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Video content continues to gain in popularity despite billions of people already using YouTube, but short-form video content has gained even more traction in recent years. 

The rise of short-form video has been incredible over the past decade and it’s now become the most popular and effective social media content out right now. You might think Tik-Tok first but Instagram, Facebook, and YouTube all get eye-popping numbers on their short-form content.  

This quick, bite-sized content might seem better suited for Millennials and Gen Z, but the engagement goes far beyond those two generations. More and more people are navigating towards the short video and businesses of all sizes must embrace the trend. We’ll tell you more about the benefits of producing short-form video content and why it’s worth considering for your company. 

Here’s some of what we discuss in this episode:

0:00 – Intro 

1:20 – What is short-form video

2:18 – What the stats say

6:33 – Rethinking social promotion

10:17 – Examples of shorts we have produced 

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