Leadership Lounge: How can family enterprise leaders stay ahead in a fast-changing world?

Leadership Lounge: How can family enterprise leaders stay ahead in a fast-changing world?

Released Wednesday, 12th February 2025
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Leadership Lounge: How can family enterprise leaders stay ahead in a fast-changing world?

Leadership Lounge: How can family enterprise leaders stay ahead in a fast-changing world?

Leadership Lounge: How can family enterprise leaders stay ahead in a fast-changing world?

Leadership Lounge: How can family enterprise leaders stay ahead in a fast-changing world?

Wednesday, 12th February 2025
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0:07

Welcome to the Leadership Lounge,

0:09

a place to kick back and

0:11

listen as our experts dissect some

0:14

of the biggest questions leaders face

0:16

today. I'm Emma Coon, leadership advisor

0:18

in our London office. Today, we're

0:20

talking about family enterprise leadership. These

0:22

businesses are the backbone of economies

0:24

around the world, but their

0:26

leaders face an increasingly critical

0:28

challenge, how to preserve their

0:31

organization's legacies in a fast -changing

0:33

world. So in today's episode,

0:35

I'm excited that we're exploring

0:37

how family enterprise leaders can

0:39

successfully balance preservation and progress.

0:42

How can leaders maintain what made

0:44

their organization successful while adapting

0:46

to a new business landscape? And

0:48

what are the top issues that leaders will need

0:50

to think about if they are to continue

0:52

to thrive across generations? Before

0:54

we dive in, remember to share

0:56

any burning questions you want our

0:58

experts to answer by emailing redefiners at

1:01

RussellRennolds.com. We look forward to hearing

1:03

from you, and we'd love your feedback

1:05

on these episodes. If you enjoy

1:07

listening, please leave us a five -star

1:09

review on Apple or Spotify. So let's

1:11

dive into the topic. Our

1:13

first guest in the Leadership

1:16

Lounge today is Justice O 'Brien,

1:18

leadership advisor in Russell Reynolds' associate

1:20

Stanford office and global leader

1:22

of RRA's Family Enterprise Advisory Practice.

1:24

Justice, welcome to the Leadership Lounge.

1:26

It's great to have you back.

1:28

Thanks, Emma. It's great to be

1:30

here. So Justice, how do

1:33

successful family enterprises maintain their

1:35

core values while adapting to market

1:37

changes? What we've observed

1:39

with family businesses that

1:41

have flourished over generations

1:43

is how central the value system

1:45

is to those businesses. Our view is

1:47

that companies that focus on the

1:49

values as opposed to a set of

1:51

rules tend to thrive and tend

1:53

to be able to pass on those

1:55

values from one generation to the

1:57

next. Good companies engage the...

2:00

next generation and engage

2:02

them in the strategy and strategy

2:04

development, they make them participate in

2:06

that. That's a way in which

2:08

family or businesses can strike the

2:10

right balance between continuity and

2:13

during values and refreshing their

2:15

strategy and refreshing their thinking. By

2:17

bringing in the next generation,

2:19

you bring in new thinking, which

2:22

in a sense helps bring

2:24

that business into the present tense

2:26

and eventually into the future

2:28

as opposed to being firmly rooted

2:30

in the past of the

2:32

business. I think that's a great point,

2:34

Justice, about family enterprise. It's key to

2:36

strike the right balance between protecting the family's

2:38

values, what makes it a really special

2:40

way to work and somewhere that has been

2:42

delivering value over many, many years, whilst

2:44

also having permission to evolve, to transform, to

2:47

not have to stick to a set

2:49

of rules that it's always been done in

2:51

a certain way. It's fascinating to advise

2:53

on these kind of topics and how the

2:55

right balance can be struck. I'd

2:57

now like to introduce our second

2:59

guest into the lounge, Anu Paranik.

3:02

She's a leadership advisor in Russell

3:04

Reynolds Associates Singapore office and advises

3:06

family enterprises throughout Asia. Anu, welcome

3:08

to the leadership lounge. Thank

3:10

you, Emma. It's a pleasure to be here. Thanks

3:12

for having me. Anu, Justice

3:14

just highlighted the importance of engaging

3:16

the next generation to ensure family

3:18

enterprises continue to thrive and evolve.

