0:00

and Sheehan are officially hiking prices on

0:02

April 25th. Amazon 1P is now

0:04

offering to pay more to suppliers hit

0:06

by tariffs, and TikTok shop

0:08

sales in the U .S. appeared already be

0:10

taking a dive before the de minimis

0:12

loophole even ends. This and more on

0:14

this week's episode of The Weekly Buzz.

0:17

How cool is that? Pretty

0:19

cool, I think. Hello

0:23

everybody and welcome to another episode of the

0:25

series sellers podcast by helium 10 This is

0:27

the show that is our helium 10 weekly

0:29

buzz We give you a rundown of all

0:31

the goings on in the Amazon tiktok shop

0:33

e -commerce world We let you know what

0:35

new features that helium 10 has and give

0:37

you a training tip of the week That'll

0:39

give you serious strategies for serious sellers of

0:41

any level in the e -commerce world Today's host

0:44

is actually going to be Shivali Patel. So,

0:46

Shivali, take it away and let us know

0:48

what's buzzing. Let's start

0:50

today's weekly buzz with a headline

0:52

that impacts millions of online shoppers

0:54

in every seller watching Timu and

0:56

Sheehan's pricing strategy. According to

0:58

USA Today, both platforms have

1:00

announced they'll officially be raising

1:02

prices on April 25th, directly

1:04

in response to the wave

1:06

of tariffs recently enacted by

1:08

President Donald Trump. In separate

1:10

statements, Timu and Sheehan cited

1:12

rising operational costs from global

1:14

trade shifts, specifically referencing the

1:16

newly announced 125 % tariff

1:18

on Chinese imports. That figure

1:20

includes a retaliatory move from China,

1:22

also upping tariffs on US imported

1:24

goods to 125 % as well,

1:26

and a response from the White

1:28

House, which as of last week,

1:30

doubled down on stance against the

1:32

Chinese market while temporarily pausing similar

1:34

tariffs on other countries. Timu

1:37

and Sheehan have promised to maintain the

1:39

current prices until April 25, 2025,

1:41

which is just in a few short

1:43

days. But let's be real, that

1:45

grace period is short, and

1:47

the new reality is setting

1:49

in. These platforms built their dominance

1:52

on sub $10 deals and free

1:54

shipping, fueled by the de

1:56

minimis tax exemption that let goods

1:58

under $800 enter the US duty

2:00

-free. As of May 2nd,

2:02

that loophole vanishes. So while

2:04

price hikes on April 25th are

2:06

a direct result of the 125

2:08

% tariff spike, the May 2nd

2:10

date will only accelerate pricing pressure. The

2:13

way I see it is everything in life

2:15

comes with duality, and there is good to be

2:17

found even in the difficult. And to forward

2:19

this in particular, for many years,

2:21

US sellers have voiced frustration about

2:23

being undercut by Timu or Sheen

2:25

products that avoided US import duties. With

2:27

this change, we're now seeing a

2:30

structural shift in their favor. So... If

2:32

you are a US seller and

2:34

you've ever tried to compete against $4

2:36

dresses or $5 gadgets shipping from

2:38

China, I'd say this might be your

2:40

moment to recalibrate pricing, retarget customers,

2:43

or even reenter product categories that had

2:45

become too competitive previously. Sure,

2:47

the US -China trade war just got

2:49

real again, but this time its ripple

2:51

effect hits e -commerce shoppers at checkout and

2:53

sellers at sourcing. I hope you continue

2:55

watching to see how this plays out

2:57

and let us know what's going on

2:59

with your profit margins, your advertising, strategy

3:01

or even what you speculate your customers

3:03

will be searching for next in the

3:05

comments. Moving on to what

3:07

Amazon is doing in response, this

3:09

could be one of Amazon's more surprising

3:11

plays in this whole tariff tug -of

3:13

-war situation because it's not about raising

3:16

prices but about absorbing them. According

3:18

to a report from The Street, Amazon

3:20

has started working with a select

3:22

group of its first -party vendors, those

3:24

it buys from directly to help share

3:26

the financial impact of rising tariffs.

