0:00

Did you know that there are people

0:02

generating millions of dollars of sales in

0:04

just a few days thanks to

0:06

Tiktok? And it's not just about

0:08

Tiktok Shop. Today's guest is going

0:10

to talk about some of the

0:12

strategies that helps creators go viral

0:15

on Tiktok. How cool is that? Pretty

0:17

cool, I think. Hello

0:24

everybody and welcome to another episode of

0:27

the series sellers podcast by Hilliamton. I'm

0:29

your host Bradley Sutton and this is

0:31

the show. Oh, that's completely BS-free, unscripted

0:33

and unrehearsed, organic conversation about serious strategies

0:35

for serious sellers of any level in

0:38

the e-commerce world. And we have a first-time

0:40

guest here. I know her from the professor of Howard,

0:42

the professor of Amazon Howard's marketing. He always calls

0:44

her hurricane Liz. We've entitled this podcast hurricane, hurricane Liz. So we definitely going to

0:46

check the, going to check the, uh, uh, uh, uh, uh, uh, uh, uh, uh,

0:48

uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh,

0:50

uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh,

0:52

uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, the origin of

0:55

that nickname. But anyways, Liz,

0:57

welcome to the show. Thank you, Bradley.

0:59

Glad to be here. Excited. So first

1:01

of all, origin of the name.

1:03

Well, that came from, I'd like

1:05

to not remember that part of

1:07

my life, but unfortunately, it came

1:09

because I was, this was back in

1:12

the Amazon days, any time I would

1:14

go to an Amazon event. They would

1:16

call me a, they said I was

1:18

an event horror, which basically means you

1:20

go to every event that I would

1:22

go in really. Party it was like

1:24

I would go in like a hurricane in

1:26

and out like a hurricane and then

1:28

just come back and That's the

1:31

name just stuck for me. It was

1:33

you know off to the races from

1:35

there All right, there you go.

1:37

All right before Amazon World and

1:40

everything. Where were you born and raised?

1:42

I'm originally from Texas So

1:44

I'm from El Paso, Texas. It's

1:47

kind of like a hurricane lifestyle.

1:49

So that's kind of where I'm

1:51

at You probably experienced maybe

1:53

a couple of mile hurricanes

1:55

while being out there. Okay. Yeah. Did you

1:58

go to college after high school? I did.

2:00

I actually played college basketball and

2:02

I played one year, but I

2:04

was thinking University of Texas, El

2:06

Paso. The minors, right? The minors, exactly.

2:08

You tap minors. There you go. All right.

2:10

It was that long ago. I'm like much

2:13

older. So I went and I played during

2:15

the era when there was like no internet.

2:17

So there's still pictures on me, but there's

2:19

from the newspaper. That kind of tells you.

2:22

Why only one year. Because I was making

2:24

more money out of my dorm room.

2:26

Pokemon cards and so then I just decided

2:28

like this is crazy I'm never going to

2:30

make a career in the W NBA and

2:32

make the same kind of money I can

2:34

sitting in my underwear in my dorm room

2:37

so I made plenty of money selling Pokemon

2:39

cards on eBay myself myself and they

2:41

still have they still have they still sell real

2:43

well I just sold I bet you I bet

2:45

you wish you held on to a lot of

2:47

this stuff you sold back then because they kind

2:49

of like 20x over the last like five years

2:51

or the last like five years or the last

2:53

like five years like like I have a house

2:56

with a small fortune over there. Yeah, and I

2:58

still I still sell them. I just sold

3:00

some I don't even know how to pronounce

3:02

it. It's like hatchery in version. It's like

3:04

a three pack. I sold it on eBay

3:06

today. So almost every day I still sell

3:08

Pokemon cards. Okay. All right. Cool. I love

3:10

it. I love it. I love it. I

3:12

love it. I love it. So that was

3:15

your you know, that was kind of going

3:17

to be my next question. What was your

3:19

first entry into e-into. And so I. No,

3:21

actually I went full-time e-commerce for a

3:23

little bit. I had a site that

3:25

sold MMORPG money. I did real well

3:27

on that site, but then I had to

3:29

take a break from it. I quit that because

3:31

I jumped into the online poker world. So

3:33

I did real well in that, and then

3:35

Black Friday happened, lost all my money

3:38

that I'd made at online poker. They literally

3:40

confiscated it, and the poker site shut down.

3:42

It was just pretty brutal. and I had

3:44

to go back to what I knew best,

3:46

which was ecom, so I jumped into Amazon.

