0:00

Hey guys, welcome back to Skin Anarchy.

0:02

I'm really really excited to chat with

0:04

you guys today because we are hosting

0:07

a wonderful hair care line and brand

0:09

that I'm very excited to introduce you

0:11

to and to actually just chat about

0:13

hair health overall because as many of

0:16

you know and you know a lot

0:18

of you listen in quite frequently when we

0:20

have our hair care episodes, you know, this

0:22

is a topic that's not talked about

0:24

enough. mostly also the fact that

0:27

it's evolving so rapidly when it

0:29

comes to things like scalp care

0:31

and truly the health of every

0:34

aspect of your hair. You know,

0:36

it's a very, very important discussion.

0:39

So without me granting too much,

0:41

I would love to introduce you

0:43

guys, the vice president of

0:46

product development at Fermi

0:48

C and the product

0:50

development assistant as well.

0:53

So please welcome, thank you.

0:55

It's lovely to host you both.

0:57

I'd love to dive in and

0:59

actually talk about the brand. If

1:02

Maria, you could kind of walk

1:04

us down memory lane. The Fermesi

1:06

brand itself is a family-owned company

1:09

headquartered in Milan, Italy, the center

1:11

of world fashion. So we are

1:13

worldwide leaders in fashion and hair

1:16

artistry, product technology, innovation. We are

1:18

known for our highest conditioning and

1:20

richest coconut cream based hair color.

1:23

So you'll find all of our

1:25

colors truly superior in performance

1:28

because of that rich coconut

1:30

cream base that we brought.

1:32

years ago. And we have

1:35

leading industry educators that support

1:37

all these products. And today

1:39

we're excited about even our

1:41

hair care lines as well

1:43

as our hair color brands.

1:45

So not only are our

1:47

hair colors full of natural

1:49

ingredients and great for the

1:51

hair, but also we have

1:53

the products that support that

1:55

scalp and hair needs to

1:57

allow that hair color to

1:59

truly its best and be the

2:01

longest lasting hair color until your

2:03

next service in the salon. That's

2:06

pretty cool. Yeah, I feel like

2:08

there's a lot of new innovations

2:10

that have taken place, you know,

2:12

in the last 10 years in

2:14

the hair care industry. So that's

2:16

very exciting to hear that you

2:18

guys have been kind of at

2:21

the forefront for a long time.

2:23

Yes, yes, we have. And with

2:25

our partners in Fermi C in

2:27

Italy and Milan, Italy, you know,

2:29

we try to really address the

2:31

needs of the market, like right

2:34

now there has been an increase

2:36

in scalp. knowledge. Everybody, our consumers

2:38

are more aware. You know, they're

2:40

starting to realize that the scalp

2:42

is truly the foundation of hair

2:44

health, you know, kind of like

2:47

the skinification, you know, the skin,

2:49

it's an extension of your skin,

2:51

of your face, you know, and

2:53

so there's more and more searches.

2:55

Our consumers are becoming more aware,

2:57

you know, they're looking for these

3:00

type of products that address the

3:02

scalp and the needs of the

3:04

scalp. knowing that scalp, you know,

3:06

taking care of the scalp will

3:08

result in more healthy hair. And

3:10

what we're finding now too is

3:13

our consumers are more aware of

3:15

sustainability in the environment, you know,

3:17

they want eco-friendly products, you know,

3:19

environmentally friendly, that work, you know,

3:21

so not only do we need,

3:23

you know, there's a need for

3:25

products that are targeted that will

3:28

address the needs of the scalp,

3:30

you know, give you, you know,

3:32

we're trying to give the salon,

3:34

the stylus, the tools they need

3:36

in the salon and what they're

3:38

faced with daily as their clients

3:41

come in. So not only are,

3:43

you know, we providing the products

3:45

that work, we take a targeted

3:47

approach, you know, where we put

3:49

specific ingredients that address the specific

3:51

need of the scalper here, but

3:54

also an energy efficient, environmentally friendly

3:56

way. So not only is it

3:58

in our procedures of how these

4:00

products are made, but it's using

4:02

the best ingredients. from the Mediterranean

4:04

using cold processing technology that you

4:07

know that doesn't use heat you

4:09

know in sustainable ingredients all of

4:11

that because that our consumers more

4:13

interested in you know they want

4:15

products that work but the products

4:17

definitely have you know they have

4:19

to be environmentally friendly right now.

