Today’s topic is on the do’s and don'ts of coming up with a great a consumer product idea.

The past few months, I’ve been working tirelessly on launching CODA Life, and it’s finally launching! The process has been challenging and fascinating, and while it’s fresh in my brain, I wanted to record a series of podcast episodes explaining the process of starting this business and making the product, and some of the mistakes I made, along with some savvy tips as well.