How can supply chains transform from fragile to agile?

How can supply chains transform from fragile to agile?

Released Friday, 8th March 2024
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How can supply chains transform from fragile to agile?

How can supply chains transform from fragile to agile?

How can supply chains transform from fragile to agile?

How can supply chains transform from fragile to agile?

Friday, 8th March 2024
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0:00

If you haven't set yourself up

0:03

to create a risk resilience supply

0:05

chain, it will cost you more.

0:08

It may shut down your plants. It

0:10

will cause impacts on

0:12

your consumers. So it's critical

0:14

part of a company that they'd be able to do

0:16

this to make the right decision in the near

0:19

term. Many of these

0:21

disruptive events, if you think about COVID, you think

0:23

about supply chain crisis, you think about the trade

0:25

tensions, effectively brought companies to a starting line and

0:27

said, go, go and

0:30

find alternative sources of

0:32

suppliers, go and find alternative pools

0:34

of talent, go find alternative locations

0:37

as you rebalance your business model. They

0:40

have to make sure everything is digitized, all

0:42

their data is relevant, reliable and

0:45

responsible. And if they can get

0:47

their hands around that, then they

0:49

really can take advantage of the

0:51

power of generative AI, which is a

0:54

game changer. From

0:57

PwC's management publication Strategy and Business,

0:59

this is Take On Tomorrow, the

1:01

podcast that brings together experts from

1:03

around the globe to figure out

1:05

what business could and should be

1:07

doing to tackle some of the

1:09

biggest issues facing the world. I'm

1:12

Ayesha Hazarika, a broadcaster and writer

1:14

in London. And I'm Lizzie

1:16

O'Leary, a podcaster and journalist in New

1:18

York. Today, how can

1:21

companies build resilient supply chains?

1:25

From the war in Ukraine to the

1:27

closure of the Suez Canal, to the

1:30

attacks on cargo ships in the Red

1:32

Sea, it's fair to say that in

1:34

recent years, global supply chains have been

1:36

disrupted. Not to mention

1:38

the impact of COVID-19 and continuing

1:41

inflation. And everyone has seen the

1:43

impact on business and society. When

1:46

supply chains are disrupted, consumers and companies

1:48

pay the price in more ways than

1:51

one. How supply chains responsible for more than 70% of

1:55

an organisation's cost base and emissions?

1:57

How can companies build more flexible, resilient

2:00

and adaptable supply chains.

