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Defining "Podcast" for the Industry, Spotify's Ad Exchange, & More

Defining "Podcast" for the Industry, Spotify's Ad Exchange, & More

Released Friday, 4th April 2025
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Defining "Podcast" for the Industry, Spotify's Ad Exchange, & More

Defining "Podcast" for the Industry, Spotify's Ad Exchange, & More

Defining "Podcast" for the Industry, Spotify's Ad Exchange, & More

Defining "Podcast" for the Industry, Spotify's Ad Exchange, & More

Friday, 4th April 2025
Good episode? Give it some love!
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This week in the business of podcasting: Tom Webster talks about a popular data point being mis-represented, Dan granger debuts a new defintiion for "a podcast," Podnews publishes the results of their annual report card, and SPotify has an ad exchange. 

Find links to every article mentioned right here on Sounds Profitable. 

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Sounds Profitable

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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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