3:48

Okay, what year was this about then? I

3:50

don't even remember. It was 2013 when I

3:52

first started playing poker, so 10 years later, something

3:54

like that. Okay, so like, private label, were

3:57

you in wholesale? What kind of, what model were

3:59

you doing? I was in... I started off

4:01

literally retail arbitrage. Okay. And

4:03

you know, now that I got, I

4:05

remember the dates now, poker was 2002

4:07

to 2012 or 13, and then I

4:09

had to jump into Amazon. So 2013,

4:11

I started by going to thrift

4:14

stores. It was ridiculous. You know, I

4:16

had to go and scan and

4:18

thrift stores with profit bandit

4:20

at the time, your phone and profit

4:22

bandit, and started with that. I would

4:24

go to Goodwill's and sell, and resell

4:26

books, whatever I could. Wow. And it

4:28

was a, I had to go back

4:30

to what I knew best, which was

4:32

ecom. So it was started from the

4:34

ground up. Retail arbitrage went to wholesale,

4:37

then jumped into private label. What was

4:39

your first product that you did private

4:41

label? Yeah, I literally made this product up out

4:43

of thin air. It was a, I called it

4:45

a curling iron glove. But what it actually was

4:47

was, was you know those gloves that women used

4:50

to wash themselves with. They're kind

4:52

of like a little, they scratch you a little,

4:54

Yeah, but this supposedly was a curling iron glove. I

4:56

would get it at a wholesale store down there called

4:58

Helen of Troy, where all of OXO's products and everything

5:00

and I private label that because that's literally I was

5:02

literally paying 25 cents for each of these things and

5:05

reselling them on Amazon for like 1499 or something. Are

5:07

you still selling on Amazon now? No, I stopped selling

5:09

Amazon. I went to Walmart. I kind of have a love-hate

5:11

relationship with Amazon. What was your peak on

5:13

Amazon? Like what year and approximately how much like

5:15

just gross sales sales sales were you and profit were

5:17

you and profit were you and profit were you and profit

5:20

were you doing? About it was about 2.5

5:22

million a year on Amazon selling toys

5:24

That's a difficult one. This just got

5:26

very doggy dog. You know, it's like

5:28

plastic. It's imported the cost went up

5:30

and it was just not worth it

5:32

anymore So you're only for online

5:34

marketplaces you're selling on

5:37

Walmart exclusively now Walmart

5:39

and then I do tick-talk. I've done

5:41

I started TikTok a little differently than

5:43

everybody else, but I strictly do Walmart

5:45

and then now TikTok. You know, just

5:47

seeing the traffic that you get off

5:49

of TikTok for Amazon, I'm already tempted

5:51

to go back in despite my feelings

5:53

for Amazon. Walmart is that private

5:56

label then? It's a mix of private label as

5:58

well as I still drop ship. So. That still

6:00

works real well. So like regular traditional drop

6:02

shipping or like the two-step drop shipping where

6:05

you ship it to yourself first and then

6:07

ship it to the customer? No, I do

6:09

traditional drops shipping still on Walmart. There's still

6:11

ways to make that work. And so it's

6:14

really profitable for me. I've done that for

6:16

really profitable for me. I've done that for

6:18

quite some time and I'm going to continue

6:20

to do it until it stops working. It's

6:23

a little complicated. It's not. as simple as

6:25

it might sound, you gotta be able to

6:27

adapt to what they throw at you. Is

6:29

it like Walmart to Walmart drop shipping or

6:32

other websites? It is Walmart to Home Depot

6:34

to Walmart, that's it. Home Depot to Walmart,

6:36

okay? Yeah, that's the only way we've made

6:38

it work. We tried it with Walmart Amazon

6:41

doesn't work because Amazon will shut down the

6:43

account. Walmart to Walmart won't work because once

6:45

Walmart finds out they shut you down. But

6:47

Home Depot, for some reason. they will let

6:50

you do it. So we do strictly Home

6:52

Depot to Walmart. So Home Depot ships, what

6:54

are they using the ship? Like what carriers?

6:56

The standard ones like UPS. They just say

6:59

the same. So they don't have like their

7:01

own, you know, like tracking number like Amazon

7:03

does, which is why you can't do Amazon.

