0:16

What is up guys it's Andy for

0:18

selling this is the show for the

0:20

realest say goodbye to the lies the

0:22

fitness and delusions of modern society and

0:25

welcome to motherfucking reality guys today we have

0:27

Q and AF that's where you

0:29

submit the questions and we give you

0:31

the answers now you could submit your

0:33

questions a few different ways. The

0:36

first way is guys, you can still email

0:38

these questions in to ask Andy at Andy

0:40

for solid.com or you can go on YouTube,

0:42

drop your question in the comments. We'll choose

0:44

some from there as well. If you want

0:47

to call in, you go right

0:49

down in the link in the YouTube

0:51

description. Is that right? Yeah, you're on

0:53

it, man. Click it and fill it

0:55

out. That's it. And maybe we'll put you

0:57

on the show and Andy will call you personally.

0:59

Yep. All right. That's what

1:01

Q &A us about. Now, if you're New

1:04

we have shows within the show. We're gonna

1:06

have CTI tomorrow that stands for cruise

1:08

the internet as we put topics on the

1:10

screen We speculate on what's going on

1:12

in the world and we talk about how

1:14

we the people have to solve these

1:16

problems going on other times We're gonna have

1:18

real talk real talk is just five

1:20

to 20 minutes I'm me giving you some

1:22

real talk and then we're gonna have

1:25

75 hard versus that's where people who have

1:27

completed the 75 hard program come in,

1:29

they talk about how their life was before,

1:31

how they use 75 hard to get

1:33

their life back in order and how you

1:35

can do the same. Now, if you're unfamiliar

1:37

with 75 hard, it is the initial

1:39

phase of the live hard program, which is

1:41

the world's most popular

1:43

mental transformation program and it

1:45

is free. You

1:47

can find the entire program at

1:50

episode 208 on the audio feed.

1:52

Again, that's 208 on the audio

1:54

feed. It's not on YouTube, all

1:56

right? With that being

1:58

said there is also a book you can

2:00

buy on Andy for sell it calm called

2:02

the book on mental toughness Which goes through all

2:04

the ins and outs of the live hard

2:07

program plus a whole bunch of extra content on

2:09

mental toughness Why it's important how to develop

2:11

it and how to use it in your life

2:13

Okay Something that we do different on this

2:15

show is we do not run ads on the

2:17

show or the biggest show in the world

2:19

It does not run ads. We ask very simply

2:21

that you make us a little deal. I

2:23

won't Talk about a whole bunch of stuff that

2:25

I don't use Uh, and you

2:28

help us grow the show. All right. I financed

2:30

this show out of my own pocket. Um,

2:33

and I do that because I'm here to

2:35

provide value. All right. So just do a

2:37

little solid for us and, uh, help us

2:39

grow the show if it brings you value.

2:41

Uh, we have a little thing that we

2:43

say around here says, don't be a hoe.

2:45

Show the show. All right. What's up? What's

2:48

going on? You got clean line up there?

2:50

Huh? Yeah, you got freshened up. Oh, yeah.

2:52

Just now. I just came right out of

2:54

there. I see. It looks nice. Yeah. It

2:56

looks good. Got everything cleaned up. Yeah.

2:58

How you doing? Yeah, that's right. That's

3:01

right. What's

3:03

new for you, man? 60 % of the

3:05

time, it works all the time. 60 %

3:07

of the time, it works all the

3:09

time. I like that, man. That's technically 100%.

3:12

No, technically, yeah. What's new with you,

3:14

man? Nothing.

3:16

Yeah. Here

3:18

to those days you get busy. I don't

3:20

really see that much, man. Well, you

3:22

know, I was on the toilet. Yeah,

3:26

that's where I was. I

3:28

just got to pull one of your moves

3:31

where I was like hiding. I listen, sometimes it's

3:33

necessary. I know you go for like three

3:35

hours. Well, I mean, yeah. Where's

3:37

DJ? You know, rush it. You can't rush those

3:39

things. Yeah. You know I'm saying? It

3:41

is funny, though, because I was reminiscing

3:43

the other day and like. When when when

3:45

we first got around each other got

3:47

together, I don't want that to sound you

3:50

know homo sapien But when we first

3:52

got together, bro, we were like synced up

3:54

on everything You know I'm saying like

3:56

we like time to poops up we worked

3:58

out. You know I'm saying like yeah,

4:00

everything was insane then we grew apart Then

4:02

we grew apart You know, it's natural

4:05

happens in relationships happens. Yeah, we kindled this

4:07

man. Yeah, I agree I mean, I

4:09

already did my well. I don't know it

4:11

didn't work the first time, you know,

4:13

what do you mean? We grew

4:15

apart. So like, how are we gonna? Is

4:18

it really gonna work? I think we

4:20

do a poop tomorrow together. Okay, we start

4:22

there. All right. I'll go right now.

4:24

Start small. Yep. Play battle. We used to

4:26

play battleships. Yeah. That's true. All

4:28

right. Just a little reminiscing there.

4:30

Yeah. Yeah. So what we

4:32

got today? We're going to make some

4:34

people better today, as we always try

4:36

to do here on Mondays. We

4:38

got a young buck for you.

4:40

Yeah. Oh, before we get into this,

4:42

we are within probably a week

4:44

or two of launching the MS CEO

4:46

project. Just letting you

4:49

guys know, you guys are asking me about when

4:51

that's going to launch. I'm really excited

4:53

about getting that going. We have a lot of cool

4:55

stuff that goes along with it that you guys

4:57

are going to be thrilled about. So I just wanted

4:59

to put that out there being asked a lot

5:01

about it. It's going to be some killer content. It's

5:03

going to do the whole thing is awesome. Yeah. Excited

5:06

for. But yeah, we got a young buck here. Got

5:08

a question about early, early

5:10

on decisions and habits. So let's

5:12

let's get Coleman on the

5:14

line. Who? Coleman Coleman Coleman.

