0:00

And I was just like dude , if I can get my hands on that

0:02

, what I'm doing with Boston Cage and unite

0:04

those two bad boys together . First of all , I got

0:06

to fix their audio . Like their audio completely sucks

0:08

. But besides , the audio like

0:10

the content talks to the , to the

0:12

, to the demographic , but unfortunately

0:15

it's not owned by the demographic , so I think it is

0:17

missing some of some things that it can

0:19

definitely grow into . So I was like why

0:21

not ? Why not shoot for the damn stars ? Why

0:29

would I say I want to buy something for a hundred dollars ? I want to buy something for like $200

0:32

million ? It's a real thing that can happen if you stay and stick to it and aim for that goal

0:34

. And I'm building all these different media outlets to

0:36

get me to the point to where Shit

0:39

happens to you

0:41

and me .

0:42

It doesn't matter if you're

0:44

a wizard , a king or a queen

0:46

, even if you are magic

0:49

, you've got to agree it's

0:51

worth it to talk shit out

0:53

, no matter how messy Shit

0:56

happens .

1:14

Shit happens . Just

1:26

an FYI , this episode was recorded

1:28

live February of 2024 , and

1:31

it is now April of 2025 . But

1:33

what better episode to follow last

1:36

episode , which was episode 12 with

1:38

Holly , than one with my very

1:40

own mentor ? Enjoy . Also

1:43

, thank you to 25,000 downloads

1:45

which we just reached this past Monday

1:48

.

1:48

Woohoo , hello , hello , hello

1:50

. Look at me being caught on live trying to get

1:52

myself together . Hey

1:56

everybody , welcome to Shit

1:58

Happens where shit happens

2:00

. Oh shit , I'm trying to learn

2:02

this shit . Y'all don't mind me , I'm

2:05

still learning this shit , okay ? They

2:07

say . Chris says start ugly . So we're

2:10

going to start ugly and we're going to get better

2:12

together , and

2:18

now I'm going to go ahead and bring this guest of mine today

2:20

. He's my mentor . I love this man and

2:23

I love everything that he's doing , and

2:25

y'all need to learn some shit from him . So

2:28

hello , hello

2:30

and say welcome to Shit Happens

2:32

, what up .

2:33

Yeah , the greatest title ever Shit

2:35

Happens . I can just picture it visually

2:37

. When I close my eyes , I wake up in the morning and I'm just like

2:39

yo , shit happens , man Bro .

2:47

Right Like yesterday when I had to do my my six o'clock . So my my mom showed up , was

2:49

supposed to move yesterday , didn't work out . Again shit happens

2:51

. And so I was in the car

2:54

hoping I'll get to the place by six o'clock

2:56

so I can do my life . But I

2:58

it didn't , so I had to do it on

3:00

the uber . We were in the uber , I had to tell the

3:02

uber driver turn off the radio . I told my mom

3:05

, like shut up , you ain't gonna talk . And

3:07

I was going and I was like . I was like I

3:09

mean , shit happens , right , I'm like 100

3:12

, facts 100 doing

3:15

a say .

3:16

It's been a minute it has been a minute , man

3:18

, I'm cracked out on coffee . I got a lot of shit

3:20

going on today . You know it's friday , so

3:22

friday is my day when I kind of do things behind the scenes

3:24

. So that's what I got going on right now .

3:27

I know I love it . I love thinking how to hit your

3:29

spot on Fridays , so I can't

3:31

wait to do that again . So

3:33

, essie , yes

3:35

, you are from from

3:37

. I

3:45

remember the first when I met you . We were talking and you looked

3:47

at me and you're like why the fuck aren't you

3:49

rocking a brand ? And and

3:53

that shit sat with me . And

3:56

since then I've been nothing . But

3:58

I mean , it is the Stanley , but

4:00

it's still my brand . Since

4:04

then , every time I'm wearing something

4:06

, unless I'm rocking , you know , boston

4:08

Caged or somebody I'm like why

4:11

aren't I rocking my shit ? And it's

4:13

like a light tube went up where

4:15

it was like for real . Instead

4:17

of spending that money buying people's shit , I

4:19

should be spending that money creating my own shit

4:22

and wearing it , because how else are people going

4:24

to about it ? Right ? 100

4:26

so what got you so

4:28

big in in branding ? Because I mean , look

4:30

at if you are here live

4:32

watching us . Have you seen that back ? And that's nothing

4:34

, because I have been to his studio

4:36

and that's half of the shit . So

4:39

what got you into brand

4:43

like branding

4:45

sleep on branding

4:47

, especially on the match . You are like having

4:49

their own shit . So what got you ?

4:51

because you rock your own shit , everything

4:53

is boss and cage yeah

4:56

, I mean , I think I think if you're going to build a

4:58

business and it's based upon the stages

5:00

of where you are , you're starting a new corporation

5:02

. It's always more difficult for that corporation

5:05

to get any shine until people

5:07

it becomes a household name . So part

5:09

of that is branding one-on-one , and I always teach

5:11

people about there's four types of branding , right . There's

5:13

a personal brand , there's a business

5:15

brand , there's a service brand and

5:17

there's a product brand . And then I use Apple as

5:19

an example . Right , steve Jobs . Everyone

5:21

knows Steve Jobs . Steve Jobs could walk into your house right

5:23

now . You'd be like , holy shit , steve Jobs . If

5:25

somebody gets a brand new Apple computer , you're like , oh

5:28

shit , they got a brand new Apple computer . Somebody got

5:30

an Apple phone , somebody using iTunes Again

5:32

, that's what branding is really about . So , stage

5:34

one why would you pay a premium

5:37

for somebody else's brand

5:39

that doesn't know you exist , that doesn't support you , that doesn't put food

5:41

on your damn table , that doesn't support you , that doesn't put food on your damn

5:43

table , that doesn't do anything for you , just

5:45

for bragging rights ? I put a middle finger up

5:47

to that and I'm just like yo . You got to rock your brand day

5:49

in and day out until that brand

5:51

becomes somebody else's . Holy

5:54

shit , I gotta buy that brand , I gotta wear that brand

5:56

.

