0:00

Have you ever thought about doing a brand

0:02

shoe for your business, but feels super

0:04

overwhelmed by planning, figuring out the outfits,

0:06

how you're going to pay for it,

0:08

if you would even know? what to

0:10

do in front of the camera and

0:12

how to get your family on board

0:15

or involved or how to find the

0:17

sitter for long enough to make it

0:19

happened. Well, I just wrapped up an

0:21

eight-hour branding shoot with work play branding

0:23

and let me tell you. And let

0:25

me tell you, work play branding and

0:27

let me tell you. It was no

0:29

small task. Inside of this episode,

0:31

I'm going to be pulling back

0:34

the curtain to share the entire

0:36

process from how I chose 17

0:38

outfits to wringling my family. sure

0:40

that everything went off without a

0:43

hitch and ensure that this was

0:45

all worth the investment. All right

0:47

friends, let's get started with today's

0:50

episode. Welcome to Systemize

0:52

Your Life. This is your

0:54

go-to podcast for work-from-home moms

0:56

who are desperate to reclaim

0:58

control, find order, and escape

1:00

the never-ending cycle of overwhelm.

1:02

Hi, I'm your host Chelsea

1:04

Joe. I've dedicated this show

1:06

to modern women just like

1:08

you, who are eager to

1:10

give their very best to

1:12

their home. family and work

1:14

all without losing themselves in

1:16

the process. Get ready to

1:18

discover the systems you need

1:20

to craft powerful relationships, get organized,

1:23

keep up on the housework, manage

1:25

your time like a boss, love

1:27

those babies well, and maybe even

1:29

sneak in a date night or

1:31

two. If you are tired of

1:33

hopelessly watching life pass you by,

1:35

then it's time to grab your

1:37

ticket off that hot mess express

1:40

and join me in life where

1:42

systems do all the heavy lifting.

1:44

This is where you transform your

1:46

chaos into confidence and take your

1:48

life from overwhelmed to organized. What

1:50

do you say friends? Let's do

1:52

this. If you've ever dreamed of

1:54

having professional brand photos done in

1:56

your business, but worried about about

1:58

how much time, how much money,

2:00

and how much work it might

2:02

be, and what is involved, wondering

2:04

if you even have anything to

2:06

wear, if you would know how

2:08

to pose. all of the juicy

2:10

details, then this episode is for

2:12

you. Whether you're running a business

2:15

from home, balancing motherhood, or just

2:17

want to try and put a

2:19

brand that looks somewhat polished out

2:21

on the internet, I'm going to

2:23

walk you through everything I did

2:25

to prepare for this incredible brand

2:27

shoot that I just finished two

2:29

days ago and why I'm so

2:31

glad that I decided to use

2:33

the company that I went with,

2:35

which no secret. It's in the

2:37

title of this episode. but work

2:39

play branding is the company that

2:41

I went with and I have

2:43

so much to share about this.

2:45

I cannot wait to share all

2:47

the details. If you don't know

2:49

me I'm Chelsea Joe and I

2:51

help work from home moms, systemize

2:53

their home and their business so

2:55

they can manage both of them

2:57

without feeling stretched. Then if you're

2:59

wondering whether a professional brand shoe

3:01

is worth the effort then... Wait

3:03

no longer. I'm going to give

3:05

you all the details Honestly what

3:07

I learned how it went how

3:09

I prepped what I would do

3:11

differently and how this is going

3:13

to impact my business moving forward

3:15

and more importantly How I think

3:17

that you can get prepared with

3:19

a brand shoot that would be

3:21

in your budget and Share all

3:23

the details about work play branding

3:25

because it's totally affordable and honestly

3:27

one of the most high-end brand

3:29

shoots that I have really ever

3:31

worked with and I've worked with

3:33

a ton of photographers at this

3:35

point. So I'm going to break

3:37

this down into five main categories.