3:28

In an internal document obtained by the

3:30

business insider, Amazon reportedly told vendors

3:32

that will begin paying higher prices for

3:34

their products on a case -by -case

3:36

basis. This is not a blanket offer,

3:38

you guys. It says it right

3:40

over here. In an internal document obtained

3:42

by business insider, Amazon reportedly told

3:44

vendors that will begin paying higher prices

3:46

for their products on a case -by

3:48

-case basis, as written right over here.

3:50

This is not a blanket offer.

3:52

It's conditional. Vendors must agree to guarantee

3:55

guaranteed profit margins, meaning if their

3:57

products don't hit a certain profitability threshold,

3:59

well, they are on the hook

4:01

to make up the difference. So

4:03

yes, Amazon is technically softening the

4:05

tariff blow, but only if the

4:07

math works in their favor. If

4:09

a product sells below Amazon's profit

4:11

margins or profit expectations rather, then

4:13

that vendor still has to pay

4:15

the difference. It's a risky proposition,

4:17

but it might be worth it

4:19

for vendors who can't afford to

4:21

lose the Amazon pipeline entirely. This

4:23

move right after Amazon was

4:26

reportedly canceling orders from vendors

4:28

sourcing from terror affected countries, including

4:30

China, meaning this isn't just

4:32

about keeping shelves stocked to you

4:34

guys. It's about maintaining vendor

4:36

relationships and keeping the customer experience

4:38

intact as costs rise. If

4:41

Amazon is willing to pay more

4:43

to hold onto certain products, then

4:45

the bigger signal is they're concerned

4:47

about long -term availability and pricing

4:49

pressures. It also means we may

4:51

start seeing more curated, margin -friendly brands

4:53

on Amazon on digital shelves. and

4:55

fewer ultra lean products that cannot

4:57

weather the added fees. If you are

4:59

a first party vendor, this might

5:01

be a conversation worth initiating. And if

5:03

you're not, keep an eye out

5:05

because the way that Amazon's balancing costs

5:07

behind the scenes today can shape what

5:09

kind of products are available to

5:11

shoppers tomorrow. Next up, a

5:13

change that you might have missed,

5:16

but if you offer subscriptions on

5:18

the Walmart marketplace, one that will

5:20

matter, Walmart just updated its terms

5:22

and conditions for marketplace subscriptions. as

5:24

of April 18, 2025, and they're

5:26

rolling out a new requirement for

5:29

seller -funded discounts. According to

5:31

a notification sent to participants, sellers

5:33

who want to continue offering

5:36

subscription -based products must now provide

5:38

a discount, either 5 %

5:40

off per item or up to

5:42

15 % if customers have multiple

5:44

subscriptions in their carts from

5:46

the same seller. It's kind of

5:48

like Amazon's Subscribe and Save,

5:50

but this is Walmart's Subscribe and

5:52

Save. This move is framed

5:54

as a response to seller feedback

5:56

with Walmart saying they're enhancing

5:58

the value of subscriptions by layering

6:00

in added discounts. Let's

6:02

be real. This does also shift

6:05

more of the cost burden onto

6:07

sellers, especially those offering consumables or

6:09

products that already have tight margins.

6:11

And here is what it means for you.

