Matthew talks with Jennifer Groese, SVP Marketing at AVOXI, about where marketing’s role lies in the customer relationship engine. Matthew and Jennifer dive deep on: Keeping tabs on customer pain points and trends from a higher up position Secrets to effective marketing communications with customers and prospects How to weave the right priorities and personalization into every touchpoint Common marketer mistakes we all make that erode know / like / trust   Links:   AVOXI Gravy Matthew SciannellaJennifer Groese