Diamond in the rough: How Hill House Home went from personal vision to viral sensation

Diamond in the rough: How Hill House Home went from personal vision to viral sensation

Released Thursday, 27th May 2021
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Diamond in the rough: How Hill House Home went from personal vision to viral sensation

Diamond in the rough: How Hill House Home went from personal vision to viral sensation

Diamond in the rough: How Hill House Home went from personal vision to viral sensation

Diamond in the rough: How Hill House Home went from personal vision to viral sensation

Thursday, 27th May 2021
Good episode? Give it some love!
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Hill House Home has exploded over the past couple of years, especially in the wake of a truly viral product known as the "Nap Dress.” Through it all, founder and CEO Nell Diamond has balanced customer demand and her own personal vision to craft a brand that’s both responsive to its customers and true to its founding aesthetic.

So how did Hill House grow from a Yale University incubator into a brand with a truly fanatic fan base? It comes down to Nell’s deeply humanistic approach to business. This episode of Resilient Retail is all about the ways that brands and customers build a story together and the amazing results those connections yield.

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