50

of the best. And this is

20:52

a peer group award. And so

20:54

we use a lot of that

20:56

insight and data. This program started

20:58

over six years ago. When we

21:00

first launched the Global Lighthouse Network, we

21:02

had a very small number of use

21:04

cases and applications of AI. Today, we

21:07

have almost 80. So 80% of the

21:09

people who are now considered the best

21:11

of the best as far as manufacturing

21:13

and supply chain practices are using AI

21:16

in some way. A lot of them

21:18

are using a generative AI. And so

21:20

I think the... Board of the Day is

21:22

AI, but really what it comes down

21:25

to is process improvement. How are you

21:27

helping the factory or the logistics, save

21:29

money, make money, or come up with

21:32

a new business model? AI plays a

21:34

really interesting role in that. But they

21:36

also have learned over the last bit

21:39

that you need to bring the... the

21:41

floor, the people who work there on that

21:43

journey as well. So a lot of the

21:45

use cases we're highlighting around AI and AI

21:48

agents and a different type is based off

21:50

the fact that you've got to collect the

21:52

insights and the intelligence from the people on

21:54

the factory floor and embed those into these

21:57

different types of agents in order to see

21:59

the biggest... impact and process improvement. Are

22:01

there any examples you could give us

22:03

kind of real world of how AI

22:06

has been deployed in a way that

22:08

has really transformed the way things were?

22:10

There's so many examples actually that the

22:12

the white paper does an amazing job

22:14

of kind of outlining those and giving

22:17

a lot of contextualization to it's not

22:19

really just about AI. I had the

22:21

you know I travel I get to

22:23

travel the world since I've been at

22:25

the form I think I've been around

22:28

the the globe twice and I get

22:30

to walk into a lot of these

22:32

factories and I get to see how

22:34

they're really demonstrating best practices. There's one

22:37

factory I had the opportunity and they're

22:39

using AI in their aluminum stamping process

22:41

to really really get the right strength

22:43

out of the aluminum, you have to

22:45

manage the temperature of the water. So

22:48

they use these different AI agents and

22:50

tools to understand how is that aluminum

22:52

being processed by every millisecond really to

22:54

be able to control the water so

22:57

that they get the best quality product

22:59

at the end. We've seen where you've

23:01

got logistics and supply chain managers, where

23:03

it would have taken them probably a

23:05

month. right, to run a whole bunch

23:08

of different scenarios, say nine different ways

23:10

of thinking about procurement and supply chain.

23:12

They can do that in minutes today.

23:14

So I think there's no end. I

23:16

mean, if you walk in a factory

23:19

that's truly advanced today, you'll have autonomously

23:21

guided vehicles everywhere. They'll be delivering different

23:23

pieces parts just in time for when

23:25

that specific part is needed. Those are

23:28

all great examples of how they're using

23:30

machine learning AI and AI agents on

23:32

the factory floor. Is it easy for

23:34

companies to adopt these technologies? Are there

23:36

some companies you speak to like, I

23:39

feel we should be doing more with

23:41

AI, but we're not really sure where

23:43

to go, you know, which parts of

23:45

our operations we should be developing with

23:47

AI? What are the barriers that... some

23:50

companies may be finding difficult. Typically a

23:52

barrier's data, right? Do you have the

23:54

data in order to create a model?

23:56

And sometimes that's in someone's brain. They

23:59

know how the machine, when it starts

24:01

to vibrate like this, they need to

24:03

do. this. That is also critical. So

24:05

I'd say data tends to be one

24:07

of the areas. That's where you see

24:10

a lot of advancement in spaces like

24:12

financial services or insurance or taxes because

24:14

you've collected that data for decades, right?

24:16

When you think about logistics on a

24:19

factory floor, you have lots of process

24:21

inputs. You have lots of data often.

24:23

It's not clean. It is from lots

24:25

of different types of systems. It has

24:27

different types of taxonomy, so you have

24:30

to kind of collect it and clean

24:32

it before you can take action from

24:34

it. So I interviewed in Davos, Cedric

24:36

Nyker, CEO of Digital Industries at Siemens,

24:38

big company, involved in making big machines,

24:41

often involved in manufacturing, and he's in

24:43

the digital side of that, and he

24:45

says at the start of the interview,

24:47

we make the brains that will run.

24:50

factories in some cases, can you tell

24:52

us something about him? Yeah, I'd say

24:54

he's a pioneer in the industry. I

24:56

think he's, and Siemens in general, they've

24:58

really leaned into the concept of how

25:01

do we ensure that we as an

25:03

industry can collectively move forward, especially when

25:05

you think about sustainability. You can improve

25:07

saving water and electricity and doing things

25:10

with less natural resources if you don't

25:12

have that brain and you don't have

25:14

that insight. And that's something Siemens is

25:16

firmly, firmly leaned into Cedric as well.