3:39

I'm super excited to jump into

3:41

the budgeting and my big takeaways

3:43

like the actual day of the

3:46

shoot, what it looked like, what

3:48

it felt like, the prepping, and

3:50

why I decided to do a

3:52

brand shoot now. So let's actually

3:54

jump in. I really kind of

3:56

want to just start this out

3:58

with why professional photographs are so

4:00

wildly important. And one of the

4:02

reasons why I think from the

4:04

very beginning, I was able to

4:06

and still do care a lot

4:08

about my brand was because I

4:10

came from the wedding industry. And

4:12

obviously, I was in corporate for

4:14

17 years when I had started

4:16

this business, but alongside of my

4:18

corporate career. My mom and I

4:20

ran an event-based business and when

4:22

we would work with really great

4:24

photographers it was like so incredible

4:26

what our work actually ended up

4:28

looking like and how we were

4:30

able to take our brand from

4:32

this drabi thing that I was

4:34

shooting was like the oldest iPhone

4:36

on the planet which probably didn't

4:38

even have an iPhone. I ended

4:40

up getting an iPhone because I

4:42

wanted my images to look even

4:44

better but you know. you get

4:46

in front of a professional photographer

4:48

and that's what really just started

4:50

to kind of set our work

4:52

up to be perceived as the

4:54

quality work that it actually is

4:56

and that's what's so important about

4:58

having high quality images and it

5:00

truly has helped my business to

5:02

grow and it will help your

5:04

business to grow even if you're

5:06

you're in the very very very

5:08

beginning stages I bart I did

5:10

anything and everything that I could

5:12

I would I was just got

5:14

super creative honestly with everything. And

5:17

so our floral design and all

5:19

of that is actually still documented

5:21

on Instagram now under two Lemons

5:23

in Love and you can go

5:25

back pretty far. Two Lemons in

5:27

Love was the name of our

5:29

event-based planning business because my maiden

5:31

name was Lemons. My mom and

5:33

I, that was her. name and

5:35

my maiden name right so we

5:37

just put two lemons in love

5:39

and that was our company name

5:41

and you can go back and

5:43

you can see all of the

5:45

work and as I got into

5:47

we got into higher quality weddings

5:49

the photographers got obviously way better

5:51

and we started getting featured in

5:53

magazines and it was this really

5:55

incredible journey that I learned so

5:57

much about the power of images

5:59

and photography. and how you could

6:01

have the most gorgeous floral arrangements

6:03

and work the way that you

6:05

designed your shoot, the way that

6:07

the bride looked holding your florals

6:09

and it wouldn't really matter if

6:11

you didn't have great images of

6:13

it. So whenever I started this

6:15

business I used my resources and

6:17

my contacts that I had made

6:19

in the wedding industry with tons

6:21

of photographers and was able to

6:23

start getting just a few images.

6:25

Then I really honestly over the

6:27

years have worked with a lot

6:29

of different photographers. I had one

6:31

main staple brand photographer that I

6:33

adore. She does incredible work for

6:35

many, many years and I just

6:37

recently went to a mastermind in

6:39

Texas and I met the CEO

6:41

and the founders of workplay branding

6:43

and had become acquaintances and decent

6:45

online friends with one of the

6:48

girls. Her name is Lyric and

6:50

her and her mom created workplay

6:52

branding. I had another friend that

6:54

also was in the mastermind and

6:56

she ended up pulling the trigger

6:58

and using workplay and then it

7:00

just kind of circled around through

7:02

all of our friends and through

7:04

the people in the mastermind and

7:06

their work that they put out

7:08

was just outstanding, absolutely outstanding, and

7:10

they had this promotion and I

7:12

jumped in and we essentially I

7:14

went with them because of the

7:16

amount of images that I got

7:18

for the amount of time that

7:20

I was with the photographer and

7:22

the option to have B-roll added

7:24

on I honestly just really knew

7:26

that it was time to not

7:28

only have professional images because I've

7:30

always done that and I would

7:32

highly suggest if you're starting any

7:34

kind of online any kind of

7:36

business at all that your main

7:38

core whether it's your website your

7:40

podcast cover art or what you're

7:42

using on the face of your

7:44

YouTube channel Whatever it might be,

7:46

and this isn't necessarily for all

7:48

of your social media and Instagram

7:50

posts, I'll leave that up to

7:52

you, but like the main forward

7:54

communication of your brand, it is

7:56

so wildly important. And so if

7:58

you haven't invested in this yet,

8:00

I definitely recommend it. But the

8:02

reason why I went to work

8:04

play branding, which you can find

8:06

them on Instagram or just go

8:08

to workplaybranding.com, is because of the

8:10

way that they... have everything structured

8:12

and they're not just photographers. They

8:14

do a lot for you with

8:16

branding and we honestly are just

8:19

using them for the sake of

8:21

having good photography multiple times a

8:23

year so that we can pump

8:25

out even more content and I

8:27

want to be able to have

8:29

images that include every part of

8:31

my brand which is my family.

