There's something to be said for surrounding yourself with people who help you elevate your game. And that's both literally and figuratively, right? Number one, having people on who have businesses that grossed more than $10 million a year or have exited, are pretty rare breed of people, right? And so what happens? I build my Rolodex, because now I've got access to people who I've served. . . . So everything starts with the offer, and we preach this till we're blue in the face in the Icon Maker program. If everything starts with the offer what's the easiest path to getting people to say yes to that?

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