7:05

Okay. Yeah, they'll catch you with Amazon and

7:08

then they'll catch you with Walmart because it's

7:10

coming from them. But Home Depot. No, it

7:12

still works with Home Depot. It still works

7:14

with Home Depot. in the beginning of TikTok

7:17

shop, especially like the ones who were just

7:19

starting is like, hey, which is how it

7:21

should be, you know, like, hey, if you're

7:24

selling on Amazon, you've got your products in

7:26

the States already, why not just go ahead

7:28

and put the same exact products and pictures

7:30

and stuff, you can even use Amazon fulfillment

7:33

and put it on TikTok shop. But obviously,

7:35

you're not selling on Amazon, so you must

7:37

have gone a different route. So how did

7:39

you get started on Tik Talk shop without

7:42

having Amazon private label first? So I got

7:44

started in Tik Talk. This is kind of

7:46

a funny story. I was actually in China

7:48

for one of Howard's events in China, Howard

7:51

Thai's events. It was about six years ago.

7:53

I was six, seven years ago. And I

7:55

was at that event and I saw the

7:57

craziest thing. I saw these. grown

8:00

men on their phones,

8:02

just I think you couldn't even peel these

8:04

guys off the phone. It was like peeling something

8:06

off of, you know, the window couldn't get off.

8:08

And I was like, what on earth are you

8:10

guys looking at? And they were like, it's tick

8:12

tock. And I'm like, what is

8:14

tick tock? I had no idea what

8:16

this was. But I was so just in

8:19

was just, I couldn't believe that these guys couldn't get

8:21

off their phone. So I came back to the US

8:23

so excited. I was like, Oh my god, this tick

8:25

tock thing is so crazy. I like, I didn't even

8:27

realize that it was like going on in

8:29

China. And about a year later, I was still so

8:31

excited about it. I went to a mastermind that wasn't

8:33

at the time called Genius Network. And

8:35

people are going around the room like asking, what's the next

8:37

big thing? You know, at that point, I had been I

8:39

was a pretty popular YouTuber. And they

8:42

asked me, well, what do you think what do you see

8:44

the next thing? And I said, you guys are never

8:46

going to believe this. I was in China. And I saw

8:48

something that I couldn't freaking believe. And that day was

8:50

take your kid to Genius Network Day. And I

8:52

told them what I saw and I told them what I thought

8:54

was going to happen. And which is tick

8:56

tocks going to take over and a good majority of the

8:58

people in that room laughed at me. They were like,

9:00

Oh my god, you lost your bananas. They were like, you

9:02

are just nuts. And I was

9:04

like, you guys won't believe it. So

9:07

at lunch, I had this group of kids that were

9:09

like, Oh my god, that you are so right.

9:11

Tick tock is dope. And they're like, you know, saying

9:13

all these words, they're brand new to us. And

9:15

these kids were like my biggest fans. So I knew

9:17

when that happened that I was onto something. So

9:19

I immediately jumped into tick tock and just started to

9:21

learn everything I could about the algorithm. And

9:24

then before it even tick tock shop started this

9:26

is just regular tick tock. Yeah, this is regular tick

9:28

tock. So I got so good at it that I

9:30

started to get a bunch of influencers to approach me and

9:32

people that were not even known. And

9:34

they were like, well, can you make us go viral on tick

9:36

tock? And basically at that

9:38

point, that's when I started

9:40

to look at different strategies

9:42

to use to be able to do that. And I

9:44

have worked with some of the biggest influencers out

9:46

there and gotten them billions of views from the

9:48

strategies that I've kind of like learned and then

9:50

naturally just jumped into tick tock shop from that.