25:18

I think they've challenged their, peer group

25:21

to elevate and think more as an

25:23

open ecosystem and to evolve to get

25:25

to that next level of really understanding

25:27

human machines and how they interact on

25:29

a factory floor but 100% that kind

25:32

of intelligence manufacturing or say a software-defined

25:34

factory that's here today. They exist and

25:36

a lot of that is due to

25:38

the fact that Cedric and companies like

25:41

Siemens have really thought about what is

25:43

the industry going to be like 10-15

25:45

years from now and they've really aimed

25:47

for that and leaned forward. Well let's

25:49

hear from Cedric now. My name is

25:52

Cedric Nyke. I'm a board member at

25:54

Siemens and I'm the CEO of the

25:56

digital industry part of Siemens. What is

25:58

the digital industry? So we basically built

26:00

the software and also the automation for

26:03

most industries out there. And this starts

26:05

really on the software side, imagine you

26:07

dream up a new idea so you

26:09

can sort of build it in software,

26:12

you can simulate it, and then you

26:14

make sure that you can build it,

26:16

and then once you put it into

26:18

automation, it actually gets done. These are

26:20

the two things which we do the

26:23

actual, if you want the PLC, is

26:25

the brain of the machines. Siemens built

26:27

a third of them in the world.

26:29

So let me just try and understand

26:32

that. These are other companies who want

26:34

a brain, as you call it, and

26:36

they'll come to you to get that.

26:38

Is that right? So you want to

26:40

build a car. If you build a

26:43

car, we will have the software to

26:45

design the car, to test it, if

26:47

you crush it against the wall, to

26:49

actually make sure how it's getting produced.

26:51

So we do that for a car.

26:54

And then we would build the factory,

26:56

actually building the brains behind that factory.

26:58

We would do this also for pharmaceuticals.

27:00

We would do this for pizzas. We

27:03

would do this. I mean, imagine anything

27:05

which needs to get built, we would

27:07

be in that process. That sounds like

27:09

an area where you'd have been using

27:11

artificial intelligence for a long time. This

27:14

is nothing new to you. So yes,

27:16

we've been looking at AI for a

27:18

long, long time. I think we started

27:20

with some of the base concept in

27:23

the 70s, and I think Siem has

27:25

more than 3,700 patterns in AI, and

27:27

a lot of them are applied to

27:29

industry. What's changed recently then with this

27:31

kind of generative AI explosion? It's a

27:34

bit like the internet, right? I mean

27:36

the internet has... for a long time

27:38

and then boom the browser came up

27:40

and the internet sort of really sort

27:42

of got on its feet and the

27:45

same thing was genitive AI. AI has

27:47

been existing for a long long time

27:49

but Gen AI made it much easier

27:51

to train it where we use specialists

27:54

and months to train AI onto the

27:56

shop floor we can now do it

27:58

in days or even hours and that's

28:00

a huge difference. It's the ease of

28:02

adoption. has increased dramatically and of course

28:05

therefore also the impact. It means that

28:07

people with ideas but not necessarily training

28:09

in software engineering can start working on

28:11

that thing straight away for example. Yeah,

28:13

and I think that's what the generative

28:16

AI has done. It's put AI into

28:18

the hands of everybody. Everybody could become

28:20

a prompt engineer and come up with

28:22

some new ideas. AI was the domain

28:25

of the nerds in the basements, which

28:27

would come up and look at a

28:29

problem and go back and calculate it.

28:31

Now everybody can. I mean, that makes

28:33

a huge difference if you put it

28:36

in the hand of everybody. In what

28:38

way is AI already changing the world

28:40

apart from what we've just mentioned? We

28:42

talk about revolutionary ideas, people even talk

28:45

about, and I'm going to get on

28:47

to your TED Talk in a moment,

28:49

which I watched yesterday, about it even

28:51

saving the world potentially, you know, what

28:53

are we seeing already that isn't just

28:56

efficiency gains or maybe some kind of

28:58

easier interface, things that are really revolutionary.

