0:00

popular Vine hack was just killed

0:02

by Amazon. Tariffs are causing

0:04

lots of changes on most e

0:06

-commerce marketplaces. A special workshop

0:08

for Amazon search career performance. These

0:10

stories and more on this

0:12

week's weekly buzz. How cool is

0:14

that? Pretty cool, I think. Hello,

0:20

everybody, and welcome to another episode of the

0:22

Serious Sellers podcast by Helium 10. I'm

0:24

your host, Bradley Sutton, and this is the

0:26

show that is our Helium 10 Weekly

0:28

Buzz. We give you a rundown of

0:30

all the goings on in the Amazon,

0:32

TikTok shop, and e -commerce world. We give

0:34

you training tips of the week and let

0:37

you know what new features that Helium

0:39

10 has that'll give you serious strategies

0:41

for serious sellers of any level in the

0:43

e -commerce world. Let's see what's buzzing.

0:45

A lot of articles today also having to

0:47

do with tariffs, but it's not the

0:49

highlight for the first time in like

0:51

two, three weeks. Because since the last

0:53

time we did the buzz, there haven't

0:55

been any huge tariff implications or changes.

0:57

I definitely want to get your feedback

1:00

on what's going on for you guys

1:02

in a little bit. But I want

1:04

to lead today with a story actually

1:06

coming out of Seller Central. And it

1:08

is entitled A Clarification of Amazon Vine

1:10

Review Policy. All right. Now, what happened?

1:12

me explain. for years, what

1:14

people have been doing. People

1:16

who have variations. Let's say you've

1:18

got this Helium 10 water

1:20

bottle here, this white. Let's say

1:22

we had this water bottle

1:24

in blue, red, green, and yellow,

1:26

right? And we want to

1:28

launch with a lot of reviews.

1:30

Well, you can only do one vine

1:33

for one color, right? For example, if

1:35

I wanted to do the full 30,

1:37

I could only do 30 for the

1:39

whole parent family. right, if I launched

1:41

a product altogether. So the max I

1:43

could get would be 30 reviews off

1:45

the bat. So what some sellers

1:47

would do, they would launch their ASINs

1:50

for each of the colors of their water

1:52

bottle or whatever it might be, you

1:54

know, the red and the green and

1:56

the yellow as separate, not part of a

1:58

parent, family, child relationship. And then they

2:00

would go and do vine on

2:02

each of those. So let's say

2:04

they had five colors. They would

2:06

do the 30 vine for each

2:08

one. and then merge the ASIN

2:10

into a new parent. So then

2:13

they would have up to like

2:15

150 reviews. Does that make sense?

2:17

So one of the ways that

2:19

people call this is a Vine

2:21

stacking. So now there's been buzz

2:23

around that Amazon's been cracking down.

2:25

And then this in the Seller

2:27

Central dashboard says, clarification of Amazon

2:29

Vine review policy. It says we're

2:31

providing clarification on key Vine policies

2:33

about review aggregation. They don't call

2:35

it stacking. and review limits. It

2:38

says we aggregate reviews at the

2:40

parent level, not the product variation

2:42

level. And we recommend that you

2:44

enroll all related variations together. All

2:46

right. Now it talked about their

2:48

tiers of Vine, which hasn't changed.

2:50

know, you can do one to

2:52

two for free and three to

2:54

10 units in the middle tier,

2:56

et cetera, et cetera, for different

2:58

prices. But then check this out.

3:00

It says when you merge two

3:03

or more separate parent ASINs under

3:05

a new parent ASIN, Only the

3:07

maximum number of reviews for your

3:09

highest enrollment tier will be retained.

3:11

For example, if you merge two

3:13

products, it says, that are enrolled

3:15

in the top tier with 30

3:17

reviews each, your new parent ASIN

3:19

will retain only the 30 highest

3:21

quality reviews. So I'm not sure

3:23

how this is actually going to

3:25

play out. Like that's saying, hey,

3:28

if you merge parent ASINs, but

3:30

I think the way that people

3:32

would do it is they would

3:34

merge like child ASIN, not even

3:36

child ASINs, like individual ASINs into a new

3:38

parent. So is this going to catch that?