5:16

All right. It's not a strong

5:19

name. Yeah, that's good. Let's get Coleman

5:21

and call. Here he is. Hello,

5:34

Coleman. What's up, dude? Hey,

5:37

DJ. How's it going, man? I got I

5:39

got Andy here. You are live on the

5:41

show. Coleman. What's up, bro? How

5:43

are you, dude? What's up? Good.

5:46

How are you guys? Good. Good.

5:48

Just, uh, just trying to figure

5:50

out how we can help you today,

5:52

brother. Yeah.

5:54

So my question was I

5:56

am 21. I'm almost

5:58

out of college and what is

6:00

the best or most important habit

6:02

that I can develop right now

6:04

to develop real success, you know,

6:07

not the stuff they teach me

6:09

in school. Yeah.

6:11

Look, dude, um, that's

6:13

a good question. But at the end of the

6:15

day, it's very simple. Discipline

6:17

is the foundation of every

6:19

single area of your

6:21

life. OK, whether it be

6:24

your fitness, whether it

6:26

be your business, whether it

6:28

be your relationships. If

6:30

you have high discipline, you're

6:32

able to cultivate discipline and then

6:34

keep it sharp. You are

6:36

at a tremendous advantage over everybody

6:38

else, bro, because most people

6:40

will go through their lives and

6:42

they will. wonder why

6:44

they can do things sometimes

6:46

and why they can't

6:49

seem to do things other

6:51

times, which makes them

6:53

reactive to the environment. And

6:56

if you really want to

6:58

be successful, you have to

7:00

learn how to control the

7:02

controllables, and that is only

7:04

done through developing the skill

7:06

of discipline, meaning if you

7:08

can make conscious choices that

7:10

align with your long term

7:12

outcomes, when it is

7:14

highly inconvenient or seemingly impossible, you

7:16

are in a tremendous advantage over

7:18

everybody else because when everybody else

7:20

has to make these hard decisions,

7:22

they're going to flake or they're

7:25

going to falter or they're going

7:27

to make an easier decision and

7:29

they're going to compromise or they're

7:31

going to cut a corner. That's

7:33

what our culture has become. Our

7:35

culture has become everybody's figuring out

7:37

how to do it the quick,

7:39

easy way. not realizing that

7:41

the quick easy way is actually

7:43

the hard way. And if

7:45

you could figure that out at

7:48

21 years old, brother, you are going

7:50

to be at a tremendous advantage

7:52

over everybody else. I didn't figure

7:54

this out until I was in my late 30s.

7:56

And I can tell you this, it's made a

7:58

massive difference in my life. So

8:01

if I was 21 again,

8:04

What I would do is I

8:06

would recognize that the foundation of

8:08

all my success in every area

8:10

of life is gonna come down

8:12

to me making decisions that align

8:14

with the outcome that I have

8:16

set forth for myself and If

8:18

I could cultivate the ability to

8:20

adhere to a plan when I'm

8:22

21 years old Then I could

8:24

set any plan because I have

8:26

really unlimited time or as much

8:28

time as any humans going to

8:31

have at 21 to

8:33

create the outcome I want so

8:36

dude this is all about understanding

8:38

discipline is a skill it is

8:40

not a trait it's not something

8:42

you're born with it's something you

8:44

have to develop it's no different

8:46

than playing guitar it's no different

8:49

than shooting pistols it's no different

8:51

than any other skill it's no

8:53

different than taking a shower okay

8:55

It's perishable. If you don't

8:57

take a shower every day, you're going

8:59

to fucking stink. All right. And that's

9:01

the reality of discipline, too. If you

9:03

don't practice your discipline day in and

9:06

day out in an intentional manner, it's

9:08

going to get rounded off and it's

9:10

going to get weak. And that's going

9:12

to put you back amongst your peers. If

9:14

you want to excel amongst your

9:17

peers, which is what you're asking.

9:19

OK. You have to be able

9:21

to make these decisions when it's inconvenient. And if

9:23

you can figure out to do that, which, by

9:25

the way, I don't know, somebody that

9:27

you know has developed, you know, the most famous

9:29

program for that in the history of Earth. If

9:32

you could develop that and keep

9:34

it consistent and accept that that's what

9:36

it is and that it's in

9:38

your control right now, bro, you're

9:40

going to be so far ahead of the game.

9:42

I would trade places with you in one second. Real

9:45

talk. So. All

9:48

right, thank you. Yeah, bro. I mean, is

9:50

that good or what do you got anything

9:52

else? Yeah, what are you going to school

9:54

for? What are you about to graduate with?

9:58

studying computer science

10:00

and math

10:03

That's cool. Yeah.

10:06

Yeah. I mean, like, what are you gonna do

10:08

with that though? What

10:10

do you want? I

10:13

don't know yet That's the problem.

10:15

I feel like that's it like

10:17

that's a lot of young people.

10:19

Yeah. Well, dude, that's why I'm

10:21

saying so that's why I'm saying

10:23

this is such a fundamental foundational

10:25

skill because Bro like look When

10:27

you're in business You've got to

10:30

make decisions that are inconvenient that

10:32

are correct when you're choosing to

10:34

be fit. It's the same thing

10:36

in relationships. It's the same

10:38

thing in any area that you

10:40

want to excel at in your life.

