0:00

Carol Cox: When everything feels so uncertain. You may have a tendency to hit pause,

0:04

to overthink, or to isolate.

0:06

But I invite you to think and act

0:09

differently. And we're sharing what we're

0:11

doing on this episode of the Speaking Your

0:13

Brand podcast. More and more women are making

0:20

an impact by starting businesses,

0:22

running for office and speaking up for what

0:25

matters. With my background as a TV political

0:28

analyst, entrepreneur, and speaker, I interview and coach purpose

0:32

driven women to shape their brands,

0:34

grow their companies, and become recognized

0:37

as influencers in their field.

0:40

This is speaking your brand, your place to learn how to persuasively

0:44

communicate your message to your audience.

0:48

Hi there and welcome to the Speaking Your Brand podcast. I'm your host,

0:51

Carol Cox, joined by Diane Diaz.

0:53

Hi, Diane. How are you? Diane Diaz: I'm good. Carol. Hi.

0:57

Carol Cox: We are recording this on Thursday,

0:59

April 10th, 2025.

1:01

So very fresh and new and we have been

1:05

chatting quite a bit in our own kind of internal meetings here, speaking your brand

1:09

about all the uncertainty that's going on and

1:12

how that affects our own planning and the

1:15

goals that we have and things that we want to do here at Speaking Your Brand. So we figured

1:18

this is probably on your mind too,

1:21

whether it's what's going on in politics or

1:24

the economy or even just with AI and how

1:27

quickly AI is evolving and all the different

1:29

changes that are happening in our industries

1:32

and our workplaces, it can all feel really

1:35

overwhelming. And I from talking to,

1:39

you know, various women over the past month

1:41

or so, sometimes I get the sense that a lot

1:45

of people feel almost like analysis

1:47

paralysis, or they're not quite sure what to

1:50

do because things feel so uncertain.

1:53

And so yes, there, of course, is a time and place to kind of pause and take

1:57

stock and to think about what to do, but oftentimes stopping for too long.

2:03

You also then lose momentum and you also

2:06

potentially lose opportunities. So we wanted to chat with you today about

2:11

that, to kind of give you just an insight on

2:13

how we are approaching this and maybe give you some ideas for yourself as well.

2:19

So Diane, let's let's chat a little bit about

2:22

what what have you seen either for yourself

2:25

or for some of our clients or women that

2:27

we've worked with. And what are some of the

2:29

challenges they're feeling right now? Diane Diaz: Yeah, it's a good question, Carol.

2:34

Um, the uncertainty for sure. Um, you know, just I think just concern in

2:40

general for, you know,

2:43

things being uncertain and how that might impact their business impact, their work

2:46

impact, if they work for a large company,

2:49

impact their role at that company. Um, and just wanting to stay relevant,

2:54

wanting to stay connected.

2:57

So those are just some of the conversations that I've been having with people.

3:01

Carol Cox: And, you know, it's I think back to five

3:03

years ago, which was April of 2020.

3:06

So we were basically about a month into the

3:09

Covid pandemic here in the United States.

3:12

And that was also a huge time of uncertainty.

3:16

We had no idea how the pandemic was going to

3:19

affect us health wise, but also society wise.

3:23

Schools, businesses work. I mean, we couldn't even go anywhere.

3:27

And so and I remember back then that,

3:31

Diane, we saw all of our clients who we were

3:34

running programs at the time, and they would come to us in our weekly

3:38

mastermind calls and say, oh, my speaking engagement got canceled for

3:43

May. Then my speaking engagement got canceled

3:45

for June, and then my speaking engagement got

3:47

canceled for August. And so we very quickly had to pivot.

3:51

And we had to think about, well, speaking, your brand.

3:54

Obviously, we were helping a lot of our clients with in-person speaking engagements

3:58

because that's most of what we did back then.

4:01

Some virtual presentations, but a lot were in person,

4:03

so we had to very quickly pivot and think

4:06

about how can we best help our clients with

4:08

where they are now to repurpose their

4:11

presentations for virtual not in person,

4:13

to help them find those virtual speaking

4:16

opportunities, to help them get more comfortable presenting virtually.