5:56

And you just keep doing it like that , because , again , that's what branding

5:58

is really about I love

6:01

that and , um , that's so true

6:03

because literally since

6:05

then , like even my Nikes I have Nikes

6:07

with Toxia , with Pete and

6:10

at Port Fence . When I was at Port Fence

6:12

, everybody was like , even when I went to Afros and Argyle

6:14

, now a lot of people know me because I

6:16

was literally walking

6:18

around with my brand on me everywhere

6:21

. So even before they see me , they

6:23

see that logo or they see that sign

6:25

and now they know it's like the awareness

6:28

becomes even bigger 100%

6:31

, 100% and that's the way to do it too .

6:33

I mean , you ever think about it from the standpoint like pricing

6:36

wise ? If you're going to go buy a

6:38

hoodie or you're going to buy a t-shirt , you're going to

6:40

buy anything . You can get that same

6:42

exact thing designed for yourself for

6:45

the same cost , if not less , and

6:47

then obviously it's a write-off as well

6:49

. So , technically speaking , you can get a 10 times cheaper than

6:51

if you were buying someone else's brand . So it only

6:53

makes logical sense for any startup

6:56

, any company , any podcast

6:58

, any media outlet to rock their brand

7:00

. And you could look at TV and you can see that right , you

7:02

can see that commercially people that

7:04

are broadcasting their brand . It's

7:07

night and day difference between someone that doesn't

7:09

have their brand . You try to figure out well , who are they , what

7:11

company they are .

7:12

But if you're looking at a video and that brand is right there

7:14

, subconsciously you're going to constantly keep looking

7:16

at that logo and eventually you're going to memorize it

7:20

Now , speaking of that , because you literally

7:22

said something that we're going to get into

7:24

, which is so important , and I've always wanted to ask

7:26

you , but I feel like this is the perfect time

7:28

because I need other people to hear

7:30

it , because there's so many people like

7:33

me over there who are financially struggling

7:35

, right , but we also want to really

7:37

build our brand and we know it's

7:40

not cheap as well , right , trying

7:45

to get everything in your brand , and some either it's cheaper to buy

7:48

in bulk , some it's cheaper to there are all

7:50

these different companies , so how would you , for

7:52

a person who is financially struggling

7:54

, did

7:57

we lose that thing ?

7:58

That was random .

8:03

Shit happens 100%

8:05

facts but

8:09

that's the beauty about being

8:11

a podcaster . We understand

8:13

technology as

8:16

much as you want it to be perfect . Shit

8:18

happens sometimes , so it is what

8:20

it is . But so how

8:22

would you like for us who

8:24

, financially struggling or paycheck to paycheck

8:26

, we're still trying to make our lives

8:29

financially work without

8:31

the extra needs ? What best ways

8:33

would we go about branding ourselves

8:36

?

8:37

Well , I mean you're talking about like branding , with monetization

8:39

and so many different strategies to that

8:41

. I would just think about thinking outside the box

8:44

. Obviously , before you could think outside the box , you have to

8:46

see what everyone else is doing . So if

8:48

you're talking about podcasting and you're talking about

8:50

branding , by default most people are

8:52

trying to make money by selling ad spots

8:54

. But there's alternative routes to

8:56

make money and do the same thing

8:58

without necessarily selling ad spots

9:00

. You can technically do ad spots

9:02

for yourself . Like I would say that's the low-hanging

9:05

fruit . If you have merchandise , if

9:07

you have services , if you have courses , anything

9:09

that you have that you're selling to clients right now , why

9:12

don't you then create that commercial for your

9:14

podcast and lead with that before

9:16

you even try to sell the ad spots ? Because , again

9:18

, if you have listeners , those listeners will eventually

9:20

then convert into purchasing your products

9:22

the more and more they listen .

9:24

So that's step one yeah

9:26

, I'm

9:28

grateful for that , but what I was actually

9:30

trying to ask , like you see your stuff in

9:32

the back , you have books backpacks

9:35

, you have notebooks

9:37

, you have hats

9:39

, shoes , like all

9:42

that cost money to create .

9:46

Yeah , I mean money or time , right

9:48

? So I mean they're parallel to each other

9:50

. Luckily for me , I have a design background

9:52

, so for me to design something like literally , it's

9:55

kind of like somebody wakes up in the morning and they meditate

9:57

I wake up in the morning and take 15 minutes and

9:59

design something like that's just the way I do

10:01

it . Right , but ideally , if you don't have

10:03

that design um gumption

10:05

, you could easily then take your brand

10:08

and think about it from the standpoint of hiring someone

10:10

for really cheap through fiverr to

10:12

make some designs for you and even upload it

10:14

directly to whatever platform you want . So

10:16

there's different ways of doing it and you could learn how to design

10:19

as well and keep things very simple

10:21

, much like what you've done . You have your logo , you have your

10:23

and you're just sticking that on

10:25

top of different things that you like

10:27

to wear , first of all , things that you like to drink

10:29

from , second of all , and then , ideally , if

10:31

you're using it on your podcast , then people

10:33

will see you using it . And then the next thing is like

10:35

where do I get it ?

10:36

And you mentioned something also

10:38

over there because you are

10:40

really the king of design . Like . He's really the king

10:42

of design . Like . Every time I see a post for

10:44

all y'all who follow him on Instagram . I

10:46

mean , facebook is very

10:49

, his presence is very . If you

10:51

are not on Facebook , you should

10:53

, but I see all the creativity

10:56

in your posts . Right , it's

10:59

not just a normal post . It makes me stop and

11:01

want to read because it's like

11:03

oh my God , your

11:06

presence on Facebook is so wide

11:08

, like there's no day . I go and say

11:10

how do you make

11:14

your presence happen for us who

11:16

are still learning to put

11:20

our presence on social media

11:22

? How do we accumulate that ?