8:33

So that leads me into step

8:35

number two is the prep. So

8:37

the prep for this was... absolutely

8:39

crazy and it won't be for

8:41

you necessarily depending on what your

8:43

brand is but depending on what

8:45

you do in your business but

8:47

it never really has been this

8:49

intense for me so I ended

8:51

up prepping 17 different outfits which

8:53

is wild because I chose to

8:55

bring my family in with me

8:57

in this shoot I have been

8:59

on this bandwagon of keeping my

9:01

kids publicly and like out of

9:03

my business. Man, you'll see glimpses

9:05

of them here and there. And

9:07

I've talked about this a little

9:09

bit on the podcast, but it

9:11

was probably, I don't know, within

9:13

the last six months, I had

9:15

this moment where my heart was

9:17

drastically changed in like an instant.

9:19

I realized that I have grown

9:21

this entire business. Chelsea Joe Doc

9:23

Ho was grown. While I was

9:25

literally juggling juggling and raising my

9:27

babies, which I still am but

9:29

like they were actual babies Bailey

9:31

was a year and a half

9:33

or two years old and Frankie

9:35

was seven and now my youngest

9:37

one is seven and a half

9:39

and I have nothing to document

9:41

what that journey has been like

9:43

other than my pictures of us

9:45

in our personal life but the

9:47

work that I do is so

9:49

personal and it is a hundred

9:52

percent about what I believe to

9:54

be true and I and I

9:56

hold these passions very true. to

9:58

my heart and they are very

10:00

near and dear to me and

10:02

my marriage and my kids, my

10:04

home, how I decorate, how I

10:06

organize, what my system is actually

10:08

look like. This is a huge

10:10

part and so I've always gone

10:12

to Airbnb or coffee shops from

10:14

my co-working space and I was

10:16

like, you know what, I'm so

10:18

done with this. I'm bringing the

10:20

shoot to my house. I'm... bringing

10:22

my kids to the shoot, like

10:24

this is my brand. I have

10:26

shared the depths of my soul

10:28

on this podcast about everything that

10:30

I've been through and prayed about

10:32

it pretty heavily and feel really

10:34

great about making sure that we

10:36

really are telling our story and

10:38

I'm documenting it all the way

10:40

through. So I ended up planning.

10:42

seven different outfits for all of

10:44

us and then several more just

10:46

for me because I did get

10:48

some business shots and I obviously

10:50

got more shots of me than

10:52

I did of the kids and

10:54

my husband I told him I'm

10:56

like you guys are my props

10:58

which was really fun but I

11:00

ended up planning my wardrobe the

11:02

same way and I have other

11:04

episodes where I talk about this

11:06

but essentially I just looked at

11:08

inspiration pictures on Pinterest, like family

11:10

photos in home. I typed in

11:12

work at home branding photos and

11:14

you just have to find the

11:16

keywords that match your specific business.

11:18

A screenshoted a bunch of those,

11:20

put them in a grid, put

11:23

them on a document, printed out

11:25

the document, gave it to the

11:27

people. I did have a friend

11:29

come and help me with a

11:31

shoot that day to help steam

11:33

and to help take care of

11:35

the kids in between shoots and

11:37

transition everything so we could get

11:39

the most out of our time.

11:41

which I'll talk about in the

11:43

next and the third category here,

11:45

but I just wanted to ensure

11:47

that I was fully, fully prepped

11:49

and knew exactly what outfits we

11:51

were gonna wear in each room.

11:53

And honestly, I just had every

11:55

single person and you can do

11:57

this if you're just shooting for

11:59

yourself, you do this for yourself.