9:53

Okay, so originally you were just like, hey, how

9:55

to just grow organic reach and stuff as

9:57

a as a tick tock creator influencer. And

10:00

then how did you get into

10:02

TikTok shop then, again, without having

10:04

perhaps set products that you were

10:06

already selling on Amazon? So I had

10:08

a client at the time that was

10:10

kind of pressuring the like, we need to

10:12

get on TikTok, we need to get on

10:15

TikTok, so I was like, all right, let's

10:17

just figure it out. Let's just jump

10:19

in there and figure it out. So

10:21

I just jumped in there and then just

10:23

kind of learned what was going on and

10:25

understood what it was very

10:28

different and things have already. drastically

10:30

changed. So that's sort of I

10:32

just jumped in there. Obviously, TikTok

10:34

Shop is still new, but it's

10:37

been out there for a couple

10:39

years now. So there are, you

10:41

know, some people who actually know

10:43

what they're doing. So you referenced

10:45

Howard earlier there. Howard's getting together

10:47

yourself in a few of these

10:49

Tiktok and Tiktok shop experts for

10:51

this event in Vegas. What can you

10:53

tell us about that event? Like, what

10:55

can people expect? It seems like the

10:57

profits are going smaller and smaller. And

10:59

the reality is that they are because

11:02

of all these costs that are just

11:04

growing. And the fact that like creators

11:06

are now kind of becoming a little

11:08

bit more diva before they weren't as

11:10

big devas. Like influencers used to be

11:12

the biggest devas, right? Everybody complained about

11:15

working with influencers. But now it's kind

11:17

of the same thing with creators. You're

11:19

starting to see them evolve also and

11:21

you're starting to see them not as

11:24

enthusiastic to do content to do content

11:26

is. slowly going down. So it's kind

11:28

of like there's certain headaches that people've got

11:30

to learn to maneuver around that is getting

11:33

very frustrating for most sellers. How many

11:35

days is this event going to be and

11:37

what are people going to learn outside of you

11:39

know like dealing with influencers and

11:41

and other you know strategies? So it's a three-day

11:44

event and in those three days some of the

11:46

major points that you guys are going to learn

11:48

is things like the creators how to deal with

11:50

them and more importantly how to really shift

11:52

your business so that you take control of

11:54

everything. And what I'm talking about that is

11:56

how to be able to build your own

11:59

in-house content creation team. That way you're controlling what

12:01

goes out, you get the exact amount of

12:03

videos you want and most importantly it eliminates the

12:05

commissions and it reduces the ads that you

12:07

have to spend because a lot of these creators

12:09

now, if you're going to run ads to

12:11

their video, they'll argue with you that they don't

12:13

want to do it if they're not getting

12:15

their same commission. So it's kind of becoming a

12:17

little bit more impossible. So it's a lot

12:19

easier when you control the creative and now you

12:21

can run ads to it if you have

12:23

an in -house content creator that made it and

12:26

you don't have to worry about having to pay

12:28

these like inflated commissions and the ad costs. So

12:30

it's sort of like a couple of

12:32

things that we'll discuss on how

12:34

to do that. And then lastly is

12:36

just how to capitalize on AI.

12:39

And this is something that a lot of people

12:41

aren't doing because a lot of people come from this

12:43

thought process that AI can't sell.

12:45

Like AI influencers are not made

12:47

to sell and they say that there's like

12:49

no evidence that they can sell as well as a

12:51

human. And I feel that while that

12:53

is somewhat true, I think the

12:55

reality is that a human's output cannot equal the

12:57

output of AI. So that's the thing. It's

12:59

more like a game of numbers right now for

13:01

AI. So it's this idea of quality over

13:03

quantity as a human, but with an AI quantity

13:05

over quality. So that's some of the things

13:07

we're going to discuss. How to do all that

13:09

and how to automate it to really

13:11

kind of bring up your margins. All right,

13:13

cool. So if you guys are interested,

13:16

this is not an affiliate link. There's no

13:18

just a short link. I'm making

13:20

here a h10 .me forward /TikTok

13:22

Vegas. So h10 .me forward/TikTok Vegas. It's

13:24

going to be like right at the

13:26

end of the prosper show. So for

13:28

those of you who are going to prosper,

13:30

if you're a bigger seller, like if you're brand

13:32

new, I'm not sure this is for you.

13:34

This is, you know, Howard's events are super high

13:37

end. This one's probably like six, $7 ,000 or

13:39

something. So this is for, hey, some established

13:41

sellers and people ready to take action. I'm

13:44

trying to see if I can get this covered

13:46

myself under my company budget to get out to.

13:48

But I would love to see you guys out

13:50

there. h10 .me forward/TikTok Vegas. That should take you

13:52

to the event for whatever reason that link doesn't

13:54

work. Just let us know in the comments below.

13:57

Are you one of the presenters there at the event?

14:00

definitely will be presenting there. Correct. And

14:02

do you want to know what I'm

14:04

going to be presenting about Bradley? That

14:06

was my next question. You read my mind.

14:08

I was so excited. I jumped the gun

14:11

there. So I'm going to be talking about

14:13

I'm going to actually show people the

14:15

proof of a brand that's done millions of

14:17

dollars in a single month using AI.