4:19

So we had to listen to them, have conversations with them,

4:22

change our messaging and our offers to

4:25

reflect what they needed, but then also stay in community with them and

4:30

with other entrepreneurs who that who that I

4:33

knew and that I had been friends with for

4:36

quite a while. And I what I feel like,

4:38

what often tends to happen to me when things

4:41

are uncertain, is that I have a tendency to

4:44

isolate, to like, go quiet,

4:47

and to want to be by myself. I am an introvert, so I tend to refuel and

4:52

get more energy by reading, or being by myself, or listening to podcasts

4:56

while I clean the house. But which is which is necessary.

5:00

But sometimes. But I think a lot of times,

5:02

especially those of us who are introverts, tend to overindex on isolation.

5:06

And I feel like that's the last thing to do,

5:08

especially in times of uncertainty. Diane Diaz: Yes, I would agree with that. I'm also an

5:12

introvert. I think it also if I'm just

5:15

digging into my therapy my therapist brain,

5:18

I would say that that is probably also partly

5:22

a protective mechanism because it's to make

5:25

ourselves feel safe. I remember during the pandemic I was getting that anxious feeling,

5:30

you know, we didn't have any idea where it

5:32

was going or what was going to happen or how it was going to unfold.

5:36

And I actually had to write on a post-it note

5:40

and post-it on my mirrors. You know, you're okay,

5:43

you're safe, everything's fine. Right? So, like doing a self-assessment,

5:48

I'm like, I'm okay, everything's fine. But I think that for me, too,

5:51

I have a tendency to just want to kind of go

5:53

in my cocoon, stay in my house because I know I'm safe here. Right.

5:56

And so. But it is sort of an avoidance

5:59

strategy, which I don't think probably from

6:02

the short term it's okay for the long term, probably not healthy and does not help you

6:07

reach your goals if you continue to do that, obviously.

6:11

Carol Cox: Yes. Oh, I completely agree. It is a coping mechanism,

6:14

whether it's, you know, self-protection, that sense of also giving yourself a sense of

6:18

control when there are so many things that

6:20

just are not possible for us to control

6:22

external factors. So what can we control?

6:25

And there's actually a lot that we can control within our businesses,

6:28

within the work that we're doing. And so that's what I tend to want to focus

6:32

on. Okay. So what are the things that I can do when I can't control everything else?

6:37

Now I am also the type of person where I will

6:41

make decisions pretty quickly. And I am very willing to experiment and try

6:46

new things. So even again, back in that summer of 2020,

6:49

we we decided to put together this all day

6:52

live virtual summit with ten women speakers

6:55

who we coached on their TEDx style talks.

6:57

Basically, we had this idea and by October of

6:59

2020, the whole thing was live and it was

7:02

amazing. And I feel like sometimes we a lot

7:06

of people wait until, well, let me just see what happens next month,

7:09

or maybe things will get better. Maybe we'll get back to normal and then I can.

7:13

I don't have to experiment or I don't have to

7:16

shift anything that I'm doing,

7:18

which may be the case, but also I like to look at this as an

7:22

opportunity to maybe now is the time to

7:25

refresh your offerings or refresh your

7:27

messaging, because maybe it's gotten a little

7:30

stale or a little stagnant, or you've been doing the same thing for a

7:34

while, and now you can have conversations

7:36

with your clients or potential clients and

7:39

figure out what are they needing right now, and address that instead of just kind of

7:43

recycling the same stuff that you've been doing. Diane Diaz: Yeah, that's a great point. And I think that

7:48

sort of speaks to the idea that, um, you know, I think we've talked about this

7:52

before personally, is that these things

7:55

happen in the world, whatever things are happening, Covid, whatever. We don't have

7:59

control over that. And really,

8:02

I've come to a place of like, who do I think I am that I would escape some

8:05

something happening in the world, right? Like from the beginning of time,

8:09

things happen in the world, right? And so we aren't special that we're going to

8:14

escape things happening in the world. They're always going to happen.