12:01

You pull everything out of your

12:03

closet that you would consider to

12:05

be on brand. And it doesn't

12:07

necessarily mean that has to be

12:09

your brand colors, but just. on

12:11

brand, right? It represents you and

12:13

that you feel confident in. And

12:15

if you only have four pairs

12:17

of pants and one t-shirt, then

12:19

great. Now you're going to go

12:21

out and you're going to look

12:23

for three more t-shirts. and then

12:25

three sweaters and maybe two more

12:27

t-shirts and maybe another pair of

12:29

pants and then you're gonna mix

12:31

and match all those outfits. It's

12:33

really straightforward. So I had my

12:35

husband pull out his favorite things,

12:37

my daughters pull out their favorite

12:39

things, we got rid of the

12:41

hot pink and the florals because

12:43

those are totally not on brand

12:45

for me and... I wanted to

12:47

make sure that they felt really

12:49

confident and comfortable, but it still

12:51

was on brand because that's the

12:54

point of branding, right? But my

12:56

kids obviously have their own personalities

12:58

that have nothing to do with

13:00

my brand, and I love their

13:02

personalities, but again, you want to

13:04

look for things that 100% convey.

13:06

a cohesive brand. And so when

13:08

I brought my kids into it

13:10

and when you go into your

13:12

closet and you're trying to bring

13:14

your outfits into it, you want

13:16

to filter with that eye. So

13:18

then we just went, I made

13:20

a list and we just went

13:22

shopping one day and it was

13:24

absolutely so fun and we only

13:26

needed to get a few things

13:28

and we blew through the list

13:30

and it was a really successful

13:32

day. The way that I got

13:34

my kids and my husband involved

13:36

in this was basically just with

13:38

a few conversations and If you,

13:40

when you go to deer shoot,

13:42

you're likely not going to have

13:44

your family involved. But I think

13:46

it's really helpful if you bring

13:48

a friend with you and you

13:50

sit down and you talk through

13:52

the whole kind of day with

13:54

them and what that hour of...

13:56

your shoot is going to look

13:58

like what props you want to

14:00

have involved right and that was

14:02

kind of a big part of

14:04

the planning session of we're going

14:06

to start at the park and

14:08

then we're going to move to

14:10

the kitchen and then the kitchen

14:12

table, then the couch, then the

14:14

office, then the bedrooms, then the

14:16

master bedroom, then the master bath,

14:18

and then we're going to go

14:20

to the coffee shop, then everybody's

14:22

going to come home and then

14:25

I'm going to go to the

14:27

co-working space and then I'm going

14:29

to go to the co-working space and

14:31

like that was the day. Everybody was

14:33

how they were really involved and they

14:35

also you know, I got ideas from

14:37

them and it was a really fun

14:39

moment for me and for my family.

14:41

But this is the first time, every

14:44

other time I've done it alone. So

14:46

this is the first time I've done

14:48

it with them. The other thing that's

14:50

really important is location scouting. If you're

14:53

hiring a photographer, you want to make

14:55

sure that you are providing a space

14:57

that is really easy for them to

14:59

shoot. They may have locations that they

15:02

love. There's some public places that are

15:04

perfectly fine with you shooting. Some places

15:06

are not okay with it, so you

15:08

definitely want to double check. But I've

15:10

also worked with some really cool... companies

15:13

where they provide the location in

15:15

the photographer and then you just

15:17

get to drop in for like

15:19

20 minutes and they just blow

15:22

through CEOs and different brands and

15:24

you get to pick from all

15:26

of those images of you in

15:28

those 20 minutes and you can

15:31

do that once a month. So

15:33

you do some research, pop into

15:35

some Facebook groups, contact some local

15:37

co-working spaces, see if anybody knows

15:39

of different resources. And again, when

15:42

I first started out and didn't

15:44

have a budget, I literally just

15:46

bartered. And I was like, hey, if

15:48

you can, would you want to? you know,

15:50

shoot for like 15 minutes in exchange,

15:52

I would be happy to and then

15:54

insert the thing that you are skilled

15:57

at, you know. And so for a

15:59

while in the way... industry I would

16:01

provide them beautiful content to shoot that

16:03

they could put their knee behind as

16:05

as a floral designer and I just

16:08

needed more images of my work and

16:10

then now obviously when I started doing

16:12

this business, it was helping them organize

16:14

their time and get their workflows organized

16:16

and give them the systems that they

16:19

need in home and business. So organizing

16:21

props is the last thing that I

16:23

really want to talk about when it

16:25

comes to the prep because you want

16:28

to have as many props as possible.