6:14

If you are currently enrolled in Walmart's

6:16

subscription program and you don't want to participate

6:18

under these new terms, you will need

6:20

to manually unenroll your SKUs. Walmart has provided

6:22

a step -by -step link to help you

6:24

do that, but if you do not take

6:26

action, you're automatically agreeing to fund those

6:28

discounts on eligible orders. This is

6:30

why if you are a seller on Walmart

6:32

especially in categories like health, beauty or household

6:34

goods, double check your subscription enabled

6:36

listings. This change is not optional

6:38

and it could eat into profit margins

6:41

if you're not proactively pricing for

6:43

it, which is the whole reason you're

6:45

in business, right? To profit. Loyalty

6:47

programs like this can drive repeat orders,

6:49

but only when the economics work

6:51

on both sides. So make sure that

6:53

you're not giving away value without

6:55

a strategy to really retain it. I

6:57

think this is a good place

6:59

to segue to chat about our other

7:01

favorite platform. Sales are already starting

7:03

to dip for Chinese vendors on US

7:05

platforms. And one of

7:07

the biggest examples of that

7:09

is TikTok Shop, which saw its

7:12

US gross merchandise volume drop

7:14

from nearly 291 million at the

7:16

end of March to just

7:18

over 197 million last week. That

7:20

is pretty strong decline. And

7:23

that decline started shortly after Trump's

7:25

latest round of tariffs on Chinese

7:27

imports was announced, signaling that cross -border

7:29

trade pressure may already be showing

7:31

up in consumer spending habits. Now

7:33

here is what is really curious. The

7:35

de minimis exemption that allows goods under

7:38

$800 to enter the US tax free

7:40

has not officially ended yet. And it's

7:42

not set to expire until May 2nd.

7:44

So why the drop now? That's a

7:46

great question. Some sellers are

7:48

speculating it's not just about the

7:50

tariffs already in effect, but it's

7:52

more of a preemptive shift in

7:54

strategy. For example, one Guangdong based

7:56

cosmetics merchant just shut down her

7:58

US TikTok shop operation entirely and

8:00

has pivoted to Europe and Southeast

8:03

Asia. you can read up more on

8:05

that on the MSN article I

8:07

was just looking at. Others

8:09

have raised their prices for US

8:11

customers by 10 % to cover the

8:13

rising costs of logistics and customs clearance,

8:16

which are already trending up even before

8:18

the tariff deadline hits. The broader takeaway,

8:20

even before the policy change kicks in,

8:22

Chinese sellers may be adjusting course and

8:24

platforms once flooded with ultra low cost

8:26

goods, could begin to feel the shift

8:29

in pricing and availability. Whether this drop

8:31

is just a temporary reaction or an

8:33

early sign of a longer term decline,

8:35

it's a space that I think

8:37

every US seller be keeping an eye

8:39

on. Here is something that might

8:41

sound a little familiar because it echoes a

8:43

feature that Amazon just started testing a

8:46

couple weeks back. If you remember,

8:48

we talked about Amazon's new buy for me

8:50

function inside the shopping app where their

8:52

AI agent can complete a purchase for you

8:54

on another brand's website without you ever

8:56

leaving the Amazon app. How? How cool is

8:58

that? Pretty cool, I think. Well, now,

9:00

according to new code strings spotted by developers

9:02

seen here, OpenAI and Shopify

9:04

are gearing up for something strikingly

9:06

similar. ChatGPT appears to be

9:08

integrating a native shopping flow

9:10

directly into the chat experience complete

9:12

with product offers pricing,

9:15

shipping info, and even a direct checkout

9:17

handoff to Shopify. This would

9:19

mean that users can not only

9:21

discover, but actually complete purchases entirely

9:23

inside of a chat GPT conversation

9:25

without being bounced to external sites.

9:27

It's a big step for agent -to

9:30

-commerce and one that positions Shopify's

9:32

massive base of merchants right in

9:34

front of ChatGPT's rapidly growing audience

9:36

with minimal friction or extra integration. From

9:39

what's visible so far, the

9:41

Shopify checkout is embedded behind the

9:43

scenes, implying a deeper partnership

9:45

rather than just affiliate linking. Testing

9:48

catalog says this move puts

9:50

open AI directly in competition with,

9:52

say, Microsoft's co -pilot merchant

9:54

program, as well as Perplexity's

9:56

Buy With Pro that launched last

9:58

November, which are all pushing

10:01

in -chat purchasing experiences. For sellers

10:03

and e -commerce brands, it signals

10:05

a fast -arriving future where AIS

10:07

systems aren't just recommending products, they're

10:09

completing transactions. They're the ones

10:11

completing the transaction. So my

10:13

big question to you is, Really, are

10:16

you optimized for a world where

10:18

AI is not just a shopper's guide,

10:20

but the buyer too? Because this

10:22

isn't just about better discovery, is it?

