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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital MarketingEpisode from the podcastSports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
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Activating & educating F1 fans with Sarah Dale, Binance

Activating & educating F1 fans with Sarah Dale, Binance

Released Tuesday, 25th March 2025
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Activating & educating F1 fans with Sarah Dale, Binance

Activating & educating F1 fans with Sarah Dale, Binance

Activating & educating F1 fans with Sarah Dale, Binance

Activating & educating F1 fans with Sarah Dale, Binance

Tuesday, 25th March 2025
Good episode? Give it some love!
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Sarah Dale from Binance discusses strategic brand partnerships in crypto and sport with Cristiano Ronaldo and Alpine F1 in the lead up to the Australian Grand Prix. A great listen for sponsorship professionals and those looking for ways to engage new fans. Show notes - https://sportsgeekhq.com/sarah-dale-binance

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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

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