16:30

The number of times I grab my

16:32

laptop and my notebook and my pen

16:34

and a water bottle and a coffee

16:36

mug and glasses, anything that you can

16:39

do to kind of change the variety

16:41

of your photos so that you get

16:43

more ver- in and out of that

16:45

shoot, the better. All right. Let's blow

16:47

through these last three. The last one

16:50

is my final takeaways, but I definitely

16:52

want to talk about the day of

16:54

the shoot, how it ran, and then

16:56

we're going to talk about budgeting for

16:59

this, and whether or not I think

17:01

it's to invest, it's good to invest

17:03

a lot or a little, to invest,

17:05

it's good to invest a lot or

17:07

a little in your photos, depending on

17:10

where you work with work, play branding,

17:12

they send a photographer, they send a

17:14

The photographer just comes to you and

17:16

it's scheduled. And it's pretty straightforward. If

17:18

a photographer does not live in your

17:21

area, they actually fly a photographer for

17:23

you and you pay the cost of

17:25

the flight. The cool thing is is

17:27

that my photographer was literally in California

17:30

where in Arizona the flight was insanely

17:32

inexpensive and she ubered here. It was

17:34

piece of cake showed up, said I'll

17:36

be there at 10 o'clock, like literally

17:38

at 10 o'clock, the doorbell rang. And

17:41

here we are. And so we started,

17:43

I laid everything out the night before.

17:45

The other thing that I didn't mention,

17:47

because I was shooting in my house,

17:49

I had to prep my house like

17:52

a mamma jamba. I had one photographer

17:54

actually tell me one time that no,

17:56

she wouldn't shoot in my house because...

17:58

there would be too much stuff and

18:01

we would have to spend too much

18:03

time cleaning everything off of the surfaces

18:05

and it needs to be more like

18:07

an Airbnb where there's not much around.

18:09

And I remember feeling so discouraged by

18:12

that and I was very very excited

18:14

for this shoot and yes. We did

18:16

actually go through and move the four

18:18

shampoo bottles out right and like the

18:20

shower Squeegy and like we did take

18:23

the bowl of bananas off of the

18:25

counter we did but honestly There's not

18:27

really much in my house anyway. It's

18:29

a pretty minimal design, but we had

18:32

a lot of things. We've lived in

18:34

this house for not quite two years,

18:36

and I was astonished at the amount

18:38

of like little details. I still hadn't

18:40

even hung up my menu board. Like

18:43

some of my core systems, I've just

18:45

been like writing down on the whiteboard

18:47

on the fridge, and I hadn't actually

18:49

formally set up those systems, and I

18:51

really wanted to shoot them. And so

18:54

we worked our tails off for... four

18:56

days in a row after I crammed

18:58

in all of my work for my

19:00

company and I was like all right

19:03

I need four days off you guys

19:05

Saturday and Sunday and Monday Tuesday and

19:07

then Wednesday I'm shooting all day so

19:09

peace out handle everything I'm out and

19:11

we ended up getting everything done but

19:14

Wow, I was tired. I was really

19:16

tired. Got really good sleep the night

19:18

before the shoot. I ensured, which I

19:20

talked about this in my stories. I

19:22

made sure that I used my frownies

19:25

the night before, that I did my

19:27

skin care. Me and Frankie went and

19:29

we got our hair blown out that

19:31

morning at the dry bar, which was

19:34

really fun. She absolutely loved that. And...

19:36

Basically, we just followed the schedule and

19:38

I had a must have shot list

19:40

of all the things that I really

19:42

wanted to shoot because I never have

19:45

enough pictures of my time blocking like

19:47

my actual method. I never have enough

19:49

pictures of me with my kids. So

19:51

there were finally a ton of them,

19:53

you know, and there was just like

19:56

little things. that every time I go

19:58

to post something or write about something.

20:00

I never have a picture of it

20:02

in that. So I created this must

20:05

have shot list. And so we worked

20:07

off of that in every bedroom. And

20:09

every time we switched rooms, I would

20:11

send the kids and my husband off.

20:13

Okay, now it's time for you to

20:16

go change into your living room outfit

20:18

and all the living room outfits were

20:20

all put together. And my friend Kristen

20:22

would just hand them over. Here's yours.

20:24

Here's yours. Here's yours. And I would

20:27

finish shooting content for myself in that

20:29

area. I've been posting a lot of

20:31

B-roll and some stuff that my friend

20:33

Kristen took from the background and my

20:36

story. So if you're listening to this

20:38

episode when it came out, the day

20:40

that it went live, go check out.