10:42

The foundation brother is always going

10:44

to be your ability to make the

10:46

decisions that align with the long

10:48

term vision of your life in the

10:50

short term. It's that's just what

10:52

it is. And

10:55

if you can accept that

10:57

reality, bro, and really work on

10:59

that right now, whatever path

11:01

you choose is going to be

11:03

obtainable and easier. because

11:06

you have you have the understanding of

11:08

how to make the right decision in

11:10

the short term. So most people lack

11:12

this ability, dude. And I know I

11:14

know, you know, you're 21 and you're

11:16

kind of just getting out there in

11:18

the world. But dude, I could tell

11:20

you as someone who's double your age,

11:22

most people don't have this, bro. They

11:24

just don't have it. Even now. Oh,

11:26

fuck. No, they don't fucking have it

11:29

at 40. They don't have they don't

11:31

have it. They don't live their life

11:33

with that. They live their life on

11:35

the ebbs and flows of the momentum

11:37

that they happen to catch because as

11:39

humans, we all catch momentum sometimes. And

11:41

it's usually when times have gotten pretty

11:43

bad and we're desperate against the wall and

11:46

we start to act with urgency. Well,

11:49

if you can act with urgency all the

11:51

time. You could make

11:53

a lot more progress, but. If you

11:55

just make the proper decisions as

11:57

you go, you don't really even need

11:59

that much urgency. It'll just be

12:01

the progress will be steady. It's just

12:03

the way it is. Yeah. So,

12:05

bro, if I was you, that's

12:08

what I'd focus in on, man. All

12:11

right. All right, brother. Well,

12:14

I appreciate it, Coleman. Thanks, dude. Hey,

12:17

make sure you bring a 4GT

12:19

next Sunday. I'll be there. All right.

12:21

I will. Which one? We'll

12:29

see what you can do, bro. I appreciate

12:31

you. All right. Thank you guys.

12:33

I see Coleman. Yeah,

12:37

that's such a I feel like that's

12:39

probably one of the hardest things for the

12:41

younger generation to do. It's like they

12:43

just spent four years, you know, in school

12:45

and it's like, what now? You know

12:47

I'm saying? It's like, you got to go.

12:49

But like, well, I mean, look, dude,

12:52

yeah, what now, but. Whatever you choose you

12:54

want to be able to execute it

12:56

on like dude The problem most people have

12:58

is not knowing what to do It's

13:00

being able to do what they actually want

13:02

to do and so they don't pick

13:04

things That they actually want to do because

13:06

they don't believe they have the skill

13:08

set to follow through and make it happen

13:11

So they end up choosing something that they

13:13

believe they are capable of, which ultimately makes

13:15

their life turn out in a way that

13:18

they don't want. And that's what we hear

13:20

from all of our friends and our parents

13:22

and our teachers. Hey, you need to be

13:24

a little bit more realistic. At least that's what I

13:26

was told. I think we're all told that. And

13:29

if we were able to

13:32

realize that if we could

13:34

just develop the skill set

13:36

to adhere to a plan.

13:40

Nothing's impossible, man, especially when you're 21

13:42

years old and you have all this

13:44

time to do it. You see what

13:46

I'm saying? I love it. Well, Coleman,

13:48

appreciate the question. Let's get

13:50

to question number two. This is a

13:52

lot of hearing those questions from young

13:54

guys. Yeah. Like, I love talking to

13:56

the young bucks. That's my bro. If

13:58

I was if I was if I

14:00

was 21 years old and I could

14:02

develop what I just told him, holy

14:05

shit, bro. I'd murder fucking everybody. I

14:08

mean, it would be like, you know I'm

14:10

saying? Like just thinking of the

14:12

progress I made in the last, you know,

14:14

six to eight years living this way. You

14:17

know, it's just my only regrets. I wish

14:19

I had figured it out when I was

14:21

younger. You know, no one ever told me

14:23

the discipline was something you could develop. I

14:26

thought it was something people were born

14:28

with or is that important? Yeah, yeah, that's

14:30

right, dude. And it's the it's the

14:32

foundation of everything. It's the foundation of being

14:34

a good parent. It's the foundation

14:36

of being a good, a good husband or

14:38

wife. It's the foundation of making

14:40

money. It's the foundation of fitness. It's

14:42

the found it's the core principle of

14:44

achievement. and fulfillment and success in every

14:46

area of your life. And the people

14:48

who don't have it, they make up

14:51

all these excuses as to why their

14:53

life ended up the way that it

14:55

ended up. When in reality, they just

14:57

couldn't make the decisions in the short

14:59

term that they needed to make to

15:01

get where they wanted to go. And

15:03

so they didn't. And

15:05

that's that. That's real, man. Well,

15:08

guys, any question number two? This

15:11

might be a little older bug, maybe. Let's

15:13

get question number two, guys. Andy, I

15:16

am a combat veteran. Father

15:18

of eight with one on the

15:20

way former congressional staffer Went to

15:22

night school after the military earned

15:25

an MBA while working full -time

15:27

not a flex because higher education

15:29

is a joke, but I but

15:31

to prove to myself And to

15:33

prove that I could see something

15:35

to completion I am thinking about

15:38

walking away from a 10 -year insurance

15:40

career where I handled high net

15:42

worth clients including Being responsible for

15:44

coverage on your car collection at

15:46

one point I am

15:48

in the process of launching a

15:50

solo cleaning business, Stars and Stripes

15:53

Cleaning Company, to take control

15:55

of my future and build real

15:57

freedom for my family. Wait, this guy,

15:59

he say handle insurance on my

16:01

collection? No, it was just an

16:03

example. Oh, got it. Big car collections. I was

16:05

gonna say. No.

16:09

But he says, I've got grit,

16:11

I got discipline and a

16:13

service first mindset. If

16:15

you were me, How would

16:17

you attack the first 90

16:19

days to gain traction, dominate

16:21

my area and scale to

16:23

something meaningful? First 90

16:25

day checklist, I guess, for a brand new

16:27

business. It's a cleaning

16:29

business. What

16:31

I would do is

16:34

I would find the

16:36

most prestigious, most

16:38

active voices on

16:40

social media in

16:42

your community. I

16:44

would go and clean for them for

16:46

free in exchange for an honest

16:49

testimonial on social media. And I would

16:51

say, hey, I will come clean

16:53

your office or I will come clean

16:55

your home or whatever he says

16:57

like home home or off whatever, whatever

16:59

they got. Whatever you need me

17:01

to clean your shoes. I clean your

17:03

fucking shoes. You need me to

17:05

clean your dog's butthole after it fucking

17:07

takes a shit. I'll make sure

17:09

it's sparkly. Okay. Whatever the fuck you

17:11

got to do. To

17:13

make sure that those people

17:15

Say holy shit. I have never

17:17

ever ever had someone clean

17:19

my office this way or clean

17:21

my home this way or

17:24

clean my car this way and

17:26

do it for free to

17:28

the loudest most known people in

17:30

your community that you can

17:32

and You know tell them to

17:34

give me an honest review

17:36

on social media. That's all an

17:38

honest one not hey a

17:40

positive review or a five

17:42

star review or no. Hey, if

17:44

I do a shitty job,

17:46

say I did a shitty job.

