If you’re developing SaaS products, you may be doing it wrong, according to Toby Scammell, founder of Womply.com.

Womply serves more than 150,000 small businesses around the country with reputation management, marketing automation, business intelligence, CRM, and payment processing solutions.

Scammell believes in a distribution-first product strategy. With a distribution first strategy, getting your product into the hands of the most customers is paramount.

Rather than creating eye-catching (but seldom-used) features that demo spectacularly well to investors or enterprise customers, Womply focused automating processes because saving time is a sellable feature that all small business owners want.

There is so much in this episode including how chasing engagement KPIs can kill your company and more.