2:03

To find out, we'll be talking

2:05

to Darcy McLaren. Darcy has decades

2:07

of experience in managing supply chains

2:10

and is currently Global Chief

2:12

Revenue Officer at SAP's Digital

2:14

Supply Chain Practice. But

2:17

first, we're joined by David

2:19

Widgeratsny, a partner from PwC

2:21

Singapore in the International Growth

2:23

Practice. David, hello, welcome. Thank

2:25

you very much. It's great to be here and looking forward

2:28

to the discussion. David, we've

2:30

just laid out some of the many

2:32

different challenges impacting global supply chains right

2:34

now. Do you think this is the

2:37

new normal that businesses have to adjust

2:39

to? I think so, actually. I

2:41

think we've entered a new

2:43

era. But since about early 2000,

2:46

we began to see the global economy begin to

2:48

shift. We began to see

2:50

companies start to address new

2:52

consumer pools that might sit in Southeast

2:54

Asia, for example, Africa,

2:56

for Latin America. Companies

2:59

begin to address consumer pools that

3:01

are outside of developed markets. Also,

3:04

characterized by the emergence of new

3:06

suppliers, thinking about how do we

3:08

identify new suppliers in Southeast Asia,

3:10

maybe Central Eastern Europe, maybe perhaps

3:12

Latin America. But

3:14

also, this era was beginning to

3:16

see rising cost factors, geopolitical tensions,

3:19

nationalism, increased use of technology

3:21

and AI, and the increased

3:23

importance of ESGs. All of

3:25

these characteristics are shaping

3:28

the new global economy. And

3:30

companies historically, prior to 2019,

3:33

felt that they could move on their

3:35

own agenda. However, ever since 2019, you've

3:37

seen companies beginning to realize that they

3:39

have to move, they need to change

3:41

their business model, and they need to

3:43

change it fast. Many of

3:45

these disruptive events, if you think about COVID,

3:47

you think about supply chain crisis, you think

3:49

about trade tensions, effectively brought companies to a

3:52

starting line and said, go, go and

3:55

find alternative sources of

3:57

suppliers, go find alternative pools of talent,

4:00

turn to locations as

4:02

you rebalance your business model. We'll

4:04

come back to you soon, David.

4:07

But first, with disruption to supply

4:09

chains worldwide, any business leader

4:11

listening to this must be wondering, where do

4:13

I even begin? Ayesha,

4:15

you spoke to Darcy McLaren,

4:17

Global Chief Revenue Officer at

4:19

SAP's Digital Supply Chain Practice.

4:22

That's right. I began by asking

4:24

just that, what is she telling

4:27

her clients to do? First

4:31

and foremost, we highly recommend

4:33

that you put supply

4:35

chain at the heart of

4:38

your business strategy, not an afterthought.

4:40

The second thing is to look at, is

4:43

really to make your supply chain

4:46

risk resilient. What that means is you

4:48

take a look at your organization and

4:51

then you understand, what

4:53

are the key constraints that are

4:55

most important to your business? Is

4:57

a key contract manufacturer? Is there

5:00

a key raw material? Is

5:02

there a critical region? You look

5:04

at these things and make sure that you

5:07

have contingency plans for them. It's not about

5:09

cost and efficiency anymore, it's

5:11

about risk prevention. Then

5:14

we recommend collaboration. That

5:17

means cutting down silos

5:19

internally and working across

5:21

your extended ecosystem and all your partners,

5:23

which means you have to have and

5:25

be digitally connected to everybody. Fourth

5:28

area we recommend is

5:30

embracing technology, such as

5:33

machine learning, predictive

5:35

artificial intelligence. Those

5:38

are really the areas that we recommend for companies

5:40

to take a look at in

5:42

risk-proofing and managing the disruption. Looking

5:45

at the challenges facing

5:47

global supply chains, do

5:49

you anticipate those challenges are going to get

5:52

better or get worse in the near

5:54

term? Great question. In fact, there

5:56

is a chart that the

5:58

Federal Reserve or the Bank of the York

6:00

puts out that actually tracks the

6:03

impact of global disruption and

6:05

the volatility. It absolutely shows

6:08

the volatility will increase. What's

6:11

interesting to note is the

6:14

recent one in the Red Sea, it

6:16

does appear that companies learned a

6:18

lot with the former disruptions

6:21

and we're now in a better position

6:23

to respond quicker, better,

6:25

faster, more sustainably because many organizations

6:27

have put in the technology to

6:30

allow them to respond quicker. So

6:32

I think that's the good news

6:34

going forward. Yes, disruption will continue.

6:37

Embracing technology can help you deal with

6:39

disruptions in a much more effective way.