4:22

Right, absolutely. No, I couldn't agree

4:24

more. And, you know, I was

4:26

having a conversation just other day

4:28

about how much this is becoming

4:30

a much more needed conversation around

4:32

sustainability, especially because, you know, now

4:34

we're discovering things like nanoplastics, right?

4:36

And like, just what they're doing

4:39

to our bodies. And I know

4:41

with hair for a long time,

4:43

there was this conversation that centered

4:45

around the idea of like, like,

4:47

what is depositing on your scalp?

4:49

and soft water in that kind

4:51

of terminology, but really it comes

4:53

down to like, whenever you take

4:56

a shower, there are certain things

4:58

that get deposited onto your scalp.

5:00

So scalp health has become very,

5:02

very important, and then along with

5:04

it comes this idea of sustainability.

5:06

You know? That's correct. That's correct.

5:08

And that's what we've seen in

5:10

the years is an increase in

5:12

inclines that, you know, get their

5:15

hair color done, and maybe they're...

5:17

itching a little bit more now.

5:19

You know, there's that more sensitive

5:21

scalp. There's more thinning hair, you

5:23

know, and all so the scalp

5:25

is important and it's important to

5:27

remove all that residue, whether it's

5:29

from minerals, whether it's from your

5:32

waters, the pollution, the environment, all

5:34

of that ends up blocking that

5:36

hair follicle, ends up interfering with

5:38

the normal growth of the hair.

5:40

ends up also interfering with your

5:42

color services. You know, that's what

5:44

we find. That even color, you

5:46

know, hair becomes more harder to

5:48

color, more aggressive, you know, needs

5:51

a more aggressive formula because there

5:53

are in greed, you know, there's

5:55

that. residue that builds up on

5:57

the hair on the scalp that

5:59

interferes with gray coverage. There's you

6:01

know your minerals that in waters,

6:03

heavy pollution, all of that ends

6:05

up interfering with the color service.

6:08

So it's important to have these

6:10

products. You have scrubs. Everybody's looking

6:12

for a scrub just like you

6:14

exfoliate the face. It's important to

6:16

also exfoliate the scalp. You know

6:18

by removing all this from the

6:20

scalp whether it's oils, whether it's

6:22

dange or whatever it is. by

6:25

removing that you're creative a healthier

6:27

environment for hair growth. You're creating

6:29

an environment also that allows your

6:31

nutrients to go in to your

6:33

styling products to work better, your

6:35

hair color to work better, because

6:37

you've removed that residue that interferes

6:39

with all that. Absolutely. Now I

6:41

know Maria you have a chemistry

6:44

background, you know, as a degree

6:46

chemist, you know, and also your

6:48

licensed hairdresser, you're a very unique

6:50

perspective here, you know, and I'd

6:52

love to ask you, you know,

6:54

what do you think some of

6:56

the most impactful ingredients are when

6:58

it comes to formulation? Well, depending

7:01

on the need, you know, definitely

7:03

we target in a hair color

7:05

hair that's been color treated. So

7:07

our market is color treated hair.