3:21

But this isn't always easy and

3:23

can cause tension to bubble to

3:25

the surface of family enterprises. Can

3:27

you talk a bit about this

3:29

tension and why it arises? We

3:32

are at a very important time

3:34

in the evolution of family businesses around

3:36

the world, especially here in

3:38

Asia. And as we

3:40

all know, any change in management

3:42

that happens creates a lot of tension

3:44

within organizations and that's no different for

3:46

family businesses. So we often

3:48

see a lot of

3:50

strife happening at the time when

3:52

families are either going through

3:55

a generational shift. So the next

3:57

generation is stepping in as the leaders

3:59

are perhaps planning their journey

4:01

out, but haven't necessarily gotten

4:03

there. We could have

4:05

a situation where new family members, cousins,

4:07

in -laws, et cetera, are getting added

4:09

to the business, or we have

4:11

a whole bunch of new professional managers

4:13

coming in with absolutely new ideas.

4:15

And you put all of this together

4:17

in an environment that's rapidly

4:20

changing because of digitalization,

4:22

because of sustainability issues, because

4:24

of environmental factors, it

4:26

starts creating a lot

4:28

of different opinions within the organizations. And

4:31

you start seeing that tension coming

4:33

up within the families themselves as well.

4:35

I completely agree, Annie. A family

4:37

enterprise isn't just a company, but a

4:39

family legacy that often spans generation. When

4:42

the market demands change, the thought

4:44

of transforming what's been carefully crafted over

4:46

decades can sometimes feel incredibly hard

4:49

for family leaders. But change, they

4:51

must. Keeping pace with transformation can

4:53

be the difference between whether a family

4:55

enterprise can endure across generations

4:57

or not. Interestingly, our research

4:59

has found that just 43 % of

5:01

family enterprise leaders globally say their

5:04

organization is ahead of their competitors on

5:06

innovation, and only a further 43 %

5:08

say their leadership team feels prepared

5:10

to address the threat of technological change

5:12

at their family enterprise in the

5:14

coming year. So, Annie, what advice would

5:17

you give to family enterprise leaders

5:19

who are struggling with transformation? Am

5:21

I thinking, as organizations are

5:23

going through this transformation, especially

5:26

family businesses, it is extremely

5:28

important for them to reflect

5:30

on whether this is

5:32

a transformation on their brands and

5:34

the family values, or is it

5:36

really about the business context? And

5:39

often, when the older generation and the

5:41

younger generation sit together to discuss

5:43

this, the lines get blurred. So

5:45

the important part is, have that

5:47

very open and honest conversation. When

5:50

the shift is about adapting

5:52

to the new business context, to the

5:54

environment, to the new ways of

5:56

doing business, and de -alienating

5:58

that from... from the original

6:01

brand and value proposition of the

6:03

organization, those conversations get a

6:05

lot easier. So the key is

6:07

finding that distinction between what

6:09

is needed to transform. When leaders

6:11

can separate strategic business changes

6:13

from the fundamental identity of the

6:15

family enterprise, it often removes

6:17

a lot of the emotional barriers

6:19

to progress. For family enterprises

6:21

struggling with transformation, in my experience,

6:23

having an independent chair or

6:25

independent non -executive directors can really

6:27

make the world of difference, particularly

6:29

if there's a non -family member

6:31

as CEO. It means that

6:33

a CEO isn't so isolated. There's

6:35

a conduit, a sounding board,

6:38

a trusted independent advisor between them

6:40

and the family members, and

6:42

it can be a very effective

6:44

construct. Justice, I'd like to

6:46

turn back to you. Aside from

6:48

innovation and transformation, what are

6:50

the other critical leadership challenges that

6:52

family enterprise leaders will need

6:54

to confront, to thrive across generations?

