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Defining the Podcast, Traffic vs. Audience, & More

Defining the Podcast, Traffic vs. Audience, & More

Released Wednesday, 2nd April 2025
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Defining the Podcast, Traffic vs. Audience, & More

Defining the Podcast, Traffic vs. Audience, & More

Defining the Podcast, Traffic vs. Audience, & More

Defining the Podcast, Traffic vs. Audience, & More

Wednesday, 2nd April 2025
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Today in the business of podcasting: Oxford Road publishes a new defintion for podcasting, Jeff Ulster looks at why Canadian podcast consumers gave podcasts a try in the first place, industry leaders discuss growing a podcast audience, and Sound Insights rounds up March's podcacst research. 

Find links to every article mentioned here on Sounds Profitable.

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Sounds Profitable

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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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