20:42

you know, kind of what this looked

20:44

like behind the scenes in my Instagram

20:47

stories. And obviously I'm going to be

20:49

so excited when we get the actual

20:51

photographs back. I've seen tons of sneak

20:53

peaks already, but like when we get

20:55

the full gallery back, I'll be really

20:58

excited to share. So that's basically what

21:00

the whole shoot looked like, and the

21:02

kids did an amazing job. I did

21:04

prep them a little bit. I kind

21:07

of dry ran what it would be

21:09

like because I've done this so many

21:11

times. The amount of smiling and fake

21:13

laughing and like you awkward, you're awkwardly

21:15

close. I'm like, if we're folding laundry

21:18

together, we're actually going to be like

21:20

sitting right next to each other, which

21:22

is not how we do it in

21:24

real life, but you have to fit

21:27

in frame, you know, in the picture.

21:29

And so we talked about a lot

21:31

of that and then the day of

21:33

it just essentially was kind of. playing

21:35

out everything that we had already prepped.

21:38

And so that prep work ended up

21:40

helping the day run so smoothly. We

21:42

did have a couple snacks prepped. I

21:44

went to Trader Joe's the day before

21:46

and I made sure that we had

21:49

snacks in the fridge. We went through

21:51

checkfully drive through and got a bunch

21:53

of chicken minis for breakfast that day.

21:55

Because I did not even think about

21:58

breakfast and I was like, oh my

22:00

gosh, everyone's gonna think my kitchen. You

22:02

know, and so we ended up getting

22:04

the chicken minis and it was so

22:06

funny my friend came over. She's like,

22:09

oh my gosh, I'm so excited to

22:11

know that Chelsea actually is a chick

22:13

flame. What are you talking about? Of

22:15

course I eat a chick flame. And

22:17

I'm like, it's actually really not good

22:20

for you. There's MSG in their food.

22:22

Anyway, the crunchy side of me is

22:24

coming out, but I digress. So that

22:26

was basically how the day ran. And

22:29

about we had one more room to

22:31

go. before we went to the coffee

22:33

shop that's in our community. And my

22:35

kids, the littlest one, I started losing

22:37

them and I was like, we're losing

22:40

them people, you know, and I was

22:42

even starting to kind of feel it.

22:44

And so that's when I was like,

22:46

I think we all need a snack

22:48

break. and we finished up our last

22:51

shot, we got a snack break and

22:53

then we headed off and that very

22:55

last shoot was really nice to end

22:57

in a different environment to get out

23:00

of the house, got to shoot a

23:02

little bit there and then I went

23:04

off to my co-working space and the

23:06

kids went home and that's when I

23:08

really got to blow through and like

23:11

really turn it on fully come out

23:13

of mom mode and really come out

23:15

of mom mode and really get some

23:17

incredible creative images a shot and just

23:19

kind of wrap up the day where

23:22

like my cheeks were quivering. It's like,

23:24

how many times have I looked over

23:26

my shoulder and laughed and like, you

23:28

know, just so much of that, which

23:31

is really amazing. But I think balancing

23:33

the kids, it's just, it was a

23:35

challenge for me to do it in

23:37

that fashion. And I think at this

23:39

point. you know I've done one to

23:42

two brand shoots a year every year

23:44

since I've started and so I think

23:46

this was like my sixth year doing

23:48

brand shoots and I did so many

23:50

of them in the wedding business that

23:53

I kind of knew what to do

23:55

this was the first time I shot

23:57

by myself and didn't have a friend

23:59

like another CEO shooting with me and

24:02

I was like am I gonna know

24:04

what to do and I'm sure you

24:06

probably have that fear because Even I

24:08

still do and I've done it several

24:10

times now, but that's a really great

24:13

thing about having a good photographer and

24:15

the photographer that we worked with. through

24:17

work play branding was so great. They

24:19

give you so much direction. They tell

24:21

you where to look. They show you

24:24

what the images are looking like. So

24:26

you can give feedback and you can

24:28

see how it's going. And do you

24:30

like your hair? And they help you

24:33

move your hair. And how should I

24:35

stand? And where do I put my

24:37

arm? And it's just a whole lot

24:39

of that. And oh my gosh, hey,

24:41

let's move this cup. I don't really

24:44

like where that one's sitting. And I

24:46

find it to be one sitting. celebratory

24:48

kind of day, you know, and the

24:50

day really did go so much better

24:52

than I expected. And there's not really

24:55

anything that I wish we would have

24:57

done differently. I do know that we

24:59

were so fortunate and so blessed because

25:01

it ended up being a cloudy day.