17:48

OK. And if you make

17:50

an honest offer and good faith, one,

17:53

people are going to take it. Two,

17:56

if you do the job to the level

17:58

that I know you're going to do,

18:00

you don't raise eight kids, go to night

18:02

school, become all this shit without high

18:04

levels of fucking discipline. So when this man

18:06

says, hey, I have high levels of

18:08

discipline and grit, I believe it. OK, because.

18:10

The record shows that what he's talking

18:13

about is hard. Take some work. Yeah. So

18:15

let's be real. You have the skills

18:17

and that that's what I would do for

18:19

the first, you know, a couple of

18:21

months. I wouldn't quit my career. I would

18:24

not quit your job. I

18:26

would transition over. I

18:28

because like, dude, look at what most

18:30

people fuck up at. Well, look, you got

18:32

to make enough money to pay your

18:35

bills. OK, when you're transitioning from a career

18:37

to a new business, you've got to

18:39

do it in a way where you are

18:41

covered, which means for most people, that

18:43

means decreasing their lifestyle, cutting all

18:45

the waste. And this is what I'm recommending for

18:47

this gentleman. Cut all the waste

18:49

out that you can get real tight on your

18:51

budget. Start to do

18:53

these cleanings to the point

18:55

where you're starting to get

18:57

paid. and transition

18:59

over when you start to

19:01

make enough money to survive

19:03

doing the cleaning, not saying

19:05

enough money to buy a

19:08

fucking Rolls Royce. When you

19:10

can transfer your life from

19:12

the previous career to the

19:14

new career and support it,

19:16

that's when you'd make the

19:18

jump. Okay. And so. I

19:20

would, you know, give the

19:22

first 90 days as a

19:24

crossover period to create testimonials

19:26

and word of mouth. And

19:30

yeah, and I would make sure

19:32

I would tell the only stipulation of

19:34

the testimonials that I would be

19:36

working to create, like I said, would

19:38

be to for them not to

19:40

tell anybody that you did it for

19:42

free. And that's it. And

19:44

then you're gonna have a you'll have a

19:47

bunch of testimonials on your page. You'll

19:49

have a bunch of good word

19:51

of mouth going around and You'll be

19:53

off and running. Yeah, and that's

19:55

that. Yeah What do you think when

19:57

it comes to like people just

19:59

getting going? I guess I guess my

20:01

question is like, how do you

20:04

and not to say that this person

20:06

would get like the paralysis by

20:08

analysis thing, right? But like You know,

20:10

somebody that has high standards and

20:12

wants the best, how do you make

20:14

sure, I guess, like self audit

20:16

to make sure you're not getting stuck

20:18

in the in the actual going

20:21

piece of that? Well, look, entrepreneurship has

20:23

a very common theme amongst it

20:25

and amongst high level entrepreneurs. It's

20:27

it's the mentality of going and then

20:29

adjusting. OK, you want to launch when

20:31

you're not ready and then make it

20:33

better as you go. As you go,

20:36

which, by the way. I've been

20:38

working on this fucking thing with MF

20:40

CEO guys for two fucking years. I could

20:42

have launched it a year ago, but

20:44

guess what? I wanted to make it better

20:46

and I wanted to make it perfect

20:48

and I want to do this thing and

20:50

when I should have just fucking put

20:52

the motherfucker out and did it as we

20:54

go. And I know all of you

20:56

guys would be like, all right, cool. But

20:58

my point in saying this is that

21:00

sometimes, no matter how seasoned you are, no

21:02

matter how many times you've done this,

21:04

you have to remind yourself that you have

21:06

to go and then make the adjustments

21:08

as you go. It doesn't

21:10

become perfect and then you launch. You launch

21:12

before it's fucking ready and then you

21:14

listen to what people say, you make the

21:16

adjustments and then you continue to improve. Everybody

21:20

falls back in that

21:22

trap because as entrepreneurs when

21:24

we represent and people

21:26

don't think about this a

21:28

company that we create

21:30

represents our fucking name. OK.

21:34

What do you want your name to

21:36

say? Do you want it to

21:39

say you do things half ass or

21:41

do you want to say I

21:43

do things fucking perfectly? I'm of that

21:45

camp. So when you are a

21:47

person who wants. a

21:49

high level of reputation and

21:51

success built around your

21:54

name and your brand, stalling

21:56

until it's perfect becomes

21:58

perfectly natural. But the problem

22:00

is, is sometimes those

22:02

people never launch anything, right?

22:04

And then the market passes them by and then

22:06

the opportunity goes by and then all of

22:09

a sudden they're saying, I could have would have

22:11

should have. And that's where courage comes in.

22:13

That's where the courage aspect of becoming courage is

22:15

one of the biggest things that people got

22:17

to have to be successful, dude. It's you. You

22:19

got to be willing to go and then

22:21

build it as you go. Well, I think like,

22:23

I think the key difference here, too, I

22:25

guess what I was getting towards is more people

22:27

who are just now started. I think your

22:30

situations think we could safely say it's a little

22:32

bit different. Like, no, it's have a reputation.

22:34

My point, DJ, is that we all do this.

22:36

It doesn't matter. If you're at

22:38

day one or if you're at

22:40

26 years in, we all struggle

22:42

with paralysis by analysis and you

22:44

have to think you have to

22:46

recognize that's what's going on and

22:48

then you have to force yourself

22:50

to go. Do something about Yeah.

