In this episode, we sit down with Lucas London, the dynamic founder and CEO of Lick, the brand that’s shaking up the outdated world of home decor and paint. From launching during a pandemic to building a purpose-driven business that champions sustainability and customer empowerment, Lucas shares the bold vision behind Lick’s rise—and what it takes to disrupt a centuries-old industry.

We dive into his entrepreneurial journey, the challenges of scaling a DTC brand in a traditional market, and how Lick is using community, content, and color to inspire a new generation of decorators. Whether you’re a startup founder, a design lover, or just curious about the business of brand-building, this episode is packed with insights, lessons, and a splash of creativity.

🎧 Tune in to hear:

• How Lucas turned frustration into innovation
  
  

• Why sustainability isn’t just a buzzword at Lick
  
  

• The power of branding in transforming a boring category
  
  

• What’s next for one of the UK’s fastest-growing home brands