7:09

And when you... have you have

7:11

a color service or a chemical

7:13

service on the hair, you deplete

7:15

protein from the hair and deplete

7:17

the natural lipid layers of the

7:20

hair. So it's important that we

7:22

find ingredients that replace that. So

7:24

we're always in search of great

7:26

amino acids, vitamins. Now hyeronic acid

7:28

is really important to us because

7:30

that's very moisturizing. So we, you

7:32

know, those are the ingredients we

7:34

look for. Ingredients that replace what

7:37

is eliminating. dated daily from the

7:39

hair, from the environment. So our

7:41

ingredients are always full of, you

7:43

know, we, our products are always

7:45

formulated to include. not only what

7:47

the problem is, you know, if

7:49

the hair or the scalp, if

7:51

it's an exfoliating, depending on what

7:53

the need is, but we all

7:56

of our products, because they address

7:58

color treated hair, they will contain

8:00

UV protectants, proteins that replenish what

8:02

is depleted from the environment, you

8:04

know, all of that, antioxidants. to

8:06

address better health long term. Right

8:08

now there's a lot of fermented

8:10

extracts that are new. We try

8:13

to be innovative in ingredients. We

8:15

were always trying to see the

8:17

latest and greatest as far as

8:19

what works better than. That's why

8:21

we became, you know, fond of

8:23

hydronic acid years ago. We were

8:25

the first to introduce that into

8:27

hair care. It was being used

8:29

in skin care and worked. fantastic

8:32

for the moisturizing the skin, but

8:34

we were the first to use

8:36

it in hair care and found

8:38

that, you know, it moisturizes the

8:40

hair as well. And it's needed

8:42

to replace what is daily depleted

8:44

from the environment, pollution, and everything

8:46

else that we do to our

8:49

hair daily. So is there like

8:51

a difference in like molecular weight

8:53

of the hyorotic acid that you're

8:55

using compared to like a skin

8:57

care formulation? No, I mean it's

8:59

the same hydronic acid. You know,

9:01

the smaller, it depends again, depends

9:03

on the different needs in the

9:06

hair. Yeah. So if the hair

9:08

is damaged and breaking, then we

9:10

go into the smaller amino acid

9:12

type ingredients that will go in

9:14

and rebuild versus something bigger that

9:16

maybe lays on the surface, you

9:18

know, and gives the hair or

9:20

the body and shine. So again,

9:22

it depends on the product. You

9:25

know, we take a very targeted

9:27

approach with our ingredients. So every

9:29

ingredient is there for a purpose.

9:31

And so that's important to us.

9:33

And that's why with our even

9:35

our line of scalp and hair

9:37

products that we're talking about today

9:39

a little bit more, we do

9:42

take that targeted approach. Because even

9:44

with exfoliators, let's say for example

9:46

a scalp exfoliation, because we believe

9:48

that's very critical right now to

9:50

remove all that residue from the

9:52

scalp. But even with that, we

9:54

have two. We have one that

9:56

targets those that have sensitive and

9:58

they're rediting of the scalp, inflammation

10:01

of the scalp. So in that

10:03

formula, we're going to have ingredients

10:05

that soothes the scalp. you know,

10:07

calming type ingredients versus our other

10:09

exfoliator for the oily scalp where

10:11

we have some coffee bean extracts

10:13

in there. You know, again, they

10:15

take a natural approach to our

10:18

ingredients, but very different from the

10:20

scalp soothing that we need for

10:22

the detox essence. So we have

10:24

two exfoliators. So we try to

10:26

really target our ingredients to what

10:28

the hair and scalp needs for

10:30

that product. That's awesome. I like

10:32

that. I want to... Shardee, I

10:34

would love for you to chime

10:37

in here. I mean, I know

10:39

that you also transitioned from being

10:41

cosmetologist to working in product development,

10:43

especially with cosmetic chemistry. I mean,

10:45

how do you view this approach

10:47

to hair health where there is

10:49

a focus on the scalp? I

10:51

love the holistic approach that... we

10:54

take with formisimorphosis in general, we're

10:56

perfecting the hair, we're improving the

10:58

skin of the scalp, and also

11:00

strengthening it to perfect the results

11:02

of all of our specialties with

11:04

all of these combinations of various

11:06

ingredients. I know that, for instance,

11:08

you guys were talking about the

11:10

hyaloronic acid within scalp and also

11:13

hair care and comparing it to

11:15

skin care. So within our morphosis

11:17

distress serum, hyaloronic acid plays a

11:19

key role in scalp hydration and

11:21

also protection. So this combined with

11:23

the licorice extract, the vitamin B12,

11:25

and also argene, which is an

11:27

amino acid, it helps to just

11:30

improve that scalp oxygenation and soothe

11:32

inflammation and sensitivity. So this is

11:34

a real... game changer taking that

11:36

specific ingredient and applying it to

11:38

where it's needed most to help

11:40

alleviate distressed irritated scalps. Using hyaloroneic

11:42

acid within our products that was

11:44

something that was very unique to

11:47

for MECI as just as unique

11:49

as when we use coconut oil.

