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Effective šŸŽ® Audio Ads, Thinking Like a Network, & More

Effective šŸŽ® Audio Ads, Thinking Like a Network, & More

Released Monday, 7th April 2025
Good episode? Give it some love!
Effective šŸŽ® Audio Ads, Thinking Like a Network, & More

Effective šŸŽ® Audio Ads, Thinking Like a Network, & More

Effective šŸŽ® Audio Ads, Thinking Like a Network, & More

Effective šŸŽ® Audio Ads, Thinking Like a Network, & More

Monday, 7th April 2025
Good episode? Give it some love!
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Today in the business of podcasting: Sounds Profitable launcehes Coworking segment, new Veritonic and Audiomob study looks at the efficacy of audio ads in mobile games, podcasting is asking the wrong questions about vidoe, and Gen Alpha's propensity for luxury items.Ā 

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Sounds Profitable

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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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