29:00

Everybody wants the big thing, but I

29:02

think it's the small steps which actually

29:04

make the difference, because if you look

29:07

at people like me, which are sort

29:09

of industry... people. We optimize the world

29:11

in little sort of increments and make

29:13

sure that it continuously improves. So that

29:16

we put sort of products in everybody's

29:18

hands. Imagine a car, right, and when

29:20

Ford came in he made it abatable

29:22

for everything. So we're looking at not

29:24

only the big ideas but also the

29:27

ideas which enable to do that. And

29:29

I'll give you a couple of example

29:31

to make it real, right? First example

29:33

is if you have an idea of

29:36

a new car or if you have

29:38

a new... or Shaver, or whatever product

29:40

you imagine, you probably have built thousands

29:42

of designs before. If you say my

29:44

next design should learn from all the

29:47

designs I had before, AI is wonderful

29:49

for it because it could say, okay,

29:51

I want to optimize for cost or

29:53

for sustainability or for reliability, you could

29:55

optimize it and it would, based on

29:58

all the data you had before, come

30:00

up with some of the designs. So

30:02

in the software part, it's super interesting

30:04

to use it to come up way

30:07

faster with new designs. It could be

30:09

even new molecules. The second thing where

30:11

it's also, so it's on the design

30:13

phase, is you then need to take

30:15

this product and put it into production.

30:18

In the past, you would sort of

30:20

plan the production process, you would test

30:22

it out and optimize, optimize it. You

30:24

can all do it now virtually and

30:26

use AI to run sort of optimization

30:29

cycles. So by the time you put

30:31

it in the production, you're very fast

30:33

in doing it. So with one big...

30:35

food and beverage company, we have the

30:38

idea that you have one recipe idea

30:40

in one day and the next day

30:42

you have the product in production. It

30:44

takes at the moment six months, 12

30:46

months. So things become much faster. And

30:49

what are the barriers to a company

30:51

to implement that? Because if it's as

30:53

great as you say, let's all do

30:55

it, what is stopping this being scaled

30:58

up and really becoming the thing everyone's

31:00

doing now? If you have kids and

31:02

they do their homework, sometimes they come

31:04

up with crazy things. So if you

31:06

would sort of ask an open AI

31:09

who's Cedric Nike and where was he

31:11

born, it would say Paris. I'm actually

31:13

born in Berlin. So there's mistakes which

31:15

happen. Now it's funny if it's a

31:17

sort of a submission of your kids

31:20

in school, but if you get something

31:22

wrong on the shop floor, it has

31:24

potentially huge impact, life-threatening impacts. So we

31:26

need to make, we need to trust

31:29

the problem and we need to see

31:31

that it's safe. is the first thing.

31:33

The second thing is a shop flow

31:35

worker or specialists are often not trained

31:37

IT specialists. That's not the world they're

31:40

coming from. So you need to make

31:42

that technology easy to use and approve

31:44

and you need to show the benefits.

31:46

I give you the example. Normally the

31:49

biggest problem is when you have the

31:51

so-called graveyard shift and factory is that

31:53

the specialist is at home and sleeps.

31:55

So often the problem is if a

31:57

machine has a problem you wait till

32:00

the next day it comes forward. Now

32:02

with Gen AI, the machine can have

32:04

read all its manual. knows that if

32:06

it sees a problem, says, look, on

32:08

page 263, it's probably that issue. So

32:11

when the operator, which is in the

32:13

graveyard shift, goes to it, the machine

32:15

could talk to the operator and say,

32:17

look, I have a problem, this is

32:20

the solution, you should order this piece,

32:22

and this is how you do it.

32:24

I think it solves a lot of

32:26

problems you actually have on the shop

32:28

floor. It's interesting because you said these

32:31

incremental steps, but I was pushing for

32:33

a revolutionary one, which is called... Time

32:35

is running out on climate change, the

32:37

metamorph could help. Within 10 minutes there,

32:39

you tell us, because I've been wondering

32:42

this for the last two years, how

32:44

is AI going to solve climate change?

32:46

Because so far, it's just put more

32:48

emissions in the air. But you, convincingly,

32:51

in 10 minutes. So we don't have

32:53

10 minutes to do that here. But

32:55

I'll try to expect. The biggest problem

32:57

we have in industry is we dig

32:59

stuff up. We then sort of ship

33:02

it around the world. We have an

33:04

idea of what to do with it.

33:06

So I don't know, we build a

33:08

car, we crush it a couple of

33:11

times against the wall, and by the

33:13

end, we're happy. So it's a very

33:15

physical environment. The advantage you have on

33:17

going digital and AI is that you

33:19

can learn from your mistakes way faster.

33:22

So once you have a so-called digital

33:24

twin of a product, you can actually

33:26

say, What material should I use? How

33:28

would it behave? How can I produce

33:30

it? How can I recycle it? So

33:33

you can optimize it in the digital

33:35

world, thanks to AI, because you run

33:37

scenarios. Not one, nor ten. or 100

33:39

times, but thousands or millions of times

33:42

fastest. So you come up with solutions

33:44

way, way faster, which means you can

33:46

build products, which are 80% of riskability

33:48

of a product is defining the design

33:50

stage. So if you can fix that

33:53

up front, you have a huge impact

33:55

there. And I think it's important, and

33:57

I talked about it in the TED

33:59

Talk, is, look, we're going to be

34:02

10 billion people on earth, right? less

34:04

resources than somebody in Zurich or Davos.