11:51

in our color bases. No one

11:53

before was using that, you know,

11:55

going back to 1979 when for

11:57

MECI was first launched in the

11:59

United States, everyone beforehand was using

12:01

more of a liquid base. So

12:03

in that same respect, we're always

12:06

looking at the latest ingredients, the

12:08

latest for minute technology, and just

12:10

adding that into our products just

12:12

to further enhance the experience, because

12:14

we all know that scalp care

12:16

is the beginning. It's the essence

12:18

of of hair care. And it's

12:20

been neglected for so long. And

12:23

I'm just so happy now that

12:25

it's at the forefront. Yeah, absolutely.

12:27

You know, I love this idea

12:29

of, well, not idea, but I

12:31

love the approach that you guys

12:33

took from the get-go of this,

12:35

utilizing coconut, because coconut oil in

12:37

a lot of Eastern cultures is

12:39

very much embedded into the wellness

12:42

rituals. I remember growing up, and

12:44

I had a coconut hair oil

12:46

massage like every single day. And,

12:48

you know, that, my hair. like

12:50

never stopped growing. It was, it's

12:52

kind of crazy. I feel like

12:54

when it comes to certain things

12:56

like coconut, I just feel like

12:59

it's tried and true. You know,

13:01

it needs to be something that

13:03

needs... needs to be highlighted more

13:05

in the industry because oftentimes consumers

13:07

have questions like you know what

13:09

can really in the long term

13:11

improve your hair health to where

13:13

you don't have the breakage you

13:15

don't have problems and growth and

13:18

you're not seeing you know as

13:20

much thinning and I think sometimes

13:22

those answers are very much rooted

13:24

and very tried and true ingredients

13:26

absolutely the best ingredients matter and

13:28

with our hair color we offer

13:30

the highest conditioning color in the

13:32

industry because of that key ingredient

13:35

and you know really unique. The

13:37

Journal of Cosmetic Medicine has proven

13:39

what we've known all along. you

13:41

know, the coconut oil and the

13:43

primary ingredient within that base, that

13:45

creamy conditioning base that we have,

13:47

it offers those protective and those

13:49

conditioning benefits that are far superior

13:51

to those of other vegetable oils

13:54

using hair care. It just goes

13:56

into that inter cortex of the

13:58

shaft and it helps to protect

14:00

the hair and minimize protein loss

14:02

during those chemical services. So this

14:04

turns in turn, this creates superior

14:06

condition with unsurpass strength and resilience.

14:08

In addition, resistance to damage because

14:11

of its penetrating properties. Not to

14:13

mention, it's going to give those

14:15

clients those silos that are in

14:17

the salon, they're going to observe

14:19

that amazing beautiful shine and also

14:21

they're going to notice how long

14:23

that hair color lasts. We're fine

14:25

in that even with salons that

14:28

do convert, they'll switch over, you

14:30

know, they've used another hair color

14:32

and they say their clients are

14:34

coming back. telling them they notice

14:36

the difference. I mean after one

14:38

application, you know, so it does

14:40

make a difference. Like you said,

14:42

the coconut oil does make a

14:44

difference in the performance of the

14:47

product and long-term usage because a

14:49

lot of we have a test

14:51

salon here in our facility where

14:53

we do half-head evaluations on all

14:55

competitive products. And what we find

14:57

is it's the repeated usage. So

14:59

that's important. It's not just that

15:01

what first day application where you

15:04

check the gray coverage or the

15:06

shine, but it's the long term

15:08

longevity and repeated usage. And what

15:10

we find with our coconut oil

15:12

cream bases are that repeated usage.

15:14

The hair becomes, it's receiving a

15:16

conditioning treatment with every color application.

15:18

So the more their clients, they

15:20

come back for a repeat application

15:23

and they're noticing stronger, healthier hair.

15:25

Where with the others, you know.

15:27

every time you have a color

15:29

service it is a chemical that's

15:31

applied to the hair. So there

15:33

is protein loss, but because the

15:35

coconut oil replaces that protein loss

15:37

far more superior than any other

15:40

oils out there, you know, we're

15:42

noticing that with repeat usage we

15:44

have this beautiful hair color that

15:46

lasts, number one, you know, the

15:48

conditioning, but the hair just keeps

15:50

on getting stronger and stronger with

15:52

each application. Absolutely, and you know

15:54

I think there is and you

15:56

know I don't I'm gonna link

15:59

the study if I can find

16:01

it but I think I've read

16:03

a long time ago about something

16:05

regarding hair diameter. and the use

16:07

of coconut oil. Like there was

16:09

like a correlation between like people

16:11

who were like using it consistently

16:13

there was an increase in the

16:16

diameter of each strand of hair.