6:56

I mean, the one thing

6:58

we hear consistently as we talk

7:00

to family businesses around the

7:02

world is the importance of thinking

7:04

about succession. And it doesn't

7:06

matter whether it's first generation, second

7:08

generation, or even more evolved

7:10

family businesses that have professional management

7:12

in place, it's critically important

7:14

not to delay CEO succession. It's

7:16

not something people generally want

7:18

to deal with unless they're in

7:21

a crisis mode. And if

7:23

there's good leadership in place, there's

7:25

a tendency and natural tendency

7:27

to sort of put that off.

7:29

You need to start this

7:31

work early. And only by starting

7:33

early can you think through

7:35

what the needs of the business

7:37

are gonna be in terms

7:39

of your leadership requirements and really

7:41

start thinking about who you've

7:43

got internally, start to plan, put

7:45

together development plans for those

7:47

individuals with enough time for them

7:49

to really realize their full

7:51

potential and through those activities, be

7:53

ready for that eventuality of

7:55

having to switch out a CEO.

7:57

And so that's one of

7:59

the things we... Try to do

8:02

with our generation and our

8:04

family enterprise advisory work is help

8:06

clients through each of those

8:08

steps. It's

8:10

not complicated in design, but

8:12

it's extremely nuanced in execution. It's

8:14

a critical part, Justice, of

8:16

the service that we offer to

8:19

clients and it's understanding how

8:21

to run a really thoughtful process

8:23

where everybody feels considered, developed,

8:25

listened that things can go smoothly.

8:27

And when it comes to

8:29

family enterprises, we know that each

8:31

of them operates in a

8:33

very unique way with unique relationships.

8:35

Independent advisors such as my

8:37

brilliant colleagues can help these relationships

8:39

and family harmony across generations

8:41

while ensuring that businesses continue to

8:43

thrive. I'd now like to

8:46

introduce another guest into the Leadership

8:48

Lounge to talk on this

8:50

topic. Diego Esteban is a Leadership

8:52

Advisor in Russell Reynolds Associates

8:54

Barcelona office. Diego, welcome to the

8:56

Leadership Lounge. Thank you so

8:58

much, Emma, for inviting me to

9:00

this conversation and certainly my

9:02

favorite subject. So Diego, Justice mentioned

9:04

that succession is one of

9:06

the most critical leadership challenges that

9:08

family enterprises need to confront

9:11

and our research supports this as

9:13

we found that 32 % admitted

9:15

their approach to succession was

9:17

reactive rather than proactive. Can you

9:19

talk through any other challenges

9:21

that family enterprises will need to

9:23

confront to continue to thrive?

9:25

Yeah, I totally agree that leadership

9:27

succession is probably the biggest

9:29

challenge. This is not something that

9:31

you can improvise. There's a

9:33

lot of conversations, a lot of

9:35

assessment of the talent available

9:38

inside and outside, and a lot

9:40

of preparation and development. Another

9:42

of the areas where we see

9:44

huge differences between different family

9:46

enterprises is how they develop the

9:48

next generation leaders within the

9:50

family. You see some of them

9:52

that grow within the company,

9:54

some of them go to fancy

9:56

business schools, but in most

9:58

of the cases, you don't. see a

10:00

tailor-made development program to face the challenges

10:03

today and of the future of

10:05

the company. This requires a lot

10:07

of time and effort and this

10:09

should be very tailor-made programs for

10:11

each of the components of the family

10:13

and the roles they're going to play.

10:15

I think you're right there Diego. It's

10:18

critical for family enterprises to create

10:20

personalized development paths. After all, leading

10:22

a family enterprise is more than

10:24

preserving what you've built. It's about

10:26

continuously looking forward and planning for

10:28

the future and being able to

10:30

bring the outside in. So having

10:32

those external experiences, having mentors from

10:34

other industries or on the board

10:37

is so critical in my mind.

10:39

It's about being comfortable having brave

10:41

conversations with family members about

10:43

their own development and how you

10:45

can best set them up for success.