11:25

I think the first thing that most people that create content

11:27

forget about is their old content . They forget

11:29

about repurposing content . So if

11:31

you're looking at my posts and understanding the

11:33

way the algorithm works , let's say , if I have 10,000

11:36

people following me on Facebook and

11:38

I make a post on Monday , out of that

11:40

10,000 , maybe maybe 100 people will see that post . So think about that . If I'm

11:42

posting Monday at 9 a , maybe maybe 100 people will see that post

11:44

. So think about that . If I'm posting Monday

11:47

at 9 am , 100 people will see it . What

11:49

would it look like if I post that post three weeks later

11:51

, on a Tuesday at 10 am , and

11:53

then post it again three months

11:55

later on a Wednesday at 4

11:57

pm ? So that's what I've done . I've

12:00

created enough content to where I recycle

12:02

it on automation and repost

12:04

it , and then I keep creating enough content to where I recycle it on automation and repost it , and then I keep creating new content . So

12:06

by the end of the day , when I'm said and done , I

12:09

should be posting content like every 15

12:11

to 20 minutes every damn day , forever

12:13

, because I'm recycling , reposting and creating

12:15

new all the time .

12:17

And that's so true , literally . Me and

12:19

Alex were sitting right next to him and

12:22

we were like how ?

12:23

are you ? How is your content ?

12:24

Like literally and he was sitting right next to him and we

12:26

were like how are you , how is your content ? Like , literally , and he

12:28

was sitting right next to us . So I all get points . By the way , there's some comments

12:30

over here . What's good ? Shout out to Chris

12:32

Torn y'all

12:35

. Chris Torn is on here and he

12:37

says that's facts , right there . You've

12:44

got to get your audience used to hearing you

12:46

recommend things for them , even if you created it yourself . 100 , I feel like sometimes

12:48

the thing that we are scared is either to

12:50

brag about ourself or or

12:52

like the call to action . Right , we're always

12:54

talking about call to action . So instead

12:57

of plugging in some people's shit

12:59

, plugging your own shit , right ?

13:01

100 like what I mean . Think about

13:03

it . Everyone does it . Like prime example , I'm

13:05

learning a new language on Duolingo and every

13:07

night when I'm doing Duolingo I always look at

13:09

their marketing and all literally

13:12

nine out of 10 of their commercials on Duolingo

13:14

is a Duolingo commercial . It's the

13:16

most ingenious way of they don't have to pay

13:18

for marketing . You're really using their app

13:20

for free and then they're promoting their paid

13:22

platform through the app . It's ingenious , but

13:24

most people don't think like that . It was like I'm gonna pay for ads

13:27

. I'm gonna do this in reality . If you have a platform

13:29

, why would you not use your platform and that target

13:31

audience to put your own personal ads in front

13:33

of ?

13:33

me . I know we all have 24

13:36

hours , but I feel like you have

13:38

maybe extra hour from

13:40

god . Do you have a deal plan with it , because

13:42

you are doing so many

13:45

things

13:47

For all who doesn't know ? Actually

13:53

, this is something I'm very proud of because I haven't

13:55

seen a lot of people do . I

13:58

haven't seen anybody do Esa was the first

14:00

person in this industry that

14:02

I saw offering that the

14:04

intern program that you did . You

14:07

are doing the internet radio . You got

14:09

the Boston Cage

14:11

podcast . You have the foodies , not

14:13

only the podcast , but the group , the event

14:15

. You have the book club . You're

14:18

about to take over Chumi and

14:23

that's just all

14:25

of it . I's just I know . So

14:27

how do you do it all ?

14:29

I just look at the strategies , man , like my first

14:32

gift and curse was I was trying to build an enterprise-based

14:34

company that was too stretched

14:36

out , too thin . So , like when I had

14:38

my stroke and I came back , I was , okay , I'm gonna

14:40

build something major , something big . I'm

14:42

going to do it all underneath one core

14:45

keyword and that's media . So

14:47

anything that you see me do today , like

14:49

it may sound different , but if you look at it

14:51

from a standpoint of media , it all falls

14:54

under that umbrella . Like you said , books , publication

14:56

, internet radio , podcast

14:59

, tv all of that is simply

15:01

media . So as long as media can go

15:03

into it , you're going to see me eventually get into

15:05

that space . Like we was talking offline

15:07

about , like my next thing I'm going to do with Internet radio All

15:10

of that is 100 percent media . Like in the early days

15:12

I was jumping into insurance and

15:14

travel agent and I was just kind of like OK

15:16

, I'm trying to kill myself . How do

15:18

I redo that and use people

15:20

for what they really want to do at scale

15:23

and then apply everything

15:25

media . So if somebody comes to me with a new idea

15:28

and the idea has nothing to do with media , they're

15:30

going to get a middle finger and it's going to move

15:32

on because it has nothing to do with media , so I'm not going to do it .

15:35

I mean , you are no nonsense , straight up

15:37

shooter , so what else

15:39

can we say ? But it's

15:42

amazing because I watch you

15:44

a lot . I don't know if I

15:46

think I've told you once , but I watch

15:48

and I learn a lot from you . Like

15:51

, sometimes I

15:53

have an issue with reading online

15:55

. That's why I don't do . They

16:00

call that not the audiobooks , but I

16:02

have to have a book and

16:05

paper to read . But if I'm reading like

16:07

a book online or a long post like

16:09

, my eyes just go and then I'm just in

16:11

like , so sometimes

16:13

, even though I because your posts go , but

16:15

they do go into detail and that's why I started

16:18

reading them , because in the beginning I would just look at the

16:20

image and read a few lines and

16:22

then the deeper I went to reading

16:24

, I started learning a lot . Like most

16:26

of my growth has come from watching

16:29

you and that's why I always say you're my mentor

16:31

, because I watch , I listen

16:33

, I apply where I don't

16:35

, I always reach out when I can , when I have questions

16:38

, and even the , the

16:40

, the intern program . It wasn't meant

16:42

for me . I still

16:44

found my way inside there .

16:47

Yeah , yeah , and I definitely appreciate that and

16:49

I will say you know , take advantage of stuff like that , because

16:51

I mean , from the outside looking in , a regular

16:54

user would be like internet radio isn't

16:56

that thing dead ? But again , I'm doing

16:58

things a little bit differently and I'm making everything

17:00

work together , so you're getting to see underneath

17:02

the hood and understand why I'm doing it , how

17:04

I'm doing it , and I don't leave anything undiscovered

17:07

. Anything you want to know , I'm going to tell you .

