How do you build an MVP for an AI-enabled SaaS? 

In episode 764, Rob Walling interviews Jordan Gal, co-founder of Rosie, to learn about how he pivoted from Rally to build an AI-driven product for small business owners. Jordan shares insights into the challenges of finding product-market fit, the importance of trial and error, and the rapid growth Rosie has experienced since its launch. They delve into the significance of effective onboarding, and how building an MVP changes in the face of AI. 

Topics we cover: 

• (2:38) – From CartHook to Rally to Rosie
• (6:28) – Deciding to pivot and feeling product-market fit
• (12:55) – Coming up with a feature set
• (16:50) – Building an MVP quickly
• (19:29) – Competition when developing with AI 
• (24:52) – Removing features and flexibility in software
• (29:59) – Incredibly fast onboarding
• (33:22) – Balancing a “better business” with a “faster business”

Links from the Show: 

• Applications for MicroConf Mastermind Matching are Open through March 31st
• SaaS Institute
• Rosie
• Jordan Gal (@JordanGal) | X
• Rosie (@heyrosieai) | X
• Episode 549 | Hiring vs. Outsourcing, E-commerce SaaS, and More Listener Questions with Jordan Gal

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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