TJ Ferrera is a marketing veteran with experience working with uncomfortably large companies. In 2017, he co-founded Bubs Naturals, a supplement company that sells Collagen Protein and MCT Oil Powder. Most impressive of all, Bubs donates 10% to charity!
In this episode, we talk about:
• The story of starting Bubs Naturals
• Manufacturing their products
• Bootstrapping a company
• Benefits of collagen protein (it's almost too good to be true)
• Getting a 12x ROAS (return on ad spend)
• Influencer marketing, and how he views it
• How to separate yourself from a pack of similar brands
• In-depth customer service and customer journey strategy
• Building a company that actually lasts longterm
Episode Mentions
• tj @ bubsnaturals.com
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