LinkedIn provides one of the hottest ways for B2B companies to advertise. LinkedIn users are captivated professionals, often times in powerful positions. So, what are the best tips to leverage this marketing opportunity for your SaaS product?

We’d say ask a pro, such as someone who founded an entire company that specializes in LinkedIn advertising. Perhaps the guy who’s managed 4 out of the top 10 LinkedIn accounts, who’s also a trilinguist and tri-athlete. The good news is, that guy is real, and his name is AJ Wilcox.

AJ came on our 2nd episode of SaaS Academy to share the expertise that’s helped his company guide over $110M in advertisement on the LinkedIn platform. His company, B2Linked, charges a pretty nickel for this stuff usually, but you can catch it all here for free.