17:10

I mean , you made me go buy

17:12

a brand new laptop just because

17:14

I was getting so frustrated . I've

17:17

had issues with my laptop here . The

17:19

technology has not been on my side

17:21

, but that was my only barrier

17:24

into achieving what I wanted

17:26

to achieve with that . But I I

17:29

got this because I was like yo , no , I'm not

17:31

missing up on that opportunities like this , and

17:33

I feel like that's why some of us don't

17:36

grow . You know , in

17:38

these industries , whether you are , you don't

17:40

need like . When I started podcasting , I didn't know

17:42

shit about it , but right now I

17:45

can literally tell , tell myself , to a certain

17:47

point I'm an expert at certain shit because

17:49

of all the shit I've done and because

17:52

I've taken the opportunities Again , just

17:54

like you say the intern program . People

17:58

even came to me like you want to be an intern , but

18:01

I'm like switch your mindset because you're

18:03

thinking that you're wasting an hour

18:06

to learn . But no , you

18:08

could , you could . I'm getting it

18:10

for free because I could spend a lot of money to learn from

18:12

somebody who doesn't even know the shit . Like not

18:14

, they're just giving me the basic . What

18:16

essay is giving is different . I'm learning from a person

18:18

who I actually want to learn from , who I

18:21

wanna me like I

18:23

want to get because I've already got so much

18:25

. I think sometimes people miss

18:27

the opportunities or the growth because

18:29

of that mindset like , oh , I don't want to be

18:31

an intern , I'm too old to be an intern , why should

18:33

I give my free time ? Why should I show up

18:35

? Why should I listen ? You know all those

18:37

, but that's where it is yeah

18:40

, yeah .

18:41

I think people definitely miss that mark because , prime

18:43

example , if if Elon Musk

18:45

was saying he was given an internship , they wouldn't be saying

18:47

that shit . If Steve Jobs was saying

18:49

to do an internship , they wouldn't be saying that shit . Donald

18:51

Trump , if they're a primetime individual

18:54

that they've seen on TV and they have

18:56

that ranking that they want to be comparable

18:58

to , by default they'll do anything

19:00

for free . A lot of people go on TV

19:02

and reality TV essentially for free

19:05

, just to get the publicity Right . So it's

19:07

the same thing for you . It's learning , it's

19:09

a learning curve to where somebody else may not

19:11

know how to do what you're learning how to do , and

19:13

then you can take that and then apply that to what

19:15

you're doing Because , again , we're both in media

19:17

. So everything I'm going to teach you is media driven of

19:26

it and that's so true .

19:26

I also say the same thing about when , especially when , that when , when you

19:28

are building something where the support , especially from friends and family , is a little bit lacking

19:30

on certain level , and then

19:33

once they see you like

19:35

, oh my god , you did

19:37

that , you could do that . Now everybody

19:39

wants to be like I know , here , yo , can you

19:41

show me , can you do

19:43

that ? When was this

19:46

there ? I tell people right now y'all

19:48

have been laughing at me , but now I'm winning

19:50

awards , now I'm being recognized by

19:52

certain people . You feel

19:54

like , oh , I know that girl . Don't

19:57

wait until Oprah or somebody starts recognizing

20:00

me for you to give me my flowers . If

20:02

you're not here with me right now , you're

20:05

going to have to talk to my assistant . I'm

20:09

going to have the low-level assistant who

20:12

passes you to the middle one , then to the top one

20:14

by the time you get to me . I

20:16

don't care if we went to high school together .

20:19

Yeah , and I think people they don't understand that . I mean a lot of times

20:21

I'll have conversations and people were like hey , can I

20:23

call you right now ? And I'm just like dude

20:25

, like my schedule is crazy to your point . There's 24

20:28

hours a day and I'm always every hour

20:30

is packed with doing something

20:40

. So if it's not pre-planned or scheduled , it doesn't exist and

20:42

people they still want to't answer my

20:44

phone , my ringer is not on and if you're

20:46

not like in our household to where

20:48

I need to make sure that your livelihood is okay

20:50

, that phone call honestly

20:52

really doesn't matter at that point in time because I have other

20:54

things that were pre-scheduled that I'm focused

20:56

on at that moment because

20:59

I just realized I don't even have your number

21:01

, like , but I communicate with you almost

21:03

daily but I don't have

21:05

your number .

21:07

But , our communication is good . Since

21:10

I met you , like I didn't have to be sold

21:12

about yo , you really need to get

21:15

to know SA . Like we met in Atlanta

21:18

Mixer , the podcast I made , I

21:20

listened to you and I just started following

21:22

. You invited me to the foodies . I came and

21:25

ever since seeing that , because also community

21:27

is important and to see the community you

21:29

keep building in the foodies , in

21:31

the book club , like that is something I

21:33

aspire . So I follow , not because

21:35

oh , who is they say

21:37

, like somebody told me I should follow . No , because I know

21:39

where I want to be and I know who I

21:41

want to surround myself with in order to get

21:44

there . And and I think because

21:46

the reason also you give me your time

21:48

is because you see , I put in the

21:50

time as well , because I tell people

21:52

, even when you end up asking

21:55

people for their time or taking

21:57

those courses , because I , if

21:59

I'm not gonna work on a course , I'm

22:01

not gonna even sign up for the free one because I don't want to

22:03

waste the time on taking a spot from somebody . So

22:06

anything I attend , even Adam shout out

22:08

to Adam Shire with his podcasting business

22:10

too . I

22:12

attend his boot camps and

22:15

I actually do the work , because

22:17

I've seen Adam what he does , I know what

22:19

his pitch is and what he brings

22:21

, so I even work , I do the

22:23

homeworks . I and what you bring , so I even

22:25

work , I do the homeworks , I do everything . Like the reason shit

22:28

happens is because of an audit I did with

22:30

Adam and he gave me the idea to start

22:32

something like this . So

22:34

I do the work and when people see like yo , she shows up

22:36

, she does the work , we see her

22:38

go , of course they're going to put more time

22:40

into you . I'm not going to put time if you

22:42

just can't . You constantly show up , but

22:45

every time you show up you're still on the same level . There's nothing

22:47

new information . You're not doing anything , but

22:49

you're just showing up .

