Expert Hour series invites entrepreneurs, mentors, and change-makers from around the world to discuss everything entrepreneurship like fundraising, social impact, and much much more. Its a good idea for a company to take a step back and evaluate what they are succeeding in, where their shortfalls are, and external factors they should be aware of. The SWOT Analysis is a good tool to do just that. Startup mentor and serial entrepreneur, Bart Bohn, talks with Nick about how to utilize this tool to help see opportunities and threats in the market based on your company’s strengths and weaknesses.