16:18

So like I don't know how

16:20

I'm gonna find that study. I'm

16:22

gonna dig it up and link

16:24

it but I mean it's a

16:26

huge I mean there's a huge

16:28

difference that you see with coconut

16:30

oil you know I think it's

16:32

something that has kind of been

16:35

slept on for a long time

16:37

you know. especially for anyone out

16:39

there like if you're experiencing things

16:41

like hair thinning I mean hair

16:43

thinning is it's a very interesting

16:45

concept and I think a lot

16:47

of the things that you know

16:49

we were just talking about right

16:52

with scalp health they really play

16:54

a role you know I would

16:56

love to dive into that a

16:58

little bit more Maria you had

17:00

mentioned something about exfoliation right of

17:02

the scalp and like kind of

17:04

getting rid of that residue and

17:06

all the things that settle into

17:09

our scalp and if you could

17:11

talk just a little bit more

17:13

about that yeah so I mean

17:15

you definitely need to detox and

17:17

get rid of all that's on

17:19

the scalp. And what we're finding

17:21

now too is more, you know,

17:23

they're not, we're not shampooing as

17:25

often as we did before. So

17:28

we're using dry shampoos sometimes in

17:30

between. So we have medicine, a

17:32

lot of medicine buildup is happening.

17:34

So there's a lot of different

17:36

well waters, you know, hard waters,

17:38

minerals. So there's a lot of

17:40

different. build up on the scalp

17:42

that ends up kind of choking

17:45

the hair bald. If you think

17:47

about the hair, you know, needs

17:49

an environment that's conducive to hair

17:51

growth. You know, you need to

17:53

get rid of that. Just like

17:55

you, you exfoliate the face to

17:57

get rid of all those dead

17:59

cells, you know, that needs to

18:01

remove so that your hair, your

18:04

face shines again. You know, after

18:06

you do an exfoliating scrub, you

18:08

see the difference in your face.

18:10

Well, that's the same hair with

18:12

the scalp. You're choking all those

18:14

hair follicles with all that buildup.

18:16

That's clogging. So the natural growth

18:18

of the hair is affected. Now

18:21

your different phases of growth, they

18:23

all come to a standstill because

18:25

the hair, you can't, you don't

18:27

have that normal cycle anymore. So

18:29

by exfoliating and getting rid of

18:31

that, you, you know, promote healthier.

18:33

thicker hair because once you start

18:35

to, you know, to clog those

18:37

hair follicles, the hair starts to

18:40

thin, appears thin and limp. And

18:42

so by cleansing that scalp, by

18:44

removing all that residue from the

18:46

hair, from the scalp, now the

18:48

follicles are able to breathe. You're

18:50

given an oxygen again. You're able

18:52

to have that follicle come up

18:54

again. And as a result, you

18:57

noticed your hair looking fuller, more

18:59

body. and you notice less of

19:01

a hair loss. Right, right. Makes

19:03

sense. And you know, I actually

19:05

want to talk about this, and

19:07

I would love to get you

19:09

guys' opinion here because I've noticed

19:11

that as well. People are not

19:13

washing their hair as much. And

19:16

for me, I'm not going to

19:18

lie. I mean, this is a

19:20

personal choice, I guess. I've never

19:22

been able to understand that. You

19:24

know, I think that there's a

19:26

lot of like myth. around this,

19:28

you know, people say things like,

19:30

well, you can strip all the

19:33

natural oils, you know, from your

19:35

scalp, and then you're gonna have

19:37

like, I've never experienced that. Like,

19:39

I wash my hair almost every

19:41

day, if not every other day,

19:43

and I've never had any issues,

19:45

and I would love to talk

19:47

about. like where you know this

19:49

really fits in in terms of

19:52

you know like how important is

19:54

is it to clean your scalp

19:56

versus you know, not washes often.