22:50

Yeah , a hundred percent . I mean I think that that's the first thing

22:52

is taking action to receive , to

22:54

actually receive the results that you're trying to get . And

22:57

I think most people they miss that mark . They

22:59

just think , okay , if I ask for it , that's

23:01

all I need to do . No , you need to ask for it , then you need to

23:03

show up and then you still need to do above

23:05

and beyond whatever that person is delivering to

23:07

you as far as their expectations , and

23:09

then then they'll put more into you , and

23:12

I think that's that's the rule of thumb . There's always another

23:14

level . If I decided to get in contact

23:16

with like Grant Cardone , grant

23:18

Cardone would want to know like , what the hell am I doing

23:20

? Can we even be on the same wavelength

23:23

? Can we speak the same language ? Because he does not want

23:25

to waste his time , he wants to see results and

23:27

, at the end of the day , the results he'll get from me . He can

23:29

use those results as testimonies to

23:31

get more people to then follow him , to then

23:33

do the same thing step and repeat so

23:36

true , um , we just came

23:38

back from port first , right ?

23:39

so one of my friends shout out to sandy 90

23:41

days , 90 days , win . He also

23:43

know um . So

23:45

she was there and she came to me . She was

23:47

like , oh my god , paula , I

23:50

can't believe I did this . I'm like what ? I

23:52

just signed up for that tedx program . I'm

23:55

like , trust me , my

23:57

finances are not there right now , but I

23:59

really want to sign because I know what that can

24:01

do for you and and I also know my

24:03

mindset right now is not there because I don't want

24:05

to do that and then end up failing

24:08

. But it will be on me , because my

24:10

mind right now is not on that level

24:13

yet , like with all the stuff I have

24:15

going on . But I told her something . I was like

24:17

Adam is amazing

24:20

and he will do his best , and

24:22

that money you spent , it's

24:25

an investment because it will come back . But you also

24:27

got to do your part , because

24:30

your coach can only do their

24:33

part . The rest is you . How badly

24:35

do you want it ? How hard are

24:37

you going ? Are you doing what you're meant to do ? Are

24:39

you putting in the time , the energy

24:42

, the effort ? Because if you're

24:44

not , even

24:46

if you get Steve Jobs to train

24:48

you . It shouldn't go happen

24:50

100% , 100%

24:52

by the way Newcastle , Newcastle's

24:55

are also the same with Chris . That's

24:57

his program , I believe he

24:59

said , inspired by essay . Just subscribe

25:01

to Boston Cage , Yoo-hoo . That's

25:03

what we're talking about .

25:05

Appreciate it .

25:06

Inspire and motivate and just

25:09

share some shit . So

25:11

Essay this is out

25:13

of the blue . Why

25:16

are you trying to buy

25:18

Tubi ?

25:21

It's one of those things , man , the more and more I dive into growth strategies and I understand the hierarchy of media and Tubi is essentially

25:23

owned it's . It's one of those things , man , like the more and more I dive into like growth strategies and I understand , like the hierarchy

25:26

of media . And you know , 2b is essentially

25:28

owned by fox and fox is directly

25:30

owned by disney . And then you think about

25:32

the demographic that watches 2b essentially

25:34

is majority african americans , and then african

25:37

americans are using that platform to then

25:39

create movies that hollywood would

25:41

not give them access to before . And I was

25:43

just like dude , if I can get my hands on that , what

25:45

I'm doing with Boston cage and unite those

25:47

two bad boys together . First of all , I got to fix

25:49

their audio . Like their audio completely sucks , but

25:52

besides their audio , like the content

25:54

talks to the , to the , to the , the

25:56

demographic , but unfortunately it's not

25:58

owned by the demographic , so I think it is missing

26:00

some of some things that it can definitely

26:02

grow into . So I was like , why not ? Why not

26:05

shoot for the damn stars ? Why would I say I want to buy

26:07

something for a hundred dollars , I

26:09

want to buy something for like two hundred million dollars

26:11

. It's a real thing that can happen if

26:13

you stay and stick to it and aim for

26:16

that goal . And I'm building all these different

26:18

media outlets to get me to the point

26:20

to where Tubi could then fit underneath

26:22

the Boston Cage brand .

26:24

I actually see that and

26:26

I'm saying it here . I see you

26:28

guys actually buying . First of

26:30

all , I did not know that it was owned by Fox

26:33

and Disney . With

26:36

the content that's in there . To

26:38

find out that it's owned by Disney and

26:40

Fox , out of all people , well

26:43

, disney kind of makes sense because of their

26:45

children's stuff that they have . Now

26:47

it's clicking on the kids' side , but

26:50

the entire picture is still like wait

26:53

what ?

26:53

Yeah , it's Showtime after dark for Disney

26:55

, right ? So I mean , tubi is a little

26:58

bit more X-rated , but I think that's why , if you look

27:00

at business structures , that's why you'll have an

27:02

S-C , a C Corp , an LLC . Technically

27:04

speaking , that's what they've done right . There's Disney

27:07

, which is essentially the major corporation , the umbrella

27:09

. Then underneath that is Fox and under Fox , it's

27:11

this particular platform that they own .

27:20

So if anything happens , technically speaking , they

27:22

could just throw Tubi away and Disney is untouched

27:25

. Structure strategy Bill Custer says yes , respect

27:27

that standard of excellence for audio . Of course . Have

27:29

you watched Juvie movies ? It feels

27:31

like you're talking to somebody in Nigeria . No offense

27:33

to .

27:39

Oh man .

27:42

But I can't wait to see that . I can't wait to see

27:44

the movies Alex is going to be directing

27:47

on their children . Y'all going to need

27:49

to turn me into an actress because , you know , Netflix

27:51

just kicked me out .

27:54

Yeah , I mean Netflix is such

27:56

a dominant force right now . Hopefully

27:59

they don't end up like the people that they played

28:01

, which was Blockbuster . So hopefully they don't end up like

28:03

Blockbuster . They learn from Blockbuster's mistake

28:05

to keep updating their technology

28:08

and moving with the time . So we'll

28:10

see what they do here in the next five years .

