The 80/20 rule based on Pareto’s principle, it is a useful concept that helps us prioritize our efforts. Since 20% of our clients generate 80% of our revenue, learn how to keep those 20% happy without alienating the other 80%. Valerie discusses how figure out who those individuals are that make up the 20% and how to track what they buy, when they buy and how often they buy in order to better understand the client.

Listen in as Valerie teaches us the techniques that you can use that will help identify who these customers or clients are and how to leverage your data to make them customers or clients for life. So sit back and plug in you won’t want to miss her insights and advice on making your best customers or clients feel special.

In This Episode:

[01:05] The 80/20 rule is based on Pareto's principle, it is a useful concept that helps us prioritize our time, our work and our efforts.

[01:49] 20% of your customers or clients generate 80% or more of your revenue and growth, game changing statement.

[03:06] Who are those individuals that make up the top 20% of my clients? Do you know who they are?

[03:35] Who is purchasing? What are they purchasing? When are they purchasing? How often are they buying?

[05:03] You need a robust tracking system in place to get this information.

[06:25] This doesn’t mean that you can neglect or ignore your other clients.

[07:06] You need to put a disproportionate amount of effort in your best clients, keep them happy.

[08:53] Strategies you can leverage to build long term relationships and loyalty; client sensing, revenue portfolio, launching a first to market campaign and make it a priority to highlight them in your testimonials, periodically send them an email note or ecard.

[15:10] Focus on these simple tasks, spend time on getting the insights on them and who they are, leverage your purchase insights in your campaigns and use those insights to close gaps in your portfolio and last reward them for their loyalty.

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