14:19

So I'm going to show them exactly what they

14:21

did and how they did it. AI as far

14:24

as like the content generation or like

14:26

the content generation. Instead of

14:28

relying only on influencers to

14:30

make videos, you have your

14:33

own brands, TikTok, and from

14:35

there, make your own stuff go viral,

14:37

kind of. Correct. You have an army

14:40

that you have to, you don't have

14:42

to worry about paying commission

14:44

to. And then when you run

14:46

ads to them, you don't have

14:48

to worry about paying commission to, and

14:50

then when you run ads to them,

14:52

you don't have to worry about the

14:55

commission either. you know try to grow

14:57

their own influence or just try and

14:59

grow their brands presence for whatever reason

15:01

they don't want to talk shop but

15:03

they know that if they have a

15:05

strong brand on tic-toc it'll probably you

15:08

know feed sales to their Amazon because

15:10

people go over there what are some

15:12

tips you can go over there what

15:14

are some tips you can give on

15:16

on how to you know like if

15:19

it's cadence and how often you have

15:21

to post you know the length of

15:23

post what kind of you know tic-toc?

15:25

So that's that's a very good question

15:27

and this it's just this simple people

15:29

over complicated so number one is you

15:31

can have multiple accounts so that's the number

15:34

one thing that I would do is

15:36

have multiple accounts and number two is

15:38

contrary to popular opinion you can post

15:40

that video multiple times even on the

15:42

same account there's just minor modifications you

15:44

need to make and that you can make

15:46

to post the same content over and over so

15:48

that's trying to get like to see if one of

15:50

them goes viral. to go to not just that but just

15:52

to get views. So there's plenty of traffic that you

15:55

can get directed to Amazon by just putting as much

15:57

content as you can. Like the more content you can

15:59

put out. better. And what kind

16:01

of content is your recommendation? It

16:03

could be really anything. It could be

16:05

if the brand owner wants to talk

16:08

about the brand, that'll work. If he

16:10

wants to generate content with AI, that'll work.

16:12

The beautiful thing about Tiktok is

16:14

it's so different than any other

16:16

platform release because Tiktak will pretty

16:18

much give you a free 200

16:20

views. And this is why so

16:22

many people complain about we're stuck

16:24

at the 200 view. That's because

16:26

Tiktak throws, 200 views at every video.

16:29

Just horrific, like nobody wants to see

16:31

him, just your mom. You're still going to

16:33

get 200 views. So it becomes just a

16:35

game of numbers. Those views, some of those

16:37

people will get curious and click through on

16:39

wherever you want to send them to. You

16:42

see a lot of Amazon affiliate links on

16:44

there and that's because people are making money.

16:46

So it doesn't really matter. The whole point

16:48

is put content. The strategy on TikTok is

16:50

just a lot of content. You don't

16:52

have to worry. You can be a broken record.

16:54

You could sound like that. The last thing that I

16:57

can say is this. 93% of the people that see

16:59

every single one of your posts are seeing it

17:01

for the first time ever, which means only 7%

17:03

of the people that file you will ever see

17:05

more than one post from you. So you could

17:08

literally record the same video every single day, and

17:10

nobody's going to hardly even notice. Are you

17:12

a six, seven, or eight-figure seller and

17:14

want to network in a private

17:16

mastermind group with other experienced sellers?

17:18

Or maybe you want to take

17:20

advantage of monthly advanced training sessions

17:22

with Kevin King and expert guest?

