Episode from the podcastSounds Profitable

India Invests in Influencers, 4th Signal Awards Open, & More

Released Tuesday, 25th March 2025

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India Invests in Influencers, 4th Signal Awards Open, & More

India Invests in Influencers, 4th Signal Awards Open, & More

Tuesday, 25th March 2025

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Here's what you need to know for this week in the business of podcasting: India is investing in influencers, open ad auctions bleed money, and the 4th annual Signal awards are open.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

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Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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