6:42

And talk to us about the impact supply

6:45

chain disruption can have not just

6:47

on an individual business but on

6:50

wider society. It

6:52

ultimately leads to higher prices for

6:54

the consumer. It can

6:56

also increase the carbon footprint, which is

6:58

not good for the environment. And

7:01

also can cause trade disputes and

7:04

regional disputes. So

7:07

across from end consumer to even

7:09

inflation increasing is all affected by

7:11

issues with the global supply chain

7:13

not responding properly and not having

7:15

proper tools to do the best

7:17

we can in resolving it. How

7:20

have you found businesses

7:23

willingness and desire to adapt

7:25

to these challenges that

7:27

you've set forward? What's

7:29

happening now is yes, people realize

7:31

we have to change. We

7:34

have to have better collaboration, but

7:36

it's hard. What's interesting to

7:38

note is smaller company, new companies, they

7:41

don't have any legacy they have to

7:43

break down or bring with them and

7:45

they're in a much better position to

7:48

really transform to what we call a risk

7:50

resilient and sustainable supply chain. So

7:54

we're bringing customers with us, but

7:57

there's definitely going to be a change in

7:59

the world. the supply chain practitioner

8:01

from what it is today to

8:03

what it needs to be in

8:06

the future, it's massive change management

8:08

that's going through every organization right

8:10

now. And Darcy,

8:12

talking about customers, you help businesses

8:15

digitize their supply chain. What's the

8:17

difference between a digital supply chain

8:19

and a traditional one? So the

8:21

way I define it is a

8:24

digital supply chain refers to

8:26

the integration of digital technology

8:29

on supply chains. Ultimately,

8:31

you want to digitize everything

8:34

in your supply chain. So you

8:37

can do simulations, optimizations, and

8:39

then have the ability to

8:41

act on it. In order

8:43

to have what we call a self healing

8:45

supply chain, which is the ability to

8:47

get a piece of information in such as a

8:49

delay on ocean freight

8:52

into the system, have it understand

8:54

what that means to the customer

8:56

order, what you need to decide it. And

8:58

in order to do those automatic

9:00

self healing things in the supply

9:03

chain, you have to digitize the

9:05

organization. And where are

9:07

we in terms of companies

9:09

making this move to supply

9:12

chain digitization? Do people

9:14

get it? Are people willing to

9:16

do it? People understand

9:18

the need to do it. The

9:21

degrees vary greatly by company

9:23

by industry. A

9:25

lot of companies are starting

9:27

with visibility, getting everybody in

9:30

their ecosystem connected bi-directionally

9:33

to get visibility on what's going on.

9:35

So a lot of companies start with

9:38

digitalizing everything in the ecosystem.

9:41

But what we have to do is

9:43

digitize everything. And that includes all your

9:45

things and your things

9:48

that we need to digitalize all

9:50

your manufacturing equipment. So we're capturing

9:52

information on performance, on

9:54

quality. A lot of folks

9:57

digitalized most of their manufacturing

9:59

equipment. years ago, but the idea

10:01

is to now get it connected

10:03

and usable by the rest of

10:05

the organization. In terms of

10:07

companies being able to build resilient supply

10:10

chains, are there cultural

10:12

aspects to this? For example, do people,

10:15

component companies need to think

10:17

about upskilling for their employees, how

10:20

to make sure they've got the

10:22

right skills to make this process

10:24

happen, for example? All of the

10:26

above. There is going to be

10:28

a lot of skill changes as

10:31

to what you need in your organization and

10:33

the jobs are changing. And companies

10:36

are trying to upskill their employees

10:38

to bring them up to the

10:40

next level. So instead of actually

10:42

doing this, you're monitoring it. Warehouse

10:45

management folks work in conjunction with

10:47

a co-bot. They don't actually

10:49

do the forklift, but they have a

10:51

co-bot and they direct it. So there's

10:53

a lot of interaction and

10:56

there's definitely upscaling the

10:58

current employees as well as

11:00

changing the definition of the

11:02

role, bringing in a different

11:04

type of talent. And the

11:06

other thing we're trying to do is

11:08

we have a better of AI that

11:11

can explain to the supply chain practitioner,

11:13

the planner, exactly what

11:15

the AI did so

11:18

they can understand and it's not just

11:20

a black box. That helps in the

11:22

adoption, say, okay, I understand where it

11:24

got the answer. That makes

11:26

sense to me. And that's a way of helping

11:30

planners to embrace the technology when they're used

11:32

to making some of this decision on their

11:34

own and understanding the data a little bit

11:36

more. And then it's been a game changer.

