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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win onlineEpisode from the podcastStop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
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Why You Need to Stop Sleeping on LinkedIn

Why You Need to Stop Sleeping on LinkedIn

Released Monday, 3rd March 2025
Good episode? Give it some love!
Why You Need to Stop Sleeping on LinkedIn

Why You Need to Stop Sleeping on LinkedIn

Why You Need to Stop Sleeping on LinkedIn

Why You Need to Stop Sleeping on LinkedIn

Monday, 3rd March 2025
Good episode? Give it some love!
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If there is one social network we’re all ignoring, it’s LinkedIn. 


I’ve had so many people ask about the value of LinkedIn and well, if it’s done thoughtfully and strategically, there’s a LOT of opportunity there. 


Fun fact: LinkedIn has over a billion users and less than 1% of them post regularly so there’s opportunity for reach and engagement abound. In comparison to other platforms that feel like you have to post 5 times per day just to get seen, Linkedin tends to have a more engaged audience looking for likeminded experts for networking, personal development and business growth. 


This week, we’re sharing how to get started with Linkedin - even if you already have a profile that’s been stagnant for years. We’re also sharing client success stories wherein LinkedIn has helped their businesses grow. Tune in to learn how LinkedIn can be a powerful tool in your marketing arsenal. 


Episode Highlights:

  • Why LinkedIn has an untapped organic opportunity compared to other platforms 


  • Why thought leadership and video content are crucial for engagement


  • What makes an optimal Linkedin Profile 


  • The SEO benefits of Linkedin for brand awareness and credibility


  • Why you should focus on your personal brand first and your company page second. 


Resources:





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Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

1
How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content. Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in! This podcast will answer questions like What are the pros and cons of social media in business?How do I start social media marketing?What are essential strategies for Effective Social Media MarketingWhat are some Top Social Media Trends to Shape Your StrategyWhat are social listening tools and how do I use them to understand my audience?Exploring the Advantages of Social Media for BusinessesHow can you Leverage the Many Benefits of Social Media for Business GrowthStorytelling Techniques That Captivate Social Media UsersThe Art of Storytelling in MarketingCreative Social Media Content Ideas to Refresh Your Feed

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