3:40

I'm not sure, but I think it's kind

3:42

of obvious that this vine stacking is kind

3:44

of on Amazon's radar. It's something that I

3:47

never did. I know a lot of sellers

3:49

who've done it because it wasn't technically against

3:51

Amazon terms of service, but just like with

3:53

a lot of things on Amazon that one

3:55

day was okay to do, and then the

3:57

next day it's not, this could be one

3:59

of those things. So just beware if you're

4:01

doing vine stacking, for sure, for sure, If

4:03

you're trying to merge parent ASINs, you're not

4:06

going to absorb all of the reviews. But

4:08

then potentially, I think this is like, you

4:10

know, to me, like if you're trying to

4:12

play it on the safe side, you wouldn't

4:14

even do the child merging to a new

4:16

parent because it just seems like if you

4:18

read between the lines that that's probably not,

4:20

you know, that's probably going to be frowned

4:22

upon, right, by Amazon. So how many people

4:25

use the Vine stacking out there? And are

4:27

you going to change or you just going

4:29

to keep going until Amazon? you know, slaps

4:31

you on the wrist for it. Let me

4:33

know in the comments below. Now,

4:35

the next few stories all have to do

4:37

with what we've been talking about for weeks

4:39

already, or a couple of weeks, the tariffs,

4:41

right? And it's interesting how

4:43

there's news articles about each platform

4:45

doing something different. Well, let's

4:47

first talk about Amazon, right? So

4:49

this is a report from

4:51

payments .com. It says, Amazon cancels

4:53

orders from multiple vendors after tariff

4:55

announcement. So this is kind

4:57

of like, you know, Amazon,

5:00

doing their own manufacturing in China.

5:02

And it says that they've been

5:04

canceling their orders. It says Amazon

5:07

reportedly canceled orders from multiple vendors

5:09

in China and other Asian countries

5:11

after the April 2nd announcement that

5:13

the US planned to levy tariffs

5:15

on goods from a lot of

5:17

countries. It says the cancellations of

5:19

these orders came without warning, didn't

5:21

mention tariffs, but their timing suggests

5:24

that they came in response to

5:26

the tariffs. Now, this is interesting

5:28

because Like what if you're

5:30

competing with Amazon 1P, you know, like shipped

5:32

and sold by Amazon, like a product

5:34

that Amazon maybe sources itself or manufactures itself?

