Mikko Revonniemi talks about the founding and the early years of Four Sigmatic, his burnout and the measures it took to overcome it. He also shares his insights from e-commerce marketing and how to get leads to your DTC startup.

See the episode notes: https://www.petrikajander.com/mikko.

Guest bio

Mikko Revonniemi is a purpose-driven entrepreneur passionate about creating solutions for people to optimize their health and well-being on physical, mental, and spiritual levels. He is a co-founder at Four Sigmatic, a company focusing on medicinal mushrooms, and Taimi, which aims to solve nutrition-related diseases with personalized nutrition and data. He is an ex-trail runner and over-achiever whose new interest, after a long burnout, is in meaning and balance in all aspects of life.

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Podcast website: https://www.petrikajander.com/talkswithpetri/
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