19:58

Well, the key to balance, having

20:00

a balanced scalp is just having

20:02

that general cleansing without stripping those

20:04

natural oils. So that's the essence

20:06

of scalp health, you know, over

20:09

shampooing with a lot of harsh

20:11

surfactants can strip those natural oils

20:13

and then in turn, that causes

20:15

your scalp to over and compensate

20:17

and create more seabum. So nowadays

20:19

I'm noticing with a lot of

20:21

formulas there are much milder surfactants,

20:23

so it's not even as much

20:26

of a... of a factor anymore

20:28

as it was before. But using

20:30

a general sulfate free cleanser like

20:32

the morphosis cleansing shampoo with that

20:34

fermented ornica extract, that's fermented in

20:36

addition to lavender and rosemary, that

20:38

coupled with that exfoliation that helps

20:40

to balance the scalp and allow

20:42

it to go a little bit

20:45

longer without shampooing, but not to

20:47

the point to what we're seeing

20:49

around. People are going a week

20:51

or more. And so that can

20:53

sometimes become problematic. I know in

20:55

the past people had talked about

20:57

a lot of a lot of

20:59

stylus and a lot of clients

21:02

in the salon had talked about

21:04

not shampooing as often because they

21:06

believe that it stripped their scalp

21:08

but it's all about quality ingredients

21:10

and quality products that you're using

21:12

to to cleanse and exfoliate the

21:14

scalp. So with Moses. even if

21:16

you shampoo daily, that's not an

21:18

issue because you're actually cleansing and

21:21

detoxifying that scalp and allowing, you

21:23

know, increased oxygenation of that follicle.

21:25

So it's a win-win. But it

21:27

all depends on what, you know,

21:29

you were using in the past.

21:31

And even as a salon professional,

21:33

those were conversations that I had

21:35

in the past with a lot

21:38

of my clients as well. Yeah,

21:40

that's a really, I was so

21:42

glad you said that because I

21:44

feel like that is one of

21:46

the biggest hallmarks of this. argument

21:48

right is that you know you're

21:50

gonna have this issue of oils

21:52

but yeah if you're gently cleansing

21:54

your scalp you know I love

21:57

that you brought up oxygen oxygenation

21:59

because it is very important you

22:01

know it's a kind of get

22:03

the also like blood flow is

22:05

huge right when you're washing your

22:07

scalp and you're massaging it you're

22:09

getting blood flow going and if

22:11

you do that on the daily

22:14

even if you don't use like

22:16

like you said if you don't

22:18

use the harsh products it wouldn't

22:20

be an issue but more importantly

22:22

get more benefits at the end

22:24

of the day because you're getting

22:26

blood flow there you're oxygenating you're

22:28

getting tissue health at the end

22:30

of the day. So that's very

22:33

very important. And I think that

22:35

a lot more consumers need to

22:37

get behind this concept rather than

22:39

just, you know, Maria, you had

22:41

mentioned the dry shampoos. Like, I

22:43

personally, I can't stand dry shampoos.

22:45

I think they just, you know,

22:47

like, I use it once and

22:50

I'm like, oh God, you know,

22:52

like my hair starts itching and

22:54

stuff, you know. I know, and

22:56

it builds up and we see

22:58

so so so many negative effects

23:00

of long-term usage of these dry

23:02

shampoos. because they interfere. And then

23:04

the scalp, you know, is actually

23:07

by using those products, you're clogging

23:09

those follicles. You know, so they're

23:11

not shampooing, so they're using this,

23:13

so they're clogging the follicle, and

23:15

then they're telling us that, you

23:17

know, their hair is thinning. You

23:19

see more and more younger kids

23:21

now with thinning hair issues. And

23:23

it's, you know, it's important to

23:26

use the right products that exfoliate

23:28

of that residue. allow that scope

23:30

to have a clean environment that's

23:32

conducive to hair growth and hair

23:34

health. Absolutely. I couldn't agree more.