17:24

Do you want to come to

17:26

our quarterly in-person all-day trains at

17:28

Helium Ten headquarters? Or do you

17:31

want the widest access to the

17:33

Helium Ten set of tools? For

17:35

all of these things, the elite

17:37

program might be for you. For

17:39

more information on Helium Ten elite,

17:41

go to H10.me-forward slash elite. Switching

17:43

more to like e-commerce and Tik

17:45

Talk shop. You know, obviously there's ways

17:47

to be an influencer and start

17:49

from scratch and you can make

17:51

money on Amazon and Tik Talk

17:53

shop. you know, KDP, things like that, private

17:55

label Amazon. You could start from scratch, you just

17:58

do the traditional thing, hey, let me. me

18:00

make a product, go to Ali Baba,

18:02

you know, source it, you know, there's

18:04

still people who do that. What about,

18:06

can I start from scratch? Hey, I

18:08

want to get into e-commerce and I

18:10

don't want to start on Amazon, I

18:12

don't want to start on Walmart. I want

18:14

to start on Tiktok shop. I mean,

18:16

I don't have my product yet. Is

18:18

there a path to start on Tiktok

18:20

shop? And what, even without a product,

18:22

before a product, like maybe it's, you

18:24

know, some kind of drop shipping or

18:26

maybe I'm looking for demand on Tiktok

18:28

shop and I make a product based

18:30

on the demand, I see, I'm just

18:32

throwing out random stuff here, what is

18:34

a path if there is one to

18:36

do something like that? Yeah, there absolutely

18:38

is and a lot of people have

18:40

actually done this and have had very

18:42

surprising results. I'll give you two examples

18:44

and they're probably the biggest brands on

18:46

Tiktok right now. She did over $2.2

18:48

million in a single day live streaming

18:50

and she started everything on TikTok just

18:52

documenting her progress and how she started.

18:54

And the second one is simply Mandy's

18:56

who was a Mexican immigrant that had

18:58

failed at many businesses and then decided

19:00

let me put this product on TikTok and

19:03

by her not only doing content for

19:05

it but also doing live streams that

19:07

brand also has made over a million

19:09

dollars in a day on a live

19:11

stream alone. Not to mention how much

19:13

content they create for the brand that

19:15

brings in hundreds of millions of millions

19:17

of dollars a month. for their brands.

19:19

How do you get people to go

19:21

to your life? Or, you know, like,

19:23

do you have to have a lot

19:25

of followers or how do you make

19:27

it go viral, etc? No, you don't

19:29

have to have, you can have zero

19:31

followers. TikTok rewards consistency. So what you've

19:33

got to do is you've got to

19:35

just start doing something. It could be

19:37

your product or it could be anybody

19:39

else's product and consistently carve. You don't

19:41

need to go that long. Just be

19:43

consistent with the amount of time and

19:45

the amount of days that you go

19:47

live with any product. And when TikTok

19:49

sees that, and when they see you engaging

19:51

with the audience, because the end of

19:53

the day, TikTok, and everything is engagement.

19:55

So if you're talking to people that

19:57

are on there, welcoming them, all that

19:59

stuff. They will start to reward you

20:01

with more traffic each time that you

20:03

go on. If you're a brand, how often

20:05

should you be going live? If I was a

20:08

brand and really looking to build it, I

20:10

would go live once a day. How long?

20:12

Each time. So I would go in spurts.

20:14

Contrary to popular opinion, a lot of opinion.