8:17

So we need to figure out how to keep moving

8:20

forward in that. And I think that idea of

8:22

pivoting, refreshing your message, looking at what best serves your clients

8:26

right now, that's a good practice and builds

8:29

a good sort of muscle for doing that again

8:32

when the next thing comes along. Because let's be real,

8:35

that is life, right? Things are going to come along and change,

8:38

and so getting comfortable and then staying

8:40

stuck is not the answer, but figuring out how you can pivot and then

8:44

being good at doing that. Being good at pivoting is a good skill.

8:49

Carol Cox: Yes, absolutely. And when doing the pivoting is also being

8:53

able to communicate that to your audience in

8:56

a way that that it that you're empathizing

9:00

with them, that that you are understanding

9:02

where they're at and that you're there to try

9:04

to help them to solve the problems that

9:06

they're having. Because if you think about as a business, that's what businesses do,

9:10

is they help people to solve problems.

9:12

And so the the problems that your clients may

9:15

be having now could be different than what they had a year ago or three years ago or

9:19

five years ago. So thinking about what that is,

9:21

you could do a survey of your past clients,

9:24

send them an email and ask them to fill out a

9:27

survey. You can send out a survey to your email list, kind of get a sense of what

9:30

they're working on. We did this back just a couple of months ago to get a sense of where

9:34

people were at and what they needed. We actually ended up putting together an

9:37

online workshop back in February to help

9:41

people identify and find speaking engagements, because that was the top thing

9:44

that the survey respondents said that they

9:46

needed help with. And the second thing on the

9:49

list was to get help on creating their

9:52

signature talk. So we'll talk about that here

9:54

in just a little bit. But before we get into the creating your

9:58

signature talk aspect of it is that,

10:01

again, a lot of times when things feel uncertain and we want to either isolate or we

10:05

want to kind of press pause or say that we'll

10:08

do things later. But actually right now is the best time to do

10:13

two things. And the two things are

10:15

contradictory. But but they are both necessary.

10:18

The first thing is to double down on whatever

10:21

is already working really well for you,

10:24

in your business and in your marketing and in

10:26

your visibility. And we'll share what is working really well

10:30

for us. We'll double down on what's working well, because, you know, you're already

10:34

getting results from that. But then the second thing which I mentioned

10:36

earlier is experimentation. Pick 1 or 2 things that you haven't maybe

10:40

done before and start experimenting.

10:43

For example, you may have noticed that we've been putting out video podcast episodes this

10:48

year because Diane and I have been we are

10:50

fortunate enough to be able to film in one of the studios at Full Sail University,

10:54

where we both teach, and it's a beautiful studio and we get and we give the students an

10:58

opportunity to get hands on experience doing

11:01

the filming. So that is something new that

11:03

we're doing, and then we're cutting up the video episodes into shorter clips for YouTube

11:08

shorts and on LinkedIn. So again, we're kind of experimenting in that

11:12

side of visibility. But let's go back to what we're doubling down

11:16

on, and it is in-person events and in-person

11:22

speaking engagements because we're not in the Covid lockdown. Fortunately,

11:25

we can go out and see people, which is really nice. And so, Diane,

11:29

tell us about the speaking engagement you did

11:31

at the beginning of February and how

11:34

successful it was for us to get clients for

11:37

an in-person workshop, and why you think that was?

11:41

Diane Diaz: Yes. So I spoke at a local women's group and,

11:44

um, for professional executive women and I,

11:47

that speaking engagement came to me by way of

11:50

a connection, who I met years ago at another

11:52

women's group who I hadn't frankly talked to

11:55

in quite some time. But she remembered that I spoke on the topic of personal branding. And

11:58

so when that came up, when they were planning their programming for the year,

12:02

she reached out to me. So this had been planned last year.

12:05

So the date they chose was February.

12:08

And so I gave the talk on personal branding

12:10

to this group. I would say there were I think there were 65 women in attendance.

12:15

Um, and they were engaged.

12:18

They were energetic, they were excited.