5:36

Well, who knows? So like, let's say

5:38

you had a lot of inventory in stock

5:41

and Amazon was getting kind of low

5:43

and now they're not going to replenish. You

5:45

know, there could be something that happens

5:47

like a month from now. where

5:49

amazon all of a sudden is out of

5:51

stock on something if they're stopping ordering now

5:53

we don't know you know which products they

5:55

stopped ordering or if this are you know

5:57

article is even true but i have heard

5:59

that a lot where um not just amazon

6:01

itself but amazon sellers are have paused their

6:04

order and they're like hey this tariff could

6:06

you know stop or get canceled like in

6:08

a week or two i don't want to

6:10

have an order go through and then pay

6:12

this 150 tariff or whatever it comes out

6:14

to be And then all of a sudden,

6:16

the tariff goes back down to like 30 %

6:18

and I just wasted a whole bunch of

6:20

money because of when the shipment got on

6:22

the water, right? So this is something that you

6:24

got to think about. Some sellers

6:26

I know are not raising their price right

6:28

away because they're like, you know what? I

6:30

just want to wait out some of these

6:32

ones who are. uh who are going to

6:35

run out of stock because you know they

6:37

might not be ordering it's kind of a

6:39

risky move because you know like like i

6:41

said who knows what amazon is doing and

6:43

not doing who knows what your competitors are

6:45

doing and not doing but it's an interesting

6:47

strategy that some are doing next article is

6:49

also about the tariffs and switching uh gears

6:51

to sheen and timu this article says sheen

6:53

and timu face massive roadblock with new package

6:55

dues now this is talking about the de

6:57

minimis right And, you know, they talked about,

6:59

we talked about this last week. Whoever was

7:01

doing Weekly Buzz, was it Chevalier? I don't

7:03

remember. I think it was Chevalier who was

7:05

doing Weekly Buzz. And says, you know, hey,

7:07

once this de minimis goes away, there's going

7:09

to be like a 90 % tariff or

7:11

a flat fee of $75. And

7:14

the duty goes into effect May

7:16

2nd. Now, let's say the fee

7:18

is only, quote unquote, only 90%.

7:20

And the product's value is like

7:22

a $5 product you're getting from

7:24

Timu. you know, like, like now

7:27

that $5 product becomes, um, what,

7:29

you know, like $9 or something

7:31

like that. Right. Um, and

7:33

some change. Yes. That, that, that almost

7:35

doubles, you know, the cost, but it's

7:37

not like a hundred percent, like, Oh

7:39

my goodness, I'm never going to, you

7:41

know, absolutely not going to buy this

7:43

thing. You know, that, that $5 product

7:45

that's now $9 probably can't get that

7:47

on Amazon for $9. Maybe who knows?

7:49

I've seen coffin shelves for like. $9

7:51

and I sell mine for like 30

7:53

something dollars. So if a $9 coffin

7:55

shelves price is now $17, it's still

7:57

theoretically cheaper than like, you know, other,

7:59

other items. But here's the thing, here's

8:01

a kicker in this article that, that

8:03

I've been wondering about. And I still

8:05

haven't seen complete like explanation of what

8:07

might happen. I'm sure it's out there,

8:09

but I'm wondering. what is going to

8:12

happen with the processing? You know, like

8:14

this stuff ships from China door to

8:16

door with like no custom clearance and

8:18

all that stuff like shows up in

8:20

like five, six days. But take a

8:22

look at what this article says here.

8:24

It says the ports are going to

8:26

be flooded with packages because they have

8:28

to go through a different system now.

