In this week’s episode of the SIMPLE brand podcast, I talk with Tamsen Webster.

Part message designer, part English-to-English translator, part magpie, Tamsen helps leaders craft their case for large-scale change. As a sought-after speaker and consultant, she’s spent more than 25 years developing the field and practice of persuasive message design, with a particular focus on the principles and processes that build buy-in that lasts.

And Tamsen is the author of the best-selling book - Say What They Can't Unhear: The 9 Principles of Lasting Change.

Here’s what we discuss:

• Why so many change initiatives fail in the long-term
• The biggest mistakes in change communication
• How to understand what’s important to your people
• How co-creation with others leads to more buy-in
• Dealing with antagonists and indifferent stakeholders in your change approach
• BONUS: Applying change principles as parents

RESOURCES FROM THIS EPISODE:

• Tamsen’s website
• Tamsen’s free resource for you - The Compact Case
• Tamsen’s book - Say What They Can't Unhear: The 9 Principles of Lasting Change 
• Tamsen’s book - Find Your Red Thread: Make Your Big Ideas Irresistible 
• Tamsen’s Message Design Institute
• SIMPLE brand #75: Tamsen Webster – Find Your Red Thread