UX/UI profoundly impacts any SaaS product. Users that enjoy using an application, ultimately utilize the tool over and over again, and drive customers back to the developer. On the other side of the coin, no matter how great the functionality is, if the experience is clunky, users will become frustrated and limit their usage, or stop completely.

For this episode of the SaaS Academy podcast, we pulled in Jake Kongaika, who’s nothing short of a UX/UI genius. He took his first graphic design job when he was 15 years old. Later, as a fresh-out-of-college creative type, Jake had a musical stint. This wasn’t just a let-your-eyes-roll garage band—because of his fanbase, Jake fully crowd-funded his $50k record. (He was the first person to do this in the US, well before Kickstarter.)

Fast-forward to 2008, when Jake founded his own graphic design company called Create Out Loud, where he targets customers with the world’s most creative experiences. ABC, Target, & Adobe are just a few of his clients.

On this episode, Jake gave us a few tips on how he designs these amazing encounters.

Don’t miss what he had to say.