In this week’s episode of the SIMPLE brand podcast, I talk with Scott Wozniak.

Scott is the founder and CEO of Swoz Consulting where he helps startups, family enterprises, and Fortune 500 companies create raving fans of customers and employees.

And Scott’s the bestselling author of Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine.

Here’s what we discuss:

• The secret to creating raving fans
• Customer Insight is the fuel that powers your customer experience engine
• Operational excellence is more important than wowing customers
• A healthy leadership team is needed for excellent customer experience
• How Scott’s faith drives his customer experience approach

RESOURCES FROM THIS EPISODE:

• Scott’s website
• Swoz Consulting
• Scott’s book - Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine
• Scott on LinkedIn
• Good to Great by Jim Collins
• The Experience Economy by B. Joseph Pine II and James Gilmore
• No Rules Rules: Netflix and The Culture of Reinvention by Reed Hastings
• The Four Disciplines of Execution by Chris McChesney and Sean Covey
• The Advantage by Patrick Lencioni