11:38

Darcie, now let's look at what major

11:41

economies are doing such as China and

11:44

the US in terms of

11:46

onshoring and friendshoring key elements

11:48

of their supply chains. What

11:51

impact is this having both from

11:53

a business perspective and from a

11:55

society perspective? So what's

11:57

been happening now is as we evolved

12:00

from these supply chains that were

12:02

very cost effective,

12:04

efficient affected, single source,

12:08

that does not happen anymore. We

12:10

now realize that organizations

12:12

should not be single sourced

12:15

in any region for any part

12:17

for any contract manufacturer and that's

12:19

caused folks to look at

12:21

other options. It's why you have

12:23

organizations that are looking towards nearshoring.

12:25

We won't bring everything back here

12:27

because that would also cause problems.

12:30

So we have to have a blended

12:32

plan and so you can see companies

12:34

are starting to move things more back

12:36

to the US and certain states in

12:39

the US have made that very attractive

12:41

to do so and also I will

12:43

say technologies and advancements in industry

12:46

4.0 and manufacturing have made

12:48

productivity and some of the

12:50

labor constraints that we're keeping

12:52

US for manufacturing automation

12:55

can help with that. For all sorts

12:57

of reasons we're starting to look

12:59

at onshoring, nearshoring, alternative shoring

13:02

and yes that has an impact. The

13:04

Red Sea issue is one where

13:06

folks are trying to now figure

13:08

out can I change where I

13:10

get it from, do I go over land,

13:12

do I go around Africa and all that

13:15

and those decisions will keep on

13:17

happening and people will evaluate what

13:19

the right thing is to do but it is interesting what's

13:21

going on right now. Now let's

13:23

look at what's at risk

13:25

for businesses if they don't

13:28

embrace a technology driven supply

13:30

change. What are the

13:32

big risks for them Darcy? It's

13:35

quite simple. If you haven't set

13:37

yourself up from your sales and

13:39

operation planning to create a risk

13:41

resilient supply chain there's

13:43

not much you can do in the

13:45

short term. So what will

13:48

happen is it will cost you

13:50

more to transport your product. It

13:53

may shut down your plants because you

13:55

can't get certain parts in so

13:58

it'll cause plant. outages,

14:00

it will cause either

14:02

not enough inventory or too

14:05

much inventory. It will cause

14:07

impacts on your

14:09

consumers. So it's critical part of

14:11

a company that they be able to do this

14:13

to make the right decision in the near term.

14:16

And it takes technology. And do you

14:18

think our policymakers and our politicians and

14:20

the people who are in government,

14:22

do you think they think enough

14:24

about the importance of supply chain?

14:26

Pre-COVID? No. Post-COVID?

14:29

Yes. A lot has

14:31

been done to make sure individual

14:34

countries know the situation

14:36

and they're trying to make sure they're

14:39

protecting the best interest of their

14:41

organization. So in the US, for example,

14:43

it's all about rare minerals and making

14:45

sure we have access to that

14:47

for all our technology providers and making

14:50

sure we're protected. So we've

14:52

come a long way, still a lot to

14:54

do. And now what they're

14:56

trying to figure out, among other things,

14:58

is what are the impacts of generative

15:00

AI? They're going from

15:03

trying to risk-proof their countries from

15:05

a supply chain and now getting

15:07

very involved in technology and rules

15:10

and regulations and such in that

15:12

area. So it's a whole area of

15:14

itself. The governments are really trying to get up to speed

15:16

on to see what they can do. Now,

15:19

finally, Darcy, I'm going to ask you

15:21

to get your crystal ball out. What

15:23

do you expect over the next 12 months

15:26

to be the really big challenges facing

15:28

executives managing their supply

15:31

chains? The big challenge that

15:33

everybody is going to have

15:35

to get their hands around

15:38

is what do they need

15:40

to do to really embrace

15:42

and use business

15:45

AI to effectively

15:47

manage their supply chain?

