In this episode of Talk Local to Me, hosted by Heather Alto from the Central Virginia Business Coalition, the focus is on supporting local businesses during the holiday season. Heather is joined by Mike Norfield from Visiting Angels of Lynchburg and Woody Watts with Media Squatch. They discuss the importance of community engagement in boosting local economies, sharing personal anecdotes and insights. The conversation covers holiday traditions, local events, and the unique challenges faced by small businesses