10:24

It's about who owns the checkout. You'll

10:26

want to ensure your SEO is properly

10:28

combed through and set up from maximum

10:30

potential both on and off of the

10:32

major platforms. Go back to your

10:35

SKUs, optimize for visibility and conversions, and

10:37

if you're not on Shopify, maybe it's something

10:39

to consider. A quick

10:41

update from ai .com on Walmart,

10:44

that could have a quiet but

10:46

meaningful impact for sellers, Walmart also

10:48

just announced it's overhauling how it

10:50

maps its delivery zones. So

10:52

if you check this article out,

10:54

what you're going to find is

10:56

instead of using the outdated, excuse

10:58

me, zip code boundaries, it's

11:00

now using geospatial technology

11:02

to divide regions into precise

11:04

hexagonal grids. Essentially, Walmart

11:06

can now better pinpoint delivery coverage

11:09

filling in gaps and overlapping store regions.

11:11

This new system allows customer orders

11:13

to be fulfilled by multiple Walmart locations

11:15

in the same area rather than

11:17

just being locked to one store, let's

11:19

say. So if one store doesn't

11:22

have the product, another nearby one can

11:24

actually pitch in allowing for more

11:26

complete faster deliveries. The result, Walmart

11:28

says this opens up delivery

11:30

access to 12 million more households

11:32

and expands who can qualify for

11:34

the same day delivery. Meaning some

11:36

sellers can now see the products

11:39

get to customers even faster.

11:41

It's not really the flag Now

11:49

for something that's not

11:51

about sales or strategy, but

11:53

about making a real

11:56

impact. Amazon's Force for Good

11:58

2025 application is officially open, and

12:00

it's a chance for sellers like you

12:02

and I who are doing meaningful

12:04

work in our communities to get recognized

12:06

and featured by Amazon. This program

12:08

highlights sellers supporting causes like education, sustainability,

12:11

disaster relief, and underserved populations. If

12:13

this sounds like you, then

12:15

this is your opportunity to share

12:17

your story and get exposure at

12:20

Amazon Accelerate this September. Past winners

12:22

include the Women's Bean Project, Helping

12:24

Women Break Cycles of Chronic Unemployment,

12:26

Bloom Daily Planners, who donate planners

12:28

to incarcerated women and local shelters,

12:31

and Papa Rosier Farms, which supports education

12:33

and job creation in Haiti through

12:35

their natural products. The deadline

12:37

to apply for this is April

12:40

27, 2025 at 11 .59 PST.

12:42

So if your business is making

12:44

a difference beyond your products, this

12:47

is your moment to step forward,

12:49

my friend. Your work deserves to

12:51

be seen and Amazon's giving you

12:53

the platform to do just that.

12:55

Second to last, I have a

12:57

quick update for those of you

12:59

that are running Amazon DSP campaigns

13:01

as of April 18th, Amazon has

13:03

officially rolled out bid adjustments inside

13:06

of Amazon DSP, designed to give

13:08

advertisers more flexibility without the hassle

13:10

of juggling multiple line items. This

13:12

means that you can now apply

13:14

custom bidding strategies, both simple and

13:16

complex within a single line item.

13:18

This gives you more control over

13:20

when, where and how aggressively you

13:22

are bidding, especially if you are

13:25

integrating your own data or proprietary

13:27

logic into campaigns. Amazon also released

13:29

new reporting features alongside this now

13:31

live via reporting API with console

13:33

access as well as bulk actions

13:35

being supported. Case in point is

13:37

this beauty brand Kodi which was

13:39

able to reportedly use these adjustments

13:41

to boost return on ad spend

13:44

by 28 % and new to brand

13:46

ROAs by 36%. If you are

13:48

an advanced advertiser looking to move

13:50

beyond Amazon's built -in automation and

13:52

make your campaigns more customized and

13:54

scalable, then this could be worth

13:56

a closer look. If you're not

13:58

running DSP though, Obviously, this is

14:00

not going to be as pertinent to

14:03

you. And last but not least, wrapping

14:05

up with a quick update from Amazon Freight.

