SuitShop might come from humble beginnings, but you’d never know that looking at them today. The men’s formalwear brand is an incredible example of a digitally native brand that’s grown by prioritizing the customer every step of the way. That started with crafting a great online shopping experience, but it has also meant a surprise pivot to retail and groundbreaking new approaches to omnichannel selling. SuitShop’s success comes from a willingness to shift, bend, and change based on customer behavior. This conversation is a masterclass in product-market fit, and the ways that brands build trust with customers in the lead up to one of the biggest days of their lives.

• Check out SuitShop and follow them on Instagram or Twitter
• Connect with Jeanne and Diana on LinkedIn
• Connect with Kristen on Twitter or LinkedIn