12:21

They were fun. They played along with all the

12:23

activities, which was fantastic,

12:26

and it was incredibly successful.

12:28

We got some really great footage, and because the topic was personal branding

12:33

and storytelling and your brand voice,

12:36

we connected it to the workshop that we were

12:39

putting on at the end of February, and we were able to get three registrations

12:44

from the women that attended my talk at this

12:47

organization that ended up attending our

12:49

workshop, which was great, and they already knew they could see us.

12:53

Me, us speaking your brand in action.

12:56

How we do things. So they were super excited to come to the workshop.

13:00

Carol Cox: Yes, and I 100% attribute that to being in

13:03

person and them literally seeing you

13:05

speaking, because we know when people see us

13:08

speak and because we do a great job at it,

13:10

that they're like, oh, I want to learn from

13:12

Diane, or I want to learn from Carol because

13:14

I want to have the same impact in the same

13:17

results from when I go and do presentations.

13:19

So yes, the timing worked out great for that.

13:23

And so even if you're so even if you're not

13:25

speaking coaches and people, I'm not going to hire you because they see you speak.

13:29

But there is so much trust that is

13:32

automatically generated when you're with

13:35

someone in person, number one.

13:37

And that is whether you're a speaker or you're just meeting someone out at an event,

13:41

or meeting someone at a lunch or a coffee,

13:43

there's instant trust when you're face to

13:45

face with people in real life. And then when you are a speaker,

13:49

there's also instant credibility Ability and

13:53

authority because you're there speaking in the front of the room or on the stage to that

13:57

audience. So you don't have to kind of prove

14:00

prove to the audience that you can do what

14:03

what you do in your business because you have that instant credibility and authority. And

14:07

the third thing is that you're also in front

14:10

of an engaged audience who is not distracted

14:13

by a whole bunch of stuff on their computer

14:16

screen, scrolling through LinkedIn or

14:18

Instagram and all the emails that are coming

14:20

in and all the work that they're doing on the different browser tabs,

14:24

they're there in the room with you paying

14:26

attention for 20, 30, 40,

14:29

45 minutes. That's incredible. You really can't get that type of attention

14:33

from people online. It's much, much more difficult to do that.

14:36

Except, of course, you're listening to the podcast, which is another great way to do

14:40

that. Diane Diaz: Yeah, I think they also the other thing that

14:42

they get in person that's unique to in-person

14:44

speaking engagements is they get the collective energy from everyone around them,

14:50

which then fuels their excitement about it.

14:53

So it's it's like it feeds on itself,

14:55

which is hard to do virtually.

14:58

Carol Cox: Oh, that's such a great point. Right. So they see one woman getting excited

15:02

or one person getting excited and interested

15:04

in what it is that you do as as a speaker and

15:07

business owner, then other people naturally

15:10

want to get involved too. It's like that aspect of social proof,

15:14

but it's so tangible when you're in person.

15:18

And then I know that, Diane, you've been doing a lot of in-person coffees,

15:22

and I go to a lot of lunches as well,

15:24

like reaching out to our network and really

15:27

just and it's not about a sales pitch or it's

15:30

not even like really a business development

15:32

conversation. It's just to build those relationships and

15:36

then get back to feeling in community.

15:39

I know every time I go to lunch with a woman

15:41

that I know here in Orlando,

15:43

and we'll chat about kind of what's going on in the world or in what's going on with our

15:47

businesses, is that I feel less alone.

15:50

I feel like I'm not the only one who's

15:53

thinking this or experiencing this and that,

15:56

and that I feel like lessens the anxiety and

15:59

gives me a much greater sense of,

16:01

yes, we're going to get through this and we're going to get through this together.

16:04

Diane Diaz: Absolutely. I've gone to so many coffee

16:09

meetings lately, and I've also done some virtually. I just did one this morning with a

16:13

woman that I literally just met yesterday on

16:15

a webinar, so invited her to a virtual

16:17

coffee, which was a great conversation. Um, and it's it is it does make you feel less

16:24

alone. And I think it also makes you feel

16:27

like you are taking some action steps towards

16:30

building a support system and a community,

16:32

which I find to be empowering because I am a

16:36

person who tends to be more introverted and

16:40

am fine being alone. But I know that I can't.