8:30

And it says the Commerce Department had

8:32

introduced a new software system to manage

8:34

these duty payments, but there would still

8:36

be delays as the volume of packages

8:38

that have to be processed. is

8:40

massive and so i think this is

8:42

almost just as big if not bigger of

8:44

a of a update you know with

8:46

the de minimis thing which skipped all this

8:48

stuff so it's not just the tariff

8:51

if it's 90 obviously that's big but still

8:53

you know like still doable purchasable right

8:55

but what if that package that used to

8:57

take five uh days to get from

8:59

timu or sheen to you from china now

9:01

all of a sudden takes like three

9:03

weeks Or what if you have to go

9:05

and sign something at the post office,

9:07

you know, to clear customs or pay some

9:09

third party? Who knows? You know, I'm

9:11

not sure that that's going to be the

9:13

case. But these are the things I'm

9:15

wondering about once this May 2nd thing comes

9:17

in, because that is really going to

9:19

be a killer. You know, like,

9:22

what do you want to do? You

9:24

know, order something from Amazon that

9:26

you can get the same day for

9:28

20 bucks or buy something from

9:30

Timu for like $11, but wait three,

9:32

four weeks for it, you know,

9:34

or have to go to the post

9:36

office and pay something like I'm

9:38

just going to pay the the 20

9:40

bucks, right? So this is something interesting

9:42

to, to kind of like, um,

9:44

you know, be checking on, uh, still,

9:46

uh, keeping it to the Timu

9:48

story. And here's another story from search

9:50

engine land .com. It says Timu pools,

9:52

it's us Google shopping ads. And

9:54

so this is interesting because it says

9:56

the, the app store rank crash,

9:58

like, like usually Timu is one of

10:00

the top apps actually used to

10:02

be a third or fourth position. And

10:04

when it pulled its Google shopping

10:06

ads, the app store ranking plummeted from

10:08

third, to 58 in just three

10:10

days. So it says, it shows how

10:12

heavily reliant Timu is on Google

10:14

advertising for paid acquisition. But like, it

10:16

literally fell off a cliff, like, you

10:18

know, the activity on Timu. And

10:20

what, you know, like, why would you

10:22

do that if you're a Timu,

10:24

if you rely on... google ads so

10:26

much well you know like they're

10:28

probably like shoot we're about to take

10:30

a big hit let's let's let's

10:32

kind of pull back some of our

10:34

spend and figure out what's going

10:36

to happen so again this is happening

10:38

because of the tariff situation and

10:40

and what might be coming down the

10:42

road for a lot of chinese

10:44

timu uh suppliers so that'll be interesting

10:46

uh you know to see like going

10:48

from the third best or the

10:50

third most downloaded app to like the

10:52

58th in just a couple days

10:54

just by pulling back google ads shows

10:56

you what kind of like ripple

10:58

effect these tariffs are having, right? Another

11:01

one, TikTok shop. This article is

11:03

from scmp .com. If I'm looking at

11:05

this correctly, it says TikTok shop flags

11:07

US risk, promotes EU market as

11:09

Trump triples tariffs on small parcels. So

11:11

again, talking about that de minimis

11:13

thing. However, you know,

11:15

the main part of this article wasn't

11:17

what I was interested in. Like it

11:19

says, hey, You know, TikTok shop has

11:21

flagged US tariff risk to its merchants.

11:23

I got an email from TikTok shop

11:25

saying, hey, everybody understand what the de

11:27

minimis things is. But it says here,

11:30

TikTok shop thus has put more effort

11:32

into recruiting cross -border merchants for EU

11:34

marketplaces, including Spain, Germany, Italy, and France. Now,

11:36

here's the thing. This wasn't even the big part of the

11:39

article, but this is what caught my attention. It says, and

11:41

supporting qualified US sellers

11:44

operating in these markets. according

11:46

to its WeChat account. So basically,

11:48

to me, that means that it's saying

11:50

that, hey, if you're a US -based

11:53

seller and you're operating in also

11:55

in Spain, Germany, Italy, France, you will

11:57

be able to open a TikTok

11:59

shop in those other countries. It

12:01

even says that right here. It says

12:03

merchants will shop on other platforms

12:05

such as Amazon selling in the US

12:08

will be welcome to open shops

12:10

on sites in Spain, Germany, Italy, and

12:12

France, according to the statement. Now,

12:14

why is this significant? Well, As

12:16

you guys know, for TikTok shop

12:18

in the US, historically, you have to

12:20

be US based. You have to

12:23

have like an employee that even has

12:25

a social security number here to

12:27

get started. So my first thought

12:29

is if TikTok shop sees less activity

12:31

from like its Chinese sellers because

12:33

of these tariffs, does that mean that

12:35

maybe TikTok shop will lessen its

12:38

requirements to get started? Like maybe allow

12:40

foreigners to open because it looks

12:42

like they're going to allow Americans.

12:44

to sell in France and Germany, et

12:46

cetera. Like what about now

12:48

the French and Germans who want to

12:50

sell on TikTok shop in the US,

12:53

but they can't because they don't have

12:55

a social security number. Is that going

12:57

to be like opened up? That'll be

12:59

close. That'll be another kind of like

13:01

under the radar storyline here. I think

13:03

that it will be worth monitoring. Next

13:05

article is from freightwaves .com. And we actually

13:08

quoted this website in February when they

13:10

were speculating that Amazon might be making

13:12

its own LTL service. And sure enough,

13:14

here we go. This is an article

13:16

entitled Amazon Launches Inbound Only LTL Service.

