Turning CO₂ into future-proof building materials - with Marta Sjögren from Paebbl

Turning CO₂ into future-proof building materials - with Marta Sjögren from Paebbl

Released Monday, 10th March 2025
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Turning CO₂ into future-proof building materials - with Marta Sjögren from Paebbl

Turning CO₂ into future-proof building materials - with Marta Sjögren from Paebbl

Turning CO₂ into future-proof building materials - with Marta Sjögren from Paebbl

Turning CO₂ into future-proof building materials - with Marta Sjögren from Paebbl

Monday, 10th March 2025
Good episode? Give it some love!
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Marta spent over a decade backing startups as a VC. Now, she’s on the other side of the table, scaling Paebbl across Europe - balancing deep-tech innovation, manufacturing at scale, and a fast-growing team. She’s building a company that could change the way we build the world. A serial migrant, obsessed with frameworks, and here to share her story.


In this conversation, we’ll cover Martha's journey:

  • What did she learn going from investor to founder? 
  • What’s it really like scaling a deep-tech startup that has to build factories instead of just writing code?
  • And… why did she ignore investors who told her co-CEOs don’t work? 


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