23:36

I could agree again. I think,

23:38

you know, for anyone listening out

23:40

there, if you are confused about

23:43

this topic, you know, definitely like

23:45

read into it a little bit

23:47

because these are very, very valid

23:49

points that were brought up here,

23:51

you know, in terms of just,

23:53

I think we have to understand

23:55

the physiology. I really do feel

23:57

like that's where a lot of

23:59

times like we hit the, we

24:02

miss the mark, you know, with

24:04

like figuring out what trend is

24:06

actually worth following because, you know,

24:08

at the end of the day,

24:10

science is science and we can't

24:12

ignore it, you know. So when

24:14

it comes to any kind of

24:16

tissue and, you know, whether that's

24:19

your scalp, your skin, wherever it

24:21

is, you have to make sure

24:23

that the fundamentals are met. So

24:25

some of the things that we're

24:27

discussing here, I feel that those

24:29

are fundamentals, you know, to make

24:31

sure that you're getting enough blood

24:33

to your tissue and it is

24:35

actually healthy, you know, so it's

24:38

very important. And another too is

24:40

to use ingredients that are not

24:42

too, you know, a lot of

24:44

products contain ingredients that are, they're

24:46

heavy on the, on the scalp.

24:48

Yeah. They weigh the hair down.

24:50

So it's important. That's why we

24:52

believe so much in this clean

24:55

approach to better beauty. You don't

24:57

need a lot of ingredients to

24:59

make it work. So it has

25:01

to be a clean formula in

25:03

addition to just the cleaning. you

25:05

know, for the environment, the free

25:07

ofs, we have the sulfate free,

25:09

all of that, in addition to

25:11

that. But the formula itself is

25:14

a clean weightless formula, because that's

25:16

what we find with a lot

25:18

of these products that are, that

25:20

address in the scalp. They tend

25:22

to be a little heavier and

25:24

to coat a little bit more.

25:26

So maybe there's a misconception out

25:28

there that, you know, clean products

25:31

or green products don't work. you

25:33

know, because there are products that

25:35

don't work because they're green and

25:37

more sustainable. But what we found

25:39

here, because we saw that need

25:41

in our market for targeted products

25:43

that do work, but are friendly

25:45

to the environment, you know, we

25:48

felt strong that we had to

25:50

come up with this line to

25:52

really, you know, to have that

25:54

opportunity available for everybody to have

25:56

their scalp addressed while still taking

25:58

care of our environment. Absolutely. There

26:00

was one thing I just wanted

26:02

to chime in on. with the

26:04

concept of clean beauty. Yeah. This

26:07

is, it's not just about hair

26:09

and scalp health. It actually embodies

26:11

the principles of clean beauty by

26:13

using those lightweight, cold process, natural,

26:15

and sustainable ingredients that are going

26:17

to deliver those results without those

26:19

extra unnecessary fillers, harsh chemicals, or

26:21

even causing environmental harm. So with,

26:24

with, with clean beauty, the focus

26:26

is on safe, effective and non

26:28

toxic formulations. And this. The reason

26:30

that we have this all

26:32

encompassing with the evolution of

26:34

morphosis, it just follows that

26:36

primary philosophy, because we have

26:38

those naturally derived ingredients. It's

26:40

up to 98% natural formulations

26:42

with plant-based extracts, like the

26:44

fermented organic ornica extract, the

26:46

up-cycle quay seeds and ziolite,

26:49

to help detox and help

26:51

to nourish that the skin

26:53

of the scalp and also

26:55

the hair without that synthetic

26:57

buildup. I think that... the

26:59

public also fails to realize that the

27:01

scalp just like the skin on the

27:03

face is an actual living breathing organism

27:06

and we have to care for it

27:08

in the exact same way because it's

27:10

the foundation for everything related to the

27:12

hair. How would grow be? how well

27:15

the hair holds color and how it

27:17

reacts to the environment and also the

27:19

products that are that are placed on

27:21

the hair and scalp. You know, we

27:24

avoid those harsh additives. We're sulfate free.

27:26

We're completely vegan line where we don't

27:28

have parabins or unnecessary silicones that

27:30

will clog the follicles or irritate

27:33

the scalp. So we have all

27:35

of those hydrolyze extracts that will

27:37

go in and penetrate. They are

27:39

very low molecular weight and they

27:41

actually penetrate and work to just

27:43

preserve the hair and scalp. from

27:46

the inside alp. So this line

27:48

is just amazing because it truly

27:50

supports the essence of scalp and

27:52

hair health without weighing the hair

27:54

down with effective ingredients that use

27:57

the latest technology and processes just

27:59

to help to. fortify and recontition and

28:01

also to rebalance the pH of the hair

28:03

and scalp. So I think that's just amazing

28:05

because many many competitors on the market they

28:07

have a lot of artificial fragrances and harsh

28:09

cleansers which which can help to disrupt the

28:11

mouth the scalp microbiome and create that buildup

28:13

and also that irritation over time. Not to

28:15

mention COVID, you know, that was a whole

28:17

another game changer in respect to scalp health.