22:53

I love it, man. I love it. Well, guys, let's

22:55

get to our third question. We got another we got

22:57

another caller here. This

23:00

is Jackson. Who

23:02

has a question about complacency when it

23:04

comes to success? Yeah, so let's

23:06

give Jackson a call. Hello,

23:22

Jackson. What's up, dude? This is DJ. You're live

23:24

on the really up show with Andy. What's

23:27

up, Jackson? How are you? Good, bro.

23:29

How are you? I'm

23:31

doing fantastic. I appreciate you guys taking

23:33

my question. Yeah, so so what

23:35

can we do for you brother? So

23:39

I uh, I guess let me

23:41

let me pull it up because to

23:43

be completely honest with you I

23:45

don't remember what the fuck I submitted

23:47

to you guys it's two weeks

23:50

ago, but I learned it was there

23:52

a point early on when the

23:54

first taste of success Money recognition or

23:56

any of that stuff almost made

23:58

you slow down And if so,

24:00

what snapped you out of it and made you

24:02

double down instead? You

24:05

know, if I'm being

24:07

completely honest, dude, I

24:10

spent so much time

24:12

struggling and so much

24:14

time broke that it

24:16

sort of traumatized me,

24:18

which I think is

24:21

a good thing. Because

24:23

I don't ever feel that way.

24:26

I'm always urgent. I'm always on

24:28

the go. I always want to

24:30

go in the minute that I

24:32

start feeling like I'm not moving.

24:35

I get very anxious and I have to

24:37

start moving. In fact, I would say

24:39

the people around me probably get super annoyed

24:41

about it because I'll come in out

24:43

of nowhere and be fucking hyped up. And

24:45

all it is is me. me getting

24:48

afraid that I'm going to go back to

24:50

being where I was. And so, you

24:52

know, my first 10 years, bro, and I'm

24:54

sure you know, you've heard me say

24:56

this, I didn't make any money, you know,

24:58

I didn't make any money the first

25:00

three years. The next seven

25:02

years, I made $695

25:04

a month for a total

25:06

of $58 ,380 the first

25:08

10 years I was

25:10

in business. So for me,

25:12

dude, it's That

25:15

was such a long

25:17

time to spend grinding. And

25:20

then when I started getting some money,

25:22

I appreciated it so much that I never

25:24

want to go back. So

25:26

for the most part,

25:28

that's how I've always

25:30

operated. Now, have there

25:32

been times where

25:34

I felt myself get a

25:36

little bit complacent. Absolutely. And

25:39

those usually came after the times

25:41

where I had a big level

25:43

up in personal income. And

25:46

in those times, when

25:49

I started to feel that way,

25:51

usually how it came across to me

25:53

was I started to feel like

25:55

it was what I was doing was

25:57

pointless past the point of what

25:59

I was doing it at. So. For

26:03

example, you know, like I made

26:05

a lot of money and enough

26:07

money for me to be happy

26:09

for a long time. But

26:12

when that started, when I start

26:14

to feel that way, I look around

26:16

at all the people who have

26:18

helped me get in this position and

26:20

I start to put my responsibility

26:22

to take care of them and their

26:25

families. And I create external pressure

26:27

based upon my responsibilities to my employees

26:29

and the people around me. So

26:31

when I have gotten complacent, I

26:33

very simply remember that at this point

26:35

in my life, this is not about me

26:37

anymore. This is about everybody around me.

26:39

And that when I look at it like

26:41

that and I view it as, you

26:43

know, I'm just a member of the team

26:45

and I have to do my part.

26:47

No different than, you know, Tom Brady has

26:50

to show up for his guys to

26:52

get paid, right? Like if Tom Brady doesn't

26:54

show up and play his fucking football

26:56

game, his offensive linemen don't get paid. His

26:58

the rest of the team, the coaches,

27:00

everybody. So. When

27:02

I, when I feel complacent, I just

27:04

remember the position I'm in, uh, and,

27:06

and how much I love the people

27:08

around me and how much I care

27:10

about them and, and, and what I

27:12

want for them. And, uh, that

27:14

snaps me out of it and gets me going again. I

27:18

got you. So, you know, I hear Ed

27:20

talk about this all the time too, in

27:22

terms of, you know, falling back on, it

27:24

seems like, and correct me if I'm wrong,

27:27

but it seems like you have a set

27:29

of, of habits and rituals. You know, that

27:31

are important to you. He talked about that

27:33

all the time and that same thing. And

27:35

that's something to fall back on in times

27:37

of stress and maybe complacency kind of what

27:39

you're saying there too. Yeah, for sure, dude.

27:41

And when I do get in that place

27:43

where I have to go back, I always

27:45

go back to the fundamental systems. You know,

27:47

I'm a systems guy. I create production systems.

27:49

That's what I'm good at. That's

27:51

what I'm good at in business. I create systems. And

27:55

I'll go back to the fundamentals,

27:57

you know, the live hard program, the

27:59

power list, these types of things, my

28:02

visualization routines. those

28:06

things help snap me right back

28:08

into that productive, the best productive Andy

28:10

that, that I can be. So

28:12

when I do get a little off

28:14

track, bro, I just go back

28:16

to the fundamentals, you know, it's, it's,

28:18

it's no different than Michael Jordan,

28:20

dude. He stopped, uh, he started every

28:23

practice with chest passes, you know,

28:25

and then he moves to dribbling and

28:27

then he moves to free throws

28:29

and it didn't matter if he had

28:31

five rings, he still started that

28:33

way. So, um, what I found. is

28:35

that when I just find myself,

28:37

you know, straying a little bit or

28:39

getting a little bit complacent or

28:41

a little bit off course, I just

28:43

go back to the foundational systems

28:45

that have gotten me here and I've

28:47

never failed to lose that way. Once

28:50

I get back into those

28:52

habits and those belief systems and

28:54

that accountability system for myself, the

28:57

progress starts right back.

29:00

So, You know, that, that's

29:02

definitely how I do it, brother. Absolutely.

29:05

Yeah. And I appreciate everything you guys do.