28:12

All right . So before we end , right

28:15

, you are growth strategies

28:18

, consultant , right ? All about

28:20

strategy . I'm

28:22

curious . You know just this , just for

28:24

me , because , knowing you , and

28:27

knowing

28:30

you personally and business-wise , what's

28:32

the most unconventional strategy

28:35

that you've ever implemented ?

28:40

So many different things . I mean , if I go

28:42

back , I had this long term

28:44

plan as far as becoming

28:46

a travel agent , because I was building

28:49

insurance agencies up and down the East Coast

28:51

and I wanted to leverage that capital

28:53

to bring that capital internally into the company . So that was

28:55

one of those far fetched , wide

28:58

visions that was just too far

29:00

apart for anyone to really comprehend the connections

29:02

between them . Too far apart for anyone to

29:04

really comprehend the connections between

29:06

them . But what I'm doing right now , I would

29:08

think with the internet radio station , it

29:12

kind of falls under podcasting , but I think people really don't understand the concept that

29:14

I'm going for . I mean , imagine , like we have over 400 episodes , right , every

29:16

episode could be cut into like five minute

29:19

60 second clips . Those clips could

29:21

then become like audio loops . Those audio loops

29:23

can then be mixed and mastered with music . So

29:25

think about that , right , you could hear DJ Cali

29:27

screaming it's another one number one or

29:30

you can hear the boss in case in your radio station

29:32

where we're having an interview with someone that's a multimillionaire

29:34

and they're saying this key point of information

29:37

that's a turning point in their career , mixed

29:39

and mastered with music that we own the rights

29:41

to . So it's again .

29:42

it's taking that entertainment and also

29:44

mixing it with education but

29:48

it's 100% , boss , I love that

29:50

and I

29:52

must say I've been enjoying implementing those how

29:54

you taught me that . It's so fun once

29:56

you get the hang of it and just to

29:59

see how , when you play the final

30:01

part , where there's music and

30:03

then there's conversation , but the important part , like where there's music and then there's conversation , like but the , the

30:05

important parts that it feels like

30:07

, oh my god , that's the right shit I

30:09

needed to hear , and then music again .

30:11

It's just , it's just a beautiful thing

30:14

and imagine if you add

30:16

the dj element to top of it , right ? So once

30:18

you get enough tracks like that , imagine

30:21

mixing and matching DJ

30:23

style with the motivational

30:26

quotes and the , the

30:28

, the own music from the brand . Like

30:30

there's no limitations , you can kind of go live

30:32

and do a live DJ set and then

30:34

that content could then be uploaded to your internet

30:37

radio station and then on the podcast

30:39

I could talk about hey , don't forget to tune into our internet

30:41

radio station . We just did a live mix last

30:43

Saturday . So all of these things work with

30:45

each other and it's cross-promotion , cross-marketing

30:47

that just makes it a seamless media

30:50

entity .

30:51

So incredible and

30:54

I love how I'm going to start calling

30:56

you the king of media , because

30:58

it's amazing how you just I

31:01

know it's there Once you say it you're

31:03

like , oh my God , how did I not

31:06

think of that ? But you actually sit

31:08

and think about that Because it is there , like

31:10

once you tell somebody and they're like damn

31:12

, that's all right , because it's all , they all

31:14

go together , they all . So

31:16

your mind is something , man . That's

31:18

why I like hanging out or

31:21

just being in his presence , because

31:23

I listen to him and I'm

31:25

just like amazed by the knowledge

31:27

in that head , because he also drinks

31:30

too much , like , have you seen his bar

31:32

? So you know , for a person

31:34

who can hang , but then

31:36

his mind , the power of

31:38

his mind , I think , people

31:41

, we need to start what Esther

31:43

has taught me , because I'm such a talker . But

31:46

you have taught me to really listen . And

31:49

if you have noticed , most of the time when I'm around

31:52

you , as much as I talk , I really don't talk

31:54

as much , because I'm always constantly

31:56

like listening and really

31:58

sometimes I listen

32:01

. When people are talking with people , I really

32:03

don't give a fuck , I just

32:05

listen and it goes out and it's like

32:07

then the other day you're like , oh , you say that Sometimes

32:09

I listen when people are talking with people . I really don't give

32:11

a fuck , I just listen and it goes out and it's like then the other day you're

32:13

like , oh , you say that . Oh , okay , she has that . But I was literally

32:15

there , no-transcript

32:19

. I start

32:21

writing notes and I'm like I gotta

32:23

do this , I gotta change

32:25

my strategy to this , I gotta

32:28

implement this . So the power

32:30

of listening when you're around people , so thank

32:32

you for giving me that power , because I

32:34

don't listen as much not

32:36

to a lot of people .

32:38

No , I definitely appreciate it and , believe

32:40

it or not , I didn't really hone into

32:42

that until I became a podcaster

32:44

, like my season one , when

32:46

I started hearing how good of a listener I

32:48

was from the guests . I started to

32:51

feed into that and I started listening more and

32:53

more and more and started realizing I got

32:55

10 times better by listening

32:57

versus talking , by listening versus

32:59

asking questions and then taking that

33:01

information and taking action on it . So the more you

33:04

listen when you're in front of someone , the

33:06

more results you're going to get in the long run , because , again , you

33:08

want to learn . But ideally , if

33:10

you're not listening to what they're saying , you're

33:12

completely missing the damn point to begin with .

33:15

And actually hearing it , because , as I said

33:17

, you can listen and then you're just like so

33:20

there are people I just listen to and I'm like

33:22

okay , cool . And then there are people I listen to

33:24

, really hear , like , and then

33:26

go put in the work . So the

33:29

action part is still important . So don't just

33:31

go be like essay told me to listen more

33:33

and then you just listen .

33:34

You got to put action on it as well

33:37

, one slice of the pizza , man Listening

33:40

is one slice , with some pepperonis and some garlic . You want a whole pod . You got to do more

33:42

than just listen , right ? So I mean , but listen

33:44

is the primary thing , no matter where you are , and

33:47

then after that would be take action , take action , take action

33:49

. I mean things that we're doing at Boston Cage

33:51

. It's 100% me listening

33:53

to the market , seeing what's going on , seeing what's

33:55

old , seeing what's new , and then

33:57

saying I

34:09

nothing that's ever really new but they could be reinvented .