16:42

You know I need to get out there with amongst the people, right? Like I need to be with

16:46

people. So I know that I need to do that. So it helps me feel like I'm actually

16:49

building that network. And, and then I always

16:51

try to then connect them with other people,

16:54

because that sort of sort of furthers it and

16:58

aligns with the values of speaking your brand

17:00

and the values that I have. But it sort of continues the momentum,

17:04

and I think it creates some good juju in the world. Right?

17:07

Carol Cox: Well, I love that you just met a woman yesterday in a webinar and invited her to

17:10

virtual coffee today. I think it's also that

17:13

taking immediate action or just going ahead,

17:15

like get it done, keep the momentum going and

17:18

try to kind of keep I try to keep focus on

17:21

what am I doing this week? I try not to scroll away about what are

17:25

things going to look like in three months or six months or a year from now,

17:28

or anything like that? I kind of try to stay focused on the next week or two what's on my

17:33

calendar, and if I'm finding like, oh, my Friday lunchtime is free.

17:37

Let me, let me reach out to someone and

17:39

schedule a lunch with them. Diane Diaz: Yes, I love that.

17:43

Carol Cox: And so thinking about kind of what we've

17:45

talked about here so far is number one,

17:48

kind of re-examine your offerings and your

17:51

messaging. Think about what your clients need

17:53

right now, where they're are. Have some conversations with them.

17:56

Do a survey with them. Double down on what's working really well for

18:00

you right now in your business and marketing and visibility. And then also add some a

18:03

little bit experimentation. I we really, really feel like you cannot go

18:09

wrong with in-person coffees,

18:11

lunches, events, speaking engagements.

18:14

That really is going to accelerate that trust

18:18

and that sense of authority and credibility and also attracting clients to you.

18:22

And then the other thing is that as you're working on kind of thinking about,

18:26

maybe you do need to pivot your offerings or

18:28

your message a little bit. It's don't try to just do this all in your

18:32

own head without a sounding board or feedback

18:35

from someone else, because raising my hand

18:38

from personal experience, I mean, I have like pages and pages of

18:42

handwritten notes in Google Docs, and I'll even will use ChatGPT as a thinking

18:46

partner to help me generate ideas.

18:49

And it's helpful to a point.

18:51

But honestly, then I get so overwhelmed

18:53

because sometimes it comes up with so many ideas that I don't even really know what to

18:58

do next. And so that's why I'm so grateful to have Diane, because we'll have our meetings

19:01

and we'll talk. We'll talk, and then we'll just figure out what's the

19:04

next thing that we're going to do, not the next ten things or not,

19:08

what we're going to do from here for the next year. But like, what is the next thing that

19:11

we want to do and how can we help our clients?

19:14

Diane Diaz: Yes. Yeah, I love that. I like that idea of focusing on just the next thing,

19:18

because then you can always have a next

19:20

thing. There's always something that you can do. So just what's the next thing, what's the

19:23

next thing, what's the next thing? Carol Cox: And Diane, in the notes for our conversation

19:28

today, you you put in this and I love this.

19:30

You said AA has a saying about this.

19:33

Do you want to share what that is? Diane Diaz: Yes. And this, by the way,

19:36

this comes from my being a rabid fan for the

19:40

Armchair Expert podcast. This is where I heard it, because of course,

19:43

the host of that is is in AA.

19:46

Um, but I just they have a lot of great

19:48

pearls of wisdom from AA that they share, and this is one that keeps coming up over and

19:52

over. And I love it because I'm a person of

19:54

action. It's that we don't think our way to

19:57

right action, we act our way to right

19:59

thinking. And you can apply that to anything,

20:02

right? We can say, I wish I had the

20:05

motivation to work out, but guess what? The working out gives you the

20:09

motivation to want to work out right? So it's the doing of the thing that creates

20:13

the action to want to do the thing. So you actually have to do it even when you

20:20

like. If you're just thinking about doing, you don't have to wait for some motivation to

20:23

strike you to go have coffee with someone. Just do the thing.