14:07

If you remember, we reported before that

14:09

Amazon Freight was making it easier for

14:11

sellers in the US to move less than

14:13

truckload shipments. And now it looks like

14:15

that expansion is rolling into Europe. According

14:17

to Amazon, their freight forwarding

14:20

service is now offering broader intermodal

14:22

options and pricing transparency across

14:24

UK and EU. That means more

14:26

streamlined access to freight quotes,

14:28

GPS track shipments and customs compliance

14:30

all inside of Amazon's ecosystem.

14:32

It's especially relevant for manufacturers and

14:34

retailers and e -commerce brands looking

14:36

to scale up without the

14:38

usual logistics headaches. Not a major

14:40

headline this week, but something

14:42

worth watching if your inventory moves

14:44

across borders or you're exploring

14:47

alternatives. shipping partners. With that,

14:49

it is time for this week's new

14:51

feature alert. I'm excited about this one. I

14:53

think this one's going to turn a

14:55

whole lot of heads. If you are a

14:57

seller trying to find creators who can

14:59

move the needle for your listings, this is

15:01

for you. This tool is something Helium

15:03

10 Elite members have had early access to

15:05

for a little while now. But as

15:07

of this week, it's officially rolling out to

15:09

Diamond Plan users too. It's called Influencer

15:12

Finder. And it makes discovering and connecting with

15:14

influencers who are already creating content for

15:16

Amazon products faster and easier than ever. So

15:18

whether you want to see who's reviewed products

15:20

in your niche or what platforms they're active on

15:22

or even get direct contact details, all that

15:25

is now just a few clicks away. I'm talking

15:27

about if you've been getting stuck trying to

15:29

vet influencers manually or you didn't know where to

15:31

start, this is going to help you when

15:33

it comes to outreach and product promotion. So let

15:35

me turn it over to Kerry, who's going

15:37

to give you a full breakdown of how influencer

15:39

finder works and why sellers are already loving

15:41

it. Kerry, take it away. Today's

15:44

new feature update is a very exciting tool

15:46

and it's completely new and it's called

15:48

our influencer finder tool. It is going to

15:50

help you to find influencers for Amazon

15:52

and for other platforms super quickly. So I'm

15:54

going to show you how it works.

15:56

The first thing you want to do is

15:58

you want to log into your Helium

16:01

10 account and then you're going to go

16:03

under the tools menu and you're going

16:05

to find it here under influencer finder under

16:07

marketing. Okay. So that's where you'll find

16:09

this tool. And this tool is so exciting

16:11

because basically all you have to do

16:13

is fill in these parameters and you can

16:16

find influencers that are really targeted for

16:18

your specific needs. And so one thing you

16:20

could do is you can actually do

16:22

it by category. So say maybe you wanted

16:24

somebody in the baby products and you

16:26

wanted maybe just like, okay, so maybe you

16:28

had a potty trading tool or a

16:30

certain product or maybe you have like a

16:33

baby apparel or something like that. So

16:35

you can check that and you can apply

16:37

the filters and you can literally find

16:39

other influencers who have already started sharing about

16:41

apparel for babies and you'll get that

16:43

right there. So that's one way you can

16:45

find them. You can also find them

16:47

by their influencer name. So like if you

16:50

go on to our many mysterious oddities, you

16:52

can see where these videos actually show

16:54

up. This is where they show up in

16:56

the carousel. They're on the videos at the very

16:58

end. And you can see these

17:01

are videos done by influencers. So

17:03

if we click on this one right

17:05

here, let's see right here. This is Doug

17:07

and Nikki. And so you can actually

17:09

find there. If you wanted to look up

17:11

some information, you can actually find information

17:13

on Doug and Nikki by just putting in

17:15

the influencer name, Doug and Nikki can

17:17

apply filters. And there I think that's them.

