In this episode of Startup Climb, we speak to Marjorie, co-founder and managing director, DIFY. DIFY is an integrated marketing agency seeking to drive impactful and lasting two-sided communications for brands worldwide.

Disclaimer:

Any views/opinions made by the guest is the guest's opinion. It does not represent the views/opinions of the host or the podcast. The podcast is not intended to constitute or be relied upon as professional advice. You should consult a qualified professional for any professional advice.

Timestamps:
0:40 Introduction to DIFY

2:55 What does it take to specialise in blockchain versus just being a generalist?

5:35 Is there a danger/drawback to specialising in blockchain?

8:04 As a young founder, was your age an issue when you speak with external stakeholders?

10:10 What was the experience like clinching your first big client?

12:34 What are some of the costs of running an agency?

15:08 Challenges that an agency face?

17:00 When was the point where you decided to start hiring employees and what was the function?

18:42 Was there a risk to hiring a whole team right from the start?

20:10 How do you ensure long term client retention?

21:50 Lowest point/ Greatest challenge thus far?

24:48 Highest point thus far at DIFY?

26:38 What is one resource that helped you in your journey as a founder?

28:53 One advice to your past self?

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