15:50

And that means they have to make sure

15:52

everything is digitized, all

15:54

their data is relevant,

15:57

reliable and responsible. around

16:00

that, then they really can take

16:02

advantage of the power of generative

16:04

AI, which is a game changer.

16:07

Darcy, it's been so fascinating speaking with you.

16:09

Thank you so much for your time. Thank

16:11

you so much for having me. I appreciate it. Well,

16:16

David, Darcy was pretty clear

16:18

there that disruption is here

16:21

to stay. What kind

16:23

of moves do you see businesses making when

16:25

it comes to their supply chains right

16:27

now? Are they making a

16:29

big or reactionary or are they having a complete

16:32

total shift in how they think? So,

16:35

I think you can see companies acting in

16:37

two ways. One

16:39

is how companies look to mitigate

16:41

the risks that they are facing,

16:43

so de-risking their value chains or

16:45

de-risking their supply chains. So thinking,

16:47

how do we protect the value

16:50

pools that we have today by

16:52

looking for alternative suppliers, looking for alternative

16:54

manufacturing hubs to create a greater resilience?

16:57

Now, the danger with that is

16:59

that eventually, if you just purely protect

17:02

what you have, it may

17:04

well get eroded over time because other things are

17:06

going to eventually protect it. The

17:09

other pool is that companies are beginning

17:11

to not only mitigate the risks, but

17:13

also look at

17:15

alternative areas of growth. So, where is my

17:17

industry going in the future? Or

17:20

how can I position myself to

17:22

react to future opportunities and perhaps

17:25

lead my sector? What

17:27

are the real world impacts of this race to

17:29

rebalance? Yeah, I mean, I

17:32

think it is multi-dimensional. As

17:34

companies begin to think about

17:36

alternative supplier pools, these

17:38

new suppliers have the opportunity to get

17:40

into value chains that they were shut

17:43

out from before. If a certain company

17:45

was mainly sourcing from China and now

17:47

they're thinking that they're going to look

17:49

for 50% of their suppliers from Southeast

17:51

Asia, will these suppliers in Southeast Asia

17:53

now have a tremendous opportunity to get

17:55

into these more regionalized value chains? Now,

17:58

these value chains may be in Southeast Asia. these days,

18:00

it may be in the Middle East, Central East and

18:02

Europe, Latin America, it brings

18:04

more players into these

18:06

value chains. Now,

18:08

what this then does if you continue down the value

18:10

chain is you begin to create new ecosystems,

18:13

supplier hubs, manufacturing hubs, which in

18:16

itself brings in more talent. People

18:18

want to come in and

18:21

actually be schooled and learn skills in these

18:23

areas, as well as then also eventually get

18:25

jobs in these areas. So you start to

18:27

create new regions which get

18:29

known for particular sectors. So perhaps a

18:32

region in Malaysia is known for medical

18:34

devices, and another region in Indonesia is

18:36

known for developing auto parts. And you've

18:39

got a part in Central East and

18:41

Europe, which is known for electric

18:43

vehicle batteries and so on and so on. So

18:45

you start to get more

18:47

hubs that become known

18:49

for specific sectors and

18:52

specific parts of value chain.

18:54

That fragmentation creates opportunity. Darcy

18:57

also spoke about the critical

18:59

role of technology in managing

19:02

supply chains, including the impact

19:04

of Gen AI. Now, to

19:07

those organizations who are still in

19:09

the process of digitizing their supply

19:12

chains, David, what's your advice?

19:14

Well, I think it's becoming increasingly

19:17

clear that if you haven't started to

19:19

digitalize or increase the amount of technology

19:21

or how technology enables your value chain

19:23

is, you need to start pretty quickly.

19:26

And if you have started, you need

19:28

to accelerate it. However,

19:30

there's an element of practicality that

19:32

comes into that because most companies

19:35

can't completely digitize their complete operating

19:37

model all at once. And

19:39

therefore, there's an element of prioritization. So

19:42

where is the greatest need? Where

19:44

do I need to deploy the greatest resilience?