20:26

And then the more you do the thing, the more you'll do the thing.

20:30

Carol Cox: Right and well. And thinking about the work

20:33

that we do with our clients, I have heard from so many of them over the

20:36

years who are have been hesitant to go and

20:40

deliver the first their talk for the first

20:42

time. So whatever talk that we've created with them and then we're like,

20:46

okay, but you're never going to figure out

20:48

how to make it better, or what you want to change about it until you

20:53

give it, because it's it is never going to be

20:55

perfect. And number one, it will never be perfect. And it will change every single time

20:58

you deliver it. But you're never going to know that until you go and actually do it and

21:03

deliver it somewhere. Diane Diaz: Yes, there's so much power in action,

21:06

and I think we forget that, which I think again, speaks to that idea of

21:11

just invite someone to coffee, even if you just met them yesterday, invite

21:14

them to coffee. Reach out and connect with

21:16

them. Connect them with someone else. Just taking that action of what's the next

21:19

thing can create more action.

21:22

It's amazing how that works. Carol Cox: Yes, yeah. It's like it builds like the

21:26

momentum builds on itself. So in in keeping in all the things that we

21:31

just talked about here today and we of course want to walk our talk.

21:35

So we too have been surveying our clients and

21:38

talking with them and figuring out what is the best way that we can serve you all.

21:42

So we are hosting another in-person workshop

21:45

in Orlando on June 5th.

21:48

So just coming up in less than two months,

21:50

we the ones we did last fall and then this

21:53

past February were so successful.

21:56

The women loved them so much.

21:58

It was so high energy. It was so fun.

22:01

They had a great time not only building their

22:03

stories and building their messaging and building their talks, but being able to

22:06

practice it on the stage that we have there

22:09

in the room in such a safe,

22:11

supportive, encouraging environment.

22:14

And they literally just love meeting each

22:16

other and getting to know this incredible network of other women entrepreneurs and

22:20

professionals. So this workshop we're calling

22:23

narrative that sells because we know that in

22:27

these uncertain times, what your business needs is to continue to

22:31

attract leads and clients to keep the cash

22:33

flow going. So we want to help you to do

22:36

that. Now, you may be thinking, well, but you all do public speaking and

22:40

signature talks. And what does that have to do with narrative that sells well?

22:44

What we haven't done a great job at messaging

22:47

to you all. Is that so many of our clients,

22:50

when they have they have their signature talk

22:52

created after working with us.

22:54

They use it, yes, for their speaking engagements, their business presentations and

22:58

their keynotes and conference sessions,

23:01

but they actually end up using it for so much

23:03

more. They use it for email nurture sequences, copy on their website,

23:08

social media posts, podcast episodes.

23:11

If they have their own podcast, they use it for stories and their thought

23:15

leadership, for podcast interviews or doing

23:17

other people's podcast. They use it in sales conversations because

23:21

now they can understand for their audience

23:23

and for their potential clients what challenges are they're facing,

23:26

and then how do they, as the business owner,

23:29

as that expert and thought leader, help them to get past those challenges so it makes them

23:34

stand out and differentiates them from other

23:36

people who do very similar things that they

23:39

do. So our work has always been about this

23:43

idea of, I guess persuasion maybe is is a is

23:46

a good word, but I really want to you all

23:50

listening to think about this idea of narrative that selves is how can you get

23:53

people interested in what it is that you're

23:56

doing, whether you're attracting leads and clients for your business,

23:59

you want to attract more speaking engagements

24:01

and opportunities, maybe media and podcast

24:03

opportunities. So that's the work that we're going to do

24:06

with you in the full day workshop in the

24:09

morning, you're going to actually create your

24:11

signature talk using our signature Talk

24:14

Canvas framework. So I have it. If you're watching the video of

24:17

this episode, you can see it here. So we're going to supply you with the poster board,

24:20

all the post-it notes. And then we're going to walk you through step

24:24

by step how to fill it out for yourself.