13:18

It says Amazon Freight offers new service

13:20

to vendors that don't need a full

13:23

trailer. Now, first of all, what do

13:25

they mean by vendors? You know, like

13:27

in the Amazon, you know, like vendors

13:29

in the general world means like anybody

13:31

who sells, right? In the Amazon world,

13:33

vendors mean 1P, right? Like people who

13:35

are vendor central, 1P to Amazon. Is

13:38

that what this means? Or does it

13:40

mean sellers? Because parts of the article

13:42

kind of contradicts itself. But it says

13:44

Amazon is offering less than truckload service

13:46

through its Amazon freight platform, according to

13:48

a memo to customers. It's

13:51

billed as a cost -effective solution

13:53

for customers unable to fill a

13:55

full trailer, but only available for

13:57

inbound delivery to Amazon facilities where

13:59

the goods will be stored and

14:02

later shipped through the company's regular

14:04

package delivery network. um this

14:06

is going to be interesting all right

14:08

because now this changes the game a

14:10

little bit for inbound like instead of

14:12

having to go to third -party carriers who

14:14

knows this could be a way to

14:16

get inventory in faster since it's amazon's

14:18

only trucks you know like it's not

14:20

like they're like random third -party people

14:22

trying to get appointments and stuff you

14:24

would think that it would be seamless

14:26

but then you know there's also stories

14:28

about awd and agl where things aren't

14:30

exactly seamless so you know we don't

14:32

know uh if this is going to

14:34

be good or bad But again, it's

14:37

interesting because you're getting more options now.

14:39

I've never done LTL. I always do

14:41

just SPD using UPS because I keep

14:43

my shipments smaller. But who

14:45

knows? Maybe some of these

14:47

now, it'll be cheaper than

14:49

using SPD if I use

14:51

the Amazon LTL. So definitely

14:53

something to be checking out

14:55

as time passes. Last article

14:57

from Amazon today is from

15:00

their advertising website. It says

15:02

sponsor display updates all existing

15:04

campaigns to optimize for conversion

15:06

opportunities. So this is for

15:08

sponsor display. Basically, it says

15:10

here they're enhancing the machine

15:12

learning algorithm to find improved

15:14

conversion opportunities and help drive

15:16

incremental sales for reach and

15:19

page visit campaigns. So basically,

15:21

if you had a reach

15:23

or page visit optimized. or

15:25

targeting campaign in sponsored display without

15:27

even doing anything, it says you're

15:29

going to observe increases in performance

15:31

metrics according to these campaigns. So

15:34

just if you're using sponsored display,

15:36

you've been doing reach or page

15:38

visit campaign types, you might see

15:40

a little bit better results according

15:42

to this. Last notification of the

15:44

day, Destiny and I are doing

15:46

a special workshop. on Monday, 11

15:48

a .m. Pacific Standard Time about

15:50

search career performance. This is like

15:52

the best thing that Amazon has

15:54

ever released to Amazon customers. And

15:56

I'm still like baffled that, I

15:58

don't know, maybe 50 % of sellers

16:00

I talk to, big and small,

16:02

are not leveraging this data. It's

16:04

available in Helium 10. It's available

16:06

in Seller Central, even if you

16:08

don't have Helium 10. So regardless

16:10

if you have Helium 10 or

16:12

not, we're going to show you

16:14

how to leverage this data Monday

16:16

in a workshop. And it's

16:18

just like shocking, like the amount of data,

16:21

you know, you're going to learn how

16:23

in seconds you could see any keyword that

16:25

brought you a sale in the last

16:27

like year and a half. You're going to

16:29

see at any keyword at any time

16:31

or over a period of time, how you

16:33

can see how your conversion rate and

16:35

click through rate for the keyword compares to

16:37

all of your competitors. I mean, like

16:39

this is data from Amazon. It's not like

16:41

some estimation or some algorithm. This is

16:43

data directly from Amazon. And we're also going

16:45

to. talk about Helium 10

16:48

audience and why it's important to

16:50

split test your creatives and how

16:52

this could increase your conversions by

16:54

just a few percent, but it

16:56

could result in thousands of dollars

16:58

of increased sales. So this is

17:00

a must -attend workshop. If you

17:02

want to get free registration, go

17:04

to h10 .me forward slash SQP

17:06

training, h10 .me forward slash SQP training.

17:08

All right, before we get into

17:10

our strategy of the week, let's

17:12

go ahead and get into our

17:14

helium 10 new feature alerts. And

17:17

the first one is actually going

17:19

to be right here in the

17:21

Chrome extension for x -ray keywords.