34:10

So I'm kind of reinventing these old things and then I'm establishing it through listening first

34:12

and then executing second . I love that . I love that . Well , let's say , I have actually learned

34:14

so much just by here and I and

34:16

I know I'm gonna get off this call and

34:18

go and write some shit , because I already have

34:20

some ideas of shit I need to do just by

34:22

this 30 minute conversation and

34:24

this is what you always do to me . And then you make my

34:26

mind go crazy because now I'm like , oh

34:29

my God , because , unlike you , my

34:32

24 hours still feel like 12

34:34

hours .

34:37

You just got to keep compiling your systems , man

34:39

. Automation , automation . What makes 24

34:41

hours into 72 hours or 96

34:43

hours ? It's automating things , man .

34:46

I really do want to

34:48

get better and

34:57

that's why I keep watching you and my presence more on social media

35:00

, like on these mediums , because every

35:03

time I open my Facebook

35:05

to just see you and I'm like , oh

35:07

my God , I need people to open their

35:09

Facebook and constantly just see me

35:11

in there .

35:12

Yeah , yeah , it's a beautiful thing , but at the same time

35:15

, it's so many people that watch your

35:17

content that may not say they watch your content

35:19

, they may not like it , they may not share it , they may not

35:21

comment . And then you get on a phone call with them

35:23

or you do like a instant message with them

35:25

and it was like , yeah , I saw this and I saw that and

35:27

I'm like I've never seen you like or

35:30

say anything on anything ever . But

35:32

you know exactly what the hell's going on . So , believe it or not

35:34

, you might have stalkers that are just not saying

35:36

anything to you as of yet I

35:39

really want engagement .

35:47

For some reason this time my Instagram the engagement has gone up since Fortress because

35:49

right now , as soon as I came and I was making sure I was taking so much content

35:51

. So since I came , my

35:53

Facebook , my Instagram , has just been

35:55

Fortress content and right

35:58

now people are still on that high . So

36:00

everybody is commenting

36:02

and talking . So I

36:04

love engagement as much as um

36:06

. I hate it when people say , yeah , I , I

36:09

saw you won an award , but you didn't even write congratulations

36:11

on my post . You didn't , so you didn't

36:14

even like it . Why are you telling me then

36:16

, like , shut up ?

36:18

yeah , yeah , it's funny , I mean , I think , for you

36:20

. Obviously . I think one thing that you did at

36:22

podfest that was hella funny to me was like sex sells

36:24

. That's like why spy 2b is . One thing that you did at Podfest that was hella funny to me was like sex sells . That's like why Spytubi is doing

36:26

. And you did that post with you and

36:28

like three other females that were having it and

36:30

everyone was kind of like what , the what

36:32

, what's , what's what ? And I know it was staged

36:35

because I understand behind the scenes . I know

36:37

that pretty much you were naked but you're not naked

36:39

.

36:45

And it's like the perception of like what happened and why , and that makes it so sticky . And then now

36:47

people , it starts a conversation because that's what I want and there's

36:49

more , because this year portfess

36:51

was also kind of like sex con as well there's

36:53

more sex content coming which I can't wait

36:55

to , because I realized also and

36:58

it's funny because the post

37:00

I won and which was posted two days

37:02

ago has not as much as the one

37:04

which we are naked .

37:05

I'm like , damn , you're really

37:07

into well

37:09

, it's funny because , like on my post

37:12

, it's my internal personal

37:14

life post that have way more traction

37:16

than any business post . If I post something

37:18

about one of the kids , the

37:20

engagement goes through the roof . If I post something about my

37:22

wife , engagement goes through the roof . So I've

37:25

just learned that , okay , if I if I'm going to do that post , I

37:27

know when I'm going to do that post and I know what

37:29

post is going to come after that post . I never

37:31

post two of those posts back to back . I

37:33

always post that post to get the engagement

37:35

and then I'll post a Boston cage post

37:37

or I'll post some business post secondary

37:40

to it . So when they're scrolling they'll at

37:42

least see family business , family

37:44

business in sequence .

37:46

And that's why you're the strategist consultant

37:48

, because , look at it , you're

37:57

just giving us some strategy of how to work the algorithm system

37:59

, Because it's really trash . But again , people like nude and family and that I mean

38:02

no offense , I will

38:04

share your boss and cage post

38:06

, but whenever it's the family

38:08

stuff and I'm saying some things , I literally

38:10

be commenting and it's like it is

38:12

true 100% engagement and

38:15

, again , I think it's because people see

38:17

you in a certain way , but when they see you with your

38:19

family , they expect you to be different .

38:21

And in our household we are who we are

38:23

in media and we are the same behind

38:26

the camera , in front of camera . So it's kind of like the

38:28

belief in the fact that it's the same person . You

38:30

can meet me on the street or you can meet me in the studio and

38:33

I'm going to be the same crazy bastard in either

38:35

case .

38:35

It's the same dude

38:37

I gravitated to you and your family

38:39

, like I love you and your wife because

38:41

it is you . You give the same online

38:44

and out here , because I also do that and

38:46

I love it when I meet people and they're like oh my

38:48

god , you're the same person on the internet

38:50

. I'm like duh , like I

38:53

talk like that , I post like that .

38:55

I am that it's 10 times easier

38:57

than trying to juggle personas

38:59

. It's like why would I ? I mean , obviously , everyone

39:01

has personality disorders to a certain extent , but

39:04

trying to juggle multiple different personas

39:06

based upon where you are in the world or what's going

39:08

on becomes so difficult . Just be yourself . If you be

39:10

yourself , it's so much easier to be you

39:12

collectively in all the environments . You

39:14

have to be mindful , but always be yourself

39:17

, primarily and first losing

39:23

yourself , and that's when the mental health aspect comes .

39:25

You're gonna get depressed , you're gonna get anxiety , because you get to a point where

39:27

you really don't know who you are , because you're this person

39:29

here , you're this person here , you're this person there , you're this

39:31

person there . I

39:33

can't even keep up just being paula , just

39:35

being paula . I can't keep up with that , and

39:39

I think that's what you

39:41

have to respect .