24:27

And the same process we use in the VIP days

24:31

that we do with our clients. So we're going to give you the same prompts,

24:34

the same questions. You're going to fill it all out.

24:37

Then we're going to have lunch together. And then in the afternoon we're going to talk

24:40

about delivering your message. So how do you embody your message.

24:45

So yes, for speaking engagements, but also when you're meeting people at

24:49

networking events, what is that elevator

24:51

pitch, but in the best way, like in a conversational way?

24:55

How do you tell people what you do? How do you how do you embody that sense of

24:59

confidence that you have in your business and

25:03

the work that you do with your clients? So that's what we're going to get you on the

25:06

stage and where you're going to have you practice a story or have you practice a

25:10

portion of your talk. It truly will accelerate your messaging and

25:15

your speaking delivery skills. With this one day workshop,

25:19

you can get all of the details as speaking

25:21

your Brand.com workshop and as a podcast

25:25

listener. You can use the Coupon Code podcast

25:29

200 to get $200 off the price.

25:33

So the coupon code is podcast 200.

25:36

So altogether podcast 200 to get $200 off.

25:39

And that's at speaking your brand. Com slash workshop.

25:43

And of course then you're also going to be in a room full of other amazing entrepreneurs

25:48

and professionals. Diane, what's your favorite part of these

25:52

in-person workshops? Diane Diaz: I think the connection and just seeing seeing

25:57

the attendees, sort of the light bulb moments

26:00

of when they really get whatever the thing is

26:03

we're talking about and it really sinks in

26:05

and how they can use it. And I want to add to just I know some people

26:09

are going to hear this podcast episode and

26:11

think, oh, but I don't want to be a speaker. You don't have to want to be a speaker for

26:16

this to help you if you do sales calls with

26:20

potential clients, if you, um, network, which we all do,

26:25

right? If you do, if you do anything to

26:27

promote the company that you don't work or

26:29

that you don't own, right. Any of those things, if you're promoting

26:33

anything of any kind to anyone,

26:35

even just yourself, promoting yourself to other people, this is the workshop for you,

26:40

because you are going to have those light

26:42

bulb moments of like, oh, that's how I can say that.

26:46

That's how it's going to resonate with someone. That's how it's really going to sink

26:49

in. So they understand what I do and how I can help them. So I just wanted to share

26:52

that. Carol Cox: Yes. Thank you so much for adding that note.

26:55

So if you are, whether you're a business owner, if you are in marketing,

26:59

if you're in sales, if you are a in a

27:01

nonprofit and you're doing fundraising

27:03

development or you're doing business development for a company or an organization,

27:08

understanding how to explain what it is that

27:12

you do and why you do it is absolutely

27:15

essential. And I know that for those of you listening, you probably do this already.

27:20

But then like like we've been talking about.

27:22

But as things change externally,

27:24

we also have to we have to refine and we have

27:28

to change how we talk about what we do.

27:31

And you need that sounding board of other

27:33

people, especially other people who are not

27:35

within your company, organization or your

27:38

industry to give you that feedback.

27:40

Because a lot of times we're in our bubbles

27:43

and we understand what we say really well to

27:46

the people who are around us in our companies

27:48

and organizations, because we all understand

27:50

the same things. When you go talk to someone else who's not in your industry or doesn't

27:54

work in that nonprofit space, and they're like, what? I don't really

27:57

understand what it is that that you're doing

27:59

or what you want me to do next. So again, get all the details of Speaking

28:03

your Brand workshop. We would absolutely love to have you here.

28:07

In our last workshops, we've had people fly from Los Angeles,

28:11

Seattle, Washington, DC, Texas all throughout Florida to come here to

28:16

Orlando. So you don't have to be in the Orlando area or in Florida.

28:19

You can come from anywhere. It's on a Thursday, so you can come and stay

28:23

for a long weekend and enjoy the sunshine and

28:28

the beaches here in Florida as well. All right, Diane, well, thank you so much

28:31

once again for joining me in this

28:33

conversation. Diane Diaz: My pleasure.