19:47

How do I mitigate the greatest threats? But

19:49

also, how can I position myself to be

19:52

the most competitive and address

19:54

future opportunities? And

19:56

understanding those elements really direct which

19:59

parts of your value chain. value

20:01

chain, you can prioritize indigitizing and

20:03

bringing greater technology and greater AI access

20:05

to that and actually prioritize where in

20:07

the value chain you're going to get

20:10

the best return based on the current

20:12

situation. Now, we've talked about

20:14

the challenges, but what are the future

20:16

areas of growth and opportunities for

20:18

businesses who get this right and de-risk

20:20

their supply chains? Yeah,

20:22

I mean, I think we're beginning to see some

20:25

of the benefits of those who began to

20:28

rebalance their value chains,

20:31

post-COVID and the

20:33

previous issues in SIRS Canal and

20:35

trade disputes. I mean, if

20:37

you just think about what's happening recently in the

20:39

Red Sea, you see certain companies being able to

20:41

pivot and still

20:44

serve their customers by alternative

20:46

means. And that's because the

20:48

measures they've taken have given

20:50

them greater agility to deal

20:52

with risks and disruptions that

20:54

have occurred. They've accepted the

20:56

fact that continuous disruption is

20:58

going to be a characteristic

21:01

of the future global economy, and

21:04

they've taken measures to address that.

21:06

So they've become more resilient, they've

21:08

retained the trust of their consumers

21:10

and customers and therefore developed a

21:13

sustainable business model. But also

21:16

what that agility gives

21:18

you is the ability to

21:20

respond to future opportunities, but also

21:23

to try new things

21:25

and perhaps bring new products and services

21:27

to market without having to disrupt your

21:29

whole value chains. Because

21:31

as the value chains have become more

21:33

regionalized compared to being one

21:35

global supply chain, you can try bringing new

21:38

product services in a different part of your

21:40

value chain, part of a different market without

21:42

actually having to commit the rest of your

21:44

business to that change. So you can begin

21:47

to see companies try to bring new products

21:49

and services to market, try to reinvent parts

21:51

of their business a lot quicker without it

21:53

being a risk to the whole of their

21:56

business. David, do you have

21:58

any examples of clients and providers? as

22:00

you work with. So you think are really

22:02

getting this right? If

22:04

we take an example, which is quite

22:06

topical in the sector of the electric

22:09

vehicle batteries. So

22:11

we're working with a company that's headquartered

22:13

out here in Southeast Asia as

22:16

they look to get closer to

22:18

the manufacturers in Western Europe. So

22:21

these manufacturers are asking them in this

22:23

company to get closer to them to

22:26

ensure that they shorten the

22:28

value chain so there's less risk in the value

22:30

chain. What then is happening

22:32

is that supplier, well, they're more than likely

22:35

asked their suppliers to follow them to come

22:37

closer. So you're seeing this in the

22:40

regionalization of supply chains across the world,

22:42

whether that might be companies who historically

22:44

might have manufactured most of their products

22:46

in Asia, beginning to regionalize and set

22:48

up a lot of their manufacturing in

22:51

Europe, or perhaps move to some of

22:53

their manufacturing to Central America to serve

22:55

the United States. It's beginning to break

22:57

up and become a lot more regionalized.

22:59

What is the role of governments and policymakers

23:01

in all of this? I think

23:04

what we can see is that the

23:06

role of government is to facilitate companies

23:09

becoming more agile. Now

23:11

within that, there's one particular area that I

23:13

think is key and that

23:15

is talent and you know, what role

23:17

can government play in

23:19

companies developing new talent

23:22

pools. So helping companies

23:24

create talent pools rather than

23:26

purely consume talent pools, particularly

23:28

as talent in particular

23:31

areas becomes highly sought after.

