Positioning a brand means building a story around it. Good stories are the ones the audience feels part of. The ways to do this constantly evolve on all platforms, but the fundamentals are the same.My guest this week is Mark Evans, fractional CMO, consultant, and advisor.

You’ll hear about:

• how to create a good story around your brand
• how to make your content customer-centric
• why podcasting is an excellent way to differentiate your brand (vs blogging)
• how to benefit from Linkedin

Mentions:

Marketing Made Simple by Donald MillerThe Inside Advantage by Robert BloomMarketing Spark by Mark

Get in touch with Mark through his website or Linkedin

Say HI to me on Linkedin