20:16

A lot of people. So I would go

20:19

in spurts. Contrary to popular opinion,

20:21

a lot of people. A lot of

20:23

people. A lot of people. A lot

20:25

of people. Contrary to popular opinion. A

20:27

lot of popular opinion. So some

20:29

people only have one product. So obviously

20:31

you can only speak about one product, but

20:33

I would look to get a couple and then just

20:35

test out to see which one does better and

20:38

then focus on that one once you figure out

20:40

which ones the hot product, which ones not, then

20:42

possibly even do some do some strategies

20:44

so that you have like a front in one

20:46

selling at a lower price and people get ticked

20:48

oxes that they're engaged if they're buying and

20:50

you're talking to them and then they'll send

20:52

you some more traffic. you have a

20:54

good kind of like you know a

20:57

decent product that you want to promote

20:59

and and tic-toc shop and and you

21:01

know that the kind of influencers who

21:03

would move the needle for you know

21:05

some of these influencers who who've got

21:08

some decent sales under their belt you

21:10

know they're probably being hit up or

21:12

offered for for free products or with

21:14

the template from from tic-toc you know

21:16

probably ten twenty thirty fifty times a

21:19

day. How would they even see yours? Is there

21:21

a certain thing you could do in the

21:23

messaging or a certain kind of offers? What

21:25

makes you stand out more? So yeah, there's

21:27

a couple things you could do. I

21:29

mean, obviously most of these messages you

21:32

get are from bots. So there's two

21:34

things I could recommend people do. Number

21:36

one is always trying to be personalized

21:38

on that first message. So say,

21:40

for example, you have a, like let's say

21:43

it's a, a vaginal probiotics are really

21:45

hot right now. What are these people

21:47

like doing? They're putting out this probiotic

21:49

from China. And so what happens is,

21:51

let's say you're recruiting creators that did

21:53

the video for your competition, whoever you

21:56

want, trying to like, be like, you can go

21:58

and hit their craters up and be very up. personalized

22:00

in the message, you can say, hey, and

22:02

then their name and say, I saw

22:04

the video you did for Euro probiotics, and

22:06

I thought it was terrific. Just by saying

22:09

that, a lot of the people that

22:11

I work with, when we do that and

22:13

we send out these messages, they're like,

22:15

the creators come back and they say,

22:17

oh, wow, you even like said, you

22:19

saw my video, that's awesome. And they

22:21

already kind of want to see what

22:23

you're about, just because you pointed out

22:26

that little single single detail. because I

22:28

feel that a lot of them are

22:30

being bombarded by hundreds of emails in

22:32

there like DMs, hundreds of DMs through TikTok,

22:35

but not many people are utilizing email

22:37

yet. And when you get an email and

22:39

you see that there's a person's name on it

22:41

and not a brand, you're more than likely to

22:43

answer them via email. We can keep the

22:46

topic on TikTok or anything like e-commerce

22:48

related, money making what kind of tips,

22:50

YouTube, anything out there, you can give

22:52

some of our listeners. You know, I think

22:54

that the biggest tip that I can give

22:56

people is because like I told you, I

22:58

did YouTube for years and years, I've had

23:00

some two big channels and I quit Long

23:03

Form a couple years back. I said a year

23:05

and a half back. And the reason for

23:07

that is it, it's just so much easier

23:09

to put out a short form content video

23:12

and get 10 times the amount of

23:14

traffic than it is all the effort

23:16

you got to put into Long Form.

23:18

So me, the thing that I always

23:20

tell everybody, no matter what you tell

23:22

everybody, Stop whatever you're doing. And if

23:25

you're not on TikTok, figure out how

23:27

to get on there because it's so

23:29

easy to whip out multiple videos that

23:31

are high quality on a day-to-day basis

23:33

that you're missing out on so much traffic.

23:36

So that would be my biggest tip. I'm

23:38

like a huge Tiktok fan girl and like

23:40

I told you, I've been you too for

23:42

the longest time, made a lot of

23:45

money on there and it's just not

23:47

my platform anymore. You talked about advertising,

23:49

like, like. Do you have budget recommendations

23:51

or kind of just some strategic things

23:53

that you could say about that aspect

23:55

of things? Yeah, with ads, what we

23:57

typically look for is any creators that

23:59

have a certain amount of sales. We'll typically

24:01

look at two or three because we want

24:04

to start fast out of the gate as

24:06

soon as we have some that have two

24:08

or three and we throw them all into

24:11

an asset and we just see what they

24:13

can do. That's usually our first ad. Let's

24:15

see if any one of these like the

24:17

algorithm optimizes and it just takes off and

24:20

it starts getting a lot of sales and

24:22

if it does then we'll separate it and

24:24

then put it in its own ad set

24:26

and then just rinse repeat with other videos

24:29

that are generating that are generating sales. and

24:31

then move on and get some more in

24:33

there that rip and that's kind of how

24:36

we go about and do it pretty quick

24:38

and simple strategy at the at the beginning.

24:40

What are some other strategies that people are

24:42

doing as far as how they're monetizing big

24:45

reach on TikTok? Like obviously the no-brainer is

24:47

sending to TikTok, you know, it's sending to

24:49

TikTok, or people in your network who are

24:51

doing other things on different platforms like they

24:54

choose to instead to to Shopify to Shopify

24:56

or... they're trying to get on a mailing

24:58

list or something like that? Or is it

25:00

pretty much just either TikTok shop or Amazon

25:03

you should be promoting? No, you can literally

25:05

generate traffic for just about anything. So one

25:07

of my clients, and this is one of

25:10

my biggest clients that I've ever had, from

25:12

all the traffic that we generated for him

25:14

on TikTok and the email list that he

25:16

grew, he had a span of four days

25:19

where he made 1.5 million on their ecom

25:21

store off of one single product. Wow. And

25:23

this is all because of TikTok and all

25:25

the traffic to TikTok generated. So you can

25:28

very easily build an email list, very easily

25:30

just from the fame that you grow on

25:32

TikTok, like people will start to realize who

25:35

you are and literally you can become famous.