39:42

Actors , right ? I mean actors are people that they

39:44

do that , and to the point like they kind of get a little

39:46

bit crazy because they they get so

39:48

consumed with that particular role that they stayed

39:51

in for 18 months filming and then they

39:53

have to go to another role . So to your point , like

39:55

that's where you start to get like the mental oh

39:58

shit , it's the end of the world . I'm depressed , I'm

40:00

not sure who the hell . I am because , like

40:02

that constant alcohol all become

40:04

.

40:05

I also . That's what I get when actors

40:08

end up into that . Too

40:10

much drugs too much , because it becomes

40:12

in your head . You have done 50

40:14

movies , or 20 , 30 movies . Every movie

40:16

you've been a character , some , as you say . There's

40:19

some movies where people say , even before

40:21

shooting , the six , eight

40:23

months I still in the five

40:25

months before the shooting I already had to practice

40:27

and be in that role , because some people really

40:30

have to get fired , some people really have to cut

40:32

their hair . So imagine , for

40:34

two years you're a different person . Then you

40:36

have to go back to being you

40:38

for five minutes before you get to be a

40:40

different person in a different movie . That's crazy

40:42

it's crazy .

40:43

I think the only person in this show right now that I can think of off the

40:45

top of my head that's the same person probably on camera , off

40:47

camera is Tom Cruise . If

40:49

you look at all his roles and then you look at his real life , that

40:52

dude's really riding motorcycles . That dude is

40:54

really flying stunt planes . He's really

40:56

jumping off of that . Tom

40:58

Cruise has a vendetta with death that

41:01

keeps missing him left and right every single day

41:03

. But that's that dude and that's why you

41:05

have to respect them . And plus , he's like 67 years old

41:07

and he doesn't look right Cause he's living

41:09

his life the same on camera as off

41:11

camera .

41:12

And I started giving him respect , like

41:14

I always used to be a fan , but like

41:16

yeah , whatever . But when

41:18

he said he does his own stunt , I was like

41:21

what Cause he does his own stunt ? I was like what the

41:23

hell ? Because a lot of people have stunts . He's

41:25

like , no , I do my own . I was like , okay

41:27

, that's something other level , Shout out

41:29

to you .

41:30

Him and Jackie Chan . They broke

41:32

more bones than anything else , than any other actor , but the

41:34

reality is they love what they do and

41:36

they're doing it at a scale , no matter

41:39

where they're doing it .

41:45

It's not a difference between on camera , off camera . I mean , I don't consider

41:47

Jackie Chan human . I feel like he has because that's all

41:49

I'm saying Composition over there

41:52

. By the way

41:54

, shout out to P-Cat , who

41:56

said tons of great information

41:58

this morning . You guys , I

42:01

forgot I could do this . Why wasn't I

42:03

doing this ? Thank

42:07

you so much . Let me give you your , your , let people see your props . There you go . Where

42:10

was the one that they ? This one

42:12

, yes , yes , that one . I

42:15

leave that one over there now

42:18

as we wrap this up . Um , what

42:20

does most Cage

42:23

have for us to look forward to

42:25

?

42:26

Um , this year we're finally rebuilding

42:29

our main website . So when

42:32

I first started Boston Cage , it was kind of like a secondary

42:34

thought . It was me testing the waters and

42:36

essentially the website was an old website that we

42:39

just kind of threw the blog and the

42:41

podcast in it . So right now , for the past

42:43

five months , my team has been working on rebuilding

42:46

all of our digital assets into one platform

42:48

. So if you were to look at our spreadsheet , I think

42:50

we're up to like a thousand pages of

42:53

all our different subdomains and all the different pages

42:55

. So imagine when March comes around , we're

42:57

going to have this new website that has all of our

42:59

identities internet , radio

43:01

, tv , everything in one platform

43:04

. So that's definitely coming . And then after that

43:06

it's going to be a re-jumping and a re-issuing

43:08

of our online academy with

43:10

a brand new features , including audio

43:12

books , e-books and everything else under the sun for

43:15

education package . I'm not saying we're going after Udemy

43:17

, but we're following the Udemy model

43:19

.

43:21

That's insane . I'm coming after all this

43:23

shit . Give me Tubi , give me Yudane

43:26

, give me . I

43:28

want to live in the SA world . I'm

43:32

cheering you on . I'm one of your

43:34

biggest cheerleaders . I will say , yes

43:36

, go for it , let's go , let's get it . Thank

43:39

you so much for hanging out with me today and dropping

43:41

some gems . Definitely learned some shit

43:43

. I know I will be seeing you later

43:46

, but before we let you go , let

43:48

the people know this is your free-for-all

43:50

chance . Let the people know what you do , where

43:52

they can find you and all the good

43:54

stuff .

43:56

Well , I mean it's easy , right . I mean BostonCagecom

43:58

is kind of just . I mean , literally

44:00

by March , bostoncagecom is going to have

44:02

everything that you're ever going to want to know about me

44:04

and all what we do Right

44:06

. So , right now , if you want to hit a podcast , you can go to podcastBostonCagecom

44:10

, and I would say that's the starting point . If

44:12

you really want to know who I am , who I

44:14

communicate with and what value proposition we

44:16

deliver to everyone that's listening to our podcast

44:19

. I would start there . I'm not selling or promoting

44:21

anything . I want you to start with the podcast

44:23

. I want you to listen and then take action

44:25

based upon what you're hearing .

44:27

All right . Well , thank you very much , jose

44:29

, and I hope you enjoy the rest of

44:31

your Friday . I'll see you later . Thank

44:34

you everybody for hanging out with us . For those who

44:36

participated in the comments shout out to Chris

44:38

, victoria and Pika , who are live with

44:40

us , listening , watching and sharing

44:42

their insights . I hope you guys got

44:45

some inspiration , motivation

44:47

or shit happens

44:49

100% . All

44:52

right , we're going to end the stream . Shit

44:57

, shit

45:03

happens

45:06

, shit , shit

45:09

, shit , shit

45:11

happens , shit

45:16

happens , shit

45:20

happens , shit

45:25

, shit happens , shit happens

45:27

, shit

45:32

happens .