17:23

So the first one is going

17:25

to be here in the Chrome

17:27

extension. So as you guys can

17:29

see, I have a coffin shelf

17:31

here searched on Amazon. And

17:33

if I run X -Ray keywords, which shows

17:35

me some of the top keywords that

17:38

are driving traffic and sales to these

17:40

keywords or to these products, I've

17:42

got 151 here. But let's say this

17:44

is Amazon USA. Let's say English is

17:46

not my first language. I speak Spanish.

17:48

Well, now we have a translate button

17:50

here. where I could say, all right,

17:53

translate to English or translate to English.

17:55

I mean, yeah, really, I'm going to

17:57

translate English to English. I could say

17:59

translate to Spanish. And then I can

18:01

see here, all right, organization

18:03

and storage. It is organizacion

18:06

y almacenamiento. I had

18:08

never heard that word before.

18:10

Here we've got closet

18:12

shelves, garage storage, metal shelving,

18:14

all of these keywords.

18:16

Now, all of a sudden

18:19

have the. Spanish

18:21

translation right here next to it.

18:23

Or it could go opposite. Like maybe

18:25

I'm in Amazon Japan and I'm

18:27

American. I don't speak Japanese. I could

18:29

go translate to English from the

18:31

Japanese keyword. So x -ray keywords now

18:33

has translation for English, Chinese, Spanish,

18:35

German, and Japanese. Next one also

18:37

is a new feature alert is

18:39

also here in the Chrome extension.

18:41

If you're in any bestseller page,

18:43

all right, that's the Amazon top

18:46

sellers, the top BSR in a

18:48

category or subcategory, you're now at

18:50

the top of the page going

18:52

to see a Helium 10 widget

18:54

that'll give you a summary of

18:56

like all of the products on

18:58

the page. Like what's the revenue?

19:00

Like, look, I'm hearing the beauty

19:02

and personal care top and the

19:05

top products on here are doing

19:07

$150 million in the last 30

19:09

days. And if I hit. The

19:11

show more data, it is expanded

19:13

out. I can see what is

19:15

the organic page one and two

19:17

revenue broken down by the products,

19:19

by the brand, by category, by

19:21

size tier. What's the seller country

19:24

of origin? 27 % USA

19:26

here on the beauty and

19:28

personal care. The

19:30

size tier, 22%, small

19:32

standard size, 78%,

19:34

large standard size, 65%.

19:38

Shipped and sold by Amazon. 35

19:40

% by FBA. So that's kind of

19:42

interesting. This is dominated by Amazon 1P.

19:44

Um, right here, I can even have

19:46

the top keywords on this page to

19:48

kind of like running the runs the

19:51

x -ray keyword. So I know what drives

19:53

the sale. So this is a new

19:55

widget that is going to show up

19:57

to give you a cool summary before

19:59

you've seen this widget, probably on search

20:01

result pages, but now it's available by

20:03

request on the BSR page as well.

20:05

All right, now let's get into our,

20:07

uh, strategy of the week. We usually

20:09

like to highlight, you know, things that.

20:11

Helium 10 exclusively have that that can

20:13

help your Amazon business. And

20:15

indexing is very important because if you're

20:18

not indexed, you're not searchable. You're never

20:20

going to rank. Ranking and indexing are

20:22

two different things. Indexing means you're

20:24

searchable. Ranking means you're actually showing

20:26

up in the search results. So there's a

20:28

way that you can check in mass

20:30

like hundreds of keywords at a time if

20:32

you are indexed for them. And Kerry

20:34

is going to show us how to do

20:36

that. Today I want to share

20:38

with you an advanced strategy and it's one

20:40

that's unique to Helium 10 and it actually happens

20:42

to be one of the very first tools

20:45

that Helium 10 ever created and it's called

20:47

Index Checker and it used to be called 5k

20:49

Checker for any of you OG Helium 10

20:51

users from way back in the day. Now

20:53

indexing and ranking are two very different things.