25:04

And when I planned the entire day,

25:06

I... never even thought to take the

25:08

sunlight into consideration. We didn't even have

25:10

to worry about it because it was

25:12

cloudy, which never happens in Arizona. It

25:15

was overcast the entire day, and if

25:17

it wouldn't have been, all of my

25:19

outdoor shots would not have been like

25:21

a viable place to shoot. So that

25:23

is one thing that I would definitely...

25:26

I lucked out for sure, like God

25:28

was like here, you can have the

25:30

perfect, you can have the perfect overcast

25:32

today. So I really, really, really feel

25:35

fortunate about that, but definitely take a

25:37

mental note of that for you if

25:39

you're shooting outside to make sure that

25:41

you think about the time of day,

25:43

which my photographers normally do for me,

25:46

but this time I was planning on

25:48

all the locations on my own. Okay,

25:50

let's talk about budget. What does the

25:52

budget typically look like? If you go

25:54

over to work play branding, you'll. you

25:57

are definitely going to want to consider

25:59

working with them. If you want images

26:01

for social, if you have a full-blown

26:03

business, and it doesn't matter what

26:05

it is, even if they do

26:07

products as well, if you run

26:10

a product-based business, if you do

26:12

any type of coaching, any kind

26:14

of online business, any kind of

26:16

branding, like they do stuff, there's

26:18

this one girl that she does.

26:20

Like she rides horses in the Olympics or

26:22

something, the photographer was telling me about it.

26:25

And I was like, what were you shooting?

26:27

And she was like, oh, she wants to

26:29

start teaching other girls how to do the

26:31

same thing. And so they were just getting her

26:34

set up with branding photos. And I was

26:36

like, oh my gosh. It's like it literally

26:38

does not matter what you do. But again,

26:40

I've already alluded to this. There are a

26:42

lot of DIY solutions. Let me

26:44

tell you one of the most affordable.

26:46

ways to get DIY photos without

26:48

a photographer at all. You have

26:50

to do a lot of homework,

26:52

but you can get a remote

26:55

off of Amazon that connects to

26:57

your iPhone and you can Google

26:59

search and look on YouTube the

27:01

settings to set up your iPhone

27:03

in and ensure that you have

27:05

incredible lighting. Be in a really

27:07

great space and you can get

27:09

some good photos. Again, I can't

27:12

recommend this enough. 30 minutes, 30

27:14

to 60 minutes with a good

27:16

branding photographer will give you enough

27:18

images for an entire year,

27:20

okay? Especially if you're just

27:22

starting out. The return on

27:25

your investment is going

27:27

to serve you. just greatly. More

27:29

than you could even anticipate. So

27:31

when it comes to your brand

27:33

and marketing and the content that

27:36

you're going to be putting out,

27:38

I highly recommend that you save

27:40

a little money and make sure

27:42

that you can get a good

27:44

branding photographer on board. Now there

27:47

are branding photographers that I won't

27:49

work with that literally... We'll charge

27:51

you $5,000 to $10,000 and they're

27:53

amazing and we're play branding is

27:55

a fraction of the cost and

27:57

they are just as amazing so

28:00

I definitely would shout them

28:02

from the rooftops, which is

28:04

a big reason why I'm

28:06

recording this podcast. And the

28:08

last and final thing, and

28:10

I'm not affiliated with them

28:12

at all, either, like just

28:14

workplaybranding.com is their website. So.

28:16

I just really adore Lyric

28:18

and the work that she's

28:20

doing her company and what

28:23

they've created and I also

28:25

as a consumer really love

28:27

the experience and the product.

28:29

So last but not least

28:31

my final takeaways. I think

28:33

the biggest lesson that I

28:35

learned that I wanted to

28:37

share with all of you

28:39

is to document a really

28:41

authentic version of your brand in

28:43

the highest quality way possible.

