How do you improve onboarding for a complex product with distinct types of users who have different needs? 😅 Not easy, but it can be done - as explained in this conversation with Product Designer Rafa Studart.

When and where to tell your story with AJ Davis

Aug 10th, 2021 27m 41s

AJ Davis, founder of Experiment Zone, breaks down results from an extremely effective category page tweak. She goes on to outline how to think about the role of each page on your site, where to add messaging about what makes your brand unique,

Amazon is Not a Retailer with Katie McKee

May 28th, 2021 40m 3s

Why most brands get their Amazon strategy wrong (and how to get it right)

Optimizing paid social video ads with Alison Roach from Ready Set

May 19th, 2021 39m 57s

Tips on optimizing videos for your paid social campaigns - from thumbstop to conversion.Watch on YouTube: https://youtu.be/x6AEKZGKFeI

B2B Demand Gen Optimization with Arun Sivashankaran

Apr 28th, 2021 38m 5s

Arun Sivashankaran, founder of FunnelEnvy, breaks down all things optimization for Demand Gen. What to measure, where to focus, and where *not* to focus.1:13 What makes Demand Gen different from other types of websites3:48 Quantity vs qualit

01: Product page videos with Nichole and Claudiu from Reeview

Apr 19th, 2021 32m 52s

Nichole Elizabeth DeMeré and Claudiu Cioba from Reeview reveal all the secrets to effectively using video content on your ecomm product pages.

B2B User Testing with Ben Labay

Feb 26th, 2021 47m 41s

In this episode, I talk to Ben Labay, Managing Director of CX Experimentation at Speero.He breaks down how to meet the challenge of doing user research when you’re selling a B2B SaaS product to a highly specialized market.Transcript and oth

Discovery-based optimization with Andrew Anderson

Feb 9th, 2021 50m 28s

I talked to Andrew Anderson about discovery-based optimization.Transcript and other ways to listen here: https://briandavidhall.com/andrew-anderson-on-saas-experiments/The Discipline Based Testing Methodology (https://cxl.com/blog/the-disci

How to run SEO experiments with Justin Aronstein of Mobile1st

Dec 16th, 2020 43m 20s

I talked to Justin Aronstein from https://mobile1st.com/ about running SEO experiments, and fostering experimentation culture across teams.Transcript and other ways to listen here: https://briandavidhall.com/justin-aronstein-on-saas-experimen

Viv Amatuzzi on SaaS Experiments

Dec 7th, 2020 19m 23s

In this episode, I talk to Viv Amatuzzi, Director of Conversion at 360i.We talk about the difference between decision makers, product users, and website visitors.

Tim Duke on SaaS Experiments

Nov 16th, 2020 27m 11s

I talked with Tim Duke, Director of Operations at Mobile1st, about the tradeoffs between different calls to action.Transcript and other ways to listen at https://briandavidhall.com/tim-duke-on-saas-experiments/Find Tim at https://mobile1st.