When you want to introduce new "Premium" pricing for your SaaS, it may look easy to add a field in the product. But are you sure it won't break the billing system? what about business reports? The last few weeks, my twitter feed was all about data contracts, and it was hard to see the real value behind the hype.   

Benn Stancil, Chief Analytics Officer at Mode and one of my favorite thought leaders in the data space, agreed to join us and explain what are data contracts and how to use them for good rather than evil when building SaaS products. He highlighted what data contracts can actually achieve for an organization vs what we'd like them to achieve.  

Benn's blog with interesting opinions on data, culture, businesses and the world: https://benn.substack.com/

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