28:46

And the reason why I say

28:48

that is because there's so many

28:51

polished brands out there. And

28:53

I adore polished, I adore formality,

28:55

I adore, you know, obviously

28:58

systems and things that

29:00

have processes and order and

29:02

I love being organized. And

29:04

so my brand is a

29:06

reflection of that, but I was

29:08

holding true to that in a way.

29:10

that I knew there was always a

29:12

little piece of me and that was

29:14

not being represented and that was my

29:17

home and I've done a couple shoots

29:19

with Blaine because he's an adult and

29:21

he can speak for himself right like

29:23

I do want to do this or

29:25

I don't you know and my kids

29:27

now are a little bit older to

29:30

where we've had these conversations with

29:32

them and they were very

29:34

excited about it. But I

29:36

want you to really think

29:38

about how you can authentically

29:40

represent your brand when you're

29:42

getting started. And even if

29:44

you're like me and you're like

29:47

five, six years in and you're

29:49

like, okay, how do I even take

29:51

what I've been doing and make it

29:53

just that much more true to who

29:56

I am? How do I really show

29:58

up as myself in my brand? that

30:00

through really incredible images. The

30:02

last thing I want to

30:05

say is obviously I would

30:07

do this again. I don't

30:09

know. Obviously I'm just going

30:11

to change locations and change

30:13

the variety, but other than that I

30:15

really wouldn't change much at all. And

30:17

the last thing that I want to

30:20

leave you with is just for you

30:22

to really think about whether or not

30:24

a branding shoot is right for you

30:26

right now in your business and when

30:28

you think it would be right for

30:30

you in your business. If you are

30:32

inside of our free community Facebook group,

30:34

I would love for you to start

30:36

this conversation over there for you to

30:38

talk about and maybe even link the

30:40

photographers that you're thinking of working with,

30:42

maybe find some people that are in

30:44

your area. We have thousands and thousands

30:46

of women there. There's got to be

30:48

somebody that lips near you. that might

30:50

have contacts for you, that might know

30:52

of some cool resources in your area.

30:54

And obviously, please make sure you head

30:56

over and check out Workplay branding to

30:58

see if what they offer would be

31:00

a good fit for you. If you're

31:02

feeling like after listening to all of

31:04

this, this is really exciting and it

31:06

sounds really dreamy, but it might not

31:08

be for you. It just might be

31:10

way too much to take on. I

31:12

totally get it. But after going through

31:15

this process, I can confidently say that

31:17

it is so worth it. your prep

31:19

right and you get behind the camera

31:21

of a really good photographer. The key

31:23

obviously is having some systems in place

31:25

and I hope that me sharing the

31:27

prep and organization and kind of the

31:29

process that I went through helps to

31:31

give you a little bit of insight

31:33

for you when you step foot into

31:35

your next branding shoot. All right friends

31:38

come and hang out with me over

31:40

on Instagram to get sneak peaks of

31:42

all of the images and video that

31:44

will be coming out of this shoot and

31:46

then I will meet you back here real

31:48

soon for another episode on the Systemize Your

31:50

Life podcast. Before

31:52

we wrap up today's episode, I want

31:55

to extend a sincere invitation to you,

31:57

an incredible wife, mom and woman who

31:59

has... series of making change, to

32:01

really take what you learned today

32:03

and implement even just a small

32:05

part of it in your life.

32:08

When you make changes, it inspires

32:10

everyone around you. If today's episode

32:12

resonated with you, I'm certain it

32:14

will resonate with others too. So

32:16

head over to iTunes. Hit that

32:18

subscribe button and leave us a

32:20

five-star review. Your review will help

32:22

more women discover our podcast and

32:24

join our supportive community. But your

32:26

impact doesn't stop there. You hold

32:28

the power to motivate and equip the

32:31

women closest to you in your life

32:33

with a simple, hey girl, let's do

32:35

this together. Text this episode to your

32:37

best friend or maybe even your mama.

32:39

Whoever it is in your life that's

32:41

knee deep in the same kind of

32:43

chaos you're in, they need to know

32:45

about this system too. And if you're

32:47

feeling fancy, you can even take a

32:49

screenshot of this episode, tag me and

32:51

post it to your stories. Because together,

32:53

we can create a trail of wisdom

32:55

for all the incredible women around us.

32:57

but each other. I can't wait to

33:00

connect with you on Instagram until we

33:02

meet back here again real soon for

33:04

the next episode on the Systemize Your

33:06

Life podcast.