23:33

And so how can business work

23:35

with government and local education authorities

23:38

to help them develop new curriculums

23:40

and quickly skill young graduates to

23:42

come into the market and be

23:44

ready with the most relevant skills

23:46

for the future global economy. And

23:49

David, what are you

23:51

advising companies who are looking

23:53

to navigate these uncertain

23:55

times? What's your top advice to

23:57

people right now? I think... A

24:00

lot of our clients are coming to us from

24:02

a position of assessing

24:04

risk. They see threats

24:07

and disruptions throughout their value

24:09

chains coming from different directions across different

24:11

parts of the world. And

24:13

that is understandable. I think what we are trying

24:15

to help them with is first of all, how

24:17

do you sort of evaluate and manage

24:20

that risk? So going beyond risk and

24:22

looking at growth and opportunity. If you

24:24

purely look at risk and mitigate for

24:26

that, you're really only protecting what

24:28

you have today. Encouraging our

24:31

clients to think about where

24:33

their industry is going, where

24:35

future opportunities will be and

24:37

understanding how they might position

24:39

themselves to take advantage of

24:41

those and address those future

24:43

opportunities. It might not be

24:45

immediately, but at least if

24:47

they're positioned to take

24:49

advantage and address those future opportunities, that

24:52

enables them to be well-balanced.

24:56

Well, David, thank you so much

24:58

for your time and for joining us.

25:00

That was a really interesting conversation. Thanks

25:02

for your insight. Thank you very much. It's

25:04

been a pleasure to be with you today. I

25:08

have to say, I never thought I'd

25:10

be so riveted by conversation about supply

25:12

chains, but it has been absolutely fascinating

25:14

because it's something you probably don't think

25:17

about on a day-to-day level because you're

25:19

so used to things just arriving in

25:21

time and you're used to the product

25:23

being there when you need them.

25:25

But of course, supply chains are so important.

25:28

And I think this episode really

25:30

shone a light on they're not

25:32

just important to a business

25:35

and to the bottom line. They're really

25:38

important to wider society. And so

25:40

it's one of these issues where

25:42

it's actually really germane to so

25:44

many businesses. Well,

25:47

and that feels like something we've come

25:49

back to again and again over this

25:52

season, this kind

25:55

of feeling of inflection point, whether

25:57

we are talking about people. and

25:59

how they need to be upskilled,

26:02

or whether we are talking about

26:04

generative AI, and how to

26:06

use it in a responsible manner, or whether we

26:08

are talking, as we have done several times on

26:11

this season, about climate change,

26:13

and where and how different

26:15

companies can think about this moment and

26:18

prepare for a future. And I think

26:20

what you've just touched on there is

26:22

really interesting, because I think there are

26:24

issues which people can be quite frightened

26:26

of, but actually you can't afford not

26:29

to get on top

26:31

of these big issues. Everybody

26:33

needs to educate themselves about these

26:35

big currents that are happening in

26:38

business and in society and in

26:40

economics and the wider world. And

26:42

it's having an open mind about

26:44

this stuff is almost as important

26:47

as then getting the right systems

26:49

in place. Well,

26:52

that brings us to the end of

26:54

this episode and this second series of

26:56

Take On Tomorrow. A big

26:59

thank you to all who joined us.

27:01

We've had so many fascinating conversations, on

27:04

topics ranging from building sustainable

27:06

cities to generative AI to

27:09

recording live at COP28 and Davos. And

27:13

if you've missed any of the episodes,

27:15

tap follow or subscribe in your podcast

27:17

app to get them all. And

27:19

if you've enjoyed this season, please leave

27:21

us a review. It will help others

27:23

find Take On Tomorrow. Take

27:25

On Tomorrow is brought to you

27:27

by PwC's strategy and business. PwC

27:30

refers to the PwC network

27:32

and or one or more of its

27:34

member firms, each of which is a

27:36

separate legal entity.

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