17:19

Let's look at the yep, that's them.

17:22

So we've got this right here. So it

17:24

shows you all kinds of great information.

17:26

It shows, you know, posted videos, the ideas

17:28

list. So the ideas list would be

17:30

on their page. So they've got a bunch

17:32

of ideas lists. So the more of

17:34

those they have, that means potentially the more,

17:36

you know, things that they are. you

17:38

know promoting in their other social media

17:41

and you could potentially get in these ideas

17:43

list and get some more exposure for

17:45

your products photos posted and then upper carousel

17:47

so this is important too the upper

17:49

carousel and lower carousel are where these videos

17:51

are located so this is all upper

17:53

carousel and if you scroll down these are

17:55

in the lower carousel and so this

17:58

is all lower carousel The aim would really

18:00

be to try to get your products

18:02

in the upper carousel or sorry the videos

18:04

in the upper carousel but you know

18:06

both is really good but those who get

18:08

theirs mostly in the upper carousel might

18:10

potentially be a little bit better at this

18:13

whole thing. You can also see

18:15

when their first video was posted it looks

18:17

like they started in January of 2025 so only

18:19

a few months ago which is amazing. Look

18:21

how many videos they've posted in that much time

18:23

these. They're hustling. Okay. This is

18:25

just all really good information. You can also find

18:27

their social media if they are linked. So

18:29

if we see that their social media is linked

18:31

up here in the right hand corner, you

18:33

can actually, it'll be linked here and you

18:35

click on it and you can actually see and,

18:38

you know, directly go to their Instagram profile

18:40

and you can DM them right there. Or sometimes

18:42

you might see, you know, TikTok or YouTube

18:44

and you can go to those profiles as well.

18:46

It'll literally literally take you straight to them

18:48

by clicking on here. And it and

18:50

then show you what that is. OK, so

18:52

let's go back to the just finding some

18:54

people. OK, so what if, you know, for

18:56

our different products, we wanted to find something,

18:59

someone gothic and you wanted to see like

19:01

in their bio in their biography. And

19:03

I'll show you where the biography is. It's in

19:05

this top part here. It's so they've got, you know,

19:07

lot of travel and RV stuff like that. But

19:10

maybe we want to find somebody that's into

19:12

goth and we want to apply those filters

19:14

to just find some influencers for goth. And

19:16

it looks like we've got five. So

19:18

we could potentially go on to their social

19:20

media and... contact them to see if they

19:22

would be willing to potentially do a video

19:24

for our our coffin shell for any of

19:26

the other gothic products that we offer. Okay.

19:29

So you can also do, you know, excluding

19:31

phrases in the bio. If you wanted to,

19:33

you can look up, you know, based on

19:35

the number of upper carousel videos or the

19:37

number of videos posted. So if you wanted

19:39

a minimum, like they, you wanted to see

19:41

that they have minimum have maybe a hundred

19:43

videos. Um, and, and that's what

19:45

you want to look for. And just a influencer,

19:47

you can, you can find a bunch of influencers

19:49

that way. you can filter by how

19:51

many ideas listed because maybe you want to

19:54

see that they're kind of creating these idea

19:56

lists and maybe sending outside traffic and then

19:58

photos posted you can also do it by

20:00

video links. So there's a lot of ways

20:02

that you can filter. this information.

20:04

And it's really, really exciting because now with

20:06

the influencer finder, you can be very, very

20:08

targeted with finding influencers. Because, you know, before

20:10

you just kind of get onto these platforms

20:12

or just kind of look around on Amazon

20:14

to try to find somebody who could review

20:17

your products. But now you can actually find

20:19

them and potentially contact them so that they

20:21

can review your products. So it's very targeted.

