0:00

It's interesting that you mention better spent money on Google Ads.

0:05

To take over a country was your words, because I have this same kind of conversation with people myself and literally this morning I got a phone call or a voice note that was returning in the taxi on the way down from a guy who puts on celebrity football matches.

0:19

And I played in one, I don't know four or five months ago, where they bring over from England to Dubai 20 players, ex-premiership football players, some celebrities, some TV people and then they sell sponsorship to go on the shirts and all that kind of stuff.

0:38

And I knew somebody who knew them. They reached out to me and said would you be interested to sponsor?

0:42

And I said, look, I'll only be interested to sponsor if you're going to play me, because I know I'm not going to get great value from um, from the actual name on the shirt itself, but I'll get good fun from playing and you know I took it as an opportunity that we planned well to you know, to meet the other players, to maybe get some guests for podcasts, to get some good social media content, etc.

1:02

Etc. And listen, we're talking microscopic amounts of money compared to you know what you're talking with the formula one.

1:09

Formula two we paid 10k for that.

1:13

When you look at what happened afterwards, was it worth 10k?

1:17

It wasn't worth 500, probably wasn't worth 500 bucks.

1:20

And and the guy messaged me this morning saying we're coming back again, are you interested to do it?

1:25

I said, listen, no disrespect to you or your business model or everything you do.

1:29

It's great fun and you and you put a good product on.

1:32

But I can't see, I just can't see, any return on that spend.

1:35

I actually said. I said if I took 10k and put it into facebook ads, into google ads, into podcast ads, I could literally grow my audience to 100,000 new people.

1:45

And I think it's still.

1:50

Despite the fact that business owners have all heard about Google Ads or Facebook Ads and are on the receiving end of them for 10, 15, 20 years, there's still so much value to be had in that, with this podcast podcast, we started to do audio podcast ads on the.

2:08

You know the pop-up on the app uh, maybe six months ago, and we've got from from relatively modest spends, you know small five-figure spends.

2:16

We've grown our audience 40x in the last, in the, in the, in the last six months and it's you know, it's interesting to to hear someone with a big public profile like you talk about those things, because I think people often look at YouTubers or guys who've been successful online and think of it as just oh well, these guys have popped a few good videos and everybody just organically arrives on their page anyway.

2:40

But I think people don't realise what effort and spend and control you know goes into into building that brand yeah, I agree, and I mean personally my youtube channels.

2:52

I did, I did they grow them organically. But for the businesses, of course, I think you need to be smart with how you spend the money and sponsoring things.

3:02

I would say that should come very late stage.

3:05

For a company it's only about brand awareness.

3:07

So like when you're Coca-Cola and like Microsoft and like Apple, yeah, it makes sense to do that brand awareness kind of thing.

3:17

But for earlier stage, like even mid-stage, I would say it's too much money because you can just take that and literally add to google ads or do other kind of paid marketing which gives you direct referrals, like direct um, you know, clients, um.

3:33

So roi is much higher and way more easier to measure, because that's the problem also with sponsorship in f2.

3:39

F1 is very hard to measure because you don't know there's no link that people click.

3:44

They see it on TV, they see it when they're in the paddock and they're like maybe they go to your website, maybe they do something with you, but you can't measure where they came from.

3:53

But with Google ads and Facebook ads and other kind of marketing, you can directly see where they came from, how much money you made from it, so you can see if you spend one dollar, if you get two dollars back or not, but with f2, like I can just um estimate and I can estimate that I didn't make that money back.

4:14

And you say you, you grew your youtube channels organically, 100% organically.

4:16

You, you've never used youtube ads and things online no all organically.

4:20

What? What do you see as the I guess, as your, as your tactics or your hooks to be able to have grown those YouTube channels?

4:27

What could someone listening to this who wants to grow online, not necessarily in crypto, but just build a YouTube presence?

4:34

What are the key secrets?

4:36

I think the key secret is to, first of all, be consistent and don't overthink the videos.

4:41

Most people they have an idea oh, I want to make a YouTube channel, but then they overthink it too much.

4:44

And they have an idea, oh, I want to make a youtube channel, but then they overthink it too much and they never make that first video.

4:47

Or they make three videos and then they give up.

4:50

I think consistency and just start making content, any kind of content, is very important and even if your content is shit, which is probably will be, to be honest, the first few videos, my first videos, were very bad I can't even watch my first.

5:02

Yeah, it's a cringe. It makes me, brings tears to my eyes, I know that's how I feel is.

5:07

Everyone feels like that because your first videos are going to be horrible.

5:10

That's just how how learning works, and if you don't make those first videos, you're not going to learn.

5:16

So you have to make bad videos to eventually make good videos, and I think people overthink it too much and never get started.