29:07

I'm a, I'm on day 29 to 75

29:09

hard right now. Definitely changed my life. Done

29:11

it every year for the past five years

29:13

and the thoughts of, so I feel the

29:15

same way about that. Trying to create systems

29:17

and just often to hear that that's how

29:19

you view it as well. Bro,

29:21

bro. I really appreciate everything you do. Well,

29:23

I appreciate you, man. We wouldn't be here

29:25

without you. So thank you for all the

29:28

support and trust me, bro. Uh,

29:30

I got to work at this just like

29:32

you and just like everybody else. So it's,

29:34

um, you know, we're all doing

29:36

it together, brother. Absolutely.

29:38

Yeah. Well, thank you guys so much. I

29:40

appreciate you guys, uh, uh, taking the question.

29:42

It's awesome to get to talk to you

29:45

and, uh, you know, you guys

29:47

have a great weekend. All right, brother, you too. Thank

29:49

you so much for everything. Absolutely.

29:51

Yeah. Thank you. Awesome. Thanks Andy.

29:53

Thanks DJ. See you brother. I

29:56

think I think that's a it's a

29:58

it's a lesson of like the delayed

30:00

grat gratification. Like you almost went through

30:02

it unintentionally. You know what

30:04

I'm saying? Because you had to

30:06

go through the struggle like you didn't

30:08

struggle by fucking choice, you know.

30:10

And so like that gratification was delayed

30:12

for so long. Yeah. Yeah, dude.

30:15

For me, you know, I'm just being

30:17

real. Like I I was so

30:19

embarrassed. Like, dude,

30:21

when I when I didn't have any money, man,

30:23

like. You know

30:25

I just never I never saw

30:27

myself in the frame of

30:29

someone who didn't have money like

30:31

even when I was younger

30:33

or when I was like in

30:35

high school or even when

30:38

I was a kid like I

30:40

always Fucking saw myself as

30:42

like I'm gonna be successful like

30:44

that's how I saw myself.

30:46

Yeah, so like when when When

30:50

we were running the business

30:52

in the early days, you know

30:54

99 to let's say, you

30:56

know 2013 or so That first

30:58

10 years of that time

31:00

frame were really really hard for

31:02

me Because it was embarrassing.

31:04

It was like embarrassing like all

31:06

my friends were getting degrees

31:08

and they were getting jobs and

31:10

You know, they were making

31:12

remarks to me and they were

31:14

going on vacations that I

31:16

couldn't go on or buying cars.

31:18

I couldn't afford. And

31:21

and it started to

31:23

like. It started to

31:25

really wear on me because I'm like, fuck,

31:27

dude, I'm like the one person out

31:29

of all these people that. Once

31:31

that really wanted to be successful and it

31:34

looks like I'm going to get passed by and

31:36

I'm going to end up being the opposite

31:38

of that. The moral. You know, yeah, bro. But

31:40

you know what was crazy is when I

31:42

humbled myself. And.

31:45

And I said, OK, maybe

31:48

I'm not going to be wealthy,

31:50

but I do enjoy helping people.

31:53

And I focused on helping people. I

31:55

got wealthy. You know what

31:57

I'm saying? Well, it's just humbling

31:59

yourself and realizing it's not about you.

32:01

It's about them, you know? So

32:03

that's real. We got our final

32:05

question. We got one more for you, Andy. This

32:07

is another write in. Guys,

32:10

any question number four? Andy,

32:13

what are some true warning

32:15

signs for a business

32:18

that would suggest a pivot

32:20

needs to be made? I'm

32:23

four years in and I, just

32:25

like you, just went and started

32:27

my company. About two months

32:29

ago, we brought a new service to market.

32:32

This is our second true offering

32:34

for a standalone service. We

32:36

put a lot of effort and

32:38

energy into launching this and

32:40

nothing happened. Nothing happened compared to

32:43

our expectations. At what

32:45

point and what criteria should conversations and

32:47

plans start happening to change the course?

32:49

When do you make the pit? When

32:51

do you know to make the pivot

32:53

or that a pivot? How long do

32:55

say he's been doing it? The new

32:58

product two months. Been in

33:00

business for you. And what's the product? I

33:02

didn't really clarify. This is a

33:04

new service he brought to market about two months

33:06

ago and it's not getting. the

33:09

expectations well fucking nothing gets the

33:11

expectations when we first launch it

33:13

motherfucker like fuck dude you think

33:15

I didn't fucking want to be

33:17

fucking Jeff Bezos the fucking year

33:19

after I lost my shit like

33:21

fuck dude that's welcome to business

33:23

shit doesn't go the way you

33:25

want it to go sometimes things

33:27

take longer than you think and

33:29

I can guarantee you this If

33:32

you give up on every idea

33:34

after two motherfucking months, bro, you're

33:36

going to be broke as fuck

33:38

your entire life. OK, so

33:40

I don't know what the fuck this

33:42

month should have called in. I don't know

33:44

what the product is. OK, so I

33:46

have limited. But here's the

33:48

thing. I

33:51

don't care what the I

33:53

do not care what the product.

33:55

I don't care. I don't

33:57

care what you could be selling

33:59

fucking the coolest product ever. And

34:02

if you're presenting it wrong or

34:05

you're advertising it wrong or you

34:07

don't have a market or you

34:09

don't have people that are listening

34:11

to you. They

34:13

nobody can know that it's a great

34:15

product. Nobody knows about it. So. My

34:18

point here is that like 60 days is

34:21

not enough for fucking anything. It's

34:23

not enough. OK, so you

34:25

have to ask yourself why. Is this

34:27

product not hitting? Is it because the

34:29

product's not good? You got to be

34:31

honest with yourself, too. Dude, this is

34:33

a big problem with entrepreneurs. They

34:35

really good entrepreneurs are very, very

34:38

honest with the quality of their product.

34:40

And I actually think they lean

34:42

towards thinking their products not as good

34:44

as it is because the mentality

34:46

that you have to have is to

34:48

always improve. All right. So true

34:50

kick ass entrepreneurs, you know. Everybody

34:53

thinks that they walk around and they

34:55

just let their dick swing and they think

34:57

they're bro Most of them guys are

34:59

like fucking running scared and they're like fuck.