20:23

Like, like you saw, you can actually go

20:25

really deep dive into the category. You can

20:27

search by, you know, a keyword with the

20:29

content. potentially be in your bio, like I

20:31

showed you with the goth and how we

20:34

found those influencers that were very, very targeted.

20:36

So it is an amazing tool. And if

20:38

you haven't checked it out, should go ahead

20:40

and try to check that tool out because

20:42

it's going to be a game changer for

20:44

helping you to get those UGC videos from

20:46

influencers. So we hope you like it. And

20:48

if you have any suggestions, you can leave

20:51

them in the comments. Thank

20:53

you, Kerry. I hope everyone's already thinking

20:55

of ways to incorporate that into your

20:57

marketing stack because the opportunity is massive.

20:59

Now, let's keep the momentum going with

21:01

this week's strategy of the week brought

21:03

to you by Bradley. He's diving into

21:05

one of the most powerful features inside

21:07

of Helium Tensori Bro Tool, historical trend

21:10

analysis, to help you make smarter keyword

21:12

decisions by looking at the seasonality and

21:14

search behavior over time. Over to you,

21:16

Bradley. Let's go ahead and

21:18

get into my number one strategy. that you

21:20

can only do with Helium 10. Let

21:22

me first go ahead and kind of like

21:24

paint the picture here of what it

21:26

is. Let's say, for example, if

21:28

I record this in January, I might look

21:30

at, Hey, what's going on for the

21:32

4th of July product? And if I were

21:34

to look at the 4th of July

21:37

decorations, for example, right now in January, I

21:39

would get a number of products here

21:41

that are some of the best sellers. However,

21:43

are these the best sellers of products

21:45

overall for 4th of July? Probably not. You

21:47

know, not many people are buying 4th

21:49

of July products in January of the year,

21:51

right? And you could see some of

21:53

the top ranked ones on this page like

21:55

here is one here. They sold 400

21:57

a month, but that's not really a top

22:00

seller for 4th of July products. If

22:02

I were to actually just look in brand

22:04

analytics using Helium 10 or using Seller

22:06

Central, and if I look all the way

22:08

back into what the top month or

22:10

the top week was last year in 2024,

22:13

June 23rd to June 29th, I

22:15

could see that there was 400 ,000

22:17

search volume for this keyword. And

22:19

I could see what the actual

22:21

top product was. And this product,

22:23

as you can see, the number

22:25

one product last year, it is

22:27

barely even selling right now. Only

22:29

a hundred people bought it in

22:31

30 days, but it was selling

22:33

tens of thousands of units back

22:35

last June. So that's one scenario,

22:38

which is, hey, it's a seasonal

22:40

product. What are the keywords it's

22:42

ranking for now? All right. But

22:44

what are the keywords that we're driving sales

22:46

to it back then? For example, if I

22:48

were to run Cerebro on it right now,

22:50

take a look. It

22:52

has, let's see, 2000 keywords right now

22:54

that it's ranking for. I mean, it's

22:57

selling right now. Some seasonal products are

22:59

not even in stock, but this one

23:01

is in stock. 2000 keywords. Let's see.

23:03

For a search volume of over Oh,

23:05

1000 and where it is ranking between

23:07

one and let's say 10. So this

23:09

is where it's getting from sales from

23:12

now. How many keywords are there? Uh,

23:14

zero. Look at that. Zero keywords. Uh,

23:16

I would probably have to take this down

23:18

to 500 or something to see if

23:20

it's even ranking for it. Only one keyword.

23:22

It's for Memorial Day, which makes sense,

23:24

right? Memorial Day is before 4th of July.