25:37

You can create somebody's fame from scratch on

25:39

TikTok. You can manufacture the whole thing if

25:41

you do it right. How would I go

25:44

about doing that? So the way that you'd

25:46

go about doing that. And this is the

25:48

reason that people won't do is because very

25:50

time. dozens and dozens of accounts in some

25:53

cases hundreds of accounts and you'd have to

25:55

multipurpose Content and post it on there. So

25:57

you as a creator have all those? accounts

25:59

and and and and then what what is

26:02

each of those accounts doing like following each

26:04

other or doing what no just posting videos

26:06

oh wow and then you're trying to find

26:09

what the one account that starts going off

26:11

or yeah so I did this for I've a

26:13

good friend of mine and I had an hour

26:15

consulting call with a myrin golden and I taught

26:17

him this I was like on his jet and

26:20

I literally taught him this strategy and I said

26:22

to him I looked at his accounts and he

26:24

had an account and he had had an account

26:26

and he had an account for a An account

26:29

that he started immediately after that call took off

26:31

and surpassed his original account that was two years,

26:33

it had been started two years prior to that,

26:35

and the new account just went viral and

26:37

took off. So it's sort of like, think

26:39

of it like this, every account out there is

26:42

sort of, it's almost like you're playing, it's

26:44

almost like you're gambling. It's not guaranteed to

26:46

go or get as successful as the other

26:49

because of the different paths of all the

26:51

people that see your content. One piece

26:53

of content, one account could go viral

26:55

just early on because of that content

26:57

and from that point forward it has

26:59

a huge favor with the algorithm.

27:01

So the name of the game is really like

27:03

rinsing and repeating the account creation

27:05

process, throwing away the accounts that

27:07

just flat out suck in our

27:10

duds, and then just multiplying the ones

27:12

that are taking off. So would this, like if

27:14

I was a brand, I could do that too, but

27:16

then if so, like I could have the, I would have

27:18

to have unique handles or names for

27:20

each for each one, right. Correct, yeah, and

27:22

the best way to do it,

27:24

Bradley, is to not make it

27:27

seem like they're all from the

27:29

original brand. You want to make

27:31

it seem like it's, you got

27:33

fanboys and fan girls that are

27:35

creating these accounts for you, you

27:37

know, so that's the best way to

27:39

do it. And that's the way to do

27:41

it. And that's the way to do it.

27:44

And that's the way to do it. And

27:46

that's the way I see a lot

27:48

of people do that, but I see a

27:50

lot of this content. You talk a lot about

27:52

different strategies and stuff. How about a quick hitting

27:55

one like a we call it the 60-second tip

27:57

of the day so it could be about YouTube

27:59

could be about TikTok. be about the best Tex-Mex

28:01

food in El Paso tea. I don't care.

28:03

What's a 60-second strategy you can give people

28:05

out there? If I give people the best

28:07

Tex-Mex thing, they would be angry. It's Chico

28:09

Stockos in El Paso. That's just hands down.

28:11

But that's not going to be my strategy.

28:13

Right now, what I would focus on if

28:15

I was a brand looking to create my

28:17

own in-house content is a so-called AI with

28:19

green screen. And this is just the ability

28:21

to put an AI in front of the

28:23

green screen. And like I said, a lot

28:25

of people are going to say, like, that

28:27

doesn't sell. But I'm telling you, it sells

28:29

and it sells so well if you put

28:31

the AI just in front of a green

28:33

screen and it works out because you can

28:35

just hammer out hundreds and hundreds of videos.

28:37

And if you play your cards right and

28:39

you at least have a couple of accounts,

28:41

you could put those videos on all those

28:43

accounts. Tiktok Masterclass in Vegas about some of

28:45

those strategies. Oh yeah, I'm going to show

28:47

you how certain brands I've been using these

28:49

to make millions of dollars. So you'll get

28:51

to see all that more. So again, H10.me/Tiktok

28:53

Vegas, H10.me/Tiktok, Vegas, to get more info on

28:55

that event. I should be there and I'll

28:57

be at Prosper obviously as well as there.

28:59

So a boot. you can meet myself and

29:01

Liz and pick our brains about whatever you

29:03

want and also the professor of Amazon himself

29:05

Howard Thai but if people want to reach

29:07

out to you separately how can they find

29:09

you on the interwebs out there? Oh yeah

29:11

I'm just connected with Howard I work with

29:13

Howard on all these tic-toc clients so I'll

29:15

be what is his website the same one

29:18

that you just said? Elite Cellars Society.com also

29:20

all right perfect perfect all right well Liz

29:22

I'll be seeing you in the in a

29:24

few weeks and thanks for all the strategies

29:26

you've been giving us or some things I

29:28

think I might have to try for some

29:30

of my accounts on there too. Awesome Bradley

29:32

looking forward to seeing your content out there.