In this episode of SIIMCast, we chat with Dr. Marc Kohli, professor of radiology and medical director of imaging informatics at UCSF Health. From early days programming on an Atari to leading imaging IT at a major academic center, Marc shares his unique path into imaging informatics. He reflects on influential mentors, his work in Kenya, his passion for standards like HL7 and FHIR, and his deep involvement with SIIM. This conversation is packed with insight, stories, and a genuine love for innovation and mentorship in healthcare IT.