23:26

Okay. So only one keyword. So if

23:28

I was doing my research right now in

23:30

Cerebro, if I was using some other

23:32

tool out there, uh, like Cerebro, I

23:35

would find very few highly relevant keywords that

23:37

are driving sales to this product. Is that

23:39

going to help me create my listing for

23:41

4th of July? No. So if

23:43

I'm using another tool, I would have to

23:45

wait until 4th of July or June

23:47

to at least see what the top keywords

23:49

are. But watch this, what I can

23:51

do inside of Helium 10 is I hit

23:53

the historical trend button, okay? And

23:55

with that, I'm going to see,

23:57

hey, let's go back to June of

24:00

2024. And let's actually see,

24:02

hey, What were the keywords driving the

24:04

sales to this product that I know

24:06

was selling great last June because it

24:08

was brand analytics, one of the top

24:10

ones. And so now let's go ahead

24:12

and look at 500 keywords, 500 search

24:14

volume and above rank one through 10.

24:16

And now instead of one keyword, look

24:18

at this. I've got 65 keywords and

24:20

I can see, oh, fourth of July

24:22

decorations, USA decorations for party, fourth of

24:24

July decoration, fourth of July decor, et

24:26

cetera, et cetera. So now all of

24:28

a sudden, I can see what the

24:30

seasonal keywords are even though we're not

24:32

in season because it's like I'm taking

24:34

a time machine in Cerebro all the

24:36

way back to last June and last

24:38

July to see. All right. So that's

24:40

one use case scenario for this strategy.

24:42

Another use case scenario. Let's say there's

24:44

a product that you know historically is

24:46

a great seller because you were monitoring

24:48

them before or maybe you were looking

24:51

in brand analytics. What were the top

24:53

sellers? But that product is not even

24:55

in stock at all right now. For

24:57

example, here's a product that actually is

24:59

the number one selling coffin shelf throughout

25:01

the year. But as you can see

25:03

right now, it says currently unavailable. All

25:05

right, so if you're just to use

25:07

the regular Cerebro or you're using another

25:09

tool that's out there to try and

25:11

find what the keywords that this product

25:13

is ranking for, what would you find? You're

25:16

gonna find nothing, right? Here

25:18

is a Helium 10 Cerebro running Cerebro

25:20

and there is no keywords that

25:22

it's ranking for. These are all coming

25:24

from Amazon's relevancy, Amazon recommended. No

25:26

keywords that this is ranking for it.

25:28

So then, you know, how would you

25:30

see what are the top keywords for

25:32

coffin shells? Because this is the number

25:34

one selling coffin shell throughout the year.

25:36

It just so happens that right now

25:38

it's out of stock again. take the

25:40

time machine back and find out when

25:42

it was in stock and what keywords

25:44

were driving sales. So right now, like

25:46

I said, Cerebro or any other tool

25:48

out there is showing nothing. Well, let's

25:51

go back to like, say, October of

25:53

last year, when it was in stock,

25:55

it was ranking for over a thousand

25:57

keywords. Hey, for keywords that have

25:59

a search volume of at least 500. Where

26:01

was it ranking from one through

26:03

10? For example, I can do that

26:05

search. And now I've got 14

26:08

keywords here that were driving sales when

26:10

any other tool out there would

26:12

have shown absolutely nothing. All right. So

26:14

guys, this is the number one

26:16

thing that is unique to helium 10

26:18

is this historical cerebro available on

26:20

the diamond plan. I had long wanted

26:22

this for years from helium 10.

26:25

I would have paid $300 just for

26:27

this. It is that valuable. to

26:29

be looking at products that

26:31

are seasonal, to be

26:33

looking at products that are out of stock,

26:35

take a time machine and cerebro back,

26:37

even though I maybe I never had searched

26:39

this product before, you're going to see

26:41

information on it. Thank you, Bradley. That was

26:43

super insightful and a great reminder that

26:45

looking at historical keywords trends is not just

26:48

about data, it's about timing your strategy

26:50

to perfection. Whether you're launching a new product

26:52

or optimizing an existing one, these insights

26:54

can give you a serious edge. And that

26:56

wraps up this week's Weekly Bus from

26:58

major tariff changes and platform updates to new

27:00

tools that help you work smarter, not

27:02

harder. We hope you're walking away with a

27:04

few action items and a whole lot of clarity. We'll

27:07

catch you next week to see what's bussing.