35:01

I don't know my shit's good enough

35:04

I got to make it better, but that's

35:06

what makes it better because you always

35:08

feel that way but Bro, you can't give

35:10

up on something that you haven't explored

35:12

the reason as to why it's not moving

35:14

after 60 fucking days unless like you

35:16

know, like for me I have Millions

35:18

of people on my email list. I

35:21

have millions and millions of customers on my

35:23

business's emails list. I could figure out

35:25

instantly if there's a demand for it. But,

35:27

dude, if you're just starting, there's no

35:29

way to know that. You know what I

35:31

mean? So why is it not hitting?

35:33

Is it the product? Is

35:35

it how you're presenting it? Is

35:38

it the ad

35:40

copy? Is it, you know, what is it? What

35:42

the fuck is it? Yeah. What

35:44

is it? What's no, he says he has

35:46

a fucking attention problem. You know, and. You

35:49

have to go through point by

35:51

point by point by point and

35:54

figure out why it is that

35:56

you're not getting what it is.

35:58

And I would bet that you

36:00

probably don't have. The

36:02

messaging, right? I bet it's

36:04

a little bit of everything. I bet your

36:06

message is off. I bet your products a

36:08

little bit off about the way you're presenting

36:10

it is probably a little off. I bet

36:12

who you're presenting it to is a little

36:14

bit off. And these things, these are not

36:16

big switches to flip. These are little bitty

36:18

tiny turns of the dial that you need

36:20

to dial in to see. And by the

36:22

way, you might find out no one gives

36:24

a shit. You might find out that it's

36:27

it's it's not a good product. And.

36:30

You know, if that's the case, you

36:32

know, you you you could pivot,

36:34

but micro pivots along the way or

36:36

would actually create great shit. You

36:38

know what I'm saying? Like, dude, when

36:41

we first launched first form, the

36:43

first product we came out with was

36:45

called Level One Light. All right,

36:47

it was a low calorie, low carb

36:49

protein powder designed for women. And

36:51

you know what happened? I haven't

36:53

even heard of that. That's right. You

36:55

know why? You know why? You

36:57

know why nobody's heard of it? Because

37:00

it didn't fucking sell. OK,

37:02

so that was the first product of

37:04

first form. It did not sell. Product

37:06

did not sell. If

37:08

I had said, well, fuck, dude, nobody wants

37:10

first form. Where would I be?

37:13

You see what I'm saying? So what

37:15

I did was I, huh? You'd be like,

37:17

yeah. Yeah, no shit. So,

37:20

so this is a common

37:22

trait amongst entrepreneurs and

37:24

people in general and business

37:27

guys. You got to

37:29

understand this is the concept

37:31

that we talk about

37:33

about aggressive patience. Okay. You

37:36

have to give enough time

37:38

for the cake to bake. Before

37:42

you start fucking with the the

37:44

the temperature or the recipe or

37:46

the this or the that You

37:48

can't do it time is a

37:50

factor Okay, like we have to

37:52

understand and I use the analogy

37:54

of begging a cake. All right

37:56

You get the best cake recipe

37:58

from fucking Martha Stewart her award

38:01

-winning cake recipe That's won every

38:03

award across the world and across

38:05

the universe. It's the best cake

38:07

ever and She gives you the

38:09

exact ingredients, okay? and

38:12

she tells you every single input

38:14

that needs to be made, what the

38:16

temperature of the oven is, how

38:18

long you put it in there, what

38:20

the ingredients are and what amounts

38:22

and what order to mix them in.

38:24

And you have every single thing

38:26

lined out. Here's the

38:28

mistakes that entrepreneurs like to do.

38:31

One, they think that they

38:33

are the chef and they think that

38:35

they can change the ingredients even though

38:37

they have no experience. baking a fucking

38:39

cake, but he's gluten free. I'm going

38:41

to do this. I'm going to add

38:43

a little more of this. I'm going

38:45

to take a little of this out.

38:48

OK, when you

38:50

have a recipe for success

38:52

and you have no experience

38:54

in success, you do not

38:56

have the understanding of what

38:58

the change in the recipe.

39:01

OK, so that's first thing. They

39:04

fuck up. That's the first thing. The

39:06

second thing is. What they do

39:09

is they think like this. Well,

39:11

if it takes 40 minutes at

39:13

400 degrees, if I turn it

39:15

up to 800, I'll get in

39:17

20 minutes. OK, so they

39:19

think they can out hustle

39:21

the time. All right. You can't out

39:23

hustle time. What happens if you throw the motherfucker

39:25

in there at 100 degrees for 20 minutes? What do

39:27

you get back? Oh, you get

39:29

a crusty piece of shit. OK, and

39:32

that's what that's what you're going to get

39:34

in your business, too. Yeah. OK, you're going to

39:36

get you're going to get burned out. You're

39:38

going to get frustrated. You're going to get a

39:40

product that does not resemble anything of what

39:42

you set out because you lack the patience. OK.

39:47

This is this is

39:49

very common amongst entrepreneurs. We

39:52

try to manipulate things that cannot be

39:54

manipulated. OK. You can't take the struggle

39:56

out of the recipe. You can't speed

39:58

it up by going twice as hard.

