Episode from the podcastSounds Profitable

Podcast Ad Versatility, CTV Transparency Concerns, & More

Released Thursday, 17th April 2025

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Podcast Ad Versatility, CTV Transparency Concerns, & More

Podcast Ad Versatility, CTV Transparency Concerns, & More

Thursday, 17th April 2025

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Today in the business of podcasting: Podcast advertising's multimedia multitool functionality, CTV transparency a growing concern, and the rise of "link in bio" affiliate marketing.

Find links to all articles mentioned here on Sounds Profitable.

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Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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