20:55

Ranking refers to how a product shows up in

20:57

the search results like on the first seven

20:59

pages. But in reality, there are 30

21:01

,000 products that are indexed, meaning they're actually searchable

21:04

for that same keyword. So what's the use

21:06

case here? So let's say my product has a

21:08

relevancy issue and I'm comparing my product to

21:10

one of the competitors. I might be thinking, hey,

21:12

where are all the keywords that my competitor

21:14

is ranking in the top 30, but my current

21:16

listing isn't ranking at all. So I run

21:18

a search like that and it turns out there

21:21

are some keywords where the competitor product is

21:23

ranking on page one, but my product isn't ranking

21:25

at all. So since I'm the product not

21:27

ranking for any of those, specific keywords, I'd want

21:29

to know, am I not ranking for this

21:31

keyword or am I just not even indexed? And

21:33

why is this important? Well, because if I

21:35

am indexed for a keyword, but just not ranking

21:38

for that keyword, that's actually great because I

21:40

can probably run some sponsored ads and I'll get

21:42

the keyword into a campaign and start driving

21:44

traffic to it. But if I'm not indexed for

21:46

that keyword, I could put it into any

21:48

campaign and bid $5 ,000. But if I'm not

21:50

indexed, Amazon is not going to show my product

21:52

for that keyword. So it won't even matter.

21:55

So the next step is to find out if

21:57

you're indexed. So what I did was I

21:59

actually took that same list of keywords where I

22:01

wasn't showing up in the ranking to see

22:03

if I'm indexed. So going to show you how

22:05

to do this. Basically what I did was

22:07

I found those keywords where I wasn't ranking and

22:09

I want to see if I'm indexed for

22:12

those keywords and you put it in the ASIN

22:14

of your product. Okay. And then the next

22:16

thing you're going to do is hit check keywords.

22:18

And this is going to show you, you

22:20

know, which keywords you're actually indexed for. So it

22:22

looks like we're indexing for quite a few

22:24

of them, except for, it looks like this one

22:26

keyword right here. So witchy gifts for women. The

22:29

question is, am I, you know, basically

22:31

not indexed for any of these individual

22:33

keywords or just the whole phrase? Cause

22:35

it looks like all of these phrases

22:37

are indexing well. So what I can

22:39

do is I can actually just take

22:41

away these others. And what I can

22:43

do is I can go ahead. I'm

22:45

going to just say, you know, remove

22:47

duplicates and not maintain the phrases. And

22:49

I'm just going to check the individual

22:51

keywords to see which ones I'm not

22:53

ranking for. Okay. So we've got witchy

22:55

we're ranking or we're indexing for gifts.

22:58

We are indexing for and for, and it

23:00

looks like women. So women is the word

23:02

that we need to probably add into our

23:04

listing. And that is actually something

23:06

that you should look at. And I actually

23:09

found this phrase. This phrase in particular was

23:11

only like 800 searches in September. And then

23:13

when we went to December, it went up

23:15

to like 70 ,000 searches. So this is

23:17

actually a really important keyword for certain seasons

23:19

of the year. So it would be really

23:21

important for me to figure out a

23:23

way to get indexed for women so that

23:25

we can get that. product ranked and get

23:27

all those, you know, all that traffic to

23:29

the listing. So if you haven't checked this

23:31

out, you need to check out index checker

23:34

to make sure that you are indexing

23:36

for those really important keywords and phrases. And

23:38

if not, you can figure out a way

23:40

to write those in to your actual listing

23:42

and get those in all indexed for

23:44

your products. All right. Thank you very much,

23:46

Carrie, for that. And thank you to the

23:48

rest of you for tuning in. Let me

23:50

know what you thought of this week's buzz.

23:52

What was your favorite point? Let me know

23:54

in the comments below. Is there something

23:56

you want us to like dive deep into

23:59

or do a strategy on? Let us know

24:01

in those comments if you're watching this on

24:03

YouTube and we'll see you guys next

24:05

week to see what's buzzing.