40:00

So you now you can make a

40:02

maximum speed by going as hard as

40:04

you can. But you can't go any

40:07

faster than that because there's time aspect

40:09

and product adoption. Customers had to

40:11

become familiar. They have to see it nine,

40:13

10 times before they ever want to buy

40:15

it. Like there's all kinds of things

40:17

that you just can't get around. And I'm

40:19

going to tell you right now, there's fucking

40:21

nothing. That you

40:23

can make work in 60 days like

40:26

that. Nothing. So my advice to you

40:28

would be very simple. Tell

40:30

yourself the truth. Is the product

40:32

actually good? Is it a

40:34

product that you made that's trying to

40:36

like sort of trick people into buying

40:38

it? Or is it a product that

40:40

delivers tremendous value to one's life? If

40:42

it's not a product that delivers tremendous

40:44

value, how do you pivot it and

40:46

turn the knob a little bit to

40:48

make it become that so that people

40:50

will be more likely to use it? If

40:53

you can't do that, then

40:56

maybe it's time to develop something

40:58

else. But a lot of the reason

41:00

that products don't work for entrepreneurs

41:02

is because they try to do this

41:04

shit like they think of it

41:06

like this. It's a fundamental difference

41:08

in the way you think. If

41:11

you ask 90 fucking eight

41:13

percent of you observe 98 percent

41:15

of entrepreneurs, they try to

41:17

operate from this place of I'm

41:19

going to make a product

41:21

and I'm going to try to

41:23

make the value Perceive

41:27

value as high as I

41:30

possibly can Without actually making

41:32

the product as valuable as

41:34

it could be Okay, and

41:36

it's almost like they're trying

41:38

to trick the consumer. All

41:40

right, and this comes from

41:42

old advertising big business old

41:44

old days are doing can't

41:46

do shit like this anymore

41:48

because the feedback loop is

41:50

instant so the entrepreneurs that

41:52

are winning today are saying

41:55

and have one for less 10, 15

41:57

years since social media came about when

41:59

that when the feedback loop became instant. Are

42:02

people who say, how do

42:05

I develop something that actually delivers

42:07

tremendous value? How do I

42:09

make something that when people use

42:11

or consume or share or,

42:13

you know, talk

42:16

about? It's

42:18

going to be something that they're they're saying, holy

42:20

shit, this is the best thing I've ever done.

42:22

This is the best app I've ever used. This

42:24

is the best food I ever ate. This is

42:26

the this is the best service I ever had. This

42:29

this helps me tremendously. If

42:31

you create products that do that,

42:33

you really can't lose. OK,

42:35

you can't you can lose because

42:37

you're stupid and you quit on things

42:39

in 60 fucking days. But if

42:42

you develop a product that is along

42:44

the lines of actually contributing to

42:46

someone's life, it's really hard to fuck

42:48

up. So. It sounds like

42:50

there's an emotional investment here because I mean even

42:52

talk like I put a lot of effort and

42:54

energy. Of course, that's a fucking matter. Yeah, doesn't

42:56

matter. Yeah. Did you have a lot of emotion,

42:59

I guess, tied to that? Listen, no one gives

43:01

a fuck how much work you put into shit.

43:03

OK, no one cares. Did you

43:05

see the clip from Wallo talking to

43:08

black entrepreneurs? Wallo,

43:10

who is a fucking smart motherfucker,

43:12

the rapper, he's a social media guy. OK,

43:15

he's I think he's a he's a

43:17

rapper and entrepreneur and all this shit. And

43:19

he was, he was going, this, this

43:21

clip went viral this week about him

43:24

talk, he was talking to a bunch

43:26

of black entrepreneurs. He goes, nobody gives

43:28

a fuck that your business is black

43:30

owned. You know what they care about?

43:32

They care about if the product's good.

43:34

They care about if the service is

43:36

good. They care about if it's actually

43:38

something worth, you know, buying or using

43:41

or consuming. I'm paraphrasing what he said,

43:44

but he's right. Okay. No one gives

43:46

a fuck about you. No one

43:48

cares who made it. No one cares

43:50

what race they are. No one

43:52

cares if it's a man or a

43:54

woman. No one gives a fuck

43:56

about anything other than how good is

43:58

the product and how much does

44:00

it benefit me? How much do I

44:02

enjoy it? How good is the

44:04

service that goes with it? How does

44:06

it make me feel? It's

44:08

there's no other way

44:11

to sustain yourself in

44:13

business other than being

44:15

great. And everybody wants

44:17

to hack their way around that.

44:19

Everybody wants to make it easier. Everybody

44:21

wants to trick the system. And

44:24

then they look at the people who

44:26

have built the craziest shit who live these

44:28

big lives and they're like, how they

44:30

trick the, they trick the system by creating

44:32

a great fucking product with a great

44:34

fucking service that people enjoy and are proud

44:36

to share with their friends. And when

44:38

you do that, it doesn't matter what the

44:41

product is, people will talk about it.

44:43

Okay, so we have to get this focus

44:45

off of how much effort we put

44:47

in or who we are or What group

44:49

we belong to and we have to

44:51

realize that don't give a fuck about that

44:53

They care about what fucking points you

44:56

put on the board, bro They care about

44:58

what you create what you build who

45:00

you become and how they can do the

45:02

same so Let's know like that, you

45:04

know when people I agree with you. He's

45:06

emotionally attached. It's emotionally. I put a

45:08

lot of work Yeah, that's what the fuck

45:11

you're supposed to do You

45:13

know, like you have to let go of that shit. That's

45:16

real, man. The things you care about are

45:18

not the things that your customers care about, bro.

45:20

It's our own egos. We all have egos. You

45:23

know, I don't I don't have an ego. The

45:25

fuck you don't. Everybody has one. And

45:27

you need a big one to be successful in

45:29

business, too, because you need to fucking believe in

45:31

yourself more than other people believe in you. So.

45:35

Yeah, I love it. But you also got to

45:37

balance that with humility. How do I

45:39

improve? How do I get better? Right. You

45:41

got to have the balls to put the product

45:43

out there, but you also have to have

45:45

the wherewithal to question is the product actually what

45:47

it could be and should be. You

45:49

know what I'm saying? Absolutely, man. Absolutely.

45:52

Well, guys, that's a hell of a way

45:54

to start a Monday. Yeah, guys. Hey,

45:56

there's only one way to win, bro. And

45:58

it's being undeniably great at what you

46:00

do. I could answer 50 fucking thousand questions

46:03

It's come down to that same

46:05

principle every single time So

46:07

go out there Do the

46:09

best you can become the best you

46:11

can Create the best that you can And

46:14

things are work out for you. You