28:19

A lot of salons and stylists have even

28:21

comment that a lot of their their clients

28:23

while recovering from COVID have lost their hair

28:25

and they've noticed a lot of scalp sensitivity

28:27

and irritation. So I think that morphosis is

28:29

the perfect solution. Absolutely. No, I think that's,

28:31

those are some really valid points. And I'm

28:33

glad that you brought up the microbiome at

28:35

the end there, because I think, you know,

28:37

just to tie it in with everything we've

28:39

discussed, you know, so far, I think the

28:41

microbiome is, honestly, it's one of the biggest

28:43

concerns when it comes to scalp health and

28:45

making sure that we're doing what we need

28:47

to do to maintain our scalp. Because, you

28:49

know, you know, I think oftentimes we think

28:51

that, okay, if I... you know, get rid

28:54

of the product buildup. If I get rid

28:56

of, you know, whatever it is, like my

28:58

scalp is an itchy or anything, I'm good.

29:00

But many times it's, it's not the case

29:02

because the microbiome takes a long time to.

29:04

get regulated. You have to constantly take care

29:06

of it. And that's where I completely agree

29:08

with you, Chardé, in terms of like making

29:10

sure that whatever you're using, it has to

29:12

be clean. It truly has to be clean

29:14

for you to not have this rebound effect,

29:16

right? Because a lot of times people will

29:18

lose their microbiome stability. And then when what

29:20

happens is you have overgrowth of you know,

29:22

pathological strains strains of bacteria that causes actually

29:24

an exacerbated impact on your overall hair health,

29:26

but also your scalp health. That's why we

29:28

have such an uptick lately. I don't know

29:30

if you guys have seen it, but like.

29:32

I was reading some papers a while back

29:34

where people are reporting more and more like

29:36

fungal infections on the scalp. You know, they're

29:38

reporting more things like, you know, different types

29:40

of dandruff and a lot of different pathologies

29:42

are coming up now because we're not really

29:44

looking at it from this holistic point of

29:46

view of no, it's health first. And I

29:48

don't need the extremely harsh ingredients. I don't

29:50

need everything to be like super powered and

29:52

like, you know what I mean, like extra

29:54

strength and stuff. It needs to be a

29:56

balance. like, you know, from you sees like

29:58

those on this, where it's like great products

30:00

that are gentle enough to where you can

30:02

actually utilize them every day and they're not

30:04

gonna interfere with that overall balance that you're

30:06

trying to maintain, you know, day to day.

30:08

Exactly. So this is a truly targeted holistic

30:10

approach. And what's even better? on top of

30:12

balancing and making sure the pH of all

30:15

the microorganisms on the scalp that naturally exist

30:17

there are imperfect balance. We also have something

30:19

that is going to preserve hair color because

30:21

a lot of treatments I know with a

30:23

lot of clients in the past that have

30:25

had dandruff or excessive yeast on their scalp,

30:27

how using their prescribed medicated shampoos would often

30:29

completely ruin their hair color and the condition

30:31

of their hair. Well, that's not the case

30:33

with this line. It's general enough to balance

30:35

the scalp, but it's also going to condition

30:37

and protect hair color as well. That is

30:39

a key game changer amongst other competitors in

30:41

the clean beauty market. Right. All right. Well,

30:43

I've I've really loved learning about from EC

30:45

and I think all of our listeners for

30:47

anyone tuning in I hope you guys have

30:49

really enjoyed this episode I've learned a lot

30:51

here and I hope you have as well

30:53

Definitely check out the brand. I'm going to

30:55

be linking all of the important websites and

30:57

the information in the show notes So definitely

30:59

scroll down and check that out. But thank

31:01

you guys so much Maria and show today.

31:03

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