34:06

That's unfair. So if everybody wants the

34:08

same level of standard, we cannot use

34:10

that amount of more resources. So we

34:13

have to use the digital space, NAI,

34:15

to see on how efficiently you can

34:17

actually use a resource in the most

34:19

precious and fastest way possible. Yeah, the

34:21

subtitle users, how do we cheat time

34:24

to do more with less? That's, it

34:26

seems like kind of philosophically, it's all

34:28

about time for you that we can

34:30

do. All the things we want need

34:33

to do if we have the time.

34:35

And you're saying this gives us so

34:37

much more time. Takes 100 years to

34:39

build the perfect combustion engine. 100 years.

34:41

We need to get our electrical cars

34:44

to be way more efficient, much faster.

34:46

And the only way of cheating time

34:48

of getting faster is that you basically

34:50

simulate in the digital world on how

34:52

to build the best battery, the best

34:55

car, the best production in the possible

34:57

way. And that's what I mean with

34:59

cheating cheating time is. If you look

35:01

at the 1.5 degrees and wind up

35:04

and it's way warmer than it's normally,

35:06

yes, and every year we say look

35:08

at special policy, but the reality is,

35:10

is if the world is getting warmer,

35:12

we need to find a solution for

35:15

it to get cooler way faster. In

35:17

order to do this, we need to

35:19

cheat time and way to do it

35:21

is to use digital processes and AI

35:24

to do that. So I'll give you

35:26

two examples of factories. So we have

35:28

one which is our sustainability sustainability factory.

35:30

Our sustainability factory inferred we get a

35:32

we get an award this year this

35:35

very normal factory and things to AI

35:37

and simulating energy demand and the things

35:39

I described to you for each product

35:41

we use now 64% less energy for

35:43

the same products. 72% less CO2 which

35:46

means we were planning by 2040 to

35:48

be CO2 neutral in that factory we

35:50

will already beat in 2026 CO2 neutral

35:52

because we use AI to simulate and

35:55

optimize the use of resources. That's what

35:57

I mean by cheating time and being

35:59

much faster. In addition to those massive...

36:01

efficiencies, particularly energy efficiency or resource efficiency.

36:03

And this may be outside of your

36:06

remit and your job, but do you

36:08

see AI coming up with novel solutions

36:10

that could help us on climate change?

36:12

It's a bit like, I mean, look,

36:15

I stood in front of when the

36:17

internet came and it was supposed to

36:19

be the biggest thing and then the

36:21

internet bubble burst and the internet has

36:23

changed everything. It has changed everything. Has

36:26

made the world better. It's definitely made

36:28

it more connected, right? So that's the

36:30

one thing. I think that, I mean,

36:32

the biggest thing of generative AI is

36:34

the capability to build connections. I mean,

36:37

it learns from billions of data points

36:39

to find out new ideas, which is

36:41

if you think about, if you would

36:43

compare it, you would compare it with

36:46

renaissance. In the main idea of the

36:48

engineers was to look at problems from

36:50

four, five, six different ways and come

36:52

up with a new solution. So S-A-I

36:54

goes into that environment. It will definitely

36:57

help human engineers to not do a

36:59

lot of the boring calculation and come

37:01

up with new ideas. So it has

37:03

the potential to find way more efficient

37:05

ways of building solar panels, way more

37:08

efficient ways of heating a house, right?

37:10

I mean, at the moment, 40% of

37:12

all energy is being wasted in buildings.

37:14

It's insane. So imagine that this could

37:17

be done much more dynamically. So yes,

37:19

I believe that in its right way.

37:21

Yeah, I could have a big impact

37:23

on accelerating the energy transition. at Siemens.

37:25

You can find the white can

37:28

find the in this

37:30

discussed in this episode

37:32

the the other work

37:34

of the World

37:37

Economic Center for Advanced Manufacturing and

37:39

the Center for for the

37:41

Fourth Industrial Revolution on

37:43

our website, links

37:45

in the show notes.

37:48

follow follow Radio Davos

37:50

wherever you get

37:52

your podcasts and please please

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take a moment

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to leave us a

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rating and a

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review and join the

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about about podcasts on

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38:08

Forum Podcast Club on

38:10

Facebook. This This episode

38:12

of Radio Davos

38:14

was written and presented

38:16

by Robin Pomeroy with additional

38:19

reporting by by Anna Bruce Lockhart.

38:21

Studio was by by Tass

38:23

We'll be back

38:25

next week with more

38:28

stories about how

38:30

humanity can tackle our

38:32

biggest challenges. biggest for

38:34

now, thanks you

38:36

for listening for listening and goodbye.

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