10:48

We know that when family enterprises fail

10:50

to develop their most talented leaders they

10:52

risk letting them walk out of

10:55

the door. Our research in fact

10:57

found that 71% of leaders in

10:59

family enterprises said they're likely to

11:01

consider moving organisations with 36% citing

11:04

career advancement as their primary motivation.

11:06

We now like to welcome our

11:08

final guest into the lounge Peter

11:10

Gramkov. Peter is a leadership

11:12

advisor in Russell Reynolds Associates

11:14

Copenhagen office. Thank you very

11:16

much for having me. Peter,

11:18

what skills and mindsets will the

11:21

next generation of family enterprise leaders

11:23

need? So one key skill that

11:25

I think leaders need is a

11:28

strong emotional intelligence, EQ. So you need to

11:30

understand what is going on in

11:32

the family. You need to understand

11:34

the values. And this also spends

11:36

several generations. So this can actually

11:38

be that you work with the

11:40

older siblings and the next generation

11:42

is coming in. So really try

11:44

to understand. the different requirements,

11:46

the different needs that a family

11:49

wants. I think getting to the heart

11:51

of what makes a family tick

11:53

is indeed critical Peter. In every

11:55

family there will naturally be a

11:57

complex web of relationships, traditions and

11:59

emotional connections. get to grips with, and

12:01

larger family enterprises will have

12:03

different setups in terms of boards

12:05

of trustees, family boards, different

12:07

delegated sets of responsibilities, and understanding

12:09

the interplay between these is

12:11

also really important. Annie, I know

12:13

you wanted to talk about

12:15

another skill, the importance of being

12:17

an active listener in a

12:19

family enterprise. A lot of times

12:21

people react the way they do because

12:23

they feel like they haven't been

12:25

heard, and if this next generation can

12:27

spend that little extra time

12:30

listening to their stakeholders, understanding

12:32

where they're coming from, and

12:34

then using those guidelines to decide what

12:36

that business context goes, where it

12:38

goes from here, they will find

12:40

it a lot easier to bring that change

12:42

which they want to bring within the business. And

12:45

this point, Annie ties really nicely to

12:47

Diego's point about the importance of

12:49

thoughtful career planning and development, educating

12:52

family members on what's happened in the

12:54

past, where the business is now,

12:56

and where it wants to go in

12:58

the future. From much earlier on

13:00

in their career, setting up appropriate forums

13:02

to do that does allow new

13:04

family members who are onboarding to really

13:07

understand the legacy as well as what

13:09

they're tackling in the here and now. I

13:11

think what you have all stressed here with

13:13

these skills and mindsets is that it's

13:15

a careful balancing act. Successful family leaders will

13:17

know when to be bold and challenge

13:19

the status quo, and when to stand back

13:21

and listen. I also think it's critical that

13:23

a leader can be adaptive and can

13:26

pivot, especially given how volatile the business landscape

13:28

is today. This will help

13:30

your family enterprise remain competitive and

13:32

resilient. This has already been a

13:34

really insightful session, but before I let you go,

13:36

I'd like to close this episode with your

13:38

thoughts on what the future holds for family enterprise

13:40

leadership, either globally or in

13:42

the regions each of you advise in. Justice,

13:45

over to you first. Family businesses

13:47

afford the opportunity for leaders

13:49

to think through the long -term

13:51

benefits of a strategy

13:53

and deploy the resources as

13:55

needed without those pressures

13:57

of short -term gains or

13:59

results. I think family -owned

14:01

businesses will continue to attract

14:04

top -level talent who find that

14:06

to be a very favorable environment in

14:08

which to lead. So Emma, the

14:10

Asian family enterprises are now coming of

14:12

age and they're making their mark in

14:14

their world as they grow out of

14:16

their local markets. While they're younger families

14:18

compared to the U .S. and European

14:20

families, probably in their second or third

14:22

generation at best, these families

14:24

are growing in a world

14:26

that is rapidly digitizing and so

14:28

their growth trajectory and the

14:30

speed of growth is way faster

14:32

than what you might have seen in other

14:35

families from other parts of the world.

14:37

With family enterprises, we're going

14:39

to see best -in -class corporate

14:41

governance. What they require from

14:43

the boards is not only

14:45

for approval, but it's much

14:47

more consultative. People that

14:49

provides advice and helping and

14:51

coaching members of the family.

14:53

So we believe that you're going

14:55

to see the best evolution in

14:57

corporate governance and new

14:59

trends coming from family

15:02

enterprises. The future of

15:04

family enterprises is bright. I

15:06

think we are seeing a

15:08

professionalization taking place already now. I

15:11

see the families becoming more

15:13

digital savvy. I see

15:15

them becoming more global in

15:17

their mindset. I see them becoming

15:19

more proactive in the way they're

15:21

handling among other succession planning

15:23

and then sustainability and ESG is

15:25

also playing an increasing part. Thank

15:28

you so much to each of you for

15:30

sharing your perspectives today. I hope it's given

15:32

our listeners as insight into life as a

15:34

family enterprise leader and the obstacles they may

15:36

face. In 30 seconds, this is what

15:38

we've learned. First, successful

15:41

family enterprises thrive by focusing on

15:43

enduring values over fixed rules or

15:45

managing the status quo. Creating

15:47

a foundation that allows both stability

15:49

and evolution across generations is the

15:51

way forward. Having a

15:54

clear distinction between business transformation

15:56

and core family values enables

15:58

leaders to drive necessary while

16:00

preserving meaningful legacy. Proactive

16:02

succession planning is critical. The

16:04

most successful family enterprises develop

16:07

their next generation of leaders

16:09

systematically and early, including their

16:11

family members, not in response to

16:13

crisis. Exceptional family enterprise leaders

16:16

combine strong business acumen with

16:18

emotional intelligence, active listening and

16:20

the confidence to challenge constructively.

16:23

If you work for a family enterprise,

16:25

we'd love to hear your thoughts. And

16:27

likewise, if you have any topics or

16:29

burning questions you'd like us to cover

16:32

in future episodes of Leadership Lounge, then

16:34

get in touch. Email your questions to

16:36

redefine us at Russell reynolds.com. And if

16:38

you've enjoyed listening to this episode, leave

16:40

us a five-star review on Apple or

16:42

Spotify. You can find us on LinkedIn

16:44

and follow us on X at RRA

16:46

on Leadership. You can also find us

16:48

on Instagram at Redefiners Podcast and you

16:51

can now subscribe to our YouTube channel.

16:53

Until next time, goodbye.

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From The Podcast

Redefiners

Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world.In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who share their insights and perspectives on how they lead, boldly. You’ll come away with fresh ideas and tangible takeaways on how you can redefine your own leadership trajectory – no matter where you are on your journey.   Our Hosts:Clarke Murphy Clarke Murphy is the former Chief Executive Officer of Russell Reynolds Associates and serves on the Board of Directors. Prior to his appointment as CEO, he was the Global Leader of the firm's CEO/Board Services Practice.​While at Russell Reynolds Associate​s, Clarke has conducted a number of significant projects in the industry, including Fortune 100 board searches and CEO successions. In addition, he has led notable searches in​​ the private equity industry including searches ​for the Carlyle Group and Warburg Pincus.Hoda TahounAs a leadership advisor and leader of the global Leisure & Hospitality Practice at RRA, Hoda Tahoun identifies, assesses, and develops dynamic C-suite leaders for global hospitality, travel, and leisure companies. Based in Miami, Hoda helps clients solve their most pressing leadership issues at the CEO, C-suite, and other executive-levels. She also advises clients on customer-centric, go-to-market leadership roles such as chief marketing officers and chief experience officers. Hoda is committed to reshaping the hospitality and leisure landscape to ensure it is an industry that leads with purpose, value, and wellbeing and continues to attract and retain talent across all facets of diversity.Hoda spent more than seven years working for a boutique executive search firm, rising to the title of principal where she worked closely with hotel management companies, cruise lines and private equity firms. Previously, Hoda was an assistant vice president at SHUAA Capital in Dubai where she led the firm